Dance Europe
Dance Europe is a London-based bi-monthly magazine founded in 1995 by Emma and Naresh Kauldhar, covering European ballet and dance news, reviews, auditions, and competitions. It sells print and digital subscriptions and single issues worldwide, and operates the Fotokaul dance photography and video sub-brand.
- Company typePrivate
- Founded1995
- HeadquartersLondon, United Kingdom
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Dance Europe does
Dance Europe is a London-based, privately held publishing company founded in 1995 by Emma Kauldhar and Naresh Kauldhar. It produces a bi-monthly magazine covering European ballet and contemporary dance, including news, performance reviews, photo galleries, audition listings, and competition coverage. The publication serves a horizontal readership of dance enthusiasts, aspiring professional dancers, and dance schools/companies across Europe and worldwide, and its coverage is associated with major institutions such as The Royal Ballet, Dutch National Ballet, English National Ballet, and Paris Opera Ballet.
The company's product portfolio consists of a core bi-monthly magazine available in print and digital editions, sold as single issues (issues #164 through #285 currently listed, plus back issues) or as 6- and 12-issue subscriptions. Pricing is tiered by format (digital, print, digital+print) and geography (UK, Europe, Worldwide), with a premium Library/Institution subscription tier aimed at academic and professional buyers. Under the Fotokaul sub-brand, Dance Europe also offers dance photography and video production services to ballet companies, schools, and events, distributed through a YouTube channel and dedicated sales contact. There is no disclosed proprietary technology platform; the storefront runs on Stripe payment processing and the digital editions are designed for online reading.
Dance Europe generates revenue through two primary streams: one-time single-issue sales (priced from £3.95 digital to £15.95 print worldwide) and recurring subscriptions (annual cadence, ranging from £19.50 for a 6-issue digital sub to £165.50 for a 12-issue worldwide digital+print sub, with institutional rates up to £179). Distribution is direct-to-consumer via danceeurope.net; there are no disclosed advertising revenue figures, no third-party platform dependencies beyond Stripe and YouTube, and no institutional investors or parent company. The company is independently owned by its founders and operates with 11–50 employees.
Dance Europe firmographics
Firmographics- Name
- Dance Europe
- Legal name
- Dance Europe
- Website
- https://danceeurope.net
- Company type
- Private
- Founded year
- 1995
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Dance Europe is a London-based bi-monthly magazine founded in 1995 by Emma and Naresh Kauldhar, covering European ballet and dance news, reviews, auditions, and competitions. It sells print and digital subscriptions and single issues worldwide, and operates the Fotokaul dance photography and video sub-brand.
- Ownership category
- akta.pro rank
Dance Europe industry classification
Industry- Product category
- Dance and arts magazine publishing
- NAICS
- Independent Artists, Writers, and Performers (7115)
- akta.pro primary industry
- Dance Festivals & Dance Series (MPAGADAJ)
- akta.pro secondary industries
- Dance Competitions & Showcases (Non-Esports) (MPAGADAH), Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance) (EDAMAAAH)
Keywords
Where Dance Europe is headquartered
LocationHeadquarters
- HQ city
- London
- HQ country
- United Kingdom
- HQ region
- Europe
Offices1 record
Markets served
Dance Europe business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain
Revenue model
- Single Issue Sales: Sale of individual print and digital magazine issues at varying price points based on format and geographic region of delivery.
- Subscriptions: Recurring subscription revenue from 6-issue and 12-issue subscription packages available in print, digital, or combined formats across UK, Europe, and Worldwide regions.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Digital single issue |
| One time/ perpetual license | Pay-as-you-go | Print UK single issue |
| One time/ perpetual license | Pay-as-you-go | Print Europe single issue |
| One time/ perpetual license | Pay-as-you-go | Print Worldwide single issue |
| Subscription | Annual | Digital subscription |
| Subscription | Annual | UK subscription (print/digital) |
| Subscription | Annual | Europe subscription (print/digital) |
| Subscription | Annual | Worldwide subscription (print/digital) |
| Subscription | Annual | Library/Institution subscription |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels3 records
Dance Europe product offering
Product offeringCore offering
Dance Europe is a bi-monthly magazine publishing business that produces and sells print and digital editions covering European ballet and contemporary dance news, reviews, auditions, competitions, and photo galleries. The company sells single issues and 6- or 12-issue subscriptions directly to consumers through its own e-commerce website, with geographic pricing tiers for UK, Europe, and Worldwide delivery, and operates a separate dance photography and video service called Fotokaul.
Product overview
Dance Europe is a media publishing company producing a bi-monthly dance magazine available in both print and digital formats. The core product portfolio includes single magazine issues (Issues #164 through #285 and beyond), subscription packages (Digital, Print/Digital+Print, and Library/Institution rates), and the Fotokaul photography and video service for ballet companies and events.
Differentiator
Problem solved
Functional benefit
Brands
- Fotokaul: Dance photography and video services division providing photos and films for ballet companies, schools, and events
Products and services
- Dance Europe Magazine (Print) Print edition of the bi-monthly dance magazine covering European ballet and dance news, reviews, and competitions, sold as single issues or subscriptions.
- Dance Europe Magazine (Digital) Digital edition of the bi-monthly dance magazine, designed to be read online only, available for single issue purchase or subscription.
- Single Issue Back Catalog Individual back issues of Dance Europe magazine (covering issues from #164 onwards) available for one-time purchase in print or digital format.
- Digital Subscription 6-issue or 12-issue digital subscription to Dance Europe magazine priced at £19.50 and £37.50 respectively.
- Print / Digital + Print Subscription Combined print and digital subscription packages for UK, Europe, and worldwide delivery, available in 6-issue or 12-issue terms with geographic pricing.
- Library / Institution Subscription Specialized subscription rates for libraries and institutions, offering print and digital options with 6-issue terms at higher price points than individual subscriptions.
- Fotokaul Dance Photography and Video Service Professional dance photography and video services for ballet companies, schools, and events, including promotional trailers, archival films, and performance documentation using silent cameras.
Companies that use Dance Europe
Customer profileSegments3 records
Ideal customer profiles3 records
Dance Europe technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Dance Europe partnerships and signals
Strategic signalScale indicators3 records
Recent moves6 records
Expansion highlights5 records
Dance Europe competitors and assessment
Company assessmentRegional players
- Ballett Magazine: Ballett is a German-language dance periodical with comparable editorial focus on European ballet and dance companies. It competes in the same continental Europe ballet media space but through a different language.
- Tanz: Tanz is a long-standing German dance magazine covering European contemporary and ballet performance from a German-language editorial base. It is comparable in editorial mission to Dance Europe but serves primarily German-speaking readers.
Direct peers
- Dance Media (Dance Magazine / Pointe / Dance Spirit / Dance Teacher): Dance Media publishes the leading English-language dance magazines including Dance Magazine, Pointe, Dance Spirit, and Dance Teacher, serving essentially the same North American dance enthusiast and professional dancer audience that Dance Europe addresses in Europe. They are the most direct competitive peer in dance-focused periodical publishing.
- The Dancing Times: The Dancing Times is a long-running UK-based dance publication covering classical ballet, contemporary dance, and dance education. It directly competes with Dance Europe for the same UK and European ballet subscriber base and advertisers.
- Ballet Review: Ballet Review is an independent US dance quarterly offering critical commentary on ballet companies and choreography, with a similar specialist editorial scope to Dance Europe. It competes for affluent ballet aficionados and library/institutional subscribers.
- Dance International: Dance International (Canadian Dance Assembly publication) covers international ballet and contemporary dance with reviews, features, and criticism. It targets a similar global dance enthusiast niche and competes for the same limited pool of paying readers.
Emerging players
- Dance Theatre Journal: Dance Theatre Journal is a UK-based scholarly publication on contemporary dance and choreography. It is a partial peer with overlapping editorial subject matter but a more academic posture than Dance Europe.
Broad incumbents
- The Stage: The Stage is the UK's leading weekly performing arts trade publication covering theatre, dance, and live performance. It overlaps with Dance Europe on ballet company coverage and UK dance industry news but operates at much broader performing-arts scope.
- Imperial Society of Teachers of Dancing (ISTD) Dance Magazine: ISTD, the UK-based dance education body, publishes dance content for its membership of teachers and students. It overlaps with Dance Europe on the dance education and audition-information content vertical, though it is member-funded rather than subscription-driven.
- Royal Academy of Dance (RAD) — Dance Gazette / publications: The Royal Academy of Dance publishes dance periodicals and educational materials for its global membership. While institutionally focused, it competes in adjacent editorial territory covering ballet training, competitions, and major company performances.
Market position
Strengths4 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Dance Europe social profiles
Digital presenceDance Europe financial estimates
Financial estimateRevenue estimate
Valuation estimate
Dance Europe leadership team
Management profileNumber of profiles
Profiles2 records
Dance Europe funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Dance Europe M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Dance Europe
What does Dance Europe do?
Dance Europe is a bi-monthly magazine publishing business that produces and sells print and digital editions covering European ballet and contemporary dance news, reviews, auditions, competitions, and photo galleries. The company sells single issues and 6- or 12-issue subscriptions directly to consumers through its own e-commerce website, with geographic pricing tiers for UK, Europe, and Worldwide delivery, and operates a separate dance photography and video service called Fotokaul.
Is Dance Europe a public or private company?
Dance Europe is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Dance Europe founded?
Dance Europe was founded in 1995. It employs 11 to 50 people.
Where is Dance Europe based?
Dance Europe is headquartered in London, United Kingdom, in the Europe region.
How does Dance Europe make money?
Two revenue lines are on record. Single Issue Sales are the primary driver. The others are subscriptions.
Who are Dance Europe's main competitors?
Regional players on record are Ballett Magazine and Tanz. Direct peers are Dance Media (Dance Magazine / Pointe / Dance Spirit / Dance Teacher), The Dancing Times, Ballet Review and Dance International. Dance Theatre Journal is listed as an emerging player. Broad incumbents are The Stage, Imperial Society of Teachers of Dancing (ISTD) Dance Magazine and Royal Academy of Dance (RAD) — Dance Gazette / publications.
Does Dance Europe have an API?
No public API is recorded for Dance Europe.
What industry is Dance Europe in?
Dance Europe's product category is Dance and arts magazine publishing. Its primary akta.pro industry code is MPAGADAJ, Dance Festivals & Dance Series, with a secondary code of MPAGADAH, Dance Competitions & Showcases (Non-Esports). Its NAICS code is 7115.