FLOOD Magazine

What FLOOD Magazine does

FLOOD Magazine, Inc. is a privately held, founder-led cultural media publication established in 2016 and headquartered at 542 N. Larchmont Blvd. in Los Angeles, California. The company operates a multi-format platform spanning a print magazine, a digital editorial property at floodmagazine.com covering music, film, television, art, travel, and culture, an internet radio station branded FLOOD FM (streamed via the Live365 platform), a series of annual live events branded FLOODfest, and a merchandise e-commerce storefront (FLOOD Shop). The publication is structured as a California corporation with Randy Bookasta serving as Publisher/Co-Publisher and Editorial Director, and only three named contacts appear in the source data, suggesting a small editorial and operational organization.

The core technology is a digital publishing platform coupled with Live365-powered audio streaming; there are no proprietary AI features, SDKs, or developer-facing APIs disclosed. FLOOD's business model is anchored in advertising and sponsorships across its digital properties and live events, supplemented by event ticket sales and event sponsorships (FLOODfest Austin during SXSW, plus events in Chicago and Las Vegas) and direct-to-consumer merchandise sales through the FLOOD Shop, including the FLOOD 13 deluxe 252-page tenth anniversary commemorative edition released in November 2025. Content is distributed free online under a freemium pricing model, with premium collectible print editions sold separately. No external funding rounds, institutional investors, parent company, or M&A activity are disclosed; the publication appears to be independently capitalized and operated.

Name

FLOOD Magazine

Legal name

FLOOD Magazine, Inc.

Website

https://floodmagazine.com

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

FLOOD Magazine is a Los Angeles-based, privately held cultural media publication covering music, film, television, art, and travel through a print magazine, digital editorial platform, internet radio (FLOOD FM), live events (FLOODfest), and merchandise e-commerce.

Ownership category

akta.pro rank

Product category

Music and Entertainment Media Publication

NAICS

Newspaper, Periodical, Book, and Directory Publishers (5131), Periodical Publishers (513120)

SIC

Periodicals: Publishing Or Publishing & Printing (2721)

akta.pro primary industry

Arts, Culture & Literary Magazines (MPAJAEAN)

akta.pro secondary industry

Entertainment & Celebrity Magazines (MPAJAEAK)

Keywords

• Cultural media publication
• Music journalism
• Entertainment magazine
• Internet radio station
• Live music events

Headquarters

HQ city

Los Angeles

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Advertising and Sponsorships: FLOOD generates revenue through advertisements and promotional materials presented across its website and digital properties. Third-party advertisers present advertisements on FLOOD properties, with dealings between advertisers and readers subject to FLOOD's terms.
2. Event Sponsorships and Tickets: Annual FLOODfest events in various cities feature artist performances and likely generate revenue through ticket sales and event sponsorships.
3. Merchandise Sales: The FLOOD Shop sells merchandise including the tenth anniversary FLOOD 13 commemorative magazine edition, collectible coffee-table-style volumes, and other branded items.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels7 records

Core offering

FLOOD Magazine operates a cultural media publication spanning music, film, television, art, and travel, delivering editorial content through a print magazine, the floodmagazine.com website, FLOOD FM internet radio (streamed via Live365), and annual live events (FLOODfest). The company monetizes primarily through advertising and sponsorships across its digital properties, with secondary revenue from collectible print issues (e.g., FLOOD 13 tenth anniversary edition), branded merchandise, and event ticket sales.

Product overview

FLOOD Magazine is a cultural media publication offering print and digital content across music, film, television, art, travel, and culture. The product portfolio includes the flagship print magazine (featuring interviews with artists like Neil Young, Iggy Pop, and Run the Jewels), the floodmagazine.com digital editorial platform with news/reviews/video content, FLOOD FM internet radio streaming via Live365, FLOODfest live events in U.S. cities (including SXSW programming), FLOOD 13 commemorative 10th anniversary print edition (252 pages, 12"x12" format), and a merchandise shop. The publication has produced annual events since its founding, including FLOODfest Austin during SXSW.

Differentiator

Problem solved

Functional benefit

Brands

• FLOOD FM: Online radio station streaming music content.

Products and services

• FLOOD Magazine (print edition) Print magazine covering music, film, television, art, travel, and culture, featuring interviews, reviews, and editorial content. Past cover subjects have included Neil Young, Iggy Pop, Vic Mensa, H.E.R., Run the Jewels, M.I.A., Jeff Bridges, Roy Choi, and John C. Reilly's Dr. Steve Brule.
• FLOOD Magazine Website (floodmagazine.com) Online editorial platform providing free news, features, reviews, video content, and film/TV coverage spanning music, film, television, art, and culture. Includes sections for News, Features, Video, Film + TV, and Magazine content.
• FLOOD FM Internet Radio

Named customers9 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Two partnerships are on record, tiered core.

• SXSWcoreStrategic or Co-development PartnerFLOOD produces annual FLOODfest Austin during SXSW (South by Southwest) festival, one of the company's flagship events. The event has featured diverse artists including Dungeon Family, Spoon, Vince Staples, White Denim, Peaches, and Run the Jewels.
• Various Artists and PerformerscoreStrategic or Co-development PartnerFLOOD collaborates with musicians and artists for magazine cover stories, interviews, and event performances. Featured artists include Neil Young, Iggy Pop, Vic Mensa, H.E.R., Run the Jewels, M.I.A., Jeff Bridges, chef Roy Choi, and John C. Reilly's Dr. Steve Brule.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• The Fader: Music and culture magazine expanding across print, digital, video, and events (FADER FORT). One of the closest peer models to FLOOD because of its multi-format mix of print magazine, editorial site, and live event programming tied to music discovery.
• Paste Magazine: Independent magazine covering music, film, TV, and culture. Comparable to FLOOD in editorial breadth (music + film + TV + culture), multi-channel distribution (print + digital + video), and independent brand positioning.
• Pitchfork: Long-running independent music/culture editorial publication covering reviews, features, and artist interviews. Directly comparable to FLOOD in audience (music-savvy cultural readers), content mix (reviews, interviews, long-form features), and digital-first publishing model.
• Spin: Music magazine with a long heritage pivoting to digital-first coverage of music, culture, and entertainment. Comparable to FLOOD in scope (music-led cultural coverage) and operating model (independent-ish, digital-led, multi-channel).
• Stereogum: Music-focused digital publication with news, reviews, premieres, and artist features. Closely overlaps FLOOD's editorial scope and audience, and similarly leverages an indie brand voice to attract both emerging and legacy artists.
• NME: Iconic music and entertainment publication with print, digital, and video coverage. Comparable to FLOOD in music-first editorial mix with expanding film/TV coverage, and in leveraging a recognized brand for live events and brand extensions.

Emerging players

• Aquarium Drunkard: Boutique independent music publication with a focus on long-form interviews, reviews, and curated recommendations. Comparable to FLOOD as a smaller-scale, indie music/culture editorial platform with similar editorial sensibility and audience.

Broad incumbents

• Billboard: Industry-leading music trade and culture publication. Comparable to FLOOD in music focus and artist coverage, but operates at a much larger commercial scale (charts, industry data, events) with significantly more institutional resources.
• Rolling Stone: Major legacy music and culture magazine with massive audience and institutional backing. Comparable to FLOOD in editorial category (music, culture, film, politics) but operates with dramatically broader scale, deeper resources, and a much larger editorial footprint.
• Vice: Global youth-oriented media company covering music, culture, and entertainment across digital, video, and documentaries. Overlaps with FLOOD's audience and editorial territory while operating at substantially larger scale and with broader content verticals.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/flood_magazine
• YouTubeyoutube.com/channel/UC_rcTuR210PPautC9aFznPg
• Facebookfacebook.com/FLOODmag
• Instagraminstagram.com/floodmagazine
• LinkedInlinkedin.com/company/flood-magazine

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FLOOD Magazine