6 O’clock Gin
6 O'clock Gin is a privately held UK artisan gin brand operated by Bramley and Gage Ltd., producing small-batch gin variants and adjacent liqueurs and ready-to-drink cocktails for discerning individual consumers via direct-to-consumer e-commerce, an owned Bristol waterfront gin bar, and international marketplace partners.
- Company typePrivate
- Founded2010
- HeadquartersThornbury, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What 6 O’clock Gin does
6 O'clock Gin is a UK-based artisan gin brand and the flagship consumer label of Bramley and Gage Ltd., a private limited company registered in England and operating from a distillery in Thornbury, South Gloucestershire. The company produces and sells small-batch gin variants including the original 2010 London Dry (43% ABV), Damson (40% ABV), Mango Ginger & Lime (40% ABV, co-created with chef Romy Gill MBE), Sloe (23% ABV, minimum 6-month maturation), Hazy Orange (40% ABV), and Brunel Export Strength (50% ABV), alongside seasonal offerings (Elderflower, Spiced Orange & Cranberry), ready-to-drink canned cocktails, and the sister Bramley & Gage liqueur range (Coffee, Limoncello, Amaretto). Core production relies on traditional small-batch distillation with hand-picked British fruit and natural ingredients, and the brand's signature Bristol-blue glass bottle is the principal visual differentiator.
The business monetizes through a multi-channel model: direct-to-consumer e-commerce on a Shopify storefront (6oclockgin.com) with UK mainland delivery (free over £50), an owned experiential venue called The Glassboat on the Bristol waterfront that serves as a gin bar and hosts paid masterclasses and tastings (£25-£35 per person), a distillery shop at the Thornbury site, and international reach through third-party marketplaces Master of Malt (150+ countries) and The Whisky Exchange (40+ countries). Pricing follows a unit-based model across 5cl to 70cl sizes, with 70cl bottles priced approximately £35-£39.
The target customer is the discerning individual drinker seeking premium craft gin for at-home consumption, gifting, and cocktail use, with secondary segments comprising gift purchasers and experience seekers. Distribution is concentrated in the United Kingdom for direct channels due to alcohol-duty constraints; international sales are routed exclusively through marketplace partners. Marketing is integrated across an owned email club (The 6 O'clock Club), organic social (Instagram, Facebook, X), a recipe and content blog, on-site experiences, and seasonal prize-draw acquisition campaigns. The company is privately held with no disclosed external institutional funding, and management commentary describes over 30 years of parent-company artisan spirits heritage.
6 O’clock Gin firmographics
Firmographics- Name
- 6 O’clock Gin
- Legal name
- Bramley and Gage Ltd.
- Website
- https://6oclockgin.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- 6 O'clock Gin is a privately held UK artisan gin brand operated by Bramley and Gage Ltd., producing small-batch gin variants and adjacent liqueurs and ready-to-drink cocktails for discerning individual consumers via direct-to-consumer e-commerce, an owned Bristol waterfront gin bar, and international marketplace partners.
- Ownership category
- akta.pro rank
6 O’clock Gin industry classification
Industry- Product category
- Artisan Gin Spirits
- NAICS
- Distilleries (312140), Beer, Wine, and Liquor Retailers (445320)
- SIC
- Beverages (2080), Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- Spirits Distilling & Brands (CRADAIAC)
- akta.pro secondary industries
- Spirits/Cocktail Bars Operated by Producers (THAFALAJ), Spirits Distillery Tours & Tastings (Whiskey, Rum, Gin, Vodka) (THAJAGAF), Fine Wine & Luxury Spirits Retail (CRANABAE), Spirits Retail & Whiskey Shops (Off-Premise) (CRANAAAD)
Keywords
Where 6 O’clock Gin is headquartered
LocationHeadquarters
- HQ city
- Thornbury
- HQ country
- United Kingdom
- HQ region
- Europe
Offices2 records
Markets served
6 O’clock Gin business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Direct E-commerce Sales: Online sales through their Shopify-powered website with direct-to-consumer shipping across mainland UK, with free delivery over £70
- Retail Sales at The Glassboat: On-site sales at their waterfront gin bar in central Bristol, offering the full range of gins, cocktails, beers, wines, spirits, soft drinks and snacks
- Distillery Shop Sales: Direct sales at the distillery shop in Thornbury offering their full range of gins and related products
- Experiences and Masterclasses: Paid gin experiences including cocktail masterclasses at £35, gin tasting experiences at £25, and sloe gin masterclasses at The Glassboat venue
- International Distribution: Third-party marketplace sales through Master of Malt (ships to 150+ countries) and The Whisky Exchange (ships to 40+ countries) for international customers
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | London Dry Gin - multi-award-winning original |
| Unit Pricing | Pay-as-you-go | Sloe Gin - hand-picked hedgerow sloes |
| Unit Pricing | Pay-as-you-go | Damson Gin - hand-made with British damsons |
| Unit Pricing | Pay-as-you-go | Mango, Ginger & Lime Gin - crafted with Romy Gill MBE |
| Unit Pricing | Pay-as-you-go | Hazy Orange Gin - bright, fresh citrus |
| Unit Pricing | Pay-as-you-go | Brunel Export Strength - 50% ABV |
| Unit Pricing | Pay-as-you-go | Cocktail Masterclass @ The Glassboat |
| Unit Pricing | Pay-as-you-go | Gin Tasting Experience @ The Glassboat |
| Unit Pricing | Pay-as-you-go | Ready To Drink Selection Gift Box |
| Unit Pricing | Pay-as-you-go | Luxury Liqueur Trio - Coffee, Limoncello & Amaretto |
Go-to-market motion1 record
Distribution channels5 records
Marketing channels6 records
6 O’clock Gin product offering
Product offeringCore offering
6 O'clock Gin produces and sells a portfolio of artisan gin spirits handcrafted in small batches using traditional methods and natural ingredients, including London Dry, Damson, Sloe, Mango Ginger & Lime, Hazy Orange, and Brunel Export Strength varieties, alongside ready-to-drink cocktails and liqueurs. The brand also operates The Glassboat, a Bristol waterfront gin bar that hosts paid cocktail masterclasses, gin tasting experiences, and sloe gin masterclasses. Products are sold primarily through a direct-to-consumer Shopify e-commerce store with UK delivery, supplemented by on-site retail and the distillery shop in Thornbury.
Product overview
6 O'clock Gin is a portfolio of artisan gin spirits produced by Bramley & Gage Ltd., a UK-based distillery established in Thornbury, South Gloucestershire. The core offering includes multiple gin variants: London Dry (the original multi-award-winning flagship at 43% ABV), Damson (fruity at 40% ABV), Mango Ginger & Lime, Sloe (23% ABV), Hazy Orange, and Brunel Export Strength (50% ABV). Seasonal offerings include Elderflower and Spiced Orange & Cranberry gins. The company also produces ready-to-drink pre-mixed gin & tonic cans and Bramley & Gage luxury liqueurs (Coffee, Limoncello, Amaretto). Experiences include cocktail masterclasses and gin tasting sessions at The Glassboat waterfront bar in Bristol. Products are available in sizes from 5cl to 70cl and sold primarily through their UK online shop, with international distribution through Master of Malt and The Whisky Exchange.
Differentiator
Problem solved
Functional benefit
Brands
- Bramley & Gage Artisan Spirits: A range of artisan spirits including liqueurs such as Coffee Liqueur, Limoncello, and Amaretto.
Products and services
- London Dry Gin The original multi-award-winning gin, born in 2010 and perfected from an old family recipe. Strikingly smooth at 43% ABV, presented in an iconic Bristol-blue glass bottle, available in 5cl to 70cl sizes. Targeted at discerning gin drinkers for G&T, cocktails, and gifting.
- Damson Gin Hand-made in small batches using hand-picked British damsons and a moderate amount of sugar, matured in London Dry gin for intense fruity dryness. 40% ABV, available in 5cl to 70cl sizes. For gin drinkers seeking fruit-forward serves and cocktails.
- Mango, Ginger & Lime Gin Flavored gin crafted with chef Romy Gill MBE to portray unique Indian flavours using herbs and spices found in Indian cooking, infused with native mango juice. 40% ABV, available in 5cl to 70cl. For consumers seeking flavoured gin for G&T and cocktail use.
- Sloe Gin Made in small batches using hand-picked, wild, hedgerow sloes with a high sloe-to-gin ratio and plenty of sugar, slowly matured for at least 6 months. 23% ABV, available in 5cl to 70cl. For traditional sloe gin drinkers and cocktail enthusiasts.
- Hazy Orange Gin Fresh oranges steeped using traditional methods to create a natural essence harnessing both taste and aroma. Bright, fresh, zingy with gentle warmth and natural sweetness. 40% ABV, available in 5cl to 70cl. Priced at £15.25. For citrus-gin flavour seekers.
- Brunel Export Strength Gin 50% ABV export strength expression of the London Dry gin, distilled with more juniper and 6 additional botanicals for a more complex flavour profile. Available in 5cl to 70cl. For gin enthusiasts seeking a higher-strength, more complex serve.
- Elderflower Gin Captures the essence of sun-kissed elderflower blossom with floral notes and refreshing sweetness, complementing the botanical profile. Seasonal gin product for floral-flavour enthusiasts.
- Spiced Orange & Cranberry Gin Crafted using fresh orange peel and tart cranberries steeped in the botanical recipe, with vibrant citrus and comforting spice from cinnamon, clove, and nutmeg. Seasonal winter gin product.
- Ready To Drink Gin Cocktails Selection Gift Box Pre-mixed selection containing 4 x 250ml cans (2 x London Dry Gin & Tonic, 1 x Exotic Orange Gin & Tonic, 1 x Elderflower Gin & Tonic) presented in a gift box. Priced at £12.00. For consumers seeking convenient ready-to-drink serves and gifting.
- Luxury Liqueur Trio (Coffee, Limoncello & Amaretto) Bramley & Gage artisan liqueurs blending British craft with global cocktail culture. Bundle of 3 x 50cl bottles at 43% ABV (Coffee Liqueur, Limoncello, Amaretto). Priced at £50.00. For cocktail and liqueur enthusiasts and gifting.
- Cocktail Masterclass @ The Glassboat Interactive masterclass guided by expert team through creation of two artisan gin-based cocktails (classic Martini and another). Approximately 1 hour at The Glassboat in central Bristol. Priced at £35.00 per person. For experience-seeking individuals, tourists, and gin enthusiasts.
- Gin Tasting Experience @ The Glassboat Tutored tasting of 3 gins, history of award-winning gin evolution, and distillation craftsmanship at The Glassboat. Includes a G&T on arrival and 10% discount on shop purchases. Priced at £25.00 per person. For gin enthusiasts and experience seekers.
- Sloe Gin Masterclass @ The Glassboat Hands-on masterclass discovering how to make sloe gin with expert team guidance on the art and science of this drink, based on over 30 years of Bramley & Gage experience. Hosted at The Glassboat in Bristol. For sloe gin enthusiasts and craft-spirit hobbyists.
Quantifiable outcome
- Multi-award-winning gin born in 2010, indicating sustained quality over 15+ years of production
Companies that use 6 O’clock Gin
Customer profileNamed customers3 records
Segments3 records
Ideal customer profiles2 records
6 O’clock Gin technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
6 O’clock Gin partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- Master of MaltminorThird-party marketplace partnership for international distribution. Master of Malt ships to over 150 countries worldwide, enabling international customers to purchase 6 O'clock Gin products that cannot be shipped directly from the UK due to alcohol duty regulations.
- The Whisky ExchangeminorThird-party marketplace partnership for international distribution. The Whisky Exchange ships to over 40 countries, providing an alternative international purchasing channel for 6 O'clock Gin products.
- Romy Gill MBEminorCelebrated chef who collaborated with 6 O'clock Gin to craft the Mango, Ginger & Lime gin, using herbs and spices commonly found in Indian cooking and infusing with native mango juice.
Scale indicators4 records
Recent moves5 records
Expansion highlights4 records
6 O’clock Gin competitors and assessment
Company assessmentDirect peers
- Sipsmith: London-based craft gin distillery producing small-batch London Dry and flavored gins with similar emphasis on traditional small-batch craftsmanship and direct-to-consumer sales. Comparable in scale and UK craft gin positioning.
- Edinburgh Gin: Scotland-based craft gin distillery producing a diverse range of flavored gins and seasonal editions with strong DTC and on-trade presence. Comparable product breadth and flavor-led portfolio strategy.
- Brockmans: UK craft gin brand with a distinctive dark bottle and premium gin-and-tonic positioning. Comparable small-batch craft gin brand competing in the UK premium gin segment with similar DTC focus.
- The Botanist: Islay-based craft gin produced by Bruichladdich Distillery with a strong botanical story and premium positioning. Comparable small-batch provenance and DTC plus export distribution mix.
- Warner Edwards: English craft gin distillery with farm-based heritage, flavored gins, and on-site distillery experiences. Highly comparable to 6 O'clock Gin's small-batch craft positioning and experiential retail model.
- Silent Pool: Surrey-based craft gin distillery with distinctive ornate bottle and premium positioning. Comparable in its iconic bottle-led branding and small-batch craft credentials.
Broad incumbents
- Hendrick's: William Grant & Sons-owned premium gin with distinctive apothecary-style bottle and unusual botanical profile. Comparable in premium positioning, distinct bottle design, and global premium gin distribution.
- Tanqueray: Diageo-owned global gin brand whose London Dry is a benchmark in the UK craft and premium gin segment. Competes with 6 O'clock Gin in the same London Dry category and at similar premium price points.
Others
- Master of Malt: UK-based spirits retailer and marketplace that distributes 6 O'clock Gin internationally. Important channel partner comparable as an ecosystem enabler rather than a direct competitor.
Emerging players
- Poetic License: North East England craft distillery producing small-batch gins and liqueurs with strong flavor experimentation. Comparable in scale, UK craft positioning, and extension into liqueur categories.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
6 O’clock Gin social profiles
Digital presence6 O’clock Gin financial estimates
Financial estimateRevenue estimate
Valuation estimate
6 O’clock Gin leadership team
Management profileNumber of profiles
6 O’clock Gin funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
6 O’clock Gin M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about 6 O’clock Gin
What does 6 O’clock Gin do?
6 O'clock Gin produces and sells a portfolio of artisan gin spirits handcrafted in small batches using traditional methods and natural ingredients, including London Dry, Damson, Sloe, Mango Ginger & Lime, Hazy Orange, and Brunel Export Strength varieties, alongside ready-to-drink cocktails and liqueurs. The brand also operates The Glassboat, a Bristol waterfront gin bar that hosts paid cocktail masterclasses, gin tasting experiences, and sloe gin masterclasses. Products are sold primarily through a direct-to-consumer Shopify e-commerce store with UK delivery, supplemented by on-site retail and the distillery shop in Thornbury.
Is 6 O’clock Gin a public or private company?
6 O’clock Gin is a private company. It is classified as family owned and is currently operating.
When was 6 O’clock Gin founded?
6 O’clock Gin was founded in 2010. It employs 11 to 50 people.
Where is 6 O’clock Gin based?
6 O’clock Gin is headquartered in Thornbury, United Kingdom, in the Europe region.
How does 6 O’clock Gin make money?
Five revenue lines are on record. Direct E-commerce Sales are the primary driver. The others are retail Sales at The Glassboat, distillery Shop Sales, experiences and Masterclasses and international Distribution.
Who are 6 O’clock Gin's main competitors?
Direct peers on record are Sipsmith, Edinburgh Gin, Brockmans, The Botanist, Warner Edwards and Silent Pool. Broad incumbents are Hendrick's and Tanqueray. Master of Malt is listed as an others. Poetic License is listed as an emerging player.
Does 6 O’clock Gin have an API?
No public API is recorded for 6 O’clock Gin.
What industry is 6 O’clock Gin in?
6 O’clock Gin's product category is Artisan Gin Spirits. Its primary akta.pro industry code is CRADAIAC, Spirits Distilling & Brands, with a secondary code of THAFALAJ, Spirits/Cocktail Bars Operated by Producers. Its NAICS code is 312140 and its SIC code is 2080.