People Fusion
People Fusion is a Newcastle, Australia-based private recruitment agency founded in 2007, delivering permanent placement, temporary and contract staffing, executive search, and HR services to enterprise, SMB, and not-for-profit clients across the Hunter region and nationally.
- Company typePrivate
- Founded2007
- HeadquartersNewcastle, Australia
- Headcount51–100
- GTM typeB2B
- OfferingServices
What People Fusion does
People Fusion (legal entity: peoplefusion Pty Ltd) is a private Australian recruitment agency founded in 2007 by Ali Kimmorley and Sally Bartley and headquartered at Level 1, 169-173 King Street, Newcastle, NSW. The firm delivers four integrated service lines: permanent placement (with a 12-month replacement guarantee), temporary and contract staffing (including technical specialist and professional contractors), executive and board-level search, and HR consulting. It operates across twelve discipline verticals spanning accounting, business support, engineering and construction, manufacturing, technology, healthcare, legal, and community services, with a stated primary market of the Newcastle and Hunter region and a claimed national reach.
The underlying technology stack is deliberately lightweight: JobAdder is used as the core applicant tracking system, supplemented by a website-based candidate self-registration portal, LinkedIn for sourcing and employer branding, and Google AdWords remarketing for mid-funnel demand capture. All recruiters hold RCSA Accredited Professional Recruiter certifications, and the company is structured as a proprietary limited company under Australian law with no disclosed institutional investors, funding rounds, or acquisitions.
Revenue is generated through three primary streams: contingency-based placement fees on permanent hires, margin-based revenue on temporary and contract placements (where the company employs contractors and on-charges to clients), and professional services fees from HR consulting. Customers span large enterprises (Wests Group, Kongsberg, Cleanaway, University of Newcastle), mid-market industrial and infrastructure firms (PBE Rutherford, Strike Force Services), and a substantial not-for-profit and healthcare volume base (Westpac Rescue Helicopter Service, NovaCare, Jenny's Place, Hunter Trade College). Pricing is quote-based, with observed temporary rates of A$38/hour plus superannuation for receptionist roles; no public pricing tiers are listed.
People Fusion firmographics
Firmographics- Name
- People Fusion
- Legal name
- peoplefusion Pty Ltd
- Website
- https://peoplefusion.com.au
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- People Fusion is a Newcastle, Australia-based private recruitment agency founded in 2007, delivering permanent placement, temporary and contract staffing, executive search, and HR services to enterprise, SMB, and not-for-profit clients across the Hunter region and nationally.
- Ownership category
- akta.pro rank
People Fusion industry classification
Industry- Product category
- Recruitment and Staffing Services
- NAICS
- Employment Placement Agencies (561311), Temporary Help Services (561320), Human Resources Consulting Services (541612)
- SIC
- Services-Employment Agencies (7361), Services-Help Supply Services (7363)
- akta.pro primary industry
- General Permanent Placement (Multi-Industry) (BPACAFAA)
- akta.pro secondary industry
- Global Mobility, Immigration & Relocation (BPACAPAN)
Keywords
Where People Fusion is headquartered
LocationHeadquarters
- HQ city
- Newcastle
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
People Fusion business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D, Others
Revenue model
- Permanent Recruitment: Contingency-based placement fees for permanent hires. The company offers a 12-month placement guarantee, providing replacement placement if a hire does not work out within the guarantee period.
- Temporary and Contract Recruitment: Margin-based revenue from placing temporary contractors with client organizations. Candidates are employed by peoplefusion and contracted to clients.
- HR Services: Consulting services including Finance Operations Leader placements, HR consulting, and workforce solutions for organizations.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Temporary/Contract Placement - hourly rate markup |
Go-to-market motion1 record
Distribution channels4 records
Marketing channels7 records
People Fusion product offering
Product offeringCore offering
People Fusion is a Newcastle-based recruitment consultancy that sources and places permanent, temporary, contract, and executive/board candidates for Australian employers. The firm supplements its recruitment work with HR consulting and workforce planning services, supported by industry specializations in industrial and manufacturing, mining and resources, construction, government, professional services, and the not-for-profit sector. Every permanent placement is backed by a 12-month replacement guarantee.
Product overview
People Fusion operates as a unified recruitment agency offering a portfolio of integrated staffing solutions centered around permanent recruitment, temporary/contract staffing, executive search, and HR services. Their core offering combines permanent placement (with a 12-month placement guarantee), flexible temporary and contract workforce solutions (including technical specialist and professional contractors), and specialized executive and board-level recruitment. Services are delivered across 12 industry and functional specializations spanning accounting, business support, communications, community services, engineering, executive management, HR, legal, manufacturing, sales, and technology. The company was founded in 2007 by Ali Kimmorley and Sally Bartley and is rooted in Newcastle and the Hunter region of NSW, Australia.
Differentiator
Problem solved
Functional benefit
Products and services
- Permanent Recruitment Sourcing, screening, and placing permanent employees for Australian employers across the firm's specialized industries. Every permanent placement is supported by a 12-month replacement guarantee and culture-fit-led assessment.
Quantifiable outcome
- 12-month replacement guarantee if initial placement does not work out
Companies that use People Fusion
Customer profileNamed customers12 records
Segments4 records
Ideal customer profiles3 records
People Fusion technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
People Fusion partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core.
- Recruitment & Consulting Services Association (RCSA)coreIndustry professional body for recruitment and consulting professionals in Australia and New Zealand. People Fusion's recruitment specialists are all Accredited Professional Recruiters with RCSA, providing professional certification and industry standards alignment.
- JobAddercoreApplicant tracking system (ATS) and recruitment management platform used for managing candidates, job postings, applications, and placement workflows.
- LinkedIncoreProfessional networking platform integrated for candidate sourcing, authentication (LinkedIn login), and employer branding. Also used for recruiter profiles and business development.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
People Fusion competitors and assessment
Company assessmentEmerging players
- Peoplebank: Australian IT recruitment specialist with permanent and contract offerings. Overlaps with People Fusion's Tech & Data and Engineering specializations.
- Talent International: Australian IT and technology recruitment specialist offering permanent and contract placements. Comparable on Tech & Data discipline and contract/temp operating model.
Direct peers
- Hudson Global (Australia): Recruitment and talent solutions provider with Australian operations covering permanent, contract, and HR consulting - a similar integrated service model to People Fusion.
- Michael Page Australia: Global recruitment specialist operating in Australia with permanent, temporary, and executive search services. Competes with People Fusion for professional and middle management placements.
- Sharp & Carter: Australian recruitment firm specializing in accounting, finance, business support, and executive search. Comparable mid-sized Australian player with similar customer segments and service mix.
- Chandler Macleod: Australian generalist recruitment agency offering permanent, temporary, and executive search across multiple sectors. Operates with a similar multi-channel sales-led model and competes directly with People Fusion in the broader Australian market.
- Robert Walters Australia: Professional recruitment firm specializing in permanent and contract placement across accounting, engineering, HR, and executive roles - the same verticals People Fusion targets.
- Hays Australia: Global recruitment firm with deep Australian presence offering permanent, contract, and executive search across white-collar disciplines - directly overlapping People Fusion's 12 discipline specializations.
Broad incumbents
- Randstad Australia: Global HR services and staffing leader with substantial Australian operations. Overlaps across People Fusion's disciplines including industrial, office support, and executive search.
- Adecco Australia: Global staffing leader with Australian operations across permanent, temporary, and workforce solutions. Competes with People Fusion across multiple sectors but at much larger scale and broader geographic footprint.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
People Fusion social profiles
Digital presencePeople Fusion compliance and trust
Trust signalCompliance3 records
People Fusion financial estimates
Financial estimateRevenue estimate
Valuation estimate
People Fusion leadership team
Management profileNumber of profiles
Profiles16 records
People Fusion funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
People Fusion M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about People Fusion
What does People Fusion do?
People Fusion is a Newcastle-based recruitment consultancy that sources and places permanent, temporary, contract, and executive/board candidates for Australian employers. The firm supplements its recruitment work with HR consulting and workforce planning services, supported by industry specializations in industrial and manufacturing, mining and resources, construction, government, professional services, and the not-for-profit sector. Every permanent placement is backed by a 12-month replacement guarantee.
Is People Fusion a public or private company?
People Fusion is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was People Fusion founded?
People Fusion was founded in 2007. It employs 51 to 100 people.
Where is People Fusion based?
People Fusion is headquartered in Newcastle, Australia, in the Oceania region.
How does People Fusion make money?
Three revenue lines are on record. Permanent Recruitment is the primary driver. The others are temporary and Contract Recruitment and HR Services.
Who are People Fusion's main competitors?
Emerging players on record are Peoplebank and Talent International. Direct peers are Hudson Global (Australia), Michael Page Australia, Sharp & Carter, Chandler Macleod, Robert Walters Australia and Hays Australia. Broad incumbents are Randstad Australia and Adecco Australia.
Does People Fusion have an API?
No public API is recorded for People Fusion.
What industry is People Fusion in?
People Fusion's product category is Recruitment and Staffing Services. Its primary akta.pro industry code is BPACAFAA, General Permanent Placement (Multi-Industry), with a secondary code of BPACAPAN, Global Mobility, Immigration & Relocation. Its NAICS code is 561311 and its SIC code is 7361.