Think Differently Academy

What Think Differently Academy does

Think Differently Academy is a private, online Christian education and life coaching platform founded in 2012 and operated by Human Systems Consultants P.C., a Texas professional corporation owned by Bob and Polly Hamp. The platform delivers subscription-based courses, life coach certification programs, and personal coaching services that integrate Neuro-Linguistic Programming, Family Systems theory, and a proprietary Freedom Model with Christian faith principles. It serves two primary customer segments: individuals seeking spiritual growth, identity restoration, and freedom from trauma or abusive relationship dynamics, and professional helpers (counselors, coaches, pastors, teachers) seeking certification in the Think Differently Coaching Model.

The core product is the TDAcad Monthly Access subscription at $11.99 per month, which unlocks the Freedom Pathway and Reclaim Your Life From Abuse Pathway content libraries, including Foundations of Freedom, Rewire, A User's Guide to Change, and The Living Room community events. Higher-ticket offerings include the 6-week Life Coach Training program ($3,000), the 8-week Professional Certification program ($4,000), a bundled Training + Certification Combo ($6,000), and one-on-one personal coaching (Growth, Identity, Speaker, Health) priced at $3,000 for 4 hours and $5,000 for 8 hours. The company also sells a four-book series, branded merchandise, gift cards, and standalone courses such as Speak Differently and Decoding Identity.

The business operates as a bootstrapped, founder-led private company with no disclosed outside investment, parent company, or subsidiary structure. Go-to-market combines product-led subscription enrollment, community-led expansion through certified practitioners, and event-driven cohort launches for certification programs and live courses. The technology stack is conventional SaaS: a WordPress-based e-commerce storefront at tdacad.com, iOS and Android mobile applications, Stripe for payments, Zoom for live group coaching, Calendly for enrollment scheduling, and Google Analytics for tracking. The company claims 3,500+ lives impacted and 800+ coaches and speakers trained since inception, although no revenue, headcount, or subscriber figures are disclosed.

Name

Think Differently Academy

Legal name

Human Systems Consultants P.C.

Website

https://tdacad.com

Company type

Private

Founded year

2012

Operating status

Operating

Short description

Think Differently Academy is an online Christian education platform offering subscription courses, life coach certification, and personal coaching that blend psychology with faith-based principles for individuals and professional helpers seeking spiritual growth, identity restoration, and transformation.

Ownership category

akta.pro rank

Product category

Online Life Coaching Education

NAICS

Educational Services (611), All Other Schools and Instruction (61169), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Standalone Creator Course Platforms (Branded Schools) (MPACALAB)

akta.pro secondary industries

Digital Learning & Course Subscriptions (CRAFAIAD), Integrated Tutoring + Learning Content Platforms (Curriculum + Tutors) (EDANAGAL)

Keywords

• Online life coaching
• Christian life coaching
• Life coach certification
• Personal development courses
• Faith-based education

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales, Supply Chain

Revenue model

1. Monthly Membership Subscription: Recurring monthly subscription providing access to the full course library, Freedom Pathway, Reclaim Pathway, The Living Room community events, and member discounts on products
2. Life Coach Training Program: 6-week training program teaching the Think Differently Model for counselors, coaches, and helpers, priced at $3,000
3. Life Coach Certification Program: 8-week certification program for those who completed training, priced at $4,000
4. Training + Certification Combo: Bundled 12-week program combining training and certification at $6,000 (saving $1,000)
5. Personal Coaching Services: One-on-one coaching by Bob Hamp in Growth, Identity, and Speaker coaching: 4 hours for $3,000, 8 hours for $5,000
6. Speak Differently Course: Live online public speaking course: Video Only at $500, or Video + Group Coaching at $1,200 (early bird $1,188)
7. Book Sales: Sale of Think Differently book series and Cherished memoir, priced at $12-$15 per book
8. Merchandise (Swag): Sale of branded merchandise including t-shirts ($26.50-$33.00), hoodies ($32.00-$40.50), hats ($27.00), and backpacks ($44.50)
9. Gift Cards: Gift cards available in denominations from $25 to $1,000 for purchasing courses and coaching

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

Think Differently Academy is an online faith-based education platform that sells a monthly subscription ($11.99/month) granting access to the Freedom Pathway and Reclaim Your Life From Abuse Pathway video courses, plus paid Life Coach Training and Certification programs ($3,000-$6,000) and one-on-one coaching services. It also sells books, audiobooks, branded merchandise, and gift cards directly through its website and mobile apps.

Product overview

Think Differently Academy is an online Christian education platform offering a subscription-based learning management system with multiple integrated products. The core offering is the TDAcad Monthly Access subscription ($11.99/month) providing access to two transformative pathways: the Freedom Pathway and the Reclaim Your Life From Abuse Pathway, which include courses like Foundations of Freedom, Rewire, A User's Guide to Change, and Removing Obstacles to Freedom. The platform also offers professional development through its Life Coach Training & Certification program (6 weeks training at $3,000, 6 weeks certification at $4,000, or combo at $6,000), taught by Bob and Polly Hamp. Additional products include the Speak Differently public speaking course ($500 video-only or $1,200 with coaching), personal coaching services (Speaker, Health, Growth, and Identity coaching at $3,000-$5,000), and published books (Think Differently Live Differently, Think Differently Lead Differently, Think Differently Learn Differently, and Cherished at $12-$15). The platform delivers content via a mobile app for iOS/Android, live Zoom sessions, and hosts virtual community events through 'The Living Room' for subscribers.

Differentiator

Problem solved

Functional benefit

Brands

• Think Differently Counseling: Counseling practice owned by Bob and Polly Hamp providing therapeutic services and coaching.
• Freedom Pathway
• Reclaim Your Life From Abuse Pathway

Products and services

• TDAcad Monthly Access Subscription Monthly membership at $11.99/month granting individual learners access to the Freedom Pathway and Reclaim Your Life From Abuse Pathway streaming courses, member discounts, and The Living Room community events.
• Life Coach Training & Transformation 6-week online training program ($3,000) teaching the Think Differently Model to counselors, coaches, and helpers, with 27 hours of streaming video, small group coaching, and prerequisites for certification.
• Life Coach Professional Certification 8-week certification program ($4,000) for counselors, coaches, and helpers who have completed Training and Freedom Path, providing 38 hours of streaming video, 8 weeks of small group and group coaching via Zoom, and a certificate for professional practice.
• Life Coach Training + Certification Combo 12-week combined program ($6,000) bundling the Life Coach Training and Certification programs, saving $1,000 versus separate purchase.
• Speak Differently Course Live online public speaking course ($500 Video Only or $1,200 Video + Group Coaching) integrating change theory, therapy models, NLP, and neuroscience to teach speakers how to produce lasting transformation in audiences.
• Speaker Coaching One-on-one personal coaching for transformational communication ($3,000 for 4 hours or $5,000 for 8 hours) delivered by Bob Hamp, integrating Transformational Communication course content with personalized development.
• Health Coaching (TDAH: Think Differently About Health) Coaching pathway addressing why people struggle to change, helping clients understand trauma's impact on the nervous system and develop healthier thought processes.
• Growth Coaching (Coaching for Professional Helpers) One-on-one coaching and development for counselors and coaches ($3,000 for 4 hours or $5,000 for 8 hours), teaching the Think Differently Coaching Model with more than thirty years of experience.
• Identity Coaching Personal identity coaching ($3,000 for 4 hours or $5,000 for 8 hours) helping clients recognize and remove barriers from the past, overcome limiting relational patterns, and discover unique personal design.
• The Invitation: Knowing God Year-long online discipleship and transformation course that emphasizes experience over information and helps students develop new ways of seeing, thinking, and walking with Jesus in everyday life.
• Understanding the Dynamics of Abuse Free introductory online class that helps students recognize when they are caught in abusive relationships and explains the hidden dynamics that keep people stuck.
• Decoding Identity New hybrid course combining live interaction with video lessons plus a daily workbook, designed to progressively change how students perceive the world, their role in it, and God's plan for them.
• Think Differently Live Differently (Book) Hardback book (252 pages, Expanded + Study Guide Edition, $15.00) providing a roadmap to changing perception and developing new thought processes, covering freedom, identity, and connecting to God.
• Think Differently Lead Differently (Book) Hardback book (198 pages, $15.00) teaching important ideas and skills to lead in both material and spiritual realms simultaneously.
• Think Differently Learn Differently (Book) Book ($15.00) exploring how the way of knowing matters more than what is known, combining brain science, counseling theories, and scripture to maximize thinking and communication power.
• Cherished - Shattered Innocence. Restored Hope. (Book) Book by Polly Hamp ($12.00) telling her story of abuse, healing, and discovery of true identity in God, with journal prompts and Cherished Conversations for small group study.
• Think Differently Lead Differently Audiobook Download Audiobook download ($9.99) of Think Differently Lead Differently, distributed via iTunes and email link with 10 download attempt limit.
• Think Differently Academy Store (Swag & Gift Cards) E-commerce store offering branded merchandise (T-shirts $26.50-$33.00, hoodies $32.00-$40.50, backpacks $44.50, hats $27.00) and gift cards in denominations from $25 to $1,000.
• The Living Room (Virtual Community Events) Virtual spiritual growth community exclusive to TDAcad Access subscribers, hosting online gatherings twice monthly on Sundays for connecting with God and other believers outside traditional church settings.
• Think Differently Academy Mobile App Mobile application for iOS and Android allowing users to create and manage courses directly from their dashboard, keeping curriculum consistent for on-the-go learning.

Quantifiable outcome

• 3500+ lives changed through the ministry
• +3 more outcomes

Named customers8 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature4 records

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Coach Training Alliance (CTA): Online life coach certification and training program with cohort-based structure, live sessions, and small-group coaching — overlapping in coach certification delivery and target audience of aspiring practitioners.
• iNLP Center: Online NLP training and life coach certification provider offering practitioner and master practitioner tracks — directly comparable to TDAcad's NLP-integrated Life Coach Training & Certification program.
• MasterClass: Subscription streaming platform featuring branded courses from renowned practitioners, with annual membership pricing and high-production video content — analogous in creator-led, video-based learning and membership model.
• Mindvalley: Subscription-based online personal transformation platform with monthly membership, cohort courses, live events, and a creator-led content model — directly comparable in business model and audience to Think Differently Academy's TDAcad Access offering.
• Life Purpose Institute: Online life coach certification school with multi-week training and certification tracks targeting counselors and aspiring coaches — closely aligned with the professional-helpers segment TDAcad serves.

Emerging players

• Health Coach Institute: Online certification provider for health and wellness coaches, with bundled training/certification programs and live cohort formats — comparable in coach certification business model and high-ticket program pricing, overlapping with TDAcad's TDAH (Health) coaching track.
• Transformation Church / John Eldredge (Wild at Heart): Faith-based personal transformation brand offering courses, books, and events centered on Christian identity and freedom themes — comparable in faith-integrated transformation content, though delivered through a church/ministry rather than subscription platform.
• School of Greatness (Lewis Howes): Personal development brand by a single creator offering courses, books, podcast, and live events targeting transformation seekers — comparable in creator-driven personal development business, though secular rather than faith-based.

Regional players

• Bethel School of Supernatural Ministry: Faith-based training school offering year-long transformation courses and instructor-led cohorts — comparable in faith-integrated curriculum and long-duration cohort formats, though primarily in-person and ministry-focused.

Broad incumbents

• Tony Robbins (Unleash the Power Within / Business Coaching): Large-scale personal development and life/business coaching brand with live events, premium programs ($5,000+), and a global coaching network — overlapping in life-coach training and premium tier coaching, but at far larger scale and broader (secular) positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/gettdacad
• Facebookfacebook.com/ThinkDifferentlyAcademy

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Think Differently Academy