Verla-Pharm Arzneimittel GmbH & Co. KG

What Verla-Pharm Arzneimittel GmbH & Co. KG does

Verla-Pharm Arzneimittel GmbH & Co. KG is a privately held German pharmaceutical company headquartered in Tutzing, Oberbayern, specializing in mineral-based dietary supplements and traditional herbal medicines. The company traces its heritage to the Ehrlich family's "Reichenberger Löwen Apotheke," a pharmacy tradition spanning over 200 years, and has been operating under the Verla name since 1957 with an explicit focus on magnesium and other mineral preparations. The product portfolio is organized into two regulatory categories — Nahrungsergänzungsmittel (dietary supplements) and Arzneimittel (approved medicines) — and spans approximately 12 sub-brands including Magnesium Verla, Magnesiocard, Zink Verla, Calcium Verla, Kalium Verla, Eisen Verla, Folverlan (folic acid), Glutamin Verla, Gastrovegetalin (melissa/lemon balm), Thymiverlan (thyme), Vitaverlan, and Arthri-Verlan (green-lipped mussel).

The company's core technology is domain specialization in mineral compound formulation, with the Magnesium Verla brand alone offered in more than ten variants spanning tablets, capsules, chewables, direct powders, and combinations with different flavor profiles. Several lines (notably Magnesiocard across multiple dosage strengths and Folverlan in 0.4mg and 5mg strengths) hold medicinal product (Arzneimittel) approval, which differentiates them from generic supplement competitors and enables OTC pharmacy distribution. Consumer engagement is driven through content marketing — the "Gesund & fit" editorial section, nutrient education pages, podcasts, and a magnesium deficiency self-assessment tool — alongside a dedicated Fachkreise (healthcare professional) portal.

Commercially, Verla-Pharm distributes exclusively through the German pharmacy network (Apotheke), selling both prescription-free supplements and OTC medications to health-conscious consumers and patients with diagnosed mineral deficiencies. The company operates as a GmbH & Co. KG (German limited partnership), remains independently family-owned with no external investors or parent company identified, and confines its operating geography to Germany. Headcount is reported in the 11-50 range, consistent with a niche Mittelstand manufacturer.

Name

Verla-Pharm Arzneimittel GmbH & Co. KG

Legal name

Verla-Pharm Arzneimittel GmbH & Co. KG

Website

https://verla.de

Company type

Private

Founded year

1957

Operating status

Operating

Headcount range

11–50 employees

Short description

Verla-Pharm is a privately held German pharmaceutical company in Tutzing that develops, manufactures, and distributes mineral supplements and traditional herbal medicines exclusively through the German pharmacy (Apotheke) network, serving health-conscious consumers and patients with mineral deficiencies.

Ownership category

akta.pro rank

Product category

Mineral Supplements and OTC Pharmaceuticals

NAICS

Drugs and Druggists' Sundries Merchant Wholesalers (4242)

SIC

Medicinal Chemicals & Botanical Products (2833)

akta.pro industry

PRIMARYCRADAGAB

Vitamins & Minerals (Single Nutrients)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAE

Specialty Condition Supplements (Sleep, Stress, Heart, Joint, Gut, Immunity)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYCRADAGAI

Functional Foods & Supplement Formats (Gummies, Chews, Powders, Shots)

Consumer Products & Retail/Consumer Packaged Goods (CPG) Manufacturing & Brands/Vitamins, Supplements & Sports Nutrition

SECONDARYAFAJAKAI

Antioxidants & Phytochemicals (Carotenoids, Tocopherols, Flavonoids, CoQ10, Resveratrol)

Agriculture & Food Production/Food Ingredients & Additives/Nutraceutical & Functional Ingredients (Vitamins, Minerals, Omega-3s, Botanicals)

Keywords

• Pharmaceutical manufacturing
• Mineral supplements
• Magnesium preparations
• Dietary supplements
• OTC medicines

Headquarters

HQ city

Tutzing

HQ country

Germany

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Distribution channels1 record

Marketing channels4 records

Core offering

Verla-Pharm develops and manufactures mineral-based dietary supplements (Nahrungsergänzungsmittel) and OTC medicines (Arzneimittel), with deep specialization in magnesium and other mineral compounds (zinc, calcium, iron, potassium, selenium) as well as vitamins (folic acid), amino acids (glutamic acid), and traditional herbal extracts (thyme, lemon balm, green-lipped mussel). Products are sold through German pharmacies under brands such as Magnesium Verla, Magnesiocard, Zink Verla, Calcium Verla, Kalium Verla, Eisen Verla, Folverlan, Glutamin Verla, Gastrovegetalin, Thymiverlan, Vitaverlan, and Arthri-Verlan.

Product overview

Verla-Pharm Arzneimittel GmbH & Co. KG is a German pharmaceutical company specializing in mineral supplements and traditional herbal medicines. The company's product portfolio consists of two main categories: Nahrungsergänzungsmittel (dietary supplements) and Arzneimittel (medicines). The core product lines center on mineral supplementation, particularly magnesium-based products under the Magnesium Verla brand, available in both dietary supplement and medicinal formulations. The medicinal product range includes mineral supplements (Magnesium Verla, Magnesiocard, Zink Verla, Calcium Verla, Kalium Verla, Eisen Verla), amino acid products (Glutamin Verla), vitamin products (Folverlan with folic acid), and traditional herbal medicines (Gastrovegetalin with melissa, Thymiverlan with thyme). The company leverages over 75 years of experience and a 200-year pharmacy tradition dating back to the von Ehrlich family's Reichenberger Löwen Apotheke.

Differentiator

Problem solved

Functional benefit

Brands

• Magnesium Verla: Leading magnesium supplement brand
• Magnesiocard
• Zink Verla
• Calcium Verla
• Kalium Verla
• Eisen Verla
• Folverlan
• Glutamin Verla
• Thymiverlan
• Gastrovegetalin
• Vitaverlan
• Arthri-Verlan

Products and services

• Magnesium Verla (Dietary Supplements line) A dietary supplement product line containing magnesium in multiple formulations including Magnesium Verla 300 (Apfel, Orange), Magnesium Verla 400 complex (Waldbeere, Zitrone), Magnesium Verla direkt (Citrus, Himbeere), Magnesium Verla 400 Kapseln, Magnesium Verla Kautabs, Magnesium Verla purKaps, Magnesium Verla 125 Caps, and Magnesium Verla plus. Available in tablet, capsule, chewable, and direct-powder forms with different flavors. Targeted at health-conscious consumers seeking magnesium supplementation for muscle, nerve, and energy support.
• Magnesium Verla Arzneimittel A medicinal product (Arzneimittel) for the treatment of magnesium deficiency, including Magnesium Verla N Dragées, Brausetabletten (effervescent tablets), and N Konzentrat formulations. Sold over-the-counter through German pharmacies.
• Magnesiocard A medicinal magnesium product available in multiple dosage strengths (2.5 mmol, 5 mmol, 7.5 mmol, forte 10 mmol, forte 10 mmol Orange, retard 15 mmol) for the treatment of magnesium deficiency. Sold through German pharmacies OTC.
• Zink Verla A zinc-based medicinal product for the treatment of zinc deficiency. Sold through German pharmacies OTC.
• Calcium Verla A calcium-based medicinal product for the treatment of calcium deficiency. Sold through German pharmacies OTC.
• Kalium Verla A potassium citrate-based medicinal product in granule form for the treatment of potassium deficiency (hypokalemia). Available in citrus flavor with 780mg (20mmol) potassium per sachet. Sold through German pharmacies OTC.
• Glutamin Verla A traditional medicinal product containing 330mg glutamic acid per coated tablet, used for the improvement of general well-being. Available in pack sizes of 50, 100, 250 tablets and bulk 1000 tablet pack. Gluten-free and lactose-free. Sold through German pharmacies OTC.
• Folverlan A folic acid medicinal product available in 0.4mg and 5mg tablet strengths for the treatment of folic acid deficiency. The 5mg formulation contains lactose and is gluten-free and vegetarian. Sold through German pharmacies OTC.
• Gastrovegetalin Lösung A medicinal solution containing Melissa (lemon balm) leaf extract for the treatment of functional gastrointestinal disorders (irritable stomach/irritable bowel). Contains 10.7g melissa leaf thick extract per 100ml. Shelf life 6 months after opening. Sold through German pharmacies OTC.
• Thymiverlan A traditional herbal medicinal product containing thyme herb fluid extract for mucus dissolution in respiratory infections with productive cough. Available in 50ml and 100ml solutions. Gluten-free, lactose-free, and vegan. Sold through German pharmacies OTC.
• Eisen Verla An iron-based medicinal product for the treatment of iron deficiency. Sold through German pharmacies OTC.
• Vitaverlan A dietary supplement product line from Verla-Pharm covering vitamin-based nutritional support. Sold through German pharmacies OTC.
• Arthri-Verlan A dietary supplement containing green-lipped mussel (Grünlippmuschel) for joint health support. Sold through German pharmacies OTC.

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Recent moves4 records

Expansion highlights4 records

Broad incumbents

• tetesept (Merck Consumer Health): Established German OTC brand owned by a large multinational (Merck), offering mineral and herbal products through pharmacy and mass channels — broader portfolio but overlapping therapeutic indications with Verla-Pharm.
• Abtei (Omega Pharma/Perrigo): Heritage German supplement brand now under Perrigo, selling vitamin and mineral products through pharmacy and drugstore channels with a wider mass-market positioning than the Verla-Pharm pharmacy-only model.
• Pascoe pharmazeutische Präparate GmbH: German manufacturer of natural medicines and micronutrient preparations distributed through pharmacies, overlapping with Verla-Pharm in mineral and herbal OTC positioning.
• Klosterfrau Melissengeist / MCM Klosterfrau: Established German OTC pharmaceutical company offering traditional herbal and mineral remedies through pharmacy channels, comparable in long heritage, German manufacturing, and pharmacy distribution model.

Direct peers

• Orthomol pharmazeutische Vertriebs GmbH: German manufacturer of orthomolecular supplements (vitamin/mineral combinations), competing with Verla-Pharm in pharmacy-distributed micronutrient therapy products targeting deficiency-driven health outcomes.
• Queisser Pharma (Doppelherz): German OTC supplement manufacturer whose Doppelherz brand competes directly with Magnesium Verla across mineral, vitamin, and herbal supplement categories sold through German pharmacies and retail.
• Hevert-Arzneimittel GmbH & Co. KG: German family-owned natural medicine manufacturer combining homeopathic, herbal, and mineral-based OTC products distributed through German pharmacies — closely comparable in heritage-driven, specialist positioning.
• Hermes Arzneimittel GmbH: German OTC pharmaceutical company with overlapping mineral supplement offerings (including Biolectra magnesium brand) sold through the same Apotheke channel, making it a direct competitive peer in German pharmacy retail.
• Dr. Wolz Zell GmbH: German manufacturer of enzyme-based and micronutrient supplements sold primarily through pharmacies, comparable to Verla-Pharm in channel strategy and category overlap in deficiency-targeted supplementation.
• Protina Pharmazeutische GmbH: German pharmaceutical specialist focused on magnesium and mineral supplements, directly competing with Verla-Pharm in the same pharmacy-distributed mineral category with overlapping therapeutic positioning.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/verla-pharm

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Verla-Pharm Arzneimittel GmbH & Co. KG