CarBag
CarBag (Pine Ridge Enterprise LLC) is a family-owned Michigan manufacturer, founded in 1985, that sells CarJacket and MotoJacket polyethylene storage bags with OmniDry desiccant to individual classic-car and motorcycle collectors for indoor long-term vehicle protection.
- Company typePrivate
- Founded1985
- HeadquartersCaledonia, United States
- Headcount—
- GTM typeB2C
- OfferingHardware or Manufacturing
What CarBag does
CarBag is a privately held, family-owned manufacturer of indoor vehicle storage solutions, operating as Pine Ridge Enterprise LLC from Caledonia, Michigan, and founded in 1985 by John and Betty Schoepke. The company's product line centers on two core SKUs: the CarJacket (a zippered 7-mil rip-stop polyethylene bag available in ten sizes for cars, priced $352-$531) and the MotoJacket (three sizes for motorcycles, priced $263-$287), each paired with an OmniDry desiccant system that absorbs humidity from the sealed interior to prevent rust, dust, mold, insect damage, and UV/ozone exposure during long-term indoor storage. A consumable OmniDry refill stream (packets at $20-$30 and a 10-lb reusable metal cylinder at $75) creates a modest recurring revenue layer on top of the durable 10+ year jacket.
CarBag sells exclusively direct-to-consumer through its own e-commerce website (carbag.com), with supplemental phone and text order capability, and ships within the US via UPS and internationally by arrangement. The company serves a long tail of individual classic-car and motorcycle collectors, show-vehicle owners, and seasonal-storage users in unheated garages, barns, and sheds; marketing relies on an extensive testimonial library, a vehicle size-finder tool, FAQs, and a Facebook page rather than paid advertising. The business is bootstrapped with no external funding, no parent company, no subsidiaries, and no disclosed headcount, and is operated by its two co-founders from a correspondence-only PO Box address.
CarBag firmographics
Firmographics- Name
- CarBag
- Legal name
- Pine Ridge Enterprise LLC
- Website
- https://carbag.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Short description
- CarBag (Pine Ridge Enterprise LLC) is a family-owned Michigan manufacturer, founded in 1985, that sells CarJacket and MotoJacket polyethylene storage bags with OmniDry desiccant to individual classic-car and motorcycle collectors for indoor long-term vehicle protection.
- Ownership category
- akta.pro rank
CarBag industry classification
Industry- Product category
- Vehicle Storage Protection Products
- NAICS
- Automotive Parts and Accessories Retailers (441330), Motorcycle, Bicycle, and Parts Manufacturing (336991)
- SIC
- Plastics, Foil & Coated Paper Bags (2673), Motor Vehicle Parts & Accessories (3714)
- akta.pro primary industry
- Under-Bed, Vacuum & Space-Saving Storage Retail (Bags, Compressors) (CRAIAJAI)
- akta.pro secondary industry
- Vehicle & RV/Boat Self-Storage (HSAKAGAC)
Keywords
Where CarBag is headquartered
LocationHeadquarters
- HQ city
- Caledonia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
CarBag business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D
Revenue model
- CarJacket and MotoJacket Sales: One-time product sales of vehicle storage jackets. CarJacket prices range from $352 to $531 depending on size. MotoJacket prices range from $263 to $287 depending on size.
- OmniDry Desiccant Replacement: Recurring sales of OmniDry desiccant packets and cylinders for reuse. Prices: $20 for motorcycle pack, $30 for automobile 2-pack, $75 for large cylinder.
- Military Discount: 5% discount offered to military personnel via email verification with proof of service.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Small CarJacket (S1-S3) - $352-$400 |
| Unit Pricing | Pay-as-you-go | Medium CarJacket (M1-M3) - $425-$479 |
| Unit Pricing | Pay-as-you-go | Large CarJacket (L1-L4) - $486-$531 |
| Unit Pricing | Pay-as-you-go | MotoJacket - $263-$287 |
| Unit Pricing | Pay-as-you-go | OmniDry Desiccant - $20-$75 |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels4 records
CarBag product offering
Product offeringCore offering
CarBag manufactures and sells indoor vehicle storage protection products — CarJacket (10 sizes for cars) and MotoJacket (3 sizes for motorcycles) — made from 7-mil rip-stop polyethylene that seals a vehicle inside a moisture- and contamination-free environment, combined with OmniDry desiccant packs that absorb residual humidity. The products target individual collectors, enthusiasts, and show-vehicle owners who need long-term indoor storage protection.
Product overview
CarBag offers a focused product line of indoor vehicle storage solutions. The core offerings are the CarJacket (10 sizes for cars) and MotoJacket (3 sizes for motorcycles) — both made from 7-mil rip-stop polyethylene that seal vehicles to protect against rust, dust, insects, and mold. Each jacket includes OmniDry desiccant packets to absorb humidity sealed inside. The OmniDry Desiccant Pack and optional 10-lb Metal Cylinder serve as consumable/optional add-ons for moisture control. The portfolio is a single product family with size variants rather than a platform-plus-modules architecture.
Differentiator
Problem solved
Functional benefit
Brands
- CarJacket: Vehicle storage bag designed for cars, providing protection from rust, dust, insects, and mold during indoor storage.
- MotoJacket
- OmniDry Desiccant
Products and services
- CarJacket A zippered, sealed polyethylene storage bag designed to enclose a car during long-term indoor storage, protecting against rust, corrosion, moisture, dust, dirt, and insects. Available in 10 sizes (S1–L4) based on vehicle dimensions, with pricing from $352 to $531. Sold direct to individual collectors and enthusiasts.
- MotoJacket A zippered polyethylene storage bag purpose-built for motorcycles, sealing the bike to protect from rust, dust, insects, and mold during indoor storage. Available in Medium (sport bikes), Large (full-size bikes without back rest or box), and XLarge (full dressers and bikes with back rest or large box), priced $263–$287.
- OmniDry Desiccant Pack Moisture-absorbing desiccant used inside CarJacket and MotoJacket to remove humidity from the sealed storage environment, preventing corrosion, tarnish, and mildew. Sold as 2.5 lb motorcycle packets ($20) or 5 lb automobile two-packs ($30).
- OmniDry Metal Cylinder A 10-pound reusable metal canister holding OmniDry desiccant, designed for easier oven-drying regeneration at 425°F and for enhanced moisture absorption in humid climates or longer storage durations. Priced at $75.
Quantifiable outcome
- Vehicles emerge from storage in exactly the same condition as when stored - no dust, no rust
Companies that use CarBag
Customer profileNamed customers6 records
Segments3 records
Ideal customer profiles3 records
CarBag technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
CarBag partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights4 records
CarBag competitors and assessment
Company assessmentBroad incumbents
- Bestop: Bestop manufactures soft tops, covers, and accessories for Jeeps and trucks — a larger aftermarket incumbent whose vehicle cover lines overlap with CarBag's indoor protection use case.
- Smittybilt: Smittybilt offers a broad portfolio of automotive aftermarket accessories including covers and protection items, competing with CarBag for the indoor storage/vehicle protection enthusiast spend.
- Rugged Ridge: Rugged Ridge is a broader Jeep/off-road aftermarket accessories brand carrying vehicle covers and protection products; it competes for wallet share within the enthusiast aftermarket where CarBag also sells.
Direct peers
- Budge Industries: Budge makes a broad line of vehicle covers (indoor and outdoor) for cars, trucks, and motorcycles at mass-market price points, competing for the same consumer purchase occasion as CarBag's jackets.
- OxGord: OxGord sells automotive covers and protective accessories direct-to-consumer online, including indoor car and motorcycle covers that compete on the same use case (long-term indoor dust/moisture protection).
- Covercraft: Covercraft is the leading U.S. manufacturer of custom car covers and vehicle protection products, serving the same classic-car and enthusiast customer base that CarBag addresses with its sealed polyethylene jackets.
- California Car Cover Co. California Car Cover Co. specializes in custom-fit car covers and indoor storage solutions for collector vehicles, directly overlapping CarBag's CarJacket value proposition for classic-car owners.
Regional players
- ADCO: ADCO is a long-established maker of RV and vehicle covers/storage products, with comparable polyethylene cover technology serving adjacent long-term indoor storage applications (RVs, boats, cars).
Others
- Plano Molding: Plano is a leading maker of storage and organization solutions in hunting/outdoor categories; relevant as an analogue business model (specialty storage consumer products) rather than a direct vehicle-cover competitor.
Emerging players
- CoverSeal: CoverSeal markets indoor storage bags and dust covers for collectible vehicles, representing a smaller and more directly niche-overlap competitor emerging in the same indoor-storage category as CarBag.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks7 records
Key highlights6 records
Customer concentration
CarBag social profiles
Digital presenceCarBag financial estimates
Financial estimateRevenue estimate
Valuation estimate
CarBag leadership team
Management profileNumber of profiles
Profiles2 records
CarBag funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
CarBag M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about CarBag
What does CarBag do?
CarBag manufactures and sells indoor vehicle storage protection products — CarJacket (10 sizes for cars) and MotoJacket (3 sizes for motorcycles) — made from 7-mil rip-stop polyethylene that seals a vehicle inside a moisture- and contamination-free environment, combined with OmniDry desiccant packs that absorb residual humidity. The products target individual collectors, enthusiasts, and show-vehicle owners who need long-term indoor storage protection.
Is CarBag a public or private company?
CarBag is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was CarBag founded?
CarBag was founded in 1985.
Where is CarBag based?
CarBag is headquartered in Caledonia, United States, in the North America region.
How does CarBag make money?
Three revenue lines are on record. CarJacket and MotoJacket Sales are the primary driver. The others are omniDry Desiccant Replacement and military Discount.
Who are CarBag's main competitors?
Broad incumbents on record are Bestop, Smittybilt and Rugged Ridge. Direct peers are Budge Industries, OxGord, Covercraft and California Car Cover Co.. ADCO is listed as a regional player. Plano Molding is listed as an others. CoverSeal is listed as an emerging player.
Does CarBag have an API?
No public API is recorded for CarBag.
What industry is CarBag in?
CarBag's product category is Vehicle Storage Protection Products. Its primary akta.pro industry code is CRAIAJAI, Under-Bed, Vacuum & Space-Saving Storage Retail (Bags, Compressors), with a secondary code of HSAKAGAC, Vehicle & RV/Boat Self-Storage. Its NAICS code is 441330 and its SIC code is 2673.