LARES - Latin American Real Estate Society

What LARES - Latin American Real Estate Society does

LARES — Associação Latino Americana de Estudos Imobiliários — is a Brazilian non-profit academic society founded in 2004 in São Paulo, dedicated to promoting real estate research, education, and industry-academia exchange across Latin America. It operates as the recognized regional affiliate of the International Real Estate Society (IRES) and maintains bilateral relationships with sister societies on every continent, including ERES, ARES, AsRES, PRRES, MENARES, and AFRES. The society's primary activity is organizing an annual international conference in São Paulo (25th edition scheduled for November 2026), featuring 50+ peer-reviewed research papers, plenaries on emerging real estate themes (including Proptechs, data analytics, AI, sustainability, and data centers), and the Prêmio LARES academic award competition.

The organization's core "products" are the annual conference, the Prêmio LARES award, the multi-language (Portuguese/Spanish/English) peer-reviewed paper submission system, ISBN-registered conference proceedings, and a Digital Library archive (lares.architexturez.net) hosting past research. Revenue is generated through tiered conference registration fees (R$80-R$600 in BRL, depending on attendee category and registration deadline), automatic membership conferred upon registration, and corporate/institutional sponsorship (Gold, Silver, Bronze tiers) plus in-kind support from real estate trade bodies including SECOVI-SP, ABECIP, ABRAINC, CBIC, FGV, and FIESP. The society has 11-50 employees and is governed by a board of directors drawn from Brazilian real estate, academia, and professional services firms, with Hamilton Leite as President Director and Paola Torneri Porto as Academic Director.

LARES serves two primary segments — real estate professionals (developers, investors, agents, corporate real estate managers) and academics/researchers (university professors, graduate students) — plus a secondary audience of real estate trade associations. Marketing is conducted primarily through the official website (lares.org.br), academic networks, and direct email; the conference itself serves as the principal community-led go-to-market vehicle. There are no disclosed funding rounds, no M&A activity, no patents, and no proprietary technology products, consistent with its non-profit academic mission.

Name

LARES - Latin American Real Estate Society

Legal name

Associação Latino Americana de Estudos Imobiliários

Website

https://lares.org.br

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

LARES is a Brazilian non-profit academic society founded in 2004 that organizes annual international real estate research conferences, the Prêmio LARES award, and a digital library for Latin American academics, professionals, and industry bodies.

Ownership category

akta.pro rank

Product category

Professional association services / academic conferences

NAICS

Research and Development in the Social Sciences and Humanities (54172)

SIC

Real Estate (6500)

akta.pro industry

PRIMARYMPAJABAK

Scholarly Societies & Conference Proceedings Publishing

Media, Entertainment & Sports/Publishing (Books, News, Magazines)/Educational & Academic Publishing (Textbooks, Scholarly, STM)

Keywords

• Academic conferences
• Real estate research
• Professional association
• Industry networking
• Peer-reviewed publications

Headquarters

HQ city

São Paulo

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Others

Revenue model

1. Conference Registration Fees: LARES generates revenue primarily through annual conference registration fees, with tiered pricing for different participant categories including general public, members, authors, and students.
2. Membership Fees: Conference participants are automatically affiliated to LARES upon registration at events, suggesting membership-based revenue model.
3. Sponsorship and Support: The organization receives financial support from corporate sponsors (Gold, Silver, Bronze tiers) and institutional supporters for annual conferences.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

LARES is a non-profit academic society that organizes an annual International Conference on real estate, bringing together market professionals, researchers, and academics in São Paulo for paper presentations, plenary sessions, technical visits, and networking. It runs the Prêmio LARES academic award competition to recognize high-quality real estate research, operates a digital library of conference proceedings, and supports a multilingual paper submission and blind peer-review process in Portuguese, Spanish, and English.

Product overview

LARES is an academic society organizing an annual International Conference as its primary offering, complemented by the Prêmio LARES (award competition) for high-quality real estate research, and a Digital Library for accessing conference proceedings. The organization facilitates academic exchange through paper submission systems supporting multiple languages (Portuguese, Spanish, English) and publishes annual conference proceedings.

Differentiator

Problem solved

Functional benefit

Products and services

• LARES International Conference Annual in-person international academic conference bringing together real estate professionals, researchers, and academics in São Paulo for plenary sessions, parallel paper presentation sessions, technical visits, and networking. Attendees register individually with tiered pricing for general public, members, authors, and students.
• Prêmio LARES (LARES Award) Annual academic award competition organized by LARES (in partnership with ABECIP and SECOVI-SP) to foster, identify, recognize, and disseminate high-quality real estate research. Awards certificates to the top 5 papers, with potential monetary prizes contingent on sponsor funding.
• LARES Digital Library Online digital repository hosted at lares.architexturez.net providing access to conference proceedings, academic papers, and research publications from past LARES international conferences, available globally to members, researchers, and the public.
• Paper Submission and Peer Review Service Annual open call for papers process managed via the eventweb.com.br platform, enabling researchers worldwide to submit abstracts and full papers in Portuguese, Spanish, or English. Submissions undergo blind peer review by the LARES scientific committee, with accepted papers presented at the annual conference and published in proceedings.
• LARES Conference Proceedings (Anais) ISBN-registered digital publication of accepted academic papers presented at each annual LARES International Conference, providing a formal citation-ready venue for real estate research presented at the event.

Quantifiable outcome

• Annual conferences feature 50+ research presentations across multiple themed sessions

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

15 partnerships are on record, tiered flagship, core and minor.

• IRES - International Real Estate SocietyflagshipStrategic or Co-development PartnerLARES is officially affiliated with IRES, the parent organization that encourages communication, dissemination, and exchange of real estate information and research throughout the world through cooperation between regional real estate societies.
• ERES - European Real Estate SocietycoreStrategic or Co-development PartnerSister society and IRES affiliate. LARES participates in exchanges and collaborative events with ERES, including cross-promotion of annual conferences.
• ARES - American Real Estate SocietycoreStrategic or Co-development PartnerSister society and IRES affiliate. Collaborative relationship for research exchange and conference participation.
• AsRES - Asian Real Estate SocietycoreStrategic or Co-development PartnerSister society and IRES affiliate for Asian-Pacific real estate research collaboration.
• Pacific Rim Real Estate SocietycoreStrategic or Co-development PartnerSister society and IRES affiliate for Pacific Rim region real estate research network.
• MENARES - Middle East/North African Real Estate SocietycoreStrategic or Co-development PartnerSister society and IRES affiliate for Middle East and North African real estate research collaboration.
• AFRES - African Real Estate SocietycoreStrategic or Co-development PartnerSister society and IRES affiliate for African real estate research network.
• Cury (Gold Sponsor LARES 2025)minorOthersGold sponsor for LARES 2025 conference. Cury is a construction and development company focused on economic and super-economic housing segments.
• Brain (Silver Sponsor LARES 2025)minorOthersSilver sponsor for LARES 2025 conference.
• SECOVI-SP (Support)coreGTM or Marketing PartnerSECOVI-SP (São Paulo Real Estate Syndicate) is a key institutional supporter, providing co-organization and sponsorship for the annual LARES conference. SECOVI-SP executives participate as moderators and speakers.
• ABECIP (Support)coreGTM or Marketing PartnerBrazilian Association of Credit and Savings Entities - co-organizer of the LARES-ABECIP-SECOVI-SP Prize, providing prize sponsorship and executive participation.
• FGV - Fundação Getulio Vargas (Support)minorOthersAcademic supporter providing venue hosting and institutional partnership for LARES conferences.
• FIESP - Federação das Indústrias do Estado de São PaulocoreOthersHost venue for LARES 2026 conference at their headquarters on Avenida Paulista, São Paulo. Major institutional supporter.
• ABRAINC (Support)minorGTM or Marketing PartnerBrazilian Association of New Housing Companies - institutional supporter of LARES conferences.
• CBIC (Support)minorGTM or Marketing PartnerBrazilian Chamber of Construction Industry - institutional supporter of LARES conferences.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/LARESSOCIETY
• Facebookfacebook.com/laresrealestatesociety
• LinkedInlinkedin.com/company/lares-latin-american-real-estate-society

Revenue estimate

Valuation estimate

Number of profiles

Profiles14 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about LARES - Latin American Real Estate Society