Noblesse
Noblesse Imóveis is a privately held Brazilian real estate brokerage founded in 2020, specializing in luxury residential property sales and rentals in Porto Alegre's premium neighborhoods and Garopaba, serving high-income buyers and sellers via two physical offices and a third-party listing portal.
- Company typePrivate
- Founded2020
- HeadquartersPorto Alegre, Brazil
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Noblesse does
Noblesse Imóveis (legal name: Noblesse Imóveis) is a Brazilian real estate brokerage founded in 2020, headquartered in Porto Alegre (Bela Vista) with a secondary office in Garopaba, Santa Catarina. The firm specializes in high-end residential properties — apartments, houses, penthouses (coberturas), lofts, garden apartments, and houses in gated condominiums — concentrated in Porto Alegre's most prestigious neighborhoods (Moinhos de Vento, Bela Vista, Três Figueiras, Petrópolis, Mont Serrat, Jardim Europa) and in the Garopaba coastal leisure market. Property listings on the platform range from approximately R$493,815 for smaller units to over R$32 million for premium assets, with condominium fees ranging from R$450 to R$1,720 per month and IPTU from R$15 to R$1,800 per month.
The company operates a direct-to-consumer distribution model through two physical offices, supported by WhatsApp, phone, and an in-person consultation channel, with a multi-channel digital presence (Facebook, Instagram, YouTube, LinkedIn, blog) handling top-of-funnel awareness. Underlying technology is a third-party VistaHost real estate listing platform (cdn.vistahost.com.br) providing conventional search filters by location, price, and property type; there is no proprietary technology stack, no public API, and no AI/ML capabilities disclosed. Product lines include residential listings, commercial property listings (Imóveis Comerciais), new development pre-sales (Lançamentos Imobiliários), and a self-service 'Anuncie seu Imóvel' portal for owners to list properties directly.
Noblesse earns revenue through transaction-based commissions on property sales and rentals, with rates not publicly disclosed. The company holds two CRECI real estate broker licenses (25651 for Porto Alegre, 8022J for Garopaba) and operates as a privately held firm with no institutional investors, no disclosed funding, no parent company, and no M&A history. Customer segments are narrowly defined: high-income residential buyers and sellers in premium Porto Alegre and Garopaba micro-markets, with no enterprise or commercial client base disclosed.
Noblesse firmographics
Firmographics- Name
- Noblesse
- Legal name
- Noblesse Imóveis
- Website
- https://www.noblesse.com.br
- Company type
- Private
- Founded year
- 2020
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Noblesse Imóveis is a privately held Brazilian real estate brokerage founded in 2020, specializing in luxury residential property sales and rentals in Porto Alegre's premium neighborhoods and Garopaba, serving high-income buyers and sellers via two physical offices and a third-party listing portal.
- Ownership category
- akta.pro rank
Noblesse industry classification
Industry- Product category
- Luxury Residential Real Estate Brokerage
- SIC
- Real Estate Agents & Managers (For Others) (6531)
- akta.pro primary industry
- Luxury & High-End Residential Brokerage (BPAJAAAC)
Keywords
Where Noblesse is headquartered
LocationHeadquarters
- HQ city
- Porto Alegre
- HQ country
- Brazil
- HQ region
- Latin America
Offices2 records
Markets served
Noblesse business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Infrastructure
Revenue model
- Real Estate Sales Commission: The company earns commissions on property sales and purchases facilitated through their platform. They represent both buyers and sellers of high-end residential properties in privileged locations of Porto Alegre and Garopaba.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Residential properties - mid range |
| Transaction based/ take rate | Pay-as-you-go | Residential properties - high-end |
| Transaction based/ take rate | Pay-as-you-go | Residential properties - entry level |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Noblesse product offering
Product offeringCore offering
Noblesse Imóveis is a Brazilian real estate brokerage that buys, sells, and consults on high-end residential and commercial properties, with a primary focus on luxury homes, apartments, penthouses, and lofts in premium neighborhoods of Porto Alegre and a secondary presence in the coastal city of Garopaba. The company curates a portfolio of impeccably maintained properties in privileged locations and matches affluent buyers with sellers via qualified, CRECI-licensed real estate brokers supported by technology-enabled marketing.
Product overview
Noblesse Imóveis is a premium real estate company operating in Porto Alegre and Garopaba, Brazil. The company offers a unified property platform combining residential and commercial property listings for sale and rent, new development launches (Lançamentos), and property advertising services. The portfolio spans multiple property types including standard apartments, garden apartments, houses, houses in condominiums, penthouses (coberturas), and lofts, supported by a network of qualified real estate brokers and technology-driven marketing to serve the high-end market segment.
Differentiator
Problem solved
Functional benefit
Products and services
- Residential Property Brokerage Brokerage service for buying, selling, and renting high-end residential properties in premium neighborhoods of Porto Alegre and Garopaba, targeted at affluent individual buyers and sellers.
- Commercial Property Brokerage Brokerage service for buying, selling, and renting commercial properties (shops, warehouses, pavilions, industrial lots, commercial buildings) in Porto Alegre and Garopaba.
- New Development Launches (Lançamentos) Marketing and sale of new real estate development launches and pre-sale properties under construction or recently completed in premium Porto Alegre locations.
- Property Advertising Service Service enabling owners to list their properties on the Noblesse platform for sale or rent, leveraging the brokerage's marketing channels and broker network.
Companies that use Noblesse
Customer profileSegments1 record
Ideal customer profiles1 record
Noblesse technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Noblesse partnerships and signals
Strategic signalScale indicators1 record
Recent moves10 records
Expansion highlights5 records
Noblesse competitors and assessment
Company assessmentDirect peers
- Lopes: Brazil's largest real estate brokerage network with a strong luxury/high-end residential vertical. Directly comparable in target customer (affluent buyers/sellers), product (premium residential listings), and business model (commission-based brokerage).
- Coldwell Banker Brasil: International luxury real estate franchise operating in Brazil with offices in major southern cities including Porto Alegre. Comparable in luxury/high-end residential focus, customer profile, and brokerage business model.
- Sotheby's International Realty - Brazil: Global luxury real estate brand with Brazilian operations targeting ultra-high-net-worth buyers and sellers of premium residences. Directly comparable in luxury specialization and premium commission-based brokerage model.
- Bossa Nova Sotheby's International Realty: Brazilian affiliate of Sotheby's International Realty focused on luxury residential brokerage across southern Brazil. Directly comparable in luxury positioning, target customer (HNW), and premium listing portfolio.
- Engel & Völkers Brasil: International luxury real estate brand with Brazilian operations emphasizing premium residential brokerage. Comparable in luxury customer base, premium neighborhoods, and commission-based business model.
- Julio Bogoricin Imóveis: Established Porto Alegre-based luxury real estate brokerage with long-standing presence in premium southern neighborhoods. Directly comparable in geography (Porto Alegre luxury), customer segment, and curated high-end listing portfolio.
- GP Imóveis: Porto Alegre-based regional real estate brokerage serving both residential and commercial clients in Rio Grande do Sul. Comparable in local market focus, residential/commercial mixed inventory, and traditional brokerage model.
Broad incumbents
- Quinto Andar: Brazil's largest proptech and residential rental/sales platform operating across major Brazilian cities. Broader incumbent with overlapping Brazilian residential real estate activity, though its core model is rental-focused and tech-enabled rather than luxury brokerage.
Others
- Zap Imóveis: Brazil's leading real estate listing portal/aggregator where Noblesse and similar brokerages advertise inventory. Adjacent ecosystem participant rather than a direct brokerage competitor, but highly relevant for distribution and demand generation.
- Viva Real: Brazilian property listing portal covering luxury and mass-market residential real estate. Adjacent ecosystem participant serving as an alternative demand-generation channel for brokerages like Noblesse.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks5 records
Key highlights6 records
Customer concentration
Noblesse social profiles
Digital presenceNoblesse compliance and trust
Trust signalCompliance2 records
Noblesse financial estimates
Financial estimateRevenue estimate
Valuation estimate
Noblesse leadership team
Management profileNumber of profiles
Noblesse funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Noblesse M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Noblesse
What does Noblesse do?
Noblesse Imóveis is a Brazilian real estate brokerage that buys, sells, and consults on high-end residential and commercial properties, with a primary focus on luxury homes, apartments, penthouses, and lofts in premium neighborhoods of Porto Alegre and a secondary presence in the coastal city of Garopaba. The company curates a portfolio of impeccably maintained properties in privileged locations and matches affluent buyers with sellers via qualified, CRECI-licensed real estate brokers supported by technology-enabled marketing.
Is Noblesse a public or private company?
Noblesse is a private company. It is classified as unknown and is currently operating.
When was Noblesse founded?
Noblesse was founded in 2020. It employs 11 to 50 people.
Where is Noblesse based?
Noblesse is headquartered in Porto Alegre, Brazil, in the Latin America region.
How does Noblesse make money?
One revenue line is on record: real Estate Sales Commission.
Who are Noblesse's main competitors?
Direct peers on record are Lopes, Coldwell Banker Brasil, Sotheby's International Realty - Brazil, Bossa Nova Sotheby's International Realty, Engel & Völkers Brasil, Julio Bogoricin Imóveis and GP Imóveis. Quinto Andar is listed as a broad incumbent. Others are Zap Imóveis and Viva Real.
Does Noblesse have an API?
No public API is recorded for Noblesse.
What industry is Noblesse in?
Noblesse's product category is Luxury Residential Real Estate Brokerage. Its primary akta.pro industry code is BPAJAAAC, Luxury & High-End Residential Brokerage. Its SIC code is 6531.