Goodman Family Dentistry
Goodman Family Dentistry is a privately held, single-location general and cosmetic dental practice in Columbia, Tennessee, operated by Dr. Alex Goodman, DMD, serving individual and family patients with preventive, restorative, implant, cosmetic, TMJ, sleep apnea, periodontal, and emergency dental services.
- Company typePrivate
- Founded-
- HeadquartersColumbia, United States
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Goodman Family Dentistry does
Goodman Family Dentistry is a privately held, single-location general and cosmetic dental practice headquartered at 842 Hatcher Ln, Columbia, Tennessee, owned and operated by Dr. Alex Goodman, DMD. The practice serves individual and family patients across Columbia and surrounding communities including Mt. Pleasant, Culleoka, and Spring Hill, with an 11-50 employee team organized around one named primary dentist, three registered dental hygienists, two registered dental assistants, and front-office administration led by an office administrator with 15+ years of insurance billing experience.
The clinical offering spans the full general dentistry spectrum: preventive care (check-ups, cleanings, nightguards, oral cancer screenings), restorative services (crowns, tooth-colored fillings, dentures, root canals, extractions), dental implants including implant-retained dentures (All-on-4), cosmetic dentistry (porcelain veneers, teeth whitening, cosmetic bonding), TMJ/TMD therapy, sleep apnea oral appliance therapy, periodontal therapy, and emergency dentistry. Clinical technology is standard for modern dental practices — digital X-rays with reduced radiation, intraoral cameras for patient education, and nitrous oxide sedation — with no proprietary systems, AI/ML capabilities, or patents. Implant surgery is delivered via a co-treatment partnership with local Oral Surgical Specialists rather than in-house surgical capacity.
Revenue is generated on a fee-for-service basis through direct patient payments, insurance reimbursements, and third-party financing. The practice is an in-network provider with Delta Dental, BlueCross BlueShield, and UMR (a United Healthcare subsidiary), accepts virtually all major PPO plans, and offers CareCredit financing for uninsured patients. Patient acquisition runs through community presence, insurance network participation, online appointment requests, organic social media (Facebook, Instagram), third-party review platforms (Google Reviews, Healthgrades, Birdeye), and word-of-mouth referrals. No funding rounds, parent entity, mergers, acquisitions, or expansion to additional locations are disclosed in the available data.
Goodman Family Dentistry firmographics
Firmographics- Name
- Goodman Family Dentistry
- Legal name
- Goodman Family Dentistry
- Website
- https://www.alexgoodmandmd.com
- Company type
- Private
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Goodman Family Dentistry is a privately held, single-location general and cosmetic dental practice in Columbia, Tennessee, operated by Dr. Alex Goodman, DMD, serving individual and family patients with preventive, restorative, implant, cosmetic, TMJ, sleep apnea, periodontal, and emergency dental services.
- Ownership category
- akta.pro rank
Goodman Family Dentistry industry classification
Industry- Product category
- General Dentistry Services
- NAICS
- Offices of Dentists (621210)
- SIC
- Services-Offices & Clinics Of Doctors Of Medicine (8011)
- akta.pro primary industry
- Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care) (HLABAAAE)
- akta.pro secondary industry
- Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care) (HLABAAAJ)
Keywords
Where Goodman Family Dentistry is headquartered
LocationHeadquarters
- HQ city
- Columbia
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Goodman Family Dentistry business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Technology or R&D, Infrastructure, Marketing or Sales, Supply Chain
Revenue model
- Dental Services Revenue: Fee-for-service dental care including preventive, restorative, cosmetic, and emergency services. Revenue generated through direct patient payments, insurance reimbursements from in-network and out-of-network plans, and third-party financing arrangements.
- Insurance Reimbursements: In-network provider for Delta Dental, BlueCross BlueShield, and UMR. Files claims on behalf of patients and maximizes insurance benefits. Also accepts virtually all major PPO plans.
- CareCredit Financing: Third-party financing option allowing patients to pay for dental care in monthly installments. Shortest payment plans have no interest attached.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Dental checkup and cleaning average cost in US |
Go-to-market motion1 record
Distribution channels2 records
Marketing channels6 records
Goodman Family Dentistry product offering
Product offeringCore offering
Goodman Family Dentistry is a single-location family dental practice in Columbia, TN that provides preventive, restorative, cosmetic, emergency, and specialty dental services (including dental implants, TMJ/TMD therapy, sleep apnea therapy, and periodontal therapy) to patients of all ages. The practice is led by Dr. Alex Goodman, DMD, and delivers care using digital X-rays, intraoral cameras, and nitrous oxide sedation.
Product overview
Goodman Family Dentistry is a general and cosmetic dental practice offering comprehensive oral healthcare services for patients of all ages. The practice provides a unified range of dental services organized into preventive care (check-ups, cleanings, nightguards, sports mouthguards, oral cancer screenings), restorative dentistry (dental crowns, tooth-colored fillings, dentures, root canals, extractions), dental implants including implant-retained dentures (All-on-4), cosmetic dentistry (porcelain veneers, teeth whitening, cosmetic bonding), TMJ/TMD therapy, sleep apnea therapy, periodontal therapy, emergency dentistry, and family dentistry. The practice leverages modern dental technology including digital X-rays, intraoral cameras, and nitrous oxide sedation to deliver patient care. Dr. Alex Goodman serves as the primary dentist, and the practice operates as an in-network provider with Delta Dental, BlueCross BlueShield, and UMR insurance plans while offering CareCredit financing options.
Differentiator
Problem solved
Functional benefit
Products and services
- Preventive Dentistry Comprehensive preventive dental care including dental check-ups, professional teeth cleanings, oral cancer screenings, and patient education to maintain optimal oral health for patients of all ages.
- Dental Check-Ups & Cleanings Professional dental examinations and hygiene treatments performed twice yearly, including digital X-rays and comprehensive gum assessments, designed to prevent oral health issues.
- Nightguards for Bruxism Custom-fitted oral appliances designed to protect teeth from nighttime grinding (bruxism) and alleviate associated jaw pain and TMJ symptoms.
- Restorative Dentistry Full spectrum tooth repair services including dental crowns, bridges, tooth-colored fillings, dentures, root canals, and extractions to restore oral health and function.
- Dental Crowns Custom-crafted all-porcelain or all-ceramic dental caps that cover damaged teeth to restore strength, function, and appearance following root canals, cracks, or decay.
- Tooth-Colored Fillings Composite resin fillings that match natural tooth appearance while providing strong bonding and minimal tooth sensitivity compared to traditional metal amalgam.
- Dentures & Partial Dentures Full and partial prosthetic teeth replacements using acrylic bases with natural-looking false teeth, including implant-retained options for enhanced stability.
- Root Canals Endodontic treatment to save infected teeth by removing damaged pulp, cleaning the canal, and sealing with biocompatible material, followed by crown placement.
- Tooth Extractions Simple and surgical tooth removal procedures for severely damaged, infected, or overcrowded teeth, including wisdom teeth extractions.
- Dental Implants Titanium prosthetic tooth roots surgically placed in the jawbone to support permanent restorations like crowns, bridges, or dentures for complete tooth replacement.
- Implant Retained Dentures (All-on-4) Hybrid tooth replacement using four strategically placed dental implants to anchor a full-arch prosthesis, providing stability and jawbone stimulation.
- Cosmetic Dentistry Aesthetic dental treatments including porcelain veneers, metal-free restorations, direct bonding, and teeth whitening to improve smile appearance.
- Porcelain Veneers Ultra-thin porcelain or composite resin coverings bonded to front teeth to conceal chips, cracks, discoloration, gaps, and minor misalignment.
- Teeth Whitening Professional whitening treatments including in-office Opalescence Boost and custom take-home trays with professional-grade bleaching gel for brighter smiles.
- Cosmetic Bonding Composite resin application to repair chipped, cracked, or discolored teeth in a single visit, shaping and curing for natural-looking results.
- TMJ/TMD Therapy Diagnosis and treatment of temporomandibular joint disorders using occlusal adjustments, custom occlusal splints, and nightguards to relieve jaw pain and dysfunction.
- Sleep Apnea Therapy Oral appliance therapy for mild to moderate obstructive sleep apnea, featuring custom-fitted devices that reposition the jaw to maintain open airways during sleep.
- Periodontal Therapy Gum disease treatment including scaling and root planing (deep cleaning), antibiotic therapy, and ongoing maintenance to restore gum health.
- Emergency Dentistry Urgent dental care for toothaches, chipped or cracked teeth, knocked-out teeth, lost fillings or crowns, and other dental emergencies with same-day appointments and walk-in availability.
- Family Dentistry Dental care for patients of all ages, from children's preventive treatments to senior dental care, providing comprehensive oral health services for the entire family.
Quantifiable outcome
- Over 95% dental implant success rate
- +1 more outcomes
Companies that use Goodman Family Dentistry
Customer profileNamed customers4 records
Segments3 records
Ideal customer profiles1 record
Goodman Family Dentistry technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Goodman Family Dentistry partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered core.
- Oral Surgical SpecialistscorePartnership with local oral surgical specialists for dental implant placement surgery. Dr. Goodman partners with surgical specialists to provide comprehensive implant treatment.
- Delta DentalcoreIn-network dental insurance provider. Dr. Goodman is an in-network Delta Dental dentist providing covered services at contracted rates.
- BlueCross BlueShieldcoreIn-network dental insurance provider. Practice accepts BlueCross BlueShield insurance plans.
- United Healthcare Subsidiary (UMR)coreIn-network dental insurance provider. Practice accepts UMR insurance plans as part of United Healthcare network.
- Delta Dental (Essential Advantage Plan)coreEssential Advantage plan: preventive services 100% covered at in-network providers, restorative services 10-80% covered depending on service and plan duration.
- Delta Dental (Superior Advantage Plan)coreSuperior Advantage plan: preventive services completely covered at in-network practices, restorative services 25-80% covered.
- Delta Dental (Brighter Advantage Plan)coreBrighter Advantage plan: complete coverage for preventive care at in-network providers, 25-80% for restorative coverage, and orthodontic services coverage.
Scale indicators1 record
Recent moves6 records
Expansion highlights5 records
Goodman Family Dentistry competitors and assessment
Company assessmentBroad incumbents
- Heartland Dental: Largest U.S. dental support organization, supporting hundreds of general/cosmetic dental offices nationwide. Comparable as a competing operator of multi-service family/general dentistry practices, though at vastly greater scale and with full DSO infrastructure.
- Aspen Dental: DSO-branded chain of general dentistry offices offering preventive, restorative, and cosmetic services plus implants and dentures. Comparable in service mix (preventive + restorative + implants + dentures + emergency) to Goodman Family Dentistry, but operating at national scale.
- Pacific Dental Services: Dental support organization partnering with general and specialty dental practices. Relevant comparable as a back-office and operational infrastructure provider for family/general dentistry practices similar to Goodman.
- Benevis: Dental support organization focused on family-friendly practices, with significant pediatric and Medicaid exposure. Comparable in its family dentistry orientation and broad insurance participation.
- Western Dental: Large dental group practice offering general, specialty, and cosmetic dentistry with broad insurance acceptance. Comparable in its full-service family dentistry model with PPO participation.
Direct peers
- MB2 Dental: Dental partnership network that preserves practitioner autonomy while providing DSO-style operational support. Directly comparable model to what a scaling Goodman Family Dentistry could join or be acquired by.
- Smile Brands: DSO supporting affiliated general, cosmetic, and specialty dental practices with broad PPO insurance participation. Closely comparable in PPO-heavy, multi-service family/general dentistry positioning.
- Affordable Dentures & Implants: National dental practice network focused on dentures and dental implants with same-day service. Comparable in the implant and denture service lines that Goodman offers.
- Dental Care Alliance: DSO partnering with general and specialty dental practices across multiple states. Comparable as a consolidator of family/general dentistry offices with PPO-heavy patient mixes.
Emerging players
- Tend: Tech-forward, design-led dental brand offering general and cosmetic dentistry with strong digital patient experience. Comparable as a modernized, patient-experience-focused general dentistry competitor targeting similar consumer patients.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat4 records
Key risks5 records
Key highlights7 records
Customer concentration
Goodman Family Dentistry social profiles
Digital presenceGoodman Family Dentistry financial estimates
Financial estimateRevenue estimate
Valuation estimate
Goodman Family Dentistry leadership team
Management profileNumber of profiles
Profiles8 records
Goodman Family Dentistry funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Goodman Family Dentistry M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Goodman Family Dentistry
What does Goodman Family Dentistry do?
Goodman Family Dentistry is a single-location family dental practice in Columbia, TN that provides preventive, restorative, cosmetic, emergency, and specialty dental services (including dental implants, TMJ/TMD therapy, sleep apnea therapy, and periodontal therapy) to patients of all ages. The practice is led by Dr. Alex Goodman, DMD, and delivers care using digital X-rays, intraoral cameras, and nitrous oxide sedation.
Is Goodman Family Dentistry a public or private company?
Goodman Family Dentistry is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Goodman Family Dentistry founded?
Goodman Family Dentistry was founded in -1. It employs 11 to 50 people.
Where is Goodman Family Dentistry based?
Goodman Family Dentistry is headquartered in Columbia, United States, in the North America region.
How does Goodman Family Dentistry make money?
Three revenue lines are on record. Dental Services Revenue is the primary driver. The others are insurance Reimbursements and careCredit Financing.
Who are Goodman Family Dentistry's main competitors?
Broad incumbents on record are Heartland Dental, Aspen Dental, Pacific Dental Services, Benevis and Western Dental. Direct peers are MB2 Dental, Smile Brands, Affordable Dentures & Implants and Dental Care Alliance. Tend is listed as an emerging player.
Does Goodman Family Dentistry have an API?
No public API is recorded for Goodman Family Dentistry.
What industry is Goodman Family Dentistry in?
Goodman Family Dentistry's product category is General Dentistry Services. Its primary akta.pro industry code is HLABAAAE, Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care), with a secondary code of HLABAAAJ, Emergency/Urgent General Dentistry (Walk-In/After-Hours General Care). Its NAICS code is 621210 and its SIC code is 8011.