Lonja de Propiedad Raíz de Bogotá

Name

Lonja de Propiedad Raíz de Bogotá

Legal name

Lonja de Propiedad Raíz de Bogotá

Website

https://lonjadebogota.org.co

Company type

Private

Founded year

1945

Operating status

Operating

Headcount range

51–100 employees

Ownership category

akta.pro rank

Headquarters

HQ city

Bogotá

HQ country

Colombia

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Membership/Afiliado Fees: Annual membership fees for real estate professionals, companies, and developers to join the guild. Members receive access to services, training discounts, legal support, and networking opportunities.
2. Training and Education Programs: Revenue from professional courses including the 81-hour Real Estate Agent certification program, technical courses, commercial/marketing courses, and legal courses. Programs range from 3 to 81 hours with certification.
3. Appraisal Services (Avaluos): Corporate appraisal services for urban and rural properties, natural resources, infrastructure, special properties, machinery, art, and intangibles. Includes consulting services for valorization studies and cadastral formation.
4. Legal and Conciliation Services: Legal advisory services in real estate, urban planning, and horizontal property law. The Center for Conciliation and Arbitration provides dispute resolution services with fee schedules based on claim amount.
5. Conciliation and Arbitration Fees: Fee-based dispute resolution services with tariff schedule based on claim amount (Cuantia). Fees range from approximately 466,481 COP to 46,634,681 COP depending on claim value, with preferential rates for members.
6. Gran Salon Inmobiliario Event: International real estate fair generating revenue from exhibitor stand sales. Partners with Corferias to host the annual event featuring 165+ exhibitors and 1500+ projects.
7. Publications and Research Reports: Sale of specialized real estate publications including the Housing Value Study (130,000 COP) and Urban Land Value Study (250,000 COP) for Bogota.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

Lonja de Propiedad Raíz de Bogotá operates as a non-profit real estate guild that delivers professional services to its affiliated members and the broader Colombian real estate sector. Its core offerings include guild representation before government entities, professional training programs (including the 81-hour Real Estate Agent certification), corporate property appraisals, legal advisory in real estate and urban law, territorial planning consulting, dispute resolution through its Centro de Conciliación y Arbitraje, the collaborative SIC-MLS listing system, and the annual Gran Salón Inmobiliario trade show.

Product overview

Lonja de Propiedad Raíz de Bogotá operates as a comprehensive real estate guild offering an integrated portfolio of professional services. The core offerings include Gremial (guild representation), Formación Empresarial (business training across technical, commercial, and legal domains), Avalúos (corporate property appraisals), Ordenamiento Territorial (territorial planning advisory), and Jurídica (legal services). Key platforms include SIC-MLS for collaborative property listings, the Centro de Conciliación y Arbitraje for dispute resolution, and the annual Gran Salón Inmobiliario trade show. Supporting digital tools include the Zona Afiliados member portal, a notary expense calculator, and specialized publications. The organization functions as a unified guild ecosystem supporting the professionalization and competitiveness of Bogota's real estate sector since 1945.

Differentiator

Problem solved

Functional benefit

Products and services

• SIC-MLS (Sistema Inmobiliario Colaborativo) Collaborative real estate marketing system where affiliated firms share property listings in a collegial environment to generate business opportunities. Provides qualified properties, commercial strength, institutional backing, guaranteed commissions, and networking for member real estate firms.
• Avalúos (Property Appraisals) Corporate property appraisals with institutional backing, objectivity, independence, and technical rigor. Covers urban and rural properties, natural resources, infrastructure, architectural conservation, special properties, machinery, artwork, intangibles, and operational assets. Targeted at companies and financial institutions needing valuation services.
• Ordenamiento Territorial (Territorial Planning) Technical advisory services translating urban regulations into practical information for property decisions. Includes general zoning concepts, urban norm studies, development potential, cartography, specialized consulting, and real estate project pre-feasibility studies for developers and property owners.
• Jurídica (Legal Services) Comprehensive advisory and specialized consulting in real estate law, urban law, and horizontal property. Includes property management, urban and real estate consulting, specialized legal opinions, contract preparation and review, and title studies for member firms and property owners.
• Centro de Conciliación y Arbitraje (Mediation and Arbitration Center) Alternative dispute resolution center specialized in the real estate sector. Provides mediation and arbitration services for conflicts between parties, administered by neutral and impartial professionals with preferential rates for affiliated members. Fees scale from 466,481 COP to 46,634,681 COP based on claim amount.
• Gran Salón Inmobiliario (International Real Estate Trade Show) International real estate trade show, the most important in Colombia and one of the largest in Latin America. Brings together construction firms, real estate agencies, appraisal companies, financial entities, and PropTech companies. Attracts 21,296 visitors, 165 exhibitors, and 1,500+ projects annually, with 86% satisfaction rate.
• Gremial (Guild Representation) Guild representation of members before government entities and other associations on real estate, appraisals, territorial planning policies, construction, and legal matters related to the sector. Provides the collective voice for Colombia's real estate industry.
• Formación Empresarial (Business Training) Professional training programs for the real estate sector including technical courses (appraisals, urban norms), commercial and marketing courses (real estate agent certification, digital transformation, AI), and legal courses (contracts, leasing, title studies, fiduciary arrangements). Flagship 81-hour Real Estate Agent certification program with 27 sessions.
• Publicaciones y Libros (Specialized Publications) Specialized publications including the annual Housing Value Study for Horizontal Property in Bogotá (130,000 COP) and the Urban Land Value Study for Bogotá (250,000 COP). Provides market intelligence data for real estate professionals and developers.

Quantifiable outcome

• 21,296 annual visitors to the Gran Salon Inmobiliario
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration11 records

AI capability2 records

Feature1 record

Partnerships

Nine partnerships are on record, tiered core, flagship and minor.

• CorferiascoreStrategic or Co-development Partner · 1 January 2005Long-term strategic partnership since 2005 for the annual Gran Salon Inmobiliario Internacional, Colombia's most important real estate fair. Corferias provides exhibition facilities and organizational infrastructure.
• NAR (National Association of Realtors)flagshipStrategic or Co-development PartnerInternational alliance providing access to global real estate standards, best practices, and member benefits. Includes possibility of Realtor membership for affiliated agents.
• Florida RealtorscoreStrategic or Co-development PartnerInternational alliance for knowledge exchange and best practices sharing with Florida real estate professionals.
• Miami RealtorscoreStrategic or Co-development PartnerInternational alliance with Miami's real estate association for professional development and market insights.
• IPS CongressminorGTM or Marketing PartnerInternational real estate congress participation for professional development and networking.
• ACOBIRcoreStrategic or Co-development PartnerInternational alliance with Panamanian real estate association for professional exchange.
• AMPIcoreStrategic or Co-development PartnerInternational alliance with Mexican real estate professionals association for knowledge sharing.
• CAINECcoreStrategic or Co-development PartnerInternational alliance with Ecuadorian real estate chamber for regional collaboration.
• FNA (Fondo Nacional del Ahorro)minorChannel Partner/ Reseller/ DistributorColombian national savings fund partnership for housing financing products and services.

Scale indicators5 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• BOMA International: International commercial real estate building owners and managers association. Comparable as a membership association serving the commercial real estate segment with advocacy, education, and certification.
• National Association of REALTORS (NAR): The US national real estate trade association and Lonja's flagship international alliance partner. Much larger and broader, but operates the same guild/representation/member-certification model on a global stage.
• FIABCI (International Real Estate Federation): International real estate federation with national chapter model. Comparable as a higher-order umbrella organization connecting real estate professionals across markets, including Lonja's territory.

Direct peers

• AMPI (Asociación Mexicana de Profesionales Inmobiliarios): Mexican national real estate professionals association and formal Lonja alliance partner. Comparable as a professional guild offering certification, training, events, and MLS-style services in another Latin American market.
• Camacol (Cámara Colombiana de la Construcción): National Colombian construction and real estate industry chamber. Comparable as a sector trade association representing developers, builders, and suppliers, with training, events, and government advocacy in the same real estate value chain.
• Lonja de Propiedad Raíz de Medellín: Direct counterpart guild in Medellín operating under the same 'Lonja' model for the Antioquia real estate market. Closest functional peer: same non-profit guild structure, training, appraisal, and conciliation services in a different Colombian city.
• Asociación Nacional de Agentes Inmobiliarios (A.N.A. Colombia): Colombian national association of real estate agents — explicitly referenced in Lonja's materials as a co-host of member-only events. Competes for the same agent membership and certification constituency.

Regional players

• SECOVI-SP (Sindicato das Empresas de Compra, Venda, Locação e Administração de Imóveis): São Paulo real estate trade association representing brokers, agents, and property managers. Comparable guild-style organization in the largest Brazilian real estate market; operates across borders from Lonja's Colombian footprint.
• Lonja de Propiedad Raíz de Barranquilla: Regional Lonja guild in Barranquilla using the same professional association model. Adjacent geographic peer competing for affiliates and market intelligence in Colombia's Caribbean region.
• Lonja de Propiedad Raíz de Cali: Regional Lonja guild in Cali with the same guild model, training, and appraisal services. Not a direct head-to-head competitor in Bogotá, but operates the identical proposition in a separate Colombian market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/lonjadebogota
• YouTubeyoutube.com/@LonjadePropiedadRaízdeBogotá/videos
• Facebookfacebook.com/lonjadebogota

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lonja de Propiedad Raíz de Bogotá