Friends & Brgrs

What Friends & Brgrs does

Friends & Brgrs is a Finnish fast-casual hamburger restaurant chain founded in 2013 and headquartered in Helsinki. The company operates multiple physical restaurant locations across Finland, including high-traffic venues at Nokia Arena and Messukeskus, where it serves burgers, sides, and beverages for dine-in, takeaway, and home delivery. Its target customer is the individual consumer seeking freshly prepared fast-casual meals, with no enterprise or B2B accounts disclosed.

The core product is the burger menu, built on an in-house preparation methodology: buns are baked daily in each restaurant, beef patties are ground in-house, and fries are cut from fresh potatoes. The menu spans classic beef burgers, crispy chicken sandwiches, and a plant-based vegan patty option. The company reports using more than 95% Finnish ingredients sourced from a network of carefully selected local suppliers. Distribution combines the physical restaurant footprint with a proprietary online ordering storefront that supports home delivery, restaurant pickup, and pre-ordering for on-site dining, plus a separate gift card e-commerce site. The website is multilingual, supporting Finnish, Swedish, and English.

Revenue is generated transactionally through individual food and beverage sales. Per-item pricing falls in the €9-€15 range for main burgers, with dual pricing distinguishing dine-in from takeaway and delivery channels. The company runs seasonal limited-time menus (e.g., the Mexhimo summer menu, BUBS candy-inspired milkshakes) and recurring brand activations such as Friends' Week and Producer Day to drive traffic. Marketing is executed primarily through organic social channels (Instagram, Facebook, TikTok), the company website, and press/news placements. The business is privately held with no disclosed revenue, funding, ownership structure, or financial performance data in the source material.

Name

Friends & Brgrs

Legal name

Friends & Brgrs

Website

https://friendsandbrgrs.com

Company type

Private

Founded year

2013

Operating status

Operating

Headcount range

101–250 employees

Short description

Friends & Brgrs is a Finnish fast-casual hamburger chain founded in 2013 that operates multiple restaurant locations across Finland, serving in-house prepared burgers, daily-baked buns, and house-ground beef to individual consumers via dine-in, takeaway, delivery, and online pre-ordering.

Ownership category

akta.pro rank

Product category

Fast-Casual Burger Restaurant

NAICS

Limited-Service Restaurants (722513)

SIC

Retail-Eating Places (5812)

akta.pro primary industry

Burger Fast Casual (THAFABAA)

Keywords

• Fast casual dining
• Hamburger restaurant
• Burger chain
• Casual restaurant
• Fresh burger menu

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Food and beverage sales: The company generates revenue through direct food and beverage sales at its restaurant locations and through online orders for dine-in, takeaway, and home delivery. Revenue is transaction-based, driven by individual customer purchases of burgers, sides, and beverages.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Friends & Brgrs operates a chain of fast-casual burger restaurants across Finland, serving freshly-prepared hamburgers, chicken sandwiches, plant-based burgers, sides, and beverages. Its core product is the in-house prepared burger menu featuring daily-baked buns, house-ground beef patties, and fresh-cut fries, complemented by seasonal limited-time menus and an online ordering platform for delivery, pickup, and pre-orders.

Product overview

Friends & Brgrs is a Finnish burger restaurant chain offering a unified fast-casual dining experience centered on freshly made burgers. The core product is their in-house prepared burger menu featuring daily-baked buns, house-ground beef patties, and fresh-cut fries, supplemented by an online ordering system for delivery, pickup, and pre-order, plus gift card products. Seasonal limited-time offerings (like the Mexhimo menu and BUBS milkshakes) rotate throughout the year.

Differentiator

Problem solved

Functional benefit

Products and services

• Friends & Brgrs Burger Menu Core fast-casual burger menu featuring in-house prepared beef patties, crispy chicken sandwiches, and plant-based (vegan) burgers with daily-baked buns and fresh-cut fries, served to individual diners across Friends & Brgrs restaurants in Finland.
• Online Ordering System Direct online ordering platform that lets individual customers in Finland order Friends & Brgrs burgers for home delivery, restaurant pickup, or pre-ordering for on-site dining.
• Gift Cards Digital and physical gift card products sold through the Friends & Brgrs online store for use at company restaurants.
• Mexhimo Menu Limited-time summer menu offering Mexican-inspired burgers and sides (Crunchy Jalapeño, Lime Salsa, Loaded Fiesta Fries) for dine-in, takeaway, and delivery customers at Friends & Brgrs restaurants in Finland.
• BUBS Milkshakes Limited-time summer milkshakes (BUBS Raspberry Licorice and BUBS Banoffee) made with real ice cream, available to individual diners at Friends & Brgrs restaurants in Finland.

Quantifiable outcome

• More than 95% Finnish ingredients used

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves5 records

Expansion highlights5 records

Regional players

• BurgerFuel: BurgerFuel is a premium burger chain originating in New Zealand with international expansion, sharing the premium-craft positioning of Friends & Brgrs. It serves as a comparable reference point for international scaling of a craft-burger concept.
• Max Burgers: Max Burgers is a Nordic-headquartered premium burger chain originating in Sweden with a sustainability-led brand similar to F&brgrs's Finnish-ingredient story. It is a comparable regional player targeting the same Nordic consumer segment.

Broad incumbents

• Five Guys: Five Guys is a premium fast-casual burger chain operating across multiple European markets. It represents a comparable premium-burger brand archetype that informs how F&brgrs positions against international premium-burger competition in the Nordics.
• Burger King Finland: Burger King is a global QSR incumbent operating in Finland with a burger-focused menu that overlaps directly with Friends & Brgrs. It competes primarily on the value tier but constrains the premium fast-casual pricing F&brgrs can sustain.
• McDonald's Finland: McDonald's operates a broad QSR footprint across Finland as part of its global chain, directly competing with Friends & Brgrs in the burger category. As a global incumbent it is a price-tier competitor but offers overlapping menu items (burgers, sides, beverages).
• Shake Shack: Shake Shack is a premium fast-casual burger chain with strong brand-equity positioning in fresh, in-house preparation — closely aligned with Friends & Brgrs's value proposition. It serves as a strategic peer for premium-burger brand-building and unit-economics benchmarking.
• Carl's Jr. Carl's Jr. is a global burger QSR incumbent operating in selected European markets, competing in the broader burger category against F&brgrs. While positioned below F&brgrs on premium, it constrains the upper bound of fast-casual pricing.

Direct peers

• Kotipizza: Kotipizza is a leading Finnish fast-casual chain operating a comparable dine-in, takeaway, and delivery model at similar price points. Although pizza-focused rather than burger-focused, it competes for the same Finnish casual-dining occasion and delivery wallet.
• Jimmy's (Suomen Jimmy's): Jimmy's is a Finnish fast-casual chain with a broad menu of burgers, chicken, and sides at similar price points to Friends & Brgrs. It is one of the closest Finnish-market direct peers in both positioning and price band.
• Hesburger: Hesburger is Finland's largest domestic burger QSR chain with 400+ locations, directly competing for the same Finnish fast-casual burger customer. It is the most direct competitive comparable given shared geography, product category, and value-tier positioning.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/friendsandbrgrsfinland
• Instagraminstagram.com/friendsandbrgrs
• TikToktiktok.com/@friendsandbrgrs_fi
• Xx.com/friendsnbrgrs
• LinkedInlinkedin.com/company/friends-burgers

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Friends & Brgrs