People Fusion

What People Fusion does

People Fusion (legal entity: peoplefusion Pty Ltd) is a private Australian recruitment agency founded in 2007 by Ali Kimmorley and Sally Bartley and headquartered at Level 1, 169-173 King Street, Newcastle, NSW. The firm delivers four integrated service lines: permanent placement (with a 12-month replacement guarantee), temporary and contract staffing (including technical specialist and professional contractors), executive and board-level search, and HR consulting. It operates across twelve discipline verticals spanning accounting, business support, engineering and construction, manufacturing, technology, healthcare, legal, and community services, with a stated primary market of the Newcastle and Hunter region and a claimed national reach.

The underlying technology stack is deliberately lightweight: JobAdder is used as the core applicant tracking system, supplemented by a website-based candidate self-registration portal, LinkedIn for sourcing and employer branding, and Google AdWords remarketing for mid-funnel demand capture. All recruiters hold RCSA Accredited Professional Recruiter certifications, and the company is structured as a proprietary limited company under Australian law with no disclosed institutional investors, funding rounds, or acquisitions.

Revenue is generated through three primary streams: contingency-based placement fees on permanent hires, margin-based revenue on temporary and contract placements (where the company employs contractors and on-charges to clients), and professional services fees from HR consulting. Customers span large enterprises (Wests Group, Kongsberg, Cleanaway, University of Newcastle), mid-market industrial and infrastructure firms (PBE Rutherford, Strike Force Services), and a substantial not-for-profit and healthcare volume base (Westpac Rescue Helicopter Service, NovaCare, Jenny's Place, Hunter Trade College). Pricing is quote-based, with observed temporary rates of A$38/hour plus superannuation for receptionist roles; no public pricing tiers are listed.

Name

People Fusion

Legal name

peoplefusion Pty Ltd

Website

https://peoplefusion.com.au

Company type

Private

Founded year

2007

Operating status

Operating

Headcount range

51–100 employees

Short description

People Fusion is a Newcastle, Australia-based private recruitment agency founded in 2007, delivering permanent placement, temporary and contract staffing, executive search, and HR services to enterprise, SMB, and not-for-profit clients across the Hunter region and nationally.

Ownership category

akta.pro rank

Product category

Recruitment and Staffing Services

NAICS

Employment Placement Agencies (561311), Temporary Help Services (561320), Human Resources Consulting Services (541612)

SIC

Services-Employment Agencies (7361), Services-Help Supply Services (7363)

akta.pro primary industry

General Permanent Placement (Multi-Industry) (BPACAFAA)

akta.pro secondary industry

Global Mobility, Immigration & Relocation (BPACAPAN)

Keywords

• Permanent recruitment services
• Temporary staffing solutions
• Executive search services
• HR consulting services
• Contract recruitment

Headquarters

HQ city

Newcastle

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. Permanent Recruitment: Contingency-based placement fees for permanent hires. The company offers a 12-month placement guarantee, providing replacement placement if a hire does not work out within the guarantee period.
2. Temporary and Contract Recruitment: Margin-based revenue from placing temporary contractors with client organizations. Candidates are employed by peoplefusion and contracted to clients.
3. HR Services: Consulting services including Finance Operations Leader placements, HR consulting, and workforce solutions for organizations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

People Fusion is a Newcastle-based recruitment consultancy that sources and places permanent, temporary, contract, and executive/board candidates for Australian employers. The firm supplements its recruitment work with HR consulting and workforce planning services, supported by industry specializations in industrial and manufacturing, mining and resources, construction, government, professional services, and the not-for-profit sector. Every permanent placement is backed by a 12-month replacement guarantee.

Product overview

People Fusion operates as a unified recruitment agency offering a portfolio of integrated staffing solutions centered around permanent recruitment, temporary/contract staffing, executive search, and HR services. Their core offering combines permanent placement (with a 12-month placement guarantee), flexible temporary and contract workforce solutions (including technical specialist and professional contractors), and specialized executive and board-level recruitment. Services are delivered across 12 industry and functional specializations spanning accounting, business support, communications, community services, engineering, executive management, HR, legal, manufacturing, sales, and technology. The company was founded in 2007 by Ali Kimmorley and Sally Bartley and is rooted in Newcastle and the Hunter region of NSW, Australia.

Differentiator

Problem solved

Functional benefit

Products and services

• Permanent Recruitment Sourcing, screening, and placing permanent employees for Australian employers across the firm's specialized industries. Every permanent placement is supported by a 12-month replacement guarantee and culture-fit-led assessment.

Quantifiable outcome

• 12-month replacement guarantee if initial placement does not work out

Named customers12 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core.

• Recruitment & Consulting Services Association (RCSA)coreOthersIndustry professional body for recruitment and consulting professionals in Australia and New Zealand. People Fusion's recruitment specialists are all Accredited Professional Recruiters with RCSA, providing professional certification and industry standards alignment.
• JobAddercoreTechnology or IntegrationApplicant tracking system (ATS) and recruitment management platform used for managing candidates, job postings, applications, and placement workflows.
• LinkedIncoreTechnology or IntegrationProfessional networking platform integrated for candidate sourcing, authentication (LinkedIn login), and employer branding. Also used for recruiter profiles and business development.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Emerging players

• Peoplebank: Australian IT recruitment specialist with permanent and contract offerings. Overlaps with People Fusion's Tech & Data and Engineering specializations.
• Talent International: Australian IT and technology recruitment specialist offering permanent and contract placements. Comparable on Tech & Data discipline and contract/temp operating model.

Direct peers

• Hudson Global (Australia): Recruitment and talent solutions provider with Australian operations covering permanent, contract, and HR consulting - a similar integrated service model to People Fusion.
• Michael Page Australia: Global recruitment specialist operating in Australia with permanent, temporary, and executive search services. Competes with People Fusion for professional and middle management placements.
• Sharp & Carter: Australian recruitment firm specializing in accounting, finance, business support, and executive search. Comparable mid-sized Australian player with similar customer segments and service mix.
• Chandler Macleod: Australian generalist recruitment agency offering permanent, temporary, and executive search across multiple sectors. Operates with a similar multi-channel sales-led model and competes directly with People Fusion in the broader Australian market.
• Robert Walters Australia: Professional recruitment firm specializing in permanent and contract placement across accounting, engineering, HR, and executive roles - the same verticals People Fusion targets.
• Hays Australia: Global recruitment firm with deep Australian presence offering permanent, contract, and executive search across white-collar disciplines - directly overlapping People Fusion's 12 discipline specializations.

Broad incumbents

• Randstad Australia: Global HR services and staffing leader with substantial Australian operations. Overlaps across People Fusion's disciplines including industrial, office support, and executive search.
• Adecco Australia: Global staffing leader with Australian operations across permanent, temporary, and workforce solutions. Competes with People Fusion across multiple sectors but at much larger scale and broader geographic footprint.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/peoplefusion

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles16 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about People Fusion