What DiscountID.com does

AlphaCard, the trade name under which privately-held Oregon corporation AlphaCard Inc. (doing business as DiscountID.com) operates, is a U.S.-based specialty distributor and value-added reseller of photo ID card systems. Founded in 2004 and headquartered in Tualatin, Oregon with coast-to-coast warehouse capacity, the company sells professional ID card printers from the major OEM brands — Magicard, Datacard, Zebra, Fargo, and Evolis — alongside its own AlphaCard-branded printers, proprietary AlphaCard ID Suite and AlphaCard ID Builder (Mac) software, and the AlphaPass line of proximity cards. Its catalog extends beyond printers and cards into ribbons and supplies, blank PVC cards, access control cards and readers, lanyards and badge accessories, visitor management systems, mobile computers, and barcode printers and scanners.

The business model is a hybrid of e-commerce self-service and consultative inside-sales (800-717-8080), with quote-based pricing across most SKUs and bundled "Complete ID Systems" that combine a printer, software, digital camera, and supplies. Recurring revenue comes from consumables — ribbons, blank cards, cleaning kits — and from proprietary AlphaPass proximity cards marketed at up to 23% savings, creating a long-tail annuity layered on top of one-time hardware sales. Distribution channels include the AlphaCard.com storefront for global shipping, a phone sales desk for enterprise and complex deployments, and a GSA Schedule contract for U.S. government procurement.

AlphaCard serves more than 30,000 cumulative customers across verticals including corporate, K-12 and higher education, healthcare, government, retail, manufacturing, non-profits, and emergency services, with explicit references to Fortune 100 buyers. No external funding rounds, acquisitions, executive changes, or AI/ML product capabilities are disclosed in the available material, and revenue is not publicly reported; ownership appears founder- or management-controlled.

Name

DiscountID.com

Legal name

AlphaCard Inc.

Website

https://discountid.com

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

11–50 employees

Short description

AlphaCard (DiscountID.com / AlphaCard Inc.) is a U.S. specialty distributor and reseller of photo ID card printers, proprietary ID software, and consumables, serving over 30,000 customers across corporate, education, government, healthcare, and other verticals via e-commerce, inside sales, and GSA procurement.

Ownership category

akta.pro rank

Headquarters

HQ city

Tualatin

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Infrastructure, Personnel, Marketing or Sales, Operations

Revenue model

1. ID Card Printers: Sale of professional ID card printers from brands including Magicard, Datacard, Zebra, Fargo, Evolis, and AlphaCard's proprietary printers. Printers range from single-sided to dual-sided models for various print volumes.
2. ID Card Software: Sale of proprietary ID card design and management software including AlphaCard ID Suite and AlphaCard ID Builder for Mac.
3. Supplies & Consumables: Recurring sales of ribbons, blank cards, cleaning kits, and other consumables required for ID card printing operations.
4. Complete ID Systems: Bundled packages containing ID card printer, software, digital camera, and printing supplies for complete ID card program implementation.
5. Access Control Products: Sales of proximity cards, HID iClass cards, readers, and access control systems including AlphaPass branded products.
6. Professional Services & Support: Lifetime email support, technical support, and expert consultation included with purchases. Installation services and extended support available.

Pricing tiers

Go-to-market motion3 records

Distribution channels3 records

Marketing channels7 records

Core offering

DiscountID.com (operating as AlphaCard) sells photo ID card systems, ID card printers, proprietary ID card design software, ribbons and consumables, blank PVC cards, mobile computers, and access control products to organizations for employee badges, student IDs, government credentials, membership cards, and visitor management. Offerings are packaged as Complete ID Systems (printer, software, camera, supplies) or sold a la carte, with same-day shipping from U.S. warehouses and expert phone support.

Product overview

AlphaCard is a provider of photo ID card systems and related products. The core product portfolio consists of Complete ID Systems (bundled packages with printer, software, camera, and supplies) and standalone ID Card Printers from multiple brands including Magicard, Datacard, Zebra, Fargo, Evolis, and AlphaCard's own printers. Software offerings include AlphaCard ID Suite, AlphaCard ID Builder (Mac), and Asure ID Software. The company also sells complementary products including ribbons and supplies, blank ID cards, mobile computers, access control cards, lanyards and ID holders, visitor management solutions, and barcode printers and scanners. The product ecosystem is organized around helping businesses, schools, government agencies, and other organizations create and manage ID card programs.

Differentiator

Problem solved

Functional benefit

Brands

• AlphaCard ID Suite: ID card design and management software offered by AlphaCard.
• AlphaCard ID Builder
• AlphaPass

Products and services

• Complete ID Systems Bundled photo ID card systems including an ID card printer, ID card software, a digital camera, and printing supplies, available in single-sided and dual-sided configurations for various print volumes. Intended for organizations deploying a complete ID card program.
• ID Card Printers Professional photo ID card printers for producing identification cards; single-sided and dual-sided models offered across multiple brands (Magicard, Datacard, Zebra, Fargo, Evolis, and AlphaCard's own printers).
• AlphaCard ID Suite Proprietary professional ID card design and management software for creating, designing, and printing photo ID cards, available with a mobile companion app on iOS and Android.
• AlphaCard ID Builder Proprietary ID card design software built specifically for macOS, enabling photo ID card creation on Apple platforms.
• Asure ID Software Third-party ID card software solution offered as an alternative to AlphaCard's proprietary software products for designing and managing ID credentials.
• Ribbons & Supplies Replacement ribbons, cleaning kits, parts, and other consumables required for ongoing ID card printing operations across major printer brands, supported by the Supply Finder compatibility tool.
• Blank ID Cards Blank PVC ID cards sold as consumables for ID card printing, including standard blank cards, earth-friendly specialty cards, and magnetic stripe cards.
• Access Control Cards Proximity cards and access control credentials for building and facility access, including HID iClass cards, prox cards, and AlphaPass-branded PVC, magnetic stripe, key fob, and clamshell cards.
• Access Control Locks & Readers Electronic access control locks and card readers deployed as part of physical security systems for doors and facilities.
• Mobile Computers Mobile computing devices used for ID card issuance and data capture operations in the field.
• Barcode Printers & Scanners Barcode printing and scanning equipment used for ID card and inventory management applications.
• Lanyards & ID Holders ID badge accessories such as lanyards, badge holders, and badge reels used to display printed ID cards.
• Visitor Management Complete visitor management solutions comprising data capture devices, visitor badges, and thermal printers for registering and managing visitors at facilities.

Quantifiable outcome

• 97% of customers would recommend AlphaCard
• +2 more outcomes

Named customers8 records

Segments8 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature6 records

Partnerships

Six partnerships are on record, tiered core.

• MagicardcoreTechnology or IntegrationMagicard is a leading ID card printer manufacturer whose products are sold and supported by AlphaCard. AlphaCard offers Magicard printers, supplies, and parts as part of their product portfolio.
• DatacardcoreTechnology or IntegrationDatacard ID card printers are distributed through AlphaCard. The partnership provides AlphaCard customers access to Datacard's desktop card issuance solutions.
• ZebracoreTechnology or IntegrationZebra ID card printers and supplies are sold through AlphaCard's e-commerce platform, offering customers access to Zebra's professional printing technology.
• FargocoreTechnology or IntegrationFargo is an industry-leading ID card printer brand whose products are distributed by AlphaCard. AlphaCard offers Fargo printers, supplies, and parts.
• EvoliscoreTechnology or IntegrationEvolis ID card printers are part of AlphaCard's product lineup, providing customers with another option for professional card printing solutions.
• HID GlobalcoreTechnology or IntegrationAlphaCard sells HID iClass cards and HID proximity card products, providing secure access control credential solutions to customers.

Scale indicators4 records

Expansion highlights5 records

Emerging players

• Evolis: Evolis manufactures ID card printers sold through AlphaCard and competing distributors. Targets similar SMB and enterprise customers with comparable printer features and pricing, increasingly selling direct and through online channels that overlap with AlphaCard's positioning.
• Magicard: Magicard is a UK-based ID card printer manufacturer whose products AlphaCard resells. Magicard competes with AlphaCard in the printer selection process by maintaining its own direct sales presence and certified reseller network, particularly in education and government verticals.

Broad incumbents

• Entrust: Entrust (formerly Datacard) is a major card issuance and identity solutions provider offering high-end ID card printers, software, and secure issuance systems. Both Ent rust/Datacard printers and AlphaCard-branded solutions compete for the same enterprise and government ID programs at higher-volume tiers.
• Zebra Technologies: Zebra Technologies manufactures ID card printers and supplies that AlphaCard resells, but also sells direct through Zebra's own channels and enterprise salesforce. Competes with AlphaCard across mid- to high-volume printer tiers and offers broader enterprise mobility and printing solutions.
• Brady Corporation: Brady is a large public identification and safety solutions provider offering ID card printers, label printers, and software through BradyID.com. Targets the same photo ID and asset identification use cases as AlphaCard but operates at significantly greater scale across industrial safety and laboratory markets.
• HID Global: HID Global is the dominant access control and secure identity solutions company, manufacturing HID iClass and prox cards sold by AlphaCard. Competes with AlphaCard's broader access control category and serves overlapping government, enterprise, and education customers, though at much larger scale and with proprietary credentials.

Direct peers

• IDWholesaler: IDWholesaler is the closest direct competitor to AlphaCard, selling ID card printers (Fargo, Zebra, Magicard, Evolis, Datacard), software, ribbons, and supplies online with similar inside-sales support. Operates an e-commerce-first model with a near-identical catalog targeting the same SMB, education, government, and enterprise customers.
• IDCardGroup: IDCardGroup is an online retailer of ID card printers, software, badges, lanyards, and accessories serving SMB, education, and enterprise customers. Operates a comparable e-commerce and inside-sales model to AlphaCard with overlapping product categories and target buyers.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/DiscountIDcom
• YouTubeyoutube.com/user/AlphaCardSys
• Facebookfacebook.com/AlphaCard
• LinkedInlinkedin.com/company/alphacard

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about DiscountID.com