Granzow

What Granzow does

Granzow, Inc. is a privately-held industrial distributor headquartered in Charlotte, North Carolina, specializing in fluid handling equipment and related process components. Founded circa 1964, the company has operated continuously for more than 60 years, supplying valves, pumps, and liquid-level controls directly to B2B customers across 11 industrial verticals including chemical processing, food and beverage, oil and gas, mining, water treatment, and general manufacturing.

The company's product portfolio spans three principal hardware categories. First, the valve line includes solenoid valves, motorized ball valves, angle seat valves, and condensate drains. Second, the peristaltic pump line is offered in industrial, chemical, and food-grade variants covering flow rates from 0.75 to 60 gallons per minute, built around proprietary XXL roller technology with heavy-duty hose construction, optional Tefzel coatings for chemical compatibility, and Clean-in-Place (CIP) design for sanitary applications, with dosing accuracy rated at ±1%. Third, the company distributes the Univer series of pneumatic components. The portfolio carries NSF/ANSI 61, NSF/ANSI 169, UL, and CSA certifications, supporting qualification in regulated applications such as potable water and food processing.

Granzow operates a direct-to-customer industrial distribution model, taking orders via its website and phone and fulfilling through same-day shipping with local Charlotte-area delivery. Pricing is per-SKU transactional rather than subscription-based, and the company does not appear to use recurring or platform-based revenue mechanics. The firm is owner-operated with no disclosed external funding rounds, no public leadership turnover signals in the input, and a stable 11–50 employee headcount profile consistent with a focused specialty distributor rather than a venture-backed scale-up.

Name

Granzow

Legal name

Granzow, Inc.

Website

https://granzow.com

Company type

Private

Founded year

1964

Operating status

Operating

Headcount range

11–50 employees

Short description

Granzow is a privately-held Charlotte, North Carolina industrial distributor selling valves, peristaltic pumps, liquid-level controls, and pneumatic components directly to B2B customers across chemical, food and beverage, oil and gas, mining, water, and manufacturing sectors.

Ownership category

akta.pro rank

Product category

Industrial Fluid Control Equipment

NAICS

Pump and Compressor Manufacturing (33391), Fluid Power Pump and Motor Manufacturing (333996), Fluid Power Valve and Hose Fitting Manufacturing (332912), Measuring, Dispensing, and Other Pumping Equipment Manufacturing (333914)

SIC

Pumps & Pumping Equipment (3561), General Industrial Machinery & Equipment (3560), Gaskets, Packg & Sealg Devices & Rubber & Plastics Hose (3050)

akta.pro primary industry

Specialty & Metering Pumps (IMAHANAC)

akta.pro secondary industries

Hydraulic, Pneumatic & Fluid Power Systems MRO (Cylinders, Pumps, Valves, Hoses) (TLAKAHAI), Pneumatic Components (FRLs, Cylinders, Valves) (IMAHAGAC)

Keywords

• Industrial valves
• Peristaltic pumps
• Liquid level controls
• Solenoid valves
• Fluid handling equipment

Headquarters

HQ city

Charlotte

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure

Revenue model

1. Industrial Valves Sales: One-time purchase of industrial valves including solenoid valves, motorized ball valves, angle seat valves, and condensate drains. Products sold directly through website and sales team.
2. Peristaltic Pump Sales: Sales of heavy-duty peristaltic hose pumps in Industrial, Chemical, and Food-grade versions. Pumps available in multiple flow capacities (0.75 to 60 gpm). Custom pump configuration tool available on website.
3. Liquid Level Control Sales: Sales of level switches, indicators, and transmitters for industrial applications including chemical, petrochemical, oil & gas, power generation, and water management.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Granzow manufactures and distributes industrial fluid control equipment, with its core offering consisting of peristaltic hose pumps (Industrial, Chemical, and Food-Grade versions), industrial valves (solenoid, motorized ball, angle seat, and condensate drain), and liquid level controls (switches, indicators, and transmitters). Products are configured and ordered directly through the company's e-commerce website and phone-based sales channel, with custom pump configurations supported through an online build tool.

Product overview

Granzow is an industrial distributor and manufacturer specializing in fluid control products. The core product portfolio consists of four main categories: (1) Valves including solenoid valves (with shop models, series, build-your-own options, and coils), motorized ball valves, angle seat valves, and condensate drains; (2) Peristaltic pumps offered in three versions—Industrial (I-series), Chemical (C-series), and Food-Grade (F-series)—with models ranging from small 0.75 gpm units to large 60 gpm capacity pumps; (3) Liquid level controls including float switches, level indicators, and transmitters for various industrial applications; and (4) Pneumatics under the Univer series. The company provides same-day shipping, custom ordering services, and technical support, serving industries including food & beverage, water treatment, mining, chemicals, construction, ceramics, cosmetics, paper manufacturing, paints/pigments/dyes, oil & gas, power generation, and shipbuilding.

Differentiator

Problem solved

Functional benefit

Products and services

• Solenoid Valves Solenoid valves for controlling fluid flow, available in 2-way and 3-way configurations with normally closed, normally open, and universal service options. Multiple seal materials (FKM, NBR, EPDM, PTFE, Ruby) and certifications (CSA, UL, NSF/ANSI 169) are available. Sold to industrial customers across process and OEM applications.
• Motorized Ball Valves Motorized ball valves with brass or stainless steel bodies, pipe sizes from 1/4" to 4", multiple voltage options, and features including fail-safe, manual override, and proportional control. Configured for industrial fluid control applications.
• Angle Seat Valves Angle seat valves available in 316 stainless steel and bronze body materials for industrial fluid control applications requiring on/off control of steam, gases, and liquids.
• Condensate Drain Valves Condensate drain valves designed for removing condensate from compressed air systems and other industrial fluid handling applications.
• Peristaltic Pumps - Industrial Version Heavy-duty peristaltic hose pumps (models I12 to I55) for industrial fluid handling applications. Features XXL roller technology, no valves or mechanical seals, dry running capability, dosing accuracy of ±1%, and reversible pumping. Flow rates range from 0.75 gpm (I12) to 60 gpm (I55). Targeted at abrasive, viscous, and shear-sensitive media in industrial processes.
• Peristaltic Pumps - Chemical Version Corrosion-resistant peristaltic hose pumps (models C12 to C55) for dosing and transferring acids, alkalis, and aggressive chemicals. Features include Tefzel (ETFE)-coated front cover and housing, EPDM or Hypalon hose options, PVDF or polypropylene connections, and integrated hose-leakage sensors. Flow rates range from 0.75 gpm (C12) to 60 gpm (C55). Targeted at chemical and petrochemical process applications.
• Peristaltic Pumps - Food-Grade Version Sanitary peristaltic hose pumps (models F12 to F55) for food, beverage, dairy, and cosmetic applications. Features FDA-compliant NBR hose, tri-clamp sanitary connections, hinged front cover, easy roller disassembly for accelerated Clean-in-Place (CIP), and gentle pumping of shear-sensitive products. Flow rates range from 0.75 gpm (F12) to 60 gpm (F55).
• Liquid Level Controls Liquid level controls including level switches, indicators, and transmitters (such as Trimod Besta and vertically-mounted options) for measuring and controlling liquid levels in chemical, petrochemical, water management, power generation, oil and gas, and shipbuilding applications. ATEX/IECEx-approved versions available for hazardous and explosive atmospheres.
• Pneumatics (Univer Series) Pneumatic valves, cylinders, and accessories for industrial automation applications, sold under the Univer series. Targeted at industrial automation and motion control applications.

Quantifiable outcome

• Dosing accuracy of ±1% maximizes efficiency and reduces raw-material costs
• +2 more outcomes

Segments12 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Scale indicators2 records

Recent moves4 records

Expansion highlights4 records

Direct peers

• Burkert: Burkert specializes in solenoid, process, and pneumatic valves plus flow and level sensors — directly competitive with Granzow's solenoid valves, level switches, and pneumatics catalog.
• Verder Group: Verder manufactures peristaltic, hose, and progressive cavity pumps for chemical, food, and mining applications, directly overlapping Granzow's peristaltic portfolio and dosing accuracy value proposition.
• Watson-Marlow: Watson-Marlow is the global leader in peristaltic pumps and tubing, directly competing with Granzow's I-, C-, and F-series lines across chemical, food & beverage, water/wastewater, and mining end markets.
• Cole-Parmer: Cole-Parmer is a master distributor of fluid handling, peristaltic pumps, and valves serving lab and industrial customers — overlapping Granzow's direct-to-customer industrial fluid control positioning.

Broad incumbents

• Xylem: Xylem is a major industrial and water/wastewater pump manufacturer, overlapping with Granzow's water treatment, mining, and dosing use cases at enterprise scale.
• SPX Flow: SPX Flow manufactures pumps, valves, mixers, and hygienic fluid handling equipment for food, dairy, and industrial markets — directly competing with Granzow's Food-grade pumps and angle seat valves.
• Graco: Graco is a broad fluid handling equipment manufacturer (pumps, valves, level controls) — overlapping Granzow's valves, pumps, and level product portfolio but at significantly larger scale and global reach.
• Flowserve: Flowserve manufactures pumps, valves, and seals for oil & gas, chemical, and power — overlapping with Granzow's industrial valve and process pump offerings, particularly in oil & gas.
• IDEX Corporation: IDEX owns multiple pump and fluid-technology brands (including peristaltic-focused units), competing with Granzow in specialty pumps, valves, and engineered fluid handling solutions.
• PSG (Dover): PSG Dover's Wilden, Almatec, and Blackmer brands produce peristaltic, diaphragm, and rotary pumps for chemical and industrial markets — directly competitive with Granzow's dosing and transfer pump lines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Xx.com/granzowinc
• Facebookfacebook.com/granzowinc
• LinkedInlinkedin.com/company/granzow-inc-

Compliance5 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Granzow