Swift + Moore
Swift + Moore is a Sydney-based, privately-held Australian beverage distributor and brand incubator, founded in 1897, that represents 30+ premium international and domestic wine, spirits, and non-alcoholic brands across on-premise, off-premise, wholesale, e-commerce, and retail channels in Australia.
- Company typePrivate
- Founded1897
- HeadquartersCrows Nest, Australia
- Headcount11–50
- GTM typeB2B and B2C
- OfferingServices
What Swift + Moore does
Swift + Moore is a Sydney-based, privately-held Australian beverage distribution and brand-building firm with roots dating to 1897. Operating as Swift and Moore Pty Limited, the company functions as a sales, marketing, and brand-incubator partner for more than 30 international and domestic premium beverage principals across spirits (e.g., Glengoyne, Tamdhu, Rosebank, Edinburgh Gin, Four Fox Saké, G'Vine), non-alcoholic wines, aperitifs, mixers, and syrups (e.g., Maison Routin, Mindful Wines, Pentire, Leitz, Nett).
The company reaches the Australian market through a hybrid go-to-market model: a 16+ person direct field sales force servicing on-premise venues and off-premise retailers, a wholesale partner network comprising Australian Liquor Marketers, Liquid Specialty Beverages, Paramount Liquor, Independent Liquor Group, Liquid Mix, and eBev, a direct-to-consumer e-commerce site (swiftys.com.au), and a physical retail shop (The Whisky Ark Sydney). Revenue is generated on transaction-based distribution margins across trade and consumer channels, supplemented by brand-building services such as wine-list and cocktail-menu assistance, in-house graphic design, and corporate gifting fulfilment. Leadership (CEO Michael McShane, Brand Advocacy Manager Lucille Rose) reports 180+ years of combined industry experience across the senior team.
There are no disclosed funding rounds, no institutional or parent-company ownership, no M&A activity, and no patents, APIs, or proprietary technology beyond the standard e-commerce build. Geographic footprint is domestic only, with shipping restricted to within Australia.
Swift + Moore firmographics
Firmographics- Name
- Swift + Moore
- Legal name
- Swift and Moore Pty Limited
- Website
- https://swiftandmoore.com.au
- Company type
- Private
- Founded year
- 1897
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Swift + Moore is a Sydney-based, privately-held Australian beverage distributor and brand incubator, founded in 1897, that represents 30+ premium international and domestic wine, spirits, and non-alcoholic brands across on-premise, off-premise, wholesale, e-commerce, and retail channels in Australia.
- Ownership category
- akta.pro rank
Swift + Moore industry classification
Industry- Product category
- Beverage Distribution
- SIC
- Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)
- akta.pro primary industry
- DTC Beverage Delivery (Alcoholic & Non-Alcoholic) (AFAIANAK)
Keywords
Where Swift + Moore is headquartered
LocationHeadquarters
- HQ city
- Crows Nest
- HQ country
- Australia
- HQ region
- Oceania
Offices1 record
Markets served
Swift + Moore business model
Business model- GTM type
- B2B and B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Beverage Distribution: Distribution of premium and luxury beverage brands including spirits, fine wines, and non-alcoholic beverages to on-premise, off-premise, and wholesale customers in Australia.
- Direct Retail Sales: Consumer direct sales through their online store swiftys.com.au with e-commerce fulfillment and shipping.
- Brand Building Services: Brand incubator and marketing services for beverage producers, including brand development, wine list assistance, cocktail menu creation, and in-house graphic design services.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Transaction based/ take rate | Pay-as-you-go | Wholesale pricing through trade partners |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels4 records
Swift + Moore product offering
Product offeringCore offering
Swift + Moore is a Sydney-based beverage trading and distribution company that represents a curated portfolio of 30+ premium and luxury wine, spirits, and non-alcoholic brands across Australia. It delivers these brands to on-premise venues (bars, restaurants, hotels), off-premise retail, and wholesale partners via a direct sales team and dedicated distribution network, and complements distribution with brand-building, marketing activation, and on-premise support services for emerging producers.
Differentiator
Problem solved
Functional benefit
Products and services
- Premium Beverage Distribution Service End-to-end distribution of a curated portfolio of 30+ premium and luxury wine, spirits, and non-alcoholic beverage brands to Australian on-premise venues (bars, restaurants, hotels), off-premise retail, and wholesale partners, executed via a 16+ person direct field sales team and a wholesale partner network.
- Brand Building and Producer Incubation Service
- Swifty's Direct-to-Consumer Online Store
- The Whisky Ark Sydney Flagship Shop
Quantifiable outcome
- 30+ beverage brand partners in portfolio
- +1 more outcomes
Companies that use Swift + Moore
Customer profileNamed customers6 records
Segments4 records
Ideal customer profiles4 records
Swift + Moore technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Swift + Moore partnerships and signals
Strategic signalPartnerships
Seven partnerships are on record, tiered minor and core.
- ClearMindminorSwift + Moore added ClearMind's world-leading non-alcoholic wines and aperitifs to their distribution range to meet growing demand for non-alcoholic products.
- Australian Liquor MarketerscoreWholesale distribution partner for Swift + Moore brands, providing access to their national network of retailers and venues.
- Liquid Specialty BeveragescoreWholesale distribution partner serving the specialty beverage market across Australia.
- Paramount LiquorcoreWholesale distribution partner providing access to liquor retailers and on-premise venues.
- Independent Liquor GroupcoreWholesale partner representing independent liquor retailers across Australia.
- Liquid MixcoreSpecialty beverage wholesale partner for cocktail ingredients and mixers.
- eBevcoreBeverage wholesale distribution partner providing e-commerce enabled ordering and delivery.
Scale indicators3 records
Recent moves6 records
Expansion highlights5 records
Swift + Moore competitors and assessment
Company assessmentBroad incumbents
- Treasury Wine Estates: Australia's largest wine producer with deep distribution into the same on- and off-premise accounts Swift + Moore services. While primarily a producer, its owned distribution arm and brands like Penfolds and 19 Crimes compete for the same shelf space and wine-list placements.
- Pernod Ricard Winemakers: Australian wine/spirits portfolio of global giant Pernod Ricard, distributing Jacob's Creek, Brancott, and others via Australian on- and off-premise. A broad incumbent with overlapping accounts and competing for similar premium/trade positioning.
- Diageo Australia: Australian arm of the world's largest spirits company with a deeply established on-premise network. Competes for the same limited on-premise real estate and premium list placements that drive much of Swift + Moore's revenue.
- Campari Group Australia: Global spirits group whose Australian distribution arm (Aperol, Wild Turkey, Skyy, Espolòn) overlaps with Swift + Moore's on-premise customer base and the same trade marketing/brand-building services.
Direct peers
- Independent Liquor Group (ILG): Australian buying group/wholesale alliance serving independent liquor retailers. Overlaps with Swift + Moore's off-premise and independent retail channels and competes for premium-brand listings in the independent channel.
- Paramount Liquor: Australian specialist liquor wholesaler covering on-premise and independent off-premise retail nationally. As both a Swift + Moore channel partner and a peer, Paramount competes directly for the same premium-brand distribution mandates and on-premise accounts.
- Australian Liquor Marketers (ALM): Owned by Endeavour Group, ALM is Australia's largest alcoholic-beverage distributor/wholesaler with a national network across on- and off-premise accounts. It is both a Swift + Moore channel partner and the most direct competitor in the Australian premium wholesale space, given overlapping customer base and beverage portfolio coverage.
- Proof & Company: Singapore-headquartered independent distributor and brand-builder for premium international spirits and aperitifs across APAC. Its portfolio-distributor model that pairs emerging premium brands with full brand-building services directly mirrors Swift + Moore's value proposition, especially in its Australian and SE-Asia adjacent footprint.
Emerging players
- Intrepid Spirits: Australian independent spirits company behind Regal Rogue Vermouth and other premium craft brands. As a Swift + Moore distribution partner, it sits both upstream (portfolio company) and downstream (a similar emerging brand-incubator player) compared to Swift + Moore's own model.
Regional players
- Marquis Group: WA-based premium wine and spirits wholesaler serving the Western Australian on- and off-premise market. A regional peer that competes for premium distribution mandates within Western Australia, a segment Swift + Moore services nationally but with less WA depth.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
Swift + Moore social profiles
Digital presenceSwift + Moore financial estimates
Financial estimateRevenue estimate
Valuation estimate
Swift + Moore leadership team
Management profileNumber of profiles
Profiles2 records
Swift + Moore funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Swift + Moore M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Swift + Moore
What does Swift + Moore do?
Swift + Moore is a Sydney-based beverage trading and distribution company that represents a curated portfolio of 30+ premium and luxury wine, spirits, and non-alcoholic brands across Australia. It delivers these brands to on-premise venues (bars, restaurants, hotels), off-premise retail, and wholesale partners via a direct sales team and dedicated distribution network, and complements distribution with brand-building, marketing activation, and on-premise support services for emerging producers.
Is Swift + Moore a public or private company?
Swift + Moore is a private company. It is classified as unknown and is currently operating.
When was Swift + Moore founded?
Swift + Moore was founded in 1897. It employs 11 to 50 people.
Where is Swift + Moore based?
Swift + Moore is headquartered in Crows Nest, Australia, in the Oceania region.
How does Swift + Moore make money?
Three revenue lines are on record. Beverage Distribution is the primary driver. The others are direct Retail Sales and brand Building Services.
Who are Swift + Moore's main competitors?
Broad incumbents on record are Treasury Wine Estates, Pernod Ricard Winemakers, Diageo Australia and Campari Group Australia. Direct peers are Independent Liquor Group (ILG), Paramount Liquor, Australian Liquor Marketers (ALM) and Proof & Company. Intrepid Spirits is listed as an emerging player. Marquis Group is listed as a regional player.
Does Swift + Moore have an API?
No public API is recorded for Swift + Moore.
What industry is Swift + Moore in?
Swift + Moore's product category is Beverage Distribution. Its primary akta.pro industry code is AFAIANAK, DTC Beverage Delivery (Alcoholic & Non-Alcoholic). Its SIC code is 5180.