Welingmart

What Welingmart does

WeldingMart, founded in 2003 and headquartered in Kaukauna, Wisconsin, is a privately held, factory-authorized Lincoln Electric distributor operating an e-commerce platform at weldingmart.com. The company maintains a catalog of 173+ welding machines spanning entry-level 120V MIG/TIG units ($399-$999) through industrial 500A+ systems and engine-driven welders (up to $50,000+), backed by 17,500+ Lincoln OEM service parts. Adjacent brands carried include Harris Products Group (gas apparatus, regulators, brazing alloys) and MK Products (Cobramatic wire feed, IWT/Tru-Weld stud welding, cobot torch solutions). A factory-demo and certified-reconditioned channel layers in inventory priced 19-34% below new retail with full manufacturer warranty.

Customer base is broad and industrial: professional fabrication shops, pipeline and field welding operations, automotive and motorsports, shipbuilding, construction and heavy equipment, nuclear and defense aerospace manufacturing, technical schools, and agricultural operations. Distribution is direct-to-buyer via a Shopify storefront with same-day shipping from a Midwest warehouse (orders before 3 PM CT), free freight over $99 within the 48 contiguous U.S. states, and an inside-sales desk (877-532-WELD) for technical consultation on equipment selection, duty cycle, polarity, gas mix, and AWS classification. The recently expanded robotic and laser welding categories (Lincoln AutoDrive integration kits across FANUC/ABB/KUKA/Yaskawa Motoman arms; handheld fiber laser and CNC laser cutting systems) and a dedicated data-center vertical (orbital tube welding, chilled-water cooling loop components) extend the addressable market beyond traditional arc welding into welding automation and infrastructure buildouts.

Revenue is generated primarily through one-time equipment sales across four price tiers (entry, professional, industrial, reconditioned) and recurring consumables/parts revenue (welding wire, electrodes, TIG rods, contact tips, nozzles, regulators, and 17,500+ OEM service parts). There are no disclosed funding rounds, M&A activity, or institutional investors; the company is described in marketing material as family-owned. Geographic coverage is domestic U.S. only, with Alaska and Hawaii excluded from the standard shipping footprint.

Name

Welingmart

Legal name

WeldingMart

Website

https://weldingmart.com

Company type

Private

Founded year

2003

Operating status

Operating

Headcount range

51–100 employees

Short description

WeldingMart is a privately held, factory-authorized Lincoln Electric distributor based in Wisconsin that sells welding machines, consumables, and OEM service parts online to professional fabrication shops, pipeline operations, automotive, shipbuilding, defense, agriculture, and education customers across the 48 contiguous U.S. states.

Ownership category

akta.pro rank

Product category

Welding Equipment Distribution

NAICS

Metal Service Centers and Other Metal Merchant Wholesalers (423510)

SIC

Wholesale-Industrial Machinery & Equipment (5084), Wholesale-Machinery, Equipment & Supplies (5080)

akta.pro primary industry

Welding, Joining & Soldering Equipment (Arc, Resistance, Friction, Brazing) (IMAHADAH)

akta.pro secondary industry

Welding & Plasma Power Supplies (Industrial welders, cutting power sources) (IMAGADAI)

Keywords

• Welding equipment distribution
• Welding consumables supply
• Welding machine sales
• Industrial welding supplies
• Welding safety gear

Headquarters

HQ city

Kaukauna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Welding Equipment Sales: WeldingMart generates revenue through direct sales of welding machines (TIG, MIG, Stick, multi-process, engine-driven), consumables, accessories, and safety gear from their e-commerce platform. Products range from entry-level 120V units ($399-$999) to industrial 500A+ machines ($50,000+). The company also offers factory demo and certified reconditioned equipment at 19-34% below new retail pricing.
2. Replacement Parts & Consumables: Ongoing revenue from consumable products including welding wire, electrodes, TIG rods, contact tips, nozzles, regulators, and 17,500+ Lincoln Electric service parts for machine maintenance and repair.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

WeldingMart is a factory-authorized Lincoln Electric preferred dealer that distributes arc welding and cutting equipment, consumables, and accessories to professional and industrial customers through its e-commerce platform and phone sales. The catalog spans TIG, MIG, stick, multi-process, engine-driven, laser, robotic/cobot welding machines, plasma cutters, wire feeders, filler metals, gas apparatus, welding PPE, and over 17,500 OEM service parts. Complementary lines include Harris Products Group gas equipment and MK Products cobot/stud welding systems.

Product overview

WeldingMart is a factory-authorized Lincoln Electric distributor offering a comprehensive welding supplies and equipment portfolio. The offering is structured as a multi-brand distribution platform — not a single unified product — encompassing Lincoln Electric's full welding machine lineup (TIG, MIG, stick, multi-process, engine-driven), robotic and cobot welding automation systems, laser welding and cutting systems, plasma cutters, standalone wire feeders, over 17,500 OEM service parts, and a full consumables catalog (wire, electrodes, gas equipment, PPE). MK Products (Cobramatic, IWT, Tru-Weld) augments the portfolio with push-pull wire feed systems, stud welding, and cobot-ready torch solutions. Products are complemented by Harris Products Group gas apparatus and brazing alloys. The platform also carries factory demo and certified reconditioned units at 19–34% below new retail, alongside new equipment with full manufacturer warranty.

Differentiator

Problem solved

Functional benefit

Products and services

• Lincoln Electric Welding Machines Complete lineup of Lincoln Electric arc welding machines spanning TIG (GTAW), MIG (GMAW/FCAW), stick (SMAW), multi-process, and engine-driven categories, including Power MIG, Idealarc CV, Precision TIG, Square Wave TIG, Aspect, Flextec, Ranger, Vantage, and Frontier series. Intended for professional and industrial welding buyers.
• MIG Welders (GMAW/FCAW) Gas Metal Arc Welding and Flux-Cored Arc Welding machines including Lincoln Power MIG 140 MP, 180C, 210 MP, 211i, 215 MPi, 220 AC/DC, 256, 260, 262, 262P, 360MP; Lincoln Idealarc CV-305, CV-400, R3R-500, DC-600; and MK CobraMig 350P, plus factory demo and reconditioned units. Built for fabrication shops and professional welders.
• TIG Welders (GTAW) Tungsten Inert Gas welding machines for precision work on stainless steel, aluminum, titanium, and code-quality pipe, including Lincoln Square Wave TIG 200, Precision TIG 225, Precision TIG 275, Aspect 230, Aspect 375, and multiprocess machines with DC TIG capability. Built for fabrication, pipe, and aerospace work.
• Stick Welders (SMAW) Shielded Metal Arc Welding machines for portable field repair, structural work, and outdoor welding on dirty or rusty steel, including Lincoln Idealarc 250, Idealarc DC-400, Idealarc DC-655, and stick welding modes on multi-process machines. Suited for field and structural applications.
• Engine-Driven Welders Gasoline and diesel-powered welding machines with integrated generators for field construction, pipeline work, and remote sites without grid power, including Lincoln Ranger 225, 250 GXT, 260MPX, 305G, 330MPX, 330 Air, Ranger Air 260MPX, 330MPX; Lincoln Frontier 400X, 500X; Lincoln Eagle 10,000 Plus; Lincoln Vantage series; and Lincoln Outback 145. Intended for pipeline and field crews.
• Laser Welders and Cutting Systems Handheld fiber laser welding systems for thin-gauge stainless steel, mild steel, galvanized steel, aluminum, brass, and copper, including Lincoln Flex Lase Handheld Laser Welding System (K5772-1), Xlaserlab X1 Handheld Laser Welder, and Xlaserlab X1 Pro 3-in-1 (laser welder, cleaner, and cutter); Lincoln Linc-Cut CNC laser cutting systems (3015 at 4 kW; 1530S at 6 kW and 12 kW); and cobot laser systems (Flex Lase Cobot Cart, ClassMate Laser Cobot). Built for light fabrication shops and small-batch production.
• Robotic and Cobot Welding Systems Full ecosystem of robotic and cobot welding automation equipment including Lincoln Power Wave R450 robotic power sources, Lincoln AutoDrive 4R100 and 4R220 wire drives, Magnum PRO robotic torches (external-dress and thru-arm configurations) for FANUC, ABB, KUKA, and Motoman arms, seam trackers (CS250, CS450), collaborative robot packages (Cooper CRX-10iA/L with FANUC, GoFa-10 with ABB), Pro-Pak and Fab-Pak standard robotic cells, eCell entry-level cobot cells, Lincoln REALWELD TRAINER, and Lincoln APEX 30S HELIX M627 TIG Ready-Pak for mechanized TIG. Intended for high-production and automated manufacturing environments.
• Lincoln Electric Plasma Cutters Plasma cutting systems for handheld and machine torch cutting, including Lincoln Tomahawk 375, 625, 1000, and 1500 plasma cutters, along with plasma consumables, torches, and demo units. Suited for fabrication and metal-cutting buyers.
• Wire Feeders Standalone and integrated wire feed systems for MIG, flux-cored, and TIG applications, including Lincoln LN-25X (with and without CrossLinc), LN-10 Bench Model, STT-10, Power Feed 25M, Power Feed 84, Activ8X, and MK Products CobraMig wire feeders, plus the Lincoln Wire Feed Module for engine-driven welders. Used to expand MIG and flux-cored capability of industrial welding systems.
• Welding Wire and Consumables Full range of welding filler metals and consumables including MIG wire (ER70S-6, ER308L, ER316L, ER4043, ER5356), flux-cored wire (E71T-1C, self-shielded FCAW-S), TIG rods and filler rod, stick electrodes (E6010, E6011, E6013, E7018, 308L, 309L, 316L, 8018), submerged arc wire and flux, brazing alloys (silver, phos-copper, aluminum), solders, and fluxes. Used by professional welders and production lines for ongoing welding output.
• Gas Equipment and Regulators Gas pressure regulation, flow control, and gas apparatus including Harris Products Group argon regulators, oxygen/fuel gas regulators, acetylene regulators, nitrogen regulators, helium regulators, flowmeter regulators, high-purity and ultra-high-purity gas regulators, specialty gas equipment, cutting torches, torch handles, machine cutting torches, torch kits (Harris torch outfits, Port-A-Torch), tips, manifold systems (switchover, gas blenders, gas mixers), gas hoses, connectors, check valves, flashback arrestors, and purge assemblies. Supports MIG, TIG, and plasma operations.
• Pipeliner Equipment Specialized equipment for pipeline welding and fabrication, including pipe cutting and beveling machines, alignment and reforming tools (Sturdi Chain Clamp, Double Chain Pipe Clamp, Hydraulic Cage Clamp, Ratchet Cage Clamp), pipe rigging (slings, cradles, pipe launchers, beam clamp rollers), pipe jacks and stands, mega rollers, mega lifts, pipe fit-up tools (layout tools, spider clamps, flange spreaders, spacing wedges), and pipe purging tools (purge bags, rapid purge systems, heat-resistant purge systems, double seal systems, purge monitors, pipe stoppers). Built for pipeline contractors.
• Welding Helmets and PPE Personal protective equipment for welding including Lincoln Viking welding helmets, auto-darkening helmets, PAPR helmets, face shields, helmet lenses and accessories, welding gloves, jackets, shirts, bibs and aprons, welding blankets and tarps, safety kits, welding booths, fume extractors (Lincoln, Kemper, IAP), extraction arms, and replacement filters. Provides OSHA-aligned protection for welders across MIG, TIG, stick, and plasma operations.
• Lincoln Electric OEM Service Parts Over 17,500 OEM Lincoln Electric replacement components covering all machine families, including PC boards and control boards, motors and fans, cables, cords and leads, panels, cases and housings, switches and breakers, maintenance kits, nameplates, decals and labels, handles and hardware, terminals and connectors, and wiring harnesses. Supports machine maintenance and repair for existing Lincoln welders.
• MK Products Cobot and Stud Welding Systems MK Products (Cobramatic) manufactures cobot welding systems, automated TIG torch assemblies, push-pull wire feed solutions, water-cooled torches, and consumables for high-production and robotic TIG welding applications, including the Cobramatic wire feed system, IWT stud welders (LYNX3, LYNX4 Titan, LYNX4 Quickshot), Tru-Weld stud welders, stud welding guns, and MK Products consumables, collets, MIG guns, spool guns, turntables, barrels, and wire feeders. Products integrate with Lincoln Electric industrial welding machines for aerospace, pressure vessel, and automated manufacturing environments.

Quantifiable outcome

• Same-day shipping on in-stock items from Midwest warehouse
• +3 more outcomes

Named customers9 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Lincoln ElectriccoreChannel Partner/ Reseller/ DistributorWeldingMart is a factory-authorized Lincoln Electric preferred dealer, carrying the full spectrum of Lincoln welding equipment including Power MIG, Idealarc, Precision TIG, Aspect, Ranger, Vantage, and Frontier series. Every Lincoln Electric welding machine carries the full manufacturer warranty and is supported by Lincoln's authorized service network. The company is specifically identified as a Lincoln distributor and carries the full Lincoln Electric catalog including 17,500+ service parts.
• Harris Products GroupminorChannel Partner/ Reseller/ DistributorWeldingMart carries Harris Products Group welding accessories including regulators, flowmeters, gas apparatus, brazing alloys, torch outfits, and gas equipment. Harris Products Group is a major supplier of gas pressure regulation and brazing solutions that complement Lincoln Electric welding equipment.
• MK ProductsminorChannel Partner/ Reseller/ DistributorWeldingMart carries MK Products Cobramatic wire feed systems, automated TIG torch assemblies, water-cooled torches, and wire feed solutions for high-production and robotic TIG welding applications. MK Products integrates with Lincoln Electric industrial welding machines.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Grainger: Largest U.S. industrial MRO distributor with a substantial welding equipment and supplies catalog. Comparable as a welding-equipment distribution channel, but operates as a broad-line industrial incumbent rather than a welding specialist, with much larger scale and an enterprise-contract sales motion.
• MSC Industrial: Major U.S. metalworking and industrial MRO distributor with a meaningful welding product category. Comparable as a B2B industrial supply channel serving fabrication shops, but operates at much larger scale across broader industrial categories.
• McMaster-Carr: Industrial supply distributor with broad welding category coverage. Comparable as an e-commerce industrial supply channel including welding equipment and consumables, but WeldingMart's deeper technical/welding specialization and Lincoln-authorized status differentiates it from McMaster's generalist model.
• Linde/Praxair: Global industrial gas giant with a significant welding equipment and supplies distribution business. Comparable in welding product categories (gases, equipment, consumables) but operates as a broad industrial incumbent rather than a welding specialist.

Direct peers

• Baker's Gas & Welding Supplies: Direct-to-consumer online welding supply retailer carrying MIG, TIG, stick, and multi-process machines from Miller, Lincoln, ESAB, and other brands. Directly comparable as a welding-focused e-commerce distributor serving the same professional and hobbyist customer base, though with a different primary brand mix.
• Airgas (Air Liquide): Largest U.S. distributor of welding gases, equipment, and consumables with a national branch network. Directly comparable as a multi-brand welding supply distributor serving the same fabrication, pipeline, and industrial customer base, but with substantially larger scale and physical retail footprint.
• Cyberweld: Online welding supplies retailer specializing in MIG, TIG, plasma, and consumables from major manufacturers. Closely comparable as a welding-focused e-commerce distributor with similar product breadth, customer segments, and direct-to-customer fulfillment model.
• Matheson Tri-Gas: Major U.S. industrial and welding gas supplier with national distribution of welding equipment and consumables. Closely comparable in product breadth (welding gases, regulators, supplies) and customer mix, with broader geographic coverage including Alaska and Hawaii.
• Weldfabulous: Online welding equipment and consumables retailer. Directly comparable as a digital-first welding supplies specialist competing for the same professional welder and fabrication shop customers via e-commerce.
• Airgas Welding Equipment (Red-D-Arc): Airgas/Air Liquide's welding equipment rental and sales subsidiary, offering Lincoln and Miller welders, engine-driven units, and positioners. Directly comparable in welding equipment distribution to industrial customers, with a strong industrial/pipeline customer overlap.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/129997690140
• Xx.com/WeldingMart
• LinkedInlinkedin.com/company/weldingmart-llc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Welingmart