MIC Research Institute

Name

MIC Research Institute

Legal name

デロイト トーマツ ミック経済研究所株式会社

Website

https://mic-r.co.jp

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

ICT Market Research

NAICS

Marketing Research and Public Opinion Polling (54191)

akta.pro primary industry

Industry & Sector Research (Syndicated/Custom) (BPAHALAE)

Keywords

• ICT market research
• Digital economy analysis
• Enterprise IT surveys
• Vendor market intelligence
• Market research reports

Headquarters

HQ city

Tokyo

HQ country

Japan

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Market Research Report Sales (自社企画マーケティング資料): MIC publishes market research reports covering ICT/digital sectors (ERP, CRM, AI, cybersecurity, BPO, cloud services, etc.) with 20-30 new titles per year. Reports are sold in PDF, Excel/Word, or bundled formats. Prices range from ¥100,000 to ¥230,000 per report. Multi-user licenses available. This is the primary revenue stream.
2. MIC ITリポート MONTHLY Subscription: Annual subscription (¥800,000/year ex-tax) provides continuous 1-year access to all monthly reports from the order month. Individual monthly report titles available for ¥20,000, ¥80,000, ¥120,000, or ¥140,000 (ex-tax) per report. Approximately 100 subscribers. This provides recurring revenue and client retention.
3. Custom Commissioned Research (受託調査): Bespoke market research conducted under individual contract for specific client companies or organizations. Fees negotiated per project. Confidentiality is strictly maintained. The company leverages its panel of 6,952 end-user companies and vendor networks for this service. A dedicated MUS (MIC User Survey System) enables tailored surveys.
4. Seminar / Lecture Speaker Dispatch (講師派遣): The company dispatches its analyst staff as speakers to corporate seminars and events on ICT market trends. This service reinforces brand authority and generates leads for core research sales.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

MIC Research Institute is a Japan-based ICT and digital economy market research firm that publishes syndicated market research reports on IT vendor market shares and information/communication economics, operates a subscription-based monthly IT report (MIC IT Report MONTHLY), conducts custom research projects, and maintains a proprietary 6,952-member enterprise IT decision-maker survey panel used to produce ICT user insights and data products.

Product overview

MIC Research Institute (デロイト トーマツ ミック経済研究所) is an ICT/digital-focused market research company with over 30 years of experience. The company offers a portfolio of research services including: (1) ミックITリポート MONTHLY - a monthly online subscription report service covering niche and emerging markets in ICT/digital sectors; (2) Survey Reports - periodic comprehensive market research publications covering IT services, software, security, hardware, digital solutions, and BPO markets; (3) Custom Research (受託調査) - tailored research services for individual clients; (4) MIC User Survey System (MUS) - a survey platform leveraging a panel of 6,952 corporate entities; and (5) ICT User Insights - an exclusive data access service for report purchasers. The company joined the Deloitte Tohmatsu Group in November 2020.

Differentiator

Problem solved

Functional benefit

Products and services

• Syndicated Market Research Reports

Quantifiable outcome

• End-user panel achieves 40-60% effective response rate for mail surveys, enabling statistically robust user research.
• +2 more outcomes

Named customers2 records

Segments5 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

One partnership is on record.

• Deloitte Tohmatsu Group (デロイト トーマツグループ)coreOthers · 18 November 2020In November 2020, MIC Research Institute joined Japan's largest professional services group, Deloitte Tohmatsu Group. Upon joining, the company changed its name from 株式会社ミック経済研究所 to デロイト トーマツ ミック経済研究所株式会社. This affiliation provides the company with the Deloitte brand, access to the broader Deloitte network resources, and association with a globally recognized professional services firm. The company maintains its independence as a market research entity while benefiting from the Deloitte affiliation.

Scale indicators9 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Gartner: Global IT research and advisory leader with significant Japan presence; competes with MIC on syndicated ICT research, market sizing, and end-user surveys. Gartner is much larger and broader, but its Japan ICT research overlaps directly with MIC's 22-category ICT product coverage.
• Deloitte Tohmatsu Group: Parent organization of MIC Research Institute since November 2020. While Deloitte Tohmatsu itself is a broad professional services firm (audit, consulting, tax, advisory) rather than a pure research firm, it provides MIC with cross-sell, brand association, and enterprise client access relevant to MIC's commissioned research business.

Direct peers

• ITR (ITR Market Research): Japan-based ICT market research firm covering enterprise software, cloud, security, AI, and related segments. Directly comparable to MIC in syndicated reports, vendor-share analysis, and end-user surveys for the Japanese market.
• Forrester Research: Global research and advisory firm focused on technology's impact on business. Competes with MIC on ICT/digital market research, including syndicated reports and custom research, with growing Japan coverage that overlaps MIC's core offerings.
• Fuji Keizai Group: Japanese market research firm specializing in multi-industry syndicated reports and custom research. Comparable to MIC in publishing model (paid reports, custom commissioned research, ongoing industry studies) and Japan-domestic B2B customer base.
• Yano Research Institute: Long-established Japanese market research firm (founded 1958) covering multiple verticals including ICT. Comparable to MIC in syndicated reports and custom commissioned research, with similar pricing tiers and B2B enterprise customer base in Japan.
• MM Research Institute: Japanese ICT-focused research firm publishing syndicated reports on IT markets including cloud, security, AI, and enterprise software. Closely comparable to MIC in scope (IT-only), product mix (syndicated + custom), and Japan-only geographic focus.
• Seed Planning: Japanese market research firm covering ICT, electronics, and life sciences. Comparable to MIC in syndicated publication model, custom commissioned research services, and Japan-domestic B2B enterprise client base.
• IDC Japan: Japanese arm of global ICT market research firm IDC. Directly competes with MIC on syndicated IT market reports, vendor share analysis, and end-user adoption surveys in Japan across overlapping categories (cloud, AI, security, ERP, BPO).

Regional players

• NRI (Nomura Research Institute): Japanese consulting and research firm with significant IT-industry research output that overlaps MIC's coverage areas (DX, enterprise IT, financial IT). Comparable as a Japan-headquartered research/consulting provider serving enterprise IT buyers, though NRI's consulting scope is much broader.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/1991_mic_ltd

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about MIC Research Institute