My Yield

What My Yield does

My Yield, operating legally as Empowering Farmers, is a privately held U.S. agricultural technology company headquartered in Oelwein, Iowa. The company designs, engineers, and manufactures on-farm precision seed treatment systems and the proprietary MYPAS plant nutrition analytics platform. Its core product line consists of four current-generation seed treaters (M1, M3, M5, M7) with processing speeds ranging from 1,000 to 6,000 units per day, complemented by the C3 Conveyor for post-treatment mixing. The company's central technological proposition is box-to-box, just-in-time seed treatment that applies controlled doses to each individual seed, replacing bulk treatment methods and eliminating the need for farmers to pre-purchase treated seed months in advance.

My Yield's technology stack includes patented treater hardware, a 40-plus-year agronomic database underpinning the MYPAS prescriptive analytics system, and in-house formulation of custom seed treatment, biological, and micronutrient blends for corn, soybeans, and wheat. The company serves two primary customer segments: independent progressive row-crop farmers (SMBs seeking cost control and yield optimization) and seed dealers/regional sales managers who resell My Yield solutions to growers. Its go-to-market is a hybrid of direct-to-grower sales (website, phone, savings calculator) and a dealer/RSM channel, supplemented by field days, the Farm Progress Show, an active blog, and organic social media presence. Vertical integration across manufacturing, formulation, and analytics is the company's positioning differentiator.

The business model blends four revenue streams: one-time hardware sales of M1/M3/M5/M7 treaters, custom seed treatment blend sales (consumables, recurring), MYPAS analytics subscriptions (recurring software-adjacent), and pre-owned/refurbished treater sales. Pricing is quote-based and not publicly disclosed, but customer testimonials indicate $8-10 per unit cost savings versus dealer-applied treatment, and the company claims equipment can pay for itself in the first season. Geographic scope is concentrated in the U.S. Midwest. The company has no disclosed outside funding, no M&A activity, and is founder/operator-led.

Name

My Yield

Legal name

Empowering Farmers

Website

https://empoweringfarmers.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

My Yield, operating as Empowering Farmers, is a privately held Iowa-based agtech company that designs and manufactures on-farm precision seed treatment systems and the MYPAS plant nutrition analytics platform, serving independent row-crop farmers and seed dealers across the U.S. Midwest.

Ownership category

akta.pro rank

Product category

Agricultural Seed Treatment Equipment

NAICS

Support Activities for Crop Production (1151), Soil Preparation, Planting, and Cultivating (115112)

SIC

Farm Machinery & Equipment (3523), Agricultural Services (700)

akta.pro primary industry

Seed Treatment & Coating Application Equipment (AFAAADAD)

akta.pro secondary industries

Seed-Applied Crop Protection (Seed Treatment Pesticides) (AFABAAAK), Nutrient Management Planning & Fertility Programs (AFACABAB)

Keywords

• Seed treatment equipment
• Agricultural machinery
• Plant nutrition analytics
• On-farm seed treatment
• Precision agriculture

Headquarters

HQ city

Oelwein

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Seed Treater Equipment Sales: My Yield designs, engineers, and manufactures their seed treaters (M1, M3, M5, M7 models). Farmers purchase the equipment outright to treat their own seed on-farm. The equipment enables cost savings that can pay for the treater in the first season.
2. Custom Seed Treatment Blends: My Yield manufactures and sells proprietary seed treatment, biological, and micronutrient solutions. They formulate custom blends for each farmer's specific operation, variety, field, and year requirements. These are applied using their seed treaters.
3. Pre-Owned Seed Treater Sales: My Yield offers pre-owned/refurbished seed treaters for farmers not ready to invest in new equipment. These come with the same warranty as new systems.
4. MYPAS Analytics Subscription: MYPAS plant nutrition analytics system provides data-backed direction on crop nutrition. This service integrates with seed treatments, biological programs, and nutrition strategies to provide precision prescriptions.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels9 records

Core offering

My Yield designs, engineers, and manufactures on-farm seed treatment equipment (M1, M3, M5, M7 box-to-box seed treaters) that let farmers apply precise treatments to individual seeds themselves instead of buying pre-treated seed. The equipment is sold alongside custom-formulated seed treatment blends, biologicals, and micronutrients for corn, soybeans, and wheat, and is supported by the proprietary MYPAS plant nutrition analytics platform that identifies yield-limiting nutrients and prescribes balanced crop nutrition programs.

Product overview

My Yield offers a suite of on-farm, box-to-box seed treatment systems designed to give farmers complete control over their seed treatment process. The product line includes four current seed treater models (M1, M3, M5, M7) ranging from compact/economical to high-capacity, all featuring the C3 Conveyor for gentle and comprehensive mixing. These hardware systems are paired with the proprietary MYPAS plant nutrition analytics technology, which uses over 40 years of high-yield data to identify yield-limiting nutrients and guide precise crop nutrition prescriptions. My Yield also provides custom seed treatment blends (biologicals, micronutrients, and performance blends) specifically formulated for corn, soybeans, and wheat. The company maintains vertical integration from manufacturing to formulation to delivery, offering complete accountability.

Differentiator

Problem solved

Functional benefit

Products and services

• M1 Seed Treater Compact, economical on-farm seed treater with intuitive design for bag-to-bag or tender application. Seed is processed through an active application chamber with gentle rotational mixing, then conveyed via the C3 Conveyor for comprehensive coverage. Capacity: 1,000 UPH (~3 minutes per box). Includes Quick-Connect Delivery for chemical application. Designed for small and entry-level operations and for growers who want their own precision seed treatment without depending on dealer-applied treated seed.
• M3 Seed Treater Low-profile seed treater with the smallest footprint for low-clearance shops and sheds. Features direct application technology, Revolve seed flow control for accuracy regardless of seed size, integrated smart loadcell system, and the C3 Conveyor for comprehensive mixing. Capacity: 2,000 UPH (~90 seconds per box). Engineered for fast, accurate on-farm seed treatment in space-constrained facilities.
• M5 Seed Treater Compact yet fast on-farm seed treater combining footprint with throughput. Handles treating situations from bag-to-bag to truck-to-truck. Configurable with multiple hopper sizes (65, 135, and 340 units) with fully adjustable seed flow control, Quick-Connect Delivery, and C3 Conveyor for complete mixing. Suited to mid-sized row-crop operations needing both flexibility and speed.
• M7 Seed Treater Largest and fastest My Yield seed treater with oversized intake and fill conveyor for higher-volume treating. Available in 135, 340, and 550 hopper models with integrated smart loadcell system and fill conveyor for quick transfer. Designed for large-acreage growers and high-throughput operations needing tender-to-tender treatment at scale.
• C3 Conveyor Conveyor component compatible with all My Yield seed treaters (M1, M3, M5, M7) that gently rotates seed after it leaves the treater to ensure comprehensive, even coverage of each individual seed. Available in 18, 24, and 30-foot models for varying operation layouts. Core component of the box-to-box seed treatment system.
• MYPAS Plant Nutrition Analytics Proprietary plant nutrition analytics platform developed over more than 40 years by an industry-leading agronomist and data scientists. Identifies the most yield-limiting nutrient(s) using a high-yield farm database and quantifies how much yield is being lost to deficiencies or imbalances, evaluating both individual nutrients and their functional balance within the plant. Provides precise crop nutrition prescriptions that integrate with seed treatments and biological programs.
• Prior Models (Pre-Owned Seed Treaters) Refurbished, pre-owned My Yield seed treater models offered to growers who are not yet ready to invest in new equipment. Pre-owned units come with the same warranty as new systems, providing a lower-cost entry point into on-farm precision seed treatment.
• Custom Seed Treatment Blends In-house formulated custom seed treatments, biologicals, and micronutrient blends tailored to each farmer's specific operation, variety, field, and year. Formulated and blended at My Yield's Oelwein facility and intended for application through My Yield seed treaters. Covers corn, soybean, and wheat foundation programs.

Quantifiable outcome

• Yield increases of 2.1 to 18 bushels per acre compared to standard treatments
• +4 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature8 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Iowa Soybean AssociationcoreStrategic or Co-development PartnerIowa Soybean Association partnered with My Yield for field day events, with Aaron Putze joining conversations around limiting factors, balancing crop nutrition, MYPAS, and management decisions that preserve yield potential. This collaboration positions My Yield's technology alongside established agricultural expertise.
• Iowa State UniversityminorStrategic or Co-development PartnerReferenced in educational content about soybean nitrogen management, citing Iowa State research that a soybean plant can secure 50-75% of its nitrogen supply from atmospheric nitrogen through nodulation with Bradyrhizobium japonicum bacteria.
• No-Till FarmerminorGTM or Marketing PartnerConducted interview with My Yield Sales Director Charlie McKenna at the 2016 Farm Progress Show on the benefits of owning a My Yield seed treater. This provided marketing exposure through agricultural media.

Scale indicators5 records

Recent moves5 records

Expansion highlights5 records

Broad incumbents

• Ag Growth International (AGI): AGI manufactures and distributes agricultural equipment including grain handling, seed handling, and related on-farm hardware. Comparable as a farm equipment manufacturer serving similar growers and dealer channels, though with a broader portfolio than seed treatment specialty.
• WinField United (Land O'Lakes): WinField United is a major US ag-input retailer offering seed-applied treatments and crop nutrition through a cooperative retail channel. Overlaps with My Yield's blend/agronomy offering and competes for the same Midwest row-crop growers via dealer-applied services.
• Corteva Agriscience (Pioneer): Corteva (Pioneer) supplies treated seed and seed-applied solutions across corn and soybeans, the same crops My Yield treaters support. Direct competitive overlap in delivering corn/soybean seed treatment products, though Corteva operates upstream of the on-farm treaters My Yield sells.
• BASF Agricultural Solutions: BASF offers commercial seed treatment products and is one of the chemical-supply incumbents My Yield's equipment displaces when farmers treat in-house. Comparable as a broad incumbent in the seed-applied crop protection and biologicals space My Yield competes in.
• Hagie Manufacturing (AGCO): Hagie (part of AGCO) builds self-propelled sprayers and crop application equipment for Midwest row-crop growers. Comparable as a regional specialty equipment maker tied to the application/crop-input workflow that My Yield's seed treaters also support.
• Syngenta Seed Treatment: Syngenta is a global leader in commercial seed-applied crop protection and a meaningful competitor to My Yield's custom blend business. Overlap in seed-applied pesticides, biologicals, and micronutrients that growers could otherwise source through My Yield's proprietary blends.
• Kinze Manufacturing: Kinze is an Iowa-based row-crop planter and tillage equipment manufacturer serving the same Midwest corn and soybean growers My Yield targets. Comparable as a privately-held farm equipment maker with strong Midwest grower relationships and dealer networks.
• Bayer Crop Science (Climate FieldView / Seed Treatment): Bayer is one of the largest global seed treatment chemical providers and is the incumbent My Yield's equipment directly competes with on the dealer-applied side of the market. Comparable because seed treatment (biologicals + chemicals) plus digital agronomy overlap with My Yield's MYPAS and custom blend offerings.

Direct peers

• Incotec Group: Incotec is a specialist in seed coating, seed enhancement, and seed treatment products and equipment, directly comparable to My Yield's seed treatment and coating equipment positioning. Closest functional peer in the on-seed treatment technology stack.

Regional players

• Hefty Seed Company: Hefty Seed is a Midwest-focused independent seed retailer and custom applicator offering dealer-applied seed treatments. Competes with My Yield for the same Midwest progressive growers, but through the traditional dealer-applied channel rather than on-farm equipment.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel/UCwI45fPE6Tr4XgLg3nJfoow
• Facebookfacebook.com/empoweringfarmers
• LinkedInlinkedin.com/company/my-yield
• Instagraminstagram.com/myyield

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about My Yield