MAMA Dance Studio

What MAMA Dance Studio does

MAMA Dance Studio, legally Monadnock Academy of Movement Arts, is a private dance and fitness school operating from a single facility at 18 Depot St. in the Downtown Depot Square of Peterborough, New Hampshire. Established approximately 34 years ago (circa 1992), the studio runs a year-round, multi-tier progressive curriculum spanning Young Dancers (ages 3-4) through Fundamentals, Enrichment, Enhancement, Accelerated, and Elite & Graduate programs, covering Ballet (Vaganova-based technique), Modern, Contemporary, Jazz, Tap, Hip-Hop, Ballroom, Circus Arts, Musical Theatre, and adult fitness classes. The studio is differentiated by an integrated Leadership Program that embeds monthly character-development themes — communication, discipline, empathy, teamwork, accountability — into dance instruction, and by a credentialed faculty that includes alumni of Pennsylvania Ballet Company, Pilobolus, the Metropolitan Opera, Broadway, and the American Academy of Dramatic Arts.

The business model is direct-to-consumer subscription-style tuition paid weekly, with a 1-week intro offer priced at $29-$39.99 designed to convert prospective students into long-term retained enrollees. Supplemental revenue comes from annual costume fees ($80-$100), recital performance fees ($80), on-site dancewear retail, birthday party hosting, ballroom private lessons, and rentals of THE LINK, an on-site multi-purpose venue for dance events, live music, and art showings. Distribution is entirely in-person at the single Peterborough location, with no online classes, no franchise, and no marketplace presence. Marketing relies on community events (annual open house), word-of-mouth referrals ("Bring A Friend" weeks), the website, and direct phone/email outreach. The target customer base is fragmented across preschool-age children, school-age youth, teens, and adults in the Monadnock region of New Hampshire, with no enterprise or institutional customers.

Name

MAMA Dance Studio

Legal name

Monadnock Academy of Movement Arts

Website

https://mamadancestudio.com/

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

MAMA Dance Studio (Monadnock Academy of Movement Arts) is a single-location, 34-year-old dance and fitness school in Peterborough, NH, serving children, teens, and adults with progressive multi-style dance instruction, circus arts, musical theatre, and fitness programs under a recurring tuition model.

Ownership category

akta.pro rank

Product category

Dance Education & Performing Arts Training

NAICS

Fine Arts Schools (61161), Fitness and Recreational Sports Centers (71394), Dance Companies (711120)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)

akta.pro secondary industries

Dance & Movement (Ballroom, Contemporary, Social Dance) (EDAAAGAD), Pre/Postnatal Group Fitness (HSADABAJ), Youth/Student & Community Dance Recitals (MPAGADAI)

Keywords

• Dance instruction
• Performing arts education
• Ballet training
• Circus arts classes
• Musical theatre program

Headquarters

HQ city

Peterborough

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Supply Chain, Others

Revenue model

1. Dance Class Tuition: Weekly tuition for dance classes across multiple program levels. Tuition varies based on program level, number of classes, and dance styles selected.
2. Circus Arts Program: Weekly classes in circus arts including juggling, acrobatics, clowning, and aerial arts for ages 5-18.
3. Fitness Classes: BarreFit, Yoga, WerQ, Power Strengthening, Hip-Hop Cardio, Broadway Cardio and more for adult students.
4. Performance & Costume Fees: Annual costume fees ($80 for ages 3-6, $100 for ages 7+) and performance fees ($80) for recital participation.
5. Dancewear Retail Store: On-site dancewear store offering leotards, dance shoes, tights, and other dance attire for student convenience.
6. Birthday Party Services: Birthday party hosting with themes, teachers, supplies and gift bags. Parents bring cake, food and friends.

Pricing tiers

Go-to-market motion2 records

Distribution channels1 record

Marketing channels5 records

Core offering

MAMA Dance Studio (Monadnock Academy of Movement Arts) provides in-person dance and fitness instruction for ages 3 through adult, offering progressive multi-level programs in Ballet, Modern, Jazz, Tap, Hip-Hop, and Contemporary dance. The studio also runs specialized programs in Circus Arts, Musical Theatre, Ballroom Dance, and Adult Fitness, and hosts birthday parties and community events at its on-site venue THE LINK.

Product overview

MAMA (Monadnock Academy of Movement Arts) is a dance and fitness studio offering a multi-level progressive program structure from Young Dancers (ages 3-4) through Elite & Graduate programs. The studio provides core dance training in Ballet, Modern, Contemporary, Jazz, Tap, and Hip-Hop styles, complemented by specialized programs including Circus Stars Dance, Musical Theatre, Ballroom Dance, and MAMA Fitness classes. The offering includes the MAMA Performance Company for advanced dancers, THE LINK venue for events and performances, and birthday party services. Programs are structured in tiers: Young Dancers, Fundamentals, Enrichment, Enhancement, Accelerated, and Elite & Graduate, with additional enrichment through Leadership programming and performance opportunities including annual recitals.

Differentiator

Problem solved

Functional benefit

Brands

• THE LINK: A venue at MAMA that hosts dance events, live music performances, fine art showings, artistic showcases, and special events. Located at 18 Depot St. in Peterborough, NH.

Quantifiable outcome

• Students develop self-confidence, discipline, leadership skills, and self-expression that will last a lifetime
• +2 more outcomes

Segments7 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Broadway Dance Center: Multi-style urban dance studio offering open-enrollment classes across ballet, jazz, modern, hip-hop, and tap for all ages and levels—directly comparable to MAMA's progressive, multi-style curriculum model.
• Steps on Broadway: Iconic NYC dance school offering year-round open enrollment across multiple styles and levels, with a performance-focused culture—closely mirrors MAMA's tiered youth-to-adult programming.
• Boston Ballet School: Regional ballet school with progressive levels from children's divisions through pre-professional, located in New England—comparable geographic and curriculum positioning to MAMA.
• Joffrey Ballet School: Multi-level ballet and contemporary dance school with year-round programming and performance opportunities—aligned with MAMA's tiered curriculum and Elite/Graduate progression.
• Central Pennsylvania Youth Ballet: Regional pre-professional ballet training program offering progressive levels and intensive performance opportunities—analogous to MAMA's Elite & Graduate pathway.
• Edge Performing Arts Center: Multi-style dance studio offering hip-hop, contemporary, jazz, and ballet classes for all ages with a performance company track—closely aligned with MAMA's broad style offering and Performance Company program.
• Peridance Capezio Center: NYC-based multi-discipline dance school with progressive levels, adult programs, and on-site retail—directly comparable to MAMA's tuition model, multi-tier structure, and dancewear store.

Broad incumbents

• Mark Morris Dance Group: Established dance organization combining a professional company with community education and youth programs—a broader incumbent operating an integrated school/performance model similar to MAMA's Performance Company vision.

Emerging players

• Pure Barre: Boutique barre fitness franchise offering adult dance-based fitness classes—an emerging player intersecting with MAMA Fitness's BarreFit offering and indicative of the broader boutique-fitness competitive landscape.
• American Academy of Dramatic Arts: Performing arts conservatory offering multi-disciplinary training (dance, acting, musical theatre)—comparable to MAMA's Musical Theatre program combining dance, drama, and vocal instruction for youth.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/monadnock-performing-arts-acad

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MAMA Dance Studio