What Andrew Murray Vineyards does

Andrew Murray Vineyards is a family-owned private winery founded in 1990 by Andrew Murray in Los Olivos, California, specializing in Rhône-style wines (Syrah, Grenache, Mourvèdre, Viognier, Roussanne, Grenache Blanc, Cinsault) sourced from approximately 150 acres of estate and contracted vineyards across three Santa Barbara County appellations. The winery's viticulture is 100% SIP Certified sustainable, leveraging the region's transverse mountain ranges that funnel cool Pacific winds to create a long mid-February to mid-November growing season, with winemaking techniques including semi-carbonic maceration for select wines like Étancher and small-lot estate production for the Heritage Collection (50 cases each of Lot C and Lot E). The core portfolio spans core wines (Espérance, Enchanté, Étranger, Étancher, Espérance Rosé, Syrah Tous les Jours, Watch Hill Vineyard Syrah) plus the luxury Heritage Collection, complemented by two sub-brands — E11even Wines and Qupé Wines — sold through the same platform.

The business operates a hybrid DTC and wholesale model. Direct-to-consumer revenue flows through a three-tier wine club (Estate 3-bottle, Reserve 6-bottle, Select 12-bottle) with seasonal shipments in February, May, and October, generating recurring subscription revenue with 20–25% member discounts and advance allocation of limited releases; tasting experiences and bottle sales at the Estate Winery and the downtown Los Olivos E11even Tasting Room; and an e-commerce storefront at andrewmurrayvineyards.com shipping to most US states. Wholesale distribution to restaurants and retailers is supported by a dedicated trade resources page with tech sheets and shelf talkers. Customer segments span wine enthusiasts and Rhône varietal collectors (primary), wine club members (recurring base), private event guests (corporate and celebrations), and trade buyers (restaurants, retailers). The company employs 11–50 people and operates from three Los Olivos locations — the Estate Winery (5249 Foxen Canyon Road), the E11even Tasting Room (2901-A Grand Avenue), and the Area 52 Production Warehouse (5095 Zaca Station Road).

Name

Andrew Murray Vineyards

Legal name

Andrew Murray Vineyards

Website

https://andrewmurrayvineyards.com

Company type

Private

Founded year

1990

Operating status

Operating

Headcount range

11–50 employees

Short description

Andrew Murray Vineyards is a family-owned Santa Barbara County winery founded in 1990, producing estate-grown Rhône-style wines (Syrah, Grenache, Mourvèdre, Viognier) sold through a three-tier wine club, two Los Olivos tasting rooms, e-commerce, and wholesale to restaurants and retailers.

Ownership category

akta.pro rank

Product category

Winery / Estate Wine Production

NAICS

Wineries (312130), Grape Vineyards (111332), Wine and Distilled Alcoholic Beverage Merchant Wholesalers (42482)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine Production & Winemaking (AFAFAAAB)

akta.pro secondary industries

Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Grape Vineyard Operations (Varietal/AVA Practices, Yield & Quality Targets) (AFAGAJAJ), Wine Tastings & Vineyard/Winery Tours (THAJAGAD)

Keywords

• Estate wine production
• Rhône varietal wines
• Wine club subscriptions
• Sustainable viticulture
• Wine tasting experiences

Headquarters

HQ city

Los Olivos

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Direct-to-Consumer Wine Sales: Wines are sold directly to consumers via the winery's e-commerce storefront (andrewmurrayvineyards.com) and at the estate winery and two tasting rooms in Los Olivos. Prices range from ~$28 for entry-level wines to $75+ for limited releases. Club members receive 20–25% discounts.
2. Wine Club Membership: Three tiers (Estate 3-bottle, Reserve 6-bottle, Select 12-bottle) with seasonal shipments in February, May, and October. No membership fee but a commitment to minimum shipments. Generates predictable recurring revenue and customer lock-in.
3. Wine Tourism & Estate Tastings: The estate winery in Los Olivos and the E11even Tasting Room in downtown Los Olivos offer paid tasting experiences. Summer Fridays events feature live music and complimentary tasting flights. Private events (corporate, celebrations) are also booked.
4. E11even & Qupé Sister Brands: Qupé Wines and E11even Wines are sold through the same Andrew Murray Vineyards platform and distribution infrastructure, expanding the portfolio of wines available to the customer base.
5. Wholesale & Direct Shipment: Wines are sold wholesale to restaurants and retailers. Direct-to-consumer shipping is available to all US states except AL, DE, KY, MS, RI, SD, UT, VT (and restricted for club shipments to AL, KY, MS, NE, NJ, UT, RI).

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels8 records

Core offering

Andrew Murray Vineyards is a family-owned estate winery in Los Olivos, California that grows and crafts Rhône-style wines (Syrah, Grenache, Mourvèdre, Viognier, Roussanne, Cinsault) from approximately 150 acres of estate and contracted vineyards in Santa Barbara County. The winery sells its wines through a multi-tier wine club with seasonal shipments, two physical tasting rooms, an e-commerce storefront, and wholesale distribution to restaurants and retailers.

Product overview

Andrew Murray Vineyards is a Santa Barbara County winery founded in 1990 specializing in Rhône-style wines. The portfolio centers on the core AMV brand offering diverse varietals and blends (Espérance, Enchanté, Étranger, Étancher, Espérance Rosé), complemented by the luxury Heritage Collection of small-lot Syrahs named after founder Andrew Murray's children. Two sub-brands—Qupé Wines and E11even Wines—represent premium estate offerings. The winery operates a Wine Club with three membership tiers delivering seasonal shipments, sells large-format magnums, and offers estate tasting experiences. All wines are SIP Certified sustainable and sourced primarily from estate vineyards (Curtis Vineyard, Watch Hill Vineyard) across three appellations totaling approximately 150 acres.

Differentiator

Problem solved

Functional benefit

Brands

• E11even Wines: Premium estate-grown wines representing the best of the estate. No expense is spared in farming or crafting. Rich, decadent, yet remarkably balanced wines.
• Qupé Wines
• Heritage Collection

Products and services

• Andrew Murray Vineyards (AMV) Core Wines Estate-grown Rhône-style wines including Syrah, Grenache, Mourvèdre, Viognier, Roussanne, Grenache Blanc, and Cinsault, crafted from vineyards in Santa Ynez Valley since 1990. Targeted at wine enthusiasts seeking critically acclaimed California Rhône wines.
• Espérance Grenache-dominant Rhône blend produced since 1994, representing the flagship red blend of the AMV portfolio.
• Enchanté White Rhône blend of Roussanne (55%) and Grenache Blanc (45%), fermented and aged in older French oak barrels, producing a dry white wine with smooth texture.
• Étranger Mourvèdre-dominant blend with Petite Sirah, darker and more complex than Espérance. Approximately 150 cases produced per vintage.
• Étancher Semi-carbonic red blend of Grenache and Cinsault, designed as a fresh, juicy, chillable wine for immediate consumption. Approximately 100 cases produced. Name means 'to quench' in French.
• Espérance Rosé Dry Rosé crafted from 75% Cinsault and 25% Grenache, channeling southern France style with bright, elegant character and notes of juicy red berries, white peach, and citrus.
• Heritage Collection (Lot C and Lot E) Luxury small lot Syrah bottlings inspired by Old-World Classics. Lot C uses 100% whole cluster fermentation aged in 50% new French oak; Lot E uses destemmed fruit co-fermented with 10% Viognier. Only 50 cases of each produced.
• Watch Hill Vineyard Syrah Single vineyard Syrah from Watch Hill Vineyard in Los Alamos Valley. Sandy soils and steep hillsides produce concentrated, rich wines with balanced natural acidity. The 2021 vintage was named to Jeb Dunnuck's Top 100 Wines of 2023.
• E11even Wines Sub-brand offering premium estate-grown wines representing the best of the estate. Rich, decadent, yet balanced, pure, and varietally correct wines.
• Qupé Wines Sister brand offering wines grown, crafted, and sold through Andrew Murray Vineyards' infrastructure.
• Wine Club Membership Subscription wine club with three tiers (Estate 3-bottle, Reserve 6-bottle, Select 12-bottle) delivering seasonal shipments in February, May, and October. Members receive 20–25% discounts, complimentary tastings, and access to limited allocations.
• Estate Tasting Experiences Paid wine tasting experiences at the Estate Winery (5249 Foxen Canyon Road) and E11even Tasting Room in downtown Los Olivos, including cheese and truffle pairing options. Reservations via Tock booking system.
• Private Events at the Estate

Quantifiable outcome

• Top 100 Wines of 2023 – 2021 Syrah Watch Hill Vineyard (Jeb Dunnuck)
• +4 more outcomes

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature4 records

Partnerships

One partnership is on record.

• Coastal Vineyard CarecoreStrategic or Co-development PartnerCoastal Vineyard Care is the vineyard team partner providing sustainable, organic, and biodynamic vineyard farming services to Andrew Murray Vineyards. Their low-input viticulture methods include cover crops for soil erosion reduction, biodegradable pest control, and soil microorganism introduction for nutrient cycling. They share AMV's commitment to sustainable farming and environmental stewardship.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Tablas Creek Vineyard: Paso Robles Rhône-varietal specialist and Rhône Ranger co-founded with Château de Beaucastel. Most direct comparable to AMV in varietal focus, estate-grown philosophy, club-based DTC model, and prestige-tier pricing.
• Jaffurs Wine Cellars: Santa Barbara Rhône varietal specialist producing Syrah, Grenache, and Mourvèdre from Santa Ynez Valley vineyards. Comparable boutique scale, varietal focus, and high-critical-acclaim positioning to AMV.
• Booker Vineyards: Paso Robles Rhône-style boutique producer with estate-grown fruit, limited production, and cult following. Comparable in scale, varietal philosophy (Syrah/Grenache/Mourvèdre), and scarcity-driven allocation model.
• Lillian: Small-production California Syrah specialist sourcing from Santa Barbara vineyards. Comparable in varietal focus, boutique scale, and critical-acclaim positioning to AMV.
• Stolpman Vineyards: Ballard Canyon (Santa Ynez Valley) Rhône specialist with estate-grown Syrah and Roussanne, dry-farming focus, and wine-club DTC model. Operates at similar boutique scale and price tier to AMV.
• Sine Qua Non: Ultra-premium, extremely limited-production Rhône-style winery based in Santa Barbara County. Comparable in varietal philosophy (Syrah, Grenache-led blends), scarcity model, and prestige-tier pricing that competes for the same collector/whale segment.
• Beckmen Vineyards: Santa Ynez Valley Rhône varietal producer (Syrah, Grenache, Mourvèdre, Counoise) with estate vineyard, wine club, and tasting room. Closest geographic and varietal peer to AMV within the same Rhône Ranger community.

Regional players

• Fess Parker Winery & Vineyard: Santa Barbara County winery with broader varietal portfolio and tasting room. Comparable as a regional Santa Ynez DTC operator at somewhat larger scale, but not Rhône-specialist.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat6 records

Key risks5 records

Key highlights6 records

Customer concentration

• Instagraminstagram.com/amvwine/?hl=en
• Facebookfacebook.com/AndrewMurrayVineyards
• LinkedInlinkedin.com/company/andrew-murray-vineyards

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Andrew Murray Vineyards