Dance Europe

What Dance Europe does

Dance Europe is a London-based, privately held publishing company founded in 1995 by Emma Kauldhar and Naresh Kauldhar. It produces a bi-monthly magazine covering European ballet and contemporary dance, including news, performance reviews, photo galleries, audition listings, and competition coverage. The publication serves a horizontal readership of dance enthusiasts, aspiring professional dancers, and dance schools/companies across Europe and worldwide, and its coverage is associated with major institutions such as The Royal Ballet, Dutch National Ballet, English National Ballet, and Paris Opera Ballet.

The company's product portfolio consists of a core bi-monthly magazine available in print and digital editions, sold as single issues (issues #164 through #285 currently listed, plus back issues) or as 6- and 12-issue subscriptions. Pricing is tiered by format (digital, print, digital+print) and geography (UK, Europe, Worldwide), with a premium Library/Institution subscription tier aimed at academic and professional buyers. Under the Fotokaul sub-brand, Dance Europe also offers dance photography and video production services to ballet companies, schools, and events, distributed through a YouTube channel and dedicated sales contact. There is no disclosed proprietary technology platform; the storefront runs on Stripe payment processing and the digital editions are designed for online reading.

Dance Europe generates revenue through two primary streams: one-time single-issue sales (priced from £3.95 digital to £15.95 print worldwide) and recurring subscriptions (annual cadence, ranging from £19.50 for a 6-issue digital sub to £165.50 for a 12-issue worldwide digital+print sub, with institutional rates up to £179). Distribution is direct-to-consumer via danceeurope.net; there are no disclosed advertising revenue figures, no third-party platform dependencies beyond Stripe and YouTube, and no institutional investors or parent company. The company is independently owned by its founders and operates with 11–50 employees.

Name

Dance Europe

Legal name

Dance Europe

Website

https://danceeurope.net

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

11–50 employees

Short description

Dance Europe is a London-based bi-monthly magazine founded in 1995 by Emma and Naresh Kauldhar, covering European ballet and dance news, reviews, auditions, and competitions. It sells print and digital subscriptions and single issues worldwide, and operates the Fotokaul dance photography and video sub-brand.

Ownership category

akta.pro rank

Product category

Dance and arts magazine publishing

NAICS

Independent Artists, Writers, and Performers (7115)

akta.pro industry

PRIMARYMPAGADAJ

Dance Festivals & Dance Series

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYMPAGADAH

Dance Competitions & Showcases (Non-Esports)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Dance & Ballet Performances

SECONDARYEDAMAAAH

Dance Education (Ballet, Contemporary, Hip-Hop, Cultural Dance)

Education/Supplemental & Enrichment Programs (Arts, STEM, Language)/Arts & Creative Enrichment (Visual Arts, Music, Theater, Dance)

Keywords

• Dance magazine publishing
• Ballet journalism
• Print magazine subscriptions
• Digital edition periodicals
• Dance photography services

Headquarters

HQ city

London

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Single Issue Sales: Sale of individual print and digital magazine issues at varying price points based on format and geographic region of delivery.
2. Subscriptions: Recurring subscription revenue from 6-issue and 12-issue subscription packages available in print, digital, or combined formats across UK, Europe, and Worldwide regions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Dance Europe is a bi-monthly magazine publishing business that produces and sells print and digital editions covering European ballet and contemporary dance news, reviews, auditions, competitions, and photo galleries. The company sells single issues and 6- or 12-issue subscriptions directly to consumers through its own e-commerce website, with geographic pricing tiers for UK, Europe, and Worldwide delivery, and operates a separate dance photography and video service called Fotokaul.

Product overview

Dance Europe is a media publishing company producing a bi-monthly dance magazine available in both print and digital formats. The core product portfolio includes single magazine issues (Issues #164 through #285 and beyond), subscription packages (Digital, Print/Digital+Print, and Library/Institution rates), and the Fotokaul photography and video service for ballet companies and events.

Differentiator

Problem solved

Functional benefit

Brands

• Fotokaul: Dance photography and video services division providing photos and films for ballet companies, schools, and events

Products and services

• Dance Europe Magazine (Print) Print edition of the bi-monthly dance magazine covering European ballet and dance news, reviews, and competitions, sold as single issues or subscriptions.
• Dance Europe Magazine (Digital) Digital edition of the bi-monthly dance magazine, designed to be read online only, available for single issue purchase or subscription.
• Single Issue Back Catalog Individual back issues of Dance Europe magazine (covering issues from #164 onwards) available for one-time purchase in print or digital format.
• Digital Subscription 6-issue or 12-issue digital subscription to Dance Europe magazine priced at £19.50 and £37.50 respectively.
• Print / Digital + Print Subscription Combined print and digital subscription packages for UK, Europe, and worldwide delivery, available in 6-issue or 12-issue terms with geographic pricing.
• Library / Institution Subscription Specialized subscription rates for libraries and institutions, offering print and digital options with 6-issue terms at higher price points than individual subscriptions.
• Fotokaul Dance Photography and Video Service Professional dance photography and video services for ballet companies, schools, and events, including promotional trailers, archival films, and performance documentation using silent cameras.

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Regional players

• Ballett Magazine: Ballett is a German-language dance periodical with comparable editorial focus on European ballet and dance companies. It competes in the same continental Europe ballet media space but through a different language.
• Tanz: Tanz is a long-standing German dance magazine covering European contemporary and ballet performance from a German-language editorial base. It is comparable in editorial mission to Dance Europe but serves primarily German-speaking readers.

Direct peers

• Dance Media (Dance Magazine / Pointe / Dance Spirit / Dance Teacher): Dance Media publishes the leading English-language dance magazines including Dance Magazine, Pointe, Dance Spirit, and Dance Teacher, serving essentially the same North American dance enthusiast and professional dancer audience that Dance Europe addresses in Europe. They are the most direct competitive peer in dance-focused periodical publishing.
• The Dancing Times: The Dancing Times is a long-running UK-based dance publication covering classical ballet, contemporary dance, and dance education. It directly competes with Dance Europe for the same UK and European ballet subscriber base and advertisers.
• Ballet Review: Ballet Review is an independent US dance quarterly offering critical commentary on ballet companies and choreography, with a similar specialist editorial scope to Dance Europe. It competes for affluent ballet aficionados and library/institutional subscribers.
• Dance International: Dance International (Canadian Dance Assembly publication) covers international ballet and contemporary dance with reviews, features, and criticism. It targets a similar global dance enthusiast niche and competes for the same limited pool of paying readers.

Emerging players

• Dance Theatre Journal: Dance Theatre Journal is a UK-based scholarly publication on contemporary dance and choreography. It is a partial peer with overlapping editorial subject matter but a more academic posture than Dance Europe.

Broad incumbents

• The Stage: The Stage is the UK's leading weekly performing arts trade publication covering theatre, dance, and live performance. It overlaps with Dance Europe on ballet company coverage and UK dance industry news but operates at much broader performing-arts scope.
• Imperial Society of Teachers of Dancing (ISTD) Dance Magazine: ISTD, the UK-based dance education body, publishes dance content for its membership of teachers and students. It overlaps with Dance Europe on the dance education and audition-information content vertical, though it is member-funded rather than subscription-driven.
• Royal Academy of Dance (RAD) — Dance Gazette / publications: The Royal Academy of Dance publishes dance periodicals and educational materials for its global membership. While institutionally focused, it competes in adjacent editorial territory covering ballet training, competitions, and major company performances.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/@danceeurope
• Xx.com/danceeurope
• Facebookfacebook.com/DanceEurope

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dance Europe