Home Ideas Supply

What Home Ideas Supply does

Home Ideas Supply (HIS, his.ua) is a Ukrainian privately-held LLC founded in 2014 that operates a curated online marketplace and physical showroom for designer furniture, lighting, and home decor. The company aggregates products from 150 domestic Ukrainian manufacturers and designers, offering thousands of SKUs across 19+ categories including soft furniture, lighting, tables, storage, beds, kitchens, outdoor furniture, wallpapers, textiles, acoustic panels, and decorative art. Individual production and customization (color, material, size) are core offerings, with prices ranging from approximately 4,170 UAH for entry-level chairs to 86,500 UAH for premium sofas, and installment payment partnerships across four Ukrainian banks. The platform serves four primary customer segments: individual residential buyers (long-tail), interior designers and architects (mid-market, served via a closed Pro community), HoReCa operators (enterprise), and wholesale/corporate buyers, with a physical showroom in Kyiv and 3-day delivery across Ukraine. The business combines marketplace transactions with an integrated design journal and editorial platform (positioned as a marketing and community-building channel) and a closed professional community offering portfolio hosting and client acquisition features to interior designers. Revenue model is primarily unit-pricing on product sales, supplemented by advertising on the editorial journal; no subscription, SaaS, or tier-based pricing structure is publicly disclosed.

Name

Home Ideas Supply

Legal name

ООО "Хоум Айдиас Сапплай Украина"

Website

https://his.ua

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Home Ideas Supply (HIS) is a Ukrainian designer furniture marketplace and editorial platform, founded in 2014 in Kyiv, that aggregates products from 150 domestic manufacturers across 19+ categories. It serves individual consumers, interior designers, and HoReCa operators via an online catalog, physical showroom, and closed designer community.

Ownership category

akta.pro rank

Product category

Online Designer Furniture Marketplace

NAICS

Furniture and Home Furnishings Retailers (4491)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700)

akta.pro primary industry

Home, Furniture & Decor Marketplaces (CRAFABAC)

akta.pro secondary industries

Home, Furniture & Home Improvement Online Retailers (CRAFADAE), Decorative Accessories Retail (Vases, Bowls, Sculptures, Figurines, Trays) (CRAIACAB)

Keywords

• Designer furniture
• Home decor
• Furniture marketplace
• Interior design
• Lighting fixtures

Headquarters

HQ city

Kyiv

HQ country

Ukraine

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Digital Commerce or Content

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Product Sales - Furniture and Decor: HIS operates as a marketplace selling exclusive designer furniture and decor items. Products are sourced from 150 Ukrainian companies and designers. The business model combines online catalog sales with an offline showroom in Kyiv. Products include soft furniture (sofas, armchairs, puffs), lighting, tables, chairs, beds, storage solutions, bathroom items, wallpapers, textiles, acoustic partitions, outdoor furniture, and kitchens. Pricing in Ukrainian Hryvnia with installment payment options available through PrivatBank, monobank, GlobusPlus, and A-Bank.
2. Design Journal / Editorial Content: HIS also operates a thematic design journal featuring leading designers and architects discussing latest trends and design ideas. While primarily serving as a marketing channel, it positions the platform as a community hub for design enthusiasts and professionals.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels5 records

Core offering

Home Ideas Supply operates an online marketplace and physical showroom that curate and sell designer furniture, lighting, and home décor sourced from approximately 150 Ukrainian manufacturers and designers. The platform combines an e-commerce catalog of thousands of products across 19+ categories (soft furniture, lighting, tables, chairs, beds, storage, kitchens, bathrooms, wallpapers, textiles, acoustic panels, outdoor furniture) with a design journal and a closed community for interior design professionals. Products can be customized in color, material, and size, with installment payments and 3-day delivery across Ukraine.

Product overview

Home Ideas Supply (HIS) is a Ukrainian designer furniture marketplace and editorial platform founded in 2014, combining an online furniture store with a design magazine. The offering is a multi-category portfolio of design furniture and interior decor rather than a single unified software product. The product range spans 19+ categories: upholstered furniture (sofas, armchairs, bean bags, corner sofas, office sofas), lighting (chandeliers, track lights, table lamps, wall sconces, rechargeable lamps, acoustic lights, bathroom lighting), tables (coffee tables, dining tables, kitchen tables, conference tables, folding tables, round tables, bar tables), storage (cabinets, consoles, wardrobes, shelving, dressers, TV stands, bedside tables, hallway furniture), chairs (stools, bar stools, benches, office chairs, gaming chairs, swivel chairs), beds (with lift mechanisms and storage drawers), children's furniture, bathrooms (towel warmers, concrete sinks, cast stone baths), wallpapers (vinyl, fleece, textile, moisture-resistant, hand-painted), textiles (blankets, bed linens), wall panels (including acoustic sound-absorbing panels), mattresses, office furniture, outdoor furniture, custom kitchens, fire bowls, kitchen sets, and decorative art (paintings and panels). The marketplace is complemented by a design journal covering interior trends, architecture, and industry news, and a closed professional community for interior designers with portfolio hosting and client discovery tools.

Differentiator

Problem solved

Functional benefit

Products and services

• Soft Furniture (Мягкая мебель) Upholstered furniture category including sofas, armchairs, puff stools, folding sofas, modular sofas, wool stones, office sofas, bean bag chairs, and corner sofas with orthopedic fillers and premium finishes. Sold to individual consumers, interior designers, and HoReCa operators across Ukraine.
• Lighting (Освещение) Comprehensive lighting range including wall sconces, chandeliers, table lamps, floor lamps, built-in fixtures, ceiling lights, magnetic track systems, track lights, outdoor fixtures, bathroom lighting, gypsum fixtures, rechargeable lamps, acoustic light fixtures, and textile track systems. For residential and commercial buyers.
• Tables (Столы) Table category covering coffee tables, work desks, kitchen tables, conference tables, folding tables, round tables, bar tables, kitchen sets, and café tables in materials such as tempered glass, MDF, solid wood, veneer, ceramics, plywood, HPL-plastic, and artificial marble.
• Home Decor (Декор) Interior decoration items including cushions, candles and candleholders, mirrors, panel paintings, carpets, flower vases, bio fireplaces, tabletop decor, wall clocks, vases, home fragrances, and wooden world maps.
• Chairs (Стулья) Seating category including stools, bar stools, benches, home and office chairs, office chairs, plastic chairs, gaming chairs, and swivel chairs, with 3D model downloads available for certain products.
• Beds (Кровати) Bed collection in various sizes from 800×2000mm to 2000×2000mm, in fabric, leather, solid oak, metal-and-wood, particleboard, metal, solid ash, and veneer, with options for lift mechanisms and built-in storage drawers.
• Storage (Хранение) Storage solutions including cabinets, consoles, coat hooks and hangers, shelving units, dressers, wardrobes, shelves, TV stands, bedside tables, hallway furniture, bathroom cabinets, and wall hooks, made from high-quality wood with certified safe paints.
• Kitchens (Кухни) Designer custom kitchens available for order, targeting individual homeowners and HoReCa operators outfitting restaurants and cafés.
• Office Furniture (Мебель для офиса) Office furniture including computer and office desks, office chairs and armchairs, office shelving, conference room furniture, and office lighting for businesses and corporate buyers.
• Design Journal (Журнал) Thematic online design journal featuring leading Ukrainian designers and architects, with content on interior trends, designer interviews, community features, interior photography, and design inspiration across HoReCa, home, apartment, office, public, penthouse, store, and smart-apartment interiors.
• Pro Community for Interior Designers Closed community for interior designers and architects offering a professional profile in a public catalog, portfolio and article publishing, client acquisition capabilities, and special Pro offers on furniture.

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• 150 Ukrainian furniture manufacturers and designerscoreStrategic or Co-development Partner · 1 January 2014HIS partners with 150 Ukrainian furniture manufacturing companies and talented Ukrainian designers who supply products to the marketplace. The platform acts as a community connecting these domestic manufacturers with buyers seeking exclusive designer furniture. Manufacturers benefit from access to a large customer base and the HIS design community.

Scale indicators4 records

Recent moves5 records

Expansion highlights4 records

Regional players

• Mebliukr / Divan.ua (Ukrainian online furniture retailers): Divan.ua and similar Ukrainian online furniture retailers serve the same Ukrainian consumer furniture market as HIS, with comparable local delivery and showrooms — direct domestic regional competition for the B2C side of HIS's business.

Direct peers

• Made.com: Made.com was a UK/EU direct-to-consumer designer furniture retailer working with independent designers and manufacturers, offering curated original design at mid-market prices — historically the most direct business-model peer to HIS before its 2022 collapse.
• Article: Article is a North American online retailer of modern, designer-style furniture sold direct from manufacturers to consumers, with a curated catalog and fast delivery — closely comparable to HIS's online-first marketplace model with curated designer SKUs.
• Wayfair: Wayfair is the dominant global online furniture and home furnishings marketplace, curating thousands of third-party brands and delivering to consumers — the closest functional analog to HIS's marketplace model, just at vastly larger scale and multi-country reach.

Emerging players

• Floyd: Floyd is a DTC designer furniture brand focused on durable, modular pieces for small-space urban dwellers — an emerging peer in the curated designer-furniture space serving similar style-conscious end consumers as HIS.
• Burrow: Burrow is a US DTC modular sofa and home furnishings brand sold direct-to-consumer online — comparable to HIS in its online-first, designer-inspired positioning targeting younger urban home furnishing buyers.

Broad incumbents

• West Elm: West Elm is Williams-Sonoma's modern-design home furnishings retailer offering curated designer furniture across living, bedroom, dining, and home office — closely comparable category overlap and aesthetic to HIS, but as part of a much larger retail portfolio.
• IKEA: IKEA is the dominant mass-market furniture and home furnishings retailer worldwide, including a meaningful Ukraine presence; comparable to HIS at the category level (home furniture and decor) but operating a fundamentally different flat-pack, inventory-led, own-brand model.
• RH (Restoration Hardware): RH is a premium home furnishings retailer offering curated luxury furniture, lighting, textiles, and decor with gallery/showroom retail — overlaps with HIS on high-end designer furniture and decor, plus physical showroom presence, at a much larger scale.

Others

• Kufar: Kufar is a leading Eastern European horizontal classifieds/marketplace platform (Belarus/Russia/CIS); comparable to HIS only as a marketplace operating in overlapping CIS geographies, not as a direct furniture curation competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/homeideassupply
• Instagraminstagram.com/his_ua

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds1 record

Investors1 record

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Home Ideas Supply