EARTHDANCE

What EARTHDANCE does

Earthdance International is a California 501(c)(3) nonprofit organization (EIN 94-3380211) that coordinates the Earthdance Global Festival for Peace, described as the world's largest synchronized multi-location music and dance event for peace. Founded in 1996 by London musician Chris Deckker after an inspirational vision at the Great Pyramid in Giza, the first festival was held October 4, 1997 in 22 locations across 18 countries in support of Tibet. The organization has since operated for 29 years, aligning its annual September event with the UN International Day of Peace. Its customer base comprises independent local event producers worldwide (artists, DJs, collectives, community organizers) who register with Earthdance International, pay a registration fee for a non-exclusive trademark license, and produce their own events while participating in the synchronized Prayer for Peace moment at 4pm PST / midnight BST. Each registered producer must donate 50% of net event profits to an approved local charity in peace, environment, or social justice.

The core product ecosystem consists of: the annual September Earthdance Global Festival for Peace, the Prayer for Peace synchronized music track (vocal and instrumental versions), the Earthdance.TV virtual livestream platform launched in 2020, the Earthdance Marketplace (earthdancemarket.com) launched in 2024 for apparel and eco-conscious goods, and the 'Giving Peace a Dance' podcast launched July 2026. In 2026 Earthdance expanded to a second annual event, the March Equinox 'Ascension.' Since inception, more than 1,000 events have been held in over 80 countries, and the 2004 Drums for Peace gathering set a Guinness World Record for the largest drum circle (4,374 participants, led by Mickey Hart of the Grateful Dead).

The business model is a hybrid of nonprofit donation, trademark licensing, and e-commerce. Revenue streams include event producer registration fees (amounts not publicly disclosed), post-event donations suggested at US$1 per ticket sold, general PayPal donations, Earthdance Marketplace product sales, and 50% mandatory local event profit donations to approved charities. The organization is operationally lean, with 11-50 mostly volunteer staff including Nicholas Seigel (International Event Coordinator / Prayer for Peace Coordinator), Landon Elmore (Web and Graphics Designer), and Danielle Peterson (Office Manager and Social Media Manager). Primary financial support comes from Matt Marshall, co-founder of the 2003 for-profit entity Earthdance Global alongside Reavis Daniel Moore and the late Sandra Hay (d. 2021). Strategic partners include RadioCave/Foundation of Families (livestream broadcast), OtterSpace Wildlife (livestream beneficiary), Reprezent Clothing (marketplace), and Higher Octave Music (historical funding).

Name

EARTHDANCE

Legal name

Earthdance International

Website

https://earthdance.org

Company type

Private

Founded year

1996

Operating status

Operating

Headcount range

1–10 employees

Short description

Earthdance International is a California 501(c)(3) nonprofit coordinating the world's largest synchronized multi-location music and dance event for peace. It serves local event producers, participants, and conscious consumers across 80+ countries via annual festivals, trademark licensing, a synchronized Prayer for Peace, marketplace, and podcast.

Ownership category

akta.pro rank

Product category

Global Peace Festival Coordination

NAICS

Promoters of Performing Arts, Sports, and Similar Events without Facilities (711320)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Festival & Event Producers/Organizers (MPAIAFAC)

Keywords

• Peace festival coordination
• Synchronized global events
• Nonprofit event organizing
• Music festival licensing
• Global charity gatherings

Headquarters

HQ city

San Francisco

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Others

Revenue model

1. Event Producer Registration Fees: Local event producers pay a registration fee to Earthdance International to obtain official Earthdance Event status and a non-exclusive license to use the Earthdance trademark. This acts as the primary licensing fee for the brand license granted by the agreement. The registration fee applies for standard or featured events. The fee is the main financial contribution from producers that funds Earthdance International's global event coordination.
2. Donations from Producers and Public: Earthdance International is a California 501(c)(3) nonprofit tax-exempt organization financially supported by people who produce and participate in Earthdance events each September, and by general public donations. After events, producers are encouraged to make a post-event donation to Earthdance (suggested US$1 per ticket sold). Donations are accepted through PayPal.
3. Earthdance Marketplace E-Commerce: The Earthdance Marketplace (earthdancemarket.com) is a collective offering diverse artistic products including apparel, eco-conscious goods, and conscious brands. The marketplace features collaborations with independent creators and conscious brands such as Reprezent Clothing's Zuvuya line from Guatemala. Revenue comes from product sales on the platform.
4. Local Event Profit Donations: Each local Earthdance producer agrees to donate 50% of net event profits to an approved local charity working in peace, environment, or social justice. Producers keep 50% after production expenses and a typical producer fee. These charitable donations are a core structural element of the Earthdance model.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels10 records

Core offering

Earthdance International operates the world's largest synchronized multi-location music and dance festival for peace, held annually on the weekend of the UN International Day of Peace (September 21). Local event producers in 80+ countries register with the international organization, pay a registration fee for a non-exclusive Earthdance trademark license, and produce their own independently organized events that are united by the simultaneous global "Prayer for Peace" music track broadcast at a synchronized moment (4pm PST / midnight BST). Producers donate 50% of net event profits to local peace, environment, or social justice charities. The organization is supported by donations, registration fees, and the Earthdance Marketplace e-commerce platform.

Product overview

Earthdance International is a California 501(c)(3) nonprofit organization that organizes the world's largest synchronized music and dance festival for peace. The core offering is the annual Global Festival for Peace, featuring hundreds of local events worldwide united by the synchronized Prayer for Peace. The product ecosystem includes: the annual September festival (Earthdance Global Festival for Peace), the Prayer for Peace music track/synchronized event, the Earthdance.TV virtual livestream platform (launched 2020), the Earthdance Marketplace e-commerce site, and the 'Giving Peace a Dance' podcast (launched 2026). In 2026, Earthdance expanded to a second annual event called Ascension (March Equinox celebration). The organization pioneered multi-location synchronized events and the concept of synchronized meditation-prayer practice, aligning with the UN International Day of Peace.

Differentiator

Problem solved

Functional benefit

Brands

• Earthdance Global Festival for Peace: The world's largest music and dance event for peace, held annually in September in alignment with UN International Day of Peace.
• Giving Peace a Dance Podcast
• Earthdance Marketplace
• Ascension

Products and services

• Earthdance Global Festival for Peace Annual synchronized global music and dance festival for peace, held on the weekend of the United Nations International Day of Peace (September 21). Features hundreds of musicians, DJs, speakers, and dancers at local celebrations worldwide, all united by the synchronized Prayer for Peace moment. Open to individual festival-goers and conscious community members worldwide.
• Prayer for Peace Global synchronized link-up moment when every Earthdance event worldwide plays the Prayer for Peace music track simultaneously at a coordinated moment (4pm PST / midnight BST). A profound rite that unites participants across all registered Earthdance events in a powerful affirmation of peace.
• Earthdance Ascension Second annual global synchronized event launched in 2026, a March Equinox celebration expanding Earthdance beyond the single annual September moment. Like the main festival, it features synchronized global programming aligned with the Earthdance brand and ethos.
• Earthdance Marketplace E-commerce marketplace featuring curated artistic products, apparel, and eco-conscious goods from independent creators and conscious brands worldwide. Products include the 'Heart & Beat of Humanity Collection' (2026) and collaborations such as Reprezent Clothing's Zuvuya line. Supports independent creators and contributes to global peace events and grassroots initiatives.
• Earthdance.TV Virtual livestream platform launched in 2020 that enables global virtual participation in Earthdance events and the synchronized Prayer for Peace broadcast. Free to watch globally and allows remote attendees to join the synchronized link-up moment.

Quantifiable outcome

• Over 1,000 events held in 80+ countries since 1997
• +2 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered core and minor.

• RadioCave / Foundation of FamiliescoreStrategic or Co-development Partner · 8 September 2025RadioCave and Foundation of Families have been partners with Earthdance for several years. RadioCave broadcasts the annual Prayer for Peace live on YouTube and runs the 'Paws for Peace' 10-day global celebration leading up to Earthdance events. RadioCave promotes healing through music and arts by supporting special needs and those facing adversity. The collaboration amplifies Earthdance's mission globally through streaming, education, awareness, and charitable events. In 2025 and 2026, proceeds from the Paws for Peace livestream benefited OtterSpace Wildlife (formerly The Ark).
• Reprezent Clothing Company / Sean ArmstrongminorStrategic or Co-development Partner · 28 August 2025Reprezent Clothing Company's Zuvuya line (celebrating ancient Mayan wisdom and modern streetwear) is featured on the Earthdance Marketplace. Sean Armstrong is described as a good friend of Earthdance. The collaboration features artisan-made jackets carrying cultural stories and vibrations. Earthdance promotes this partnership through its newsletters and press releases as part of conscious commerce expansion.
• Rainforest Action Network (RAN)minorStrategic or Co-development PartnerListed as an Earthdance Global Recommended organization. RAN preserves forests, protects the climate, and upholds human rights by challenging corporate power and systemic injustice through frontline partnerships and strategic campaigns. Earthdance recommends RAN to its community as part of its ecosystem of aligned organizations.
• Global Coherence PulseminorStrategic or Co-development PartnerListed as an Earthdance Global Recommended organization. Global Coherence Pulse helps communities around the world synchronized in heart-centered coherence to catalyze an evolutionary leap for humanity and vibrant health and wholeness with all beings. Aligns with Earthdance's mission of collective intention for peace.
• Earthday.orgminorStrategic or Co-development PartnerListed as an Earthdance Global Recommended organization. Earthday.org fights climate change, protects biodiversity, and helps preserve ecosystems. Recommended as an aligned organization to the Earthdance community.
• AvaazminorStrategic or Co-development PartnerListed as an Earthdance Global Recommended organization. Avaaz (meaning 'voice' in multiple languages) organizes citizens of all nations to close the gap between the world we have and the world most people want. Aligns with Earthdance's peace and global activism mission.
• OtterSpace Wildlife (formerly The Ark)coreStrategic or Co-development PartnerOtterSpace Wildlife (formerly The Ark) is the beneficiary of the annual Prayer for Peace broadcast livestream via RadioCave. All proceeds from the RadioCave livestream benefit OtterSpace Wildlife. The Ark/The Ark Wildlife is also listed as the charity beneficiary for Earthdance RadioCave 2024 event.
• Brave New FilmsminorStrategic or Co-development PartnerListed as an Earthdance Global Recommended organization. Brave New Films champions social justice issues through media, education, and grassroots volunteer involvement that inspires, empowers, motivates, teaches civic participation, and makes a difference.
• Last Prisoner ProjectminorStrategic or Co-development PartnerListed as an Earthdance Global Recommended organization. Last Prisoner Project works to repair harms caused by drug war incarceration through legal intervention, constituent support, direct advocacy, and policy change. Aligns with Earthdance's social justice focus.
• Walk for Peace (Buddhist monks journey)minorStrategic or Co-development PartnerWalk for Peace is a 120-day, 2,300-mile journey by Buddhist monks with loyal dog Aloka, walking from Fort Worth, Texas to Washington, D.C. to raise awareness of peace, loving kindness, and compassion. Featured as a recommended initiative by Earthdance.
• Chris DeckkercoreOthersLondon-based musician and event producer (Medicine Drum, Return To The Source) who had the original vision for Earthdance in the King's Chamber of the Great Pyramid in Giza, Egypt in 1996. Produced the first Earthdance Planetary Dance Party for Peace on October 4, 1997 with 22 locations in 18 countries. Signed to Higher Octave Music. Later returned to his native Australia.

Scale indicators8 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• Tomorrowland: Large-scale global music festival with synchronized broadcast reach across multiple countries. Comparable to Earthdance in offering a globally unified festival experience, though as a commercial mainstream dance event rather than a peace-themed gathering.
• Bonnaroo Music & Arts Festival: Major US multi-day music and arts festival. Comparable to Earthdance in operating annual festival programming but as a broad commercial music event rather than a peace/consciousness-themed synchronized global event.

Direct peers

• Burning Man: Large-scale, community-led festival with a global decentralized ethos and participant-driven culture. Comparable to Earthdance in being a non-corporate, values-driven gathering that operates through local/community organizers rather than centralized commercial production.
• Lucidity Festival: Transformational music and arts festival with explicit peace, consciousness, and community themes — closely aligned with Earthdance's mission and target audience of conscious community participants.
• Lightning in a Bottle: West Coast transformational music, arts, and sustainability festival. Comparable to Earthdance in its blend of music, consciousness programming, and community-led values-based positioning.
• Global Citizen Festival: Music festival organized around a global social mission (ending extreme poverty, peace). Comparable to Earthdance in using music events as a platform for global causes and synchronized worldwide awareness.
• Symbiosis Gathering: Transformational West Coast festival focused on music, art, and community. Shares Earthdance's values-driven, consciousness-oriented audience and decentralized community organizing model.
• World Sacred Music Festival (Fès): International sacred music festival promoting intercultural dialogue and peace through music. Closely aligned with Earthdance's mission of uniting communities through music for peace and global consciousness.

Regional players

• Rainbow Serpent Festival: Australian transformational music and arts festival with explicit peace, community, and consciousness themes. Comparable to Earthdance's mission and audience but operating primarily in Australia rather than globally.
• Secret Solstice: Music festival held in Iceland with global producer/artist networks and livestream elements. Comparable to Earthdance in offering a globally broadcast music event experience but operating in a single regional geography.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/earthdance
• YouTubeyoutube.com/@EarthdanceGlobal
• Facebookfacebook.com/earthdanceglobal
• Instagraminstagram.com/earthdanceglobal

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EARTHDANCE