Casters in Motion

What Casters in Motion does

Casters in Motion (CIM), legal entity Casters in Motion USA Limited, is a U.S.-based private manufacturer of industrial casters and wheels founded in 2011 and headquartered at 1513 N. Cullen Avenue, Evansville, Indiana. The company designs, produces, and sells a broad portfolio that includes light duty casters, medium duty casters, medium heavy and heavy duty casters, stainless steel casters, specialty lines (Low Profile, Air Cargo, Cimtech Blue, Shopping Cart, Plastic Metal, Pneumatic, engineered products, and mover's dollies), wheel bearings and wheels in materials such as polyurethane, rubber, glass-filled nylon, polypropylene, sintered iron, and cast iron, plus accessories including grease seals, brakes, and horns. The catalog comprises several thousand standard product variations, and CIM offers custom manufacturing, engineering, and assembly services for specialized applications, with technical differentiators including double ball bearing raceways, fully sealed precision raceways, and mechanically interlocked non-marking red polyurethane treads.

CIM operates a direct sales model with no disclosed intermediaries, combining a website with a downloadable PDF catalog, phone-based sales (866-858-1022), contact forms, and social media presence on Facebook and LinkedIn. Pricing is quote-based and varies by caster type, load capacity (e.g., 500–1,200 lbs per caster for the low profile series), wheel material, and specification. The customer base spans four primary use-case segments: industrial and material handling (waste bins, platform trucks, dollies, battery and storage racks, laundry bins, bakery and industrial equipment, tool carts and chests), equipment OEMs (computer storage, vending, copiers, store fixtures, electronic and diagnostic equipment), air cargo and ground support (cargo sorting decks, dollies, conveyor lines, ground support equipment), and light duty furniture and equipment applications. The company states its products are found globally and that it has been manufacturing for over a decade, but its only formally served market disclosed in the data is North America.

The business is a traditional light industrial manufacturer with no disclosed funding rounds, no institutional investors, no M&A activity, no patents or trademarks on record, no third-party partnerships, and no management team disclosed in the source data. The company is RoHS compliant on selected corrosion-resistant zinc finishes used on heavy-duty low-profile casters. Ownership appears to be founder/management-held. There are no disclosed AI, software, or data capabilities, and revenue is not publicly reported.

Name

Casters in Motion

Legal name

Casters in Motion USA Limited

Website

https://castersinmotion.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

51–100 employees

Short description

Casters in Motion is a U.S.-based private manufacturer of industrial casters and wheels founded in 2011 in Evansville, Indiana, offering several thousand standard SKUs across light, medium, heavy, and specialty lines to industrial, OEM, air cargo, and light duty customers via direct sales.

Ownership category

akta.pro rank

Headquarters

HQ city

Evansville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Caster and Wheel Product Sales: Direct sales of casters and wheels to customers. Products include light duty, medium duty, medium heavy duty, and specialty casters along with various wheel bearings and wheels. Offers several thousand different variations as standard products plus custom manufacturing capabilities.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels4 records

Core offering

Casters in Motion manufactures and directly sells a catalog of industrial casters and wheels, including light duty, medium duty, medium heavy duty, heavy duty, and specialty caster series, plus wheel bearings, wheels, and caster accessories. The company offers several thousand standard product variations alongside custom manufacturing, engineering, and assembly services, helping customers select or design casters for specific load, environment, and application requirements.

Product overview

Casters in Motion is a manufacturer of high-quality industrial casters and wheels, offering several thousand different standard product variations. The product portfolio includes Light Duty Casters (furniture casters), Medium Duty Casters (general duty, precision raceway, hollow kingpin, stainless series), Medium Heavy Duty Casters and Heavy Duty Casters (for industrial material handling), Specialty Casters (low profile, air cargo, shopping cart, pneumatic, plastic metal, engineered products, and dollies), and comprehensive Wheel Bearings & Wheels product lines (thermoplastic rubber, polyurethane, poly max, urethane, glass filled polypropylene, hard/soft rubber, sintered iron, cast iron). Featured products include High-Performance Red Wheels with mechanically interlocked non-marking treads, Solid Urethane Wheels, and Stainless Steel Casters. The company also offers Caster Accessories including grease seals, brakes, and horns, along with a full downloadable PDF catalog.

Differentiator

Problem solved

Functional benefit

Brands

• Cimtech Blue: Specialty caster series brand - Cimtech Blue Casters
• MHD Series
• LP Series
• AC Series
• SC Series

Products and services

• Light Duty Casters Furniture casters and light-duty casters designed for lower load capacity applications such as furniture movement and light equipment transport.
• Medium Duty Casters General duty, medium duty, threaded stem, precision raceway, hollow kingpin, stainless hollow kingpin, and institutional casters for moderate load applications.
• Medium Heavy Duty Casters High load capacity casters with red polyurethane on polypropylene wheels designed for industrial applications, wash-downs, and material handling equipment including waste bins, platform trucks, case dollies, battery racks, and storage racks.
• Stainless Steel Casters Corrosion-resistant stainless steel casters available in medium heavy duty and precision raceway series, designed for outdoor conditions and wash-down applications.
• Heavy Duty Casters Heavy-duty caster series for high-load industrial applications requiring maximum durability and load capacity.
• Specialty Casters Specialized caster lines including Low Profile (LP Series), Cimtech Blue (EC Series), Air Cargo (AC Series), Shopping Cart Casters, Plastic Metal (PM Series), Pneumatic casters, special engineered products, and Mover's Dollies.
• Low Profile Casters Casters engineered for heavy equipment where overall height is crucial, featuring 3-inch glass filled nylon wheels with load capacities from 500 lbs to 1,200 lbs per caster and an operating temperature range of -20F to 250F.
• Air Cargo Casters Heavy duty casters engineered for inverted applications on cargo sorting decks, cargo dollies, and conveyor lines, featuring fully sealed precision raceway and flanged toe guard design.
• Cimtech Blue Casters Proprietary specialty caster line branded as Cimtech Blue for demanding applications.
• Shopping Cart Casters & Wheels Specialty Shopping Cart (SC) Series casters and wheels designed for shopping cart applications.
• Wheel Bearings and Wheels Wheel bearings and wheels sold as standalone products across multiple materials including thermoplastic rubber, polyurethane, poly max, super solid urethane, solid urethane, glass filled polypropylene, HT glass filled polypropylene, solid polypropylene, hard rubber, soft rubber, sintered iron, cast iron, mold on polyurethane, and mold on rubber.
• High-Performance Red Wheels High-performance red polyurethane wheels on polypropylene core with non-marking tread mechanically interlocked to prevent tread separation, designed for industrial applications including wash-downs.
• Solid Urethane Wheels Solid urethane wheels offering high quality and economical performance for material handling equipment.
• Caster Accessories Grease seals, brakes, and horns sold as caster accessories for caster maintenance and functionality enhancement.
• Custom Manufacturing and Engineering Services Custom caster manufacturing, caster and wheel design, engineering, and assembly services that allow Casters in Motion to develop engineered casters for specialized customer applications.

Quantifiable outcome

• Load capacities from 500 lbs to 1,200 lbs per caster for low profile series
• +1 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Scale indicators3 records

Recent moves4 records

Expansion highlights4 records

Emerging players

• Algood Casters: Specialty caster manufacturer focused on institutional, medical, and food-service applications. Comparable to CIM in stainless/wash-down specialty niches, though narrower in industrial heavy-duty offerings.

Direct peers

• RWM Casters: US-based industrial caster manufacturer offering heavy duty, stainless steel, and specialty casters across similar duty classes and applications (material handling, industrial equipment). Closest direct competitor to CIM in product mix and customer base.
• Caster Concepts: US manufacturer specializing in heavy duty and engineered industrial casters with custom manufacturing capabilities. Comparable to CIM in custom-engineered positioning and industrial customer base.
• Hamilton Caster: Family-owned US caster manufacturer with a broad catalog of light, medium, and heavy duty casters plus engineered solutions. Directly comparable to CIM in business model, product breadth, and customer segments.
• Darcor Casters: Canadian caster manufacturer serving industrial, healthcare, and institutional markets with light through heavy duty products. Closely comparable to CIM's horizontal product approach and material-handling focus.
• Shepherd Caster: US caster and hardware products company offering light and medium duty casters for institutional and consumer-grade applications. Comparable to CIM's lower-duty casters segment (furniture, institutional).

Broad incumbents

• Colson Group: The world's largest caster and wheel manufacturer, operating multiple brands (Colson, Albion, Shepherd, Jarvis, Bassick). Overlaps directly with CIM's product range across duty classes and materials while serving customers at much larger scale and broader geographic reach.
• Tente Casters: Global caster and wheel manufacturer with deep medical, industrial, and institutional product lines. Comparable to CIM as a manufacturer offering engineered specialty casters alongside general-duty products, though at significantly larger scale and international footprint.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Facebookfacebook.com/CastersinMotion
• LinkedInlinkedin.com/company/casters-in-motion-llc

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Casters in Motion