What Fit For Golf does

Fit For Golf is a privately held, bootstrapped direct-to-consumer fitness application company founded in 2021 by PGA Tour coach Mike Carroll, focused exclusively on golf-specific physical training. The company's core product is a mobile and web application that delivers structured, periodized workout programs (off-season, pre-season, in-season, plus specialized tracks such as Mass, Force, Velocity, and 101) via follow-along videos, with integrated workout scheduling, strength logging, and club head speed tracking. The platform targets golfers of all ages and skill levels — from beginners and seniors to PGA Tour professionals — with both home-based (resistance bands, dumbbells) and gym-based configurations, and a Program Matcher tool that recommends a starting program based on user inputs.

The business operates on a product-led growth model with a 7-day free trial and two subscription tiers ($19.99/month or $149.99/year, approximately 37% annual savings), generating recurring revenue with no disclosed enterprise channel. Distribution is entirely self-serve and digital: native iOS/Android apps, a web application, and a content marketing ecosystem anchored by a high-cadence blog, the Fit For Golf Podcast (Spotify/Apple), YouTube, Instagram, and Twitter/X, supplemented by free lead magnets (warm-up routines, mobility workouts, a 30-day email series). Affiliate revenue from equipment partners (The Stack System, Exxentric, SuperSpeed Golf / PRGR Radar) provides a secondary monetization layer. The company has no external funding, operates with 1-10 employees, maintains a 4.9/5 app store rating, and reports user figures ranging from 8,000 to nearly 50,000 across sources.

Name

Fit For Golf

Legal name

Fit For Golf

Website

https://fitforgolf.blog

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

1–10 employees

Short description

Fit For Golf is a bootstrapped, direct-to-consumer mobile and web app founded in 2021 by PGA Tour coach Mike Carroll, offering golf-specific strength, mobility, and swing speed training programs on a subscription basis ($19.99/month or $149.99/year) to golfers of all skill levels.

Ownership category

akta.pro rank

Product category

Golf Fitness Training App

NAICS

Sporting Goods Retailers (45911)

SIC

Sporting & Athletic Goods, Nec (3949)

akta.pro primary industry

Golf Training Aids & Swing Analytics Retail (CRAMAGAG)

Keywords

• Golf fitness training
• Swing speed programs
• Mobility workouts
• Club head speed tracking
• Structured workout app

GTM type

B2C

Offering type

Software

Cost components

Technology or R&D, Marketing or Sales, Personnel, Operations, Infrastructure

Revenue model

1. App Subscription - Monthly: Monthly recurring subscription providing full access to all programs, workouts, and tracking features in the Fit For Golf App. Billed monthly at $19.99.
2. App Subscription - Annual: Annual recurring subscription with discounted pricing ($149.99/year, ~$12.50/month). Includes promotional discount codes (e.g., USOPEN26 for 25% off).
3. Affiliate Partnerships: Revenue from affiliate arrangements with equipment partners (The Stack System, Exxentric) using discount codes, where Fit For Golf receives commissions on referred sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels8 records

Core offering

Fit For Golf operates a mobile and web-based fitness application that delivers structured, golf-specific workout programs (including Mass, Force, Velocity, In-Season, 101, and Off Season) with follow-along videos, a program matcher tool, club head speed tracking, and progress logging. The product is sold as a subscription ($19.99/month or $149.99/year) following a 7-day free trial, targeting golfers from beginners to PGA Tour professionals seeking mobility, strength, power, and swing speed improvements.

Product overview

Fit For Golf is a single, unified golf fitness app that provides structured training programs designed by Coach Mike Carroll. The core product is the Fit For Golf App, which delivers mobility, strength, and power training programs through follow-along videos with workout tracking and scheduling capabilities. The app serves PGA Tour professionals to beginners, offering home-based and gym-based workout options.

Differentiator

Problem solved

Functional benefit

Products and services

• Fit For Golf App A golf-specific fitness mobile and web application providing structured workout programs (Mass, Force, Velocity, In-Season, 101, Off Season), follow-along exercise videos, swing speed tracking, club head speed monitoring, workout scheduling calendar, and progress logging (weights, estimated 1-rep max) for golfers of all levels from beginners to PGA Tour professionals. Sold as a subscription ($19.99/month or $149.99/year) following a 7-day free trial.

Quantifiable outcome

• Club head speed increases of 5-10+ mph typical within first program
• +4 more outcomes

Named customers11 records

Segments5 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered core and minor.

• The Stack SystemcoreGTM or Marketing PartnerRecommended speed training tool partner. Fit For Golf promotes The Stack System as the preferred speed training complement to their strength programs. Discount code FFG26 (10% off) and FFG23 (10% off) offered to Fit For Golf users. Joint content and cross-promotion through blog and podcasts.
• ExxentricminorGTM or Marketing PartnerEquipment partner offering Flywheel training devices. Discount code FFG26 (10% off) provided to Fit For Golf community. Featured on website promotional sections.

Scale indicators4 records

Recent moves3 records

Expansion highlights5 records

Direct peers

• The Stack System: The Stack System offers speed-training resistance devices and a paired app/protocol for golfers. It is both an affiliate partner and a near-adjacent competitor to Fit For Golf in the golf speed training niche, selling both hardware and training content that overlaps with Fit For Golf's swing speed programming.
• GOLFFOREVER: GOLFFOREVER is a digital golf fitness platform co-created by a PGA professional offering streaming workouts, assessments, and personalized programming. Directly comparable because it sells subscription golf-specific training content online and competes for the same amateur and competitive golfer segment as Fit For Golf.
• SuperSpeed Golf: SuperSpeed Golf sells overspeed training clubs and accompanying training protocols explicitly designed to increase club head speed. Directly comparable because it targets the same primary outcome (speed gains), overlaps with Fit For Golf's equipment partner ecosystem (PRGR Radar), and sells training content alongside hardware.
• Me and My Golf: Me and My Golf is a digital golf instruction brand offering video lessons, online coaching, and structured training programs for amateur golfers. Comparable because it sells subscription golf performance content online, targets a similar demographic of committed amateur golfers, and uses PGA-qualified coaches as a credibility anchor.
• Athletic Motion Golf: Athletic Motion Golf focuses on golf-specific movement screening, mobility, and biomechanics education for golfers and instructors. Directly comparable as a golf-fitness specialist delivering digital content and education targeting the same physical-performance-for-golf niche as Fit For Golf.
• Titleist Performance Institute (TPI): TPI is the most established golf-specific fitness and biomechanics brand, offering certification for trainers and fitness content for golfers. Directly comparable to Fit For Golf in addressing the same 'golf performance through physical training' pain point for both consumers and professionals, though it operates more as an industry-standard certification body than a direct consumer app.

Emerging players

• Arccos Golf: Arccos provides AI-powered shot tracking and performance analytics through sensors and a companion app. Comparable because it serves tech-enabled golfers with subscription-based performance improvement tools, though focused on on-course shot data rather than physical training programming.
• Operation Game Plan: Operation Game Plan is an online golf fitness program designed to help golfers improve performance through structured workouts. Directly comparable as a golf-specific digital fitness subscription targeting amateur golfers seeking speed, mobility, and strength gains, similar to Fit For Golf's value proposition.

Broad incumbents

• Whoop: Whoop is a wearable-based fitness and recovery subscription platform that tracks strain, sleep, and recovery. Comparable as a broad incumbent in performance subscription products; both companies monetize through recurring subscriptions tied to quantified health/performance outcomes, though Whoop leads with hardware-first model.
• Peloton: Peloton is a major digital fitness subscription platform offering classes, instructor-led programming, and progress tracking across multiple modalities. Comparable as a broad incumbent in the connected fitness subscription space; Peloton has the scale and resources to add golf-specific programming that would directly compete with Fit For Golf's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks3 records

Key highlights6 records

Customer concentration

• Xx.com/Fit_For_Golf
• YouTubeyoutube.com/@fitforgolf5082
• Instagraminstagram.com/fit_for_golf

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Fit For Golf