National Broadband

What National Broadband does

National Broadband, founded in 1999 and headquartered in Fenton, Missouri, is a U.S.-based telecommunications and business connectivity solutions aggregator. The company connects businesses and residential customers with internet, TV, voice/VoIP, mobility, security, and complex multi-service packages through a network of more than 100 provider partners spanning all 50 states, including AT&T, DIRECTV, Spectrum, Xfinity, Cox, CenturyLink, Optimum, and Viasat, as well as regional carriers. National Broadband itself is not a service provider; it acts as an intermediary that matches customers to underlying carriers based on address-level serviceability and organizational needs.

The company's underlying technology is a proprietary internal serviceability tool backed by a database of hundreds of provider plans and promotions across the country. This tool pinpoints the deals available at any U.S. address and powers both an inside-sales motion — U.S.-based live agents reachable by phone Monday through Saturday at 844-345-3418 — and an online zip code-based self-service offer finder on the company's website. Distribution is supplemented by a content marketing engine (a Resource Center of comparison articles and buying guides plus provider-specific landing pages for SEO) and an affiliate/referral partner program targeting residential and commercial development markets.

National Broadband's business model is a freemium, affiliate-driven referral model: the service is 100% free to end customers, with no charge for consultation, plan comparison, or sign-up assistance. Revenue is generated as referral and commission fees paid by the carrier partners for customers successfully connected through National Broadband. The company operates from a central Fenton, MO office that houses its in-house call center along with sales, programming, copywriting, web development, marketing, and design functions, supplemented by remote employees across the country. No outside funding, parent company, or institutional investors are disclosed in the source material.

Name

National Broadband

Legal name

National Broadband

Website

https://nationalbroadband.com

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

National Broadband is a U.S.-based telecom solutions aggregator that connects businesses and residential customers with internet, TV, voice, mobility, and security services from 100+ provider partners. Operating since 1999, the free service earns revenue through referral commissions from carrier partners.

Ownership category

akta.pro rank

Product category

Telecommunications Brokerage Services

NAICS

All Other Telecommunications (5178)

SIC

Communications Services, Nec (4899)

akta.pro primary industry

Rural & Regional ISPs (HDAIADAI)

Keywords

• Telecom broker services
• Internet provider comparison
• Business connectivity solutions
• Telecom aggregator platform
• Provider matching service

Headquarters

HQ city

St Louis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

1. Referral/Affiliate Fees from Providers: National Broadband earns revenue by connecting customers with service providers. The company is free for customers to use, suggesting they receive referral fees or commissions from the 100+ provider partners they work with.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

National Broadband is a free consultation and provider-matching service that connects businesses and residential customers with more than 100 internet, TV, phone, mobile, and security service providers across all 50 states. The company is not itself a service provider; instead, U.S.-based solutions experts and a proprietary address-level matching tool research available providers and plans, then guide the customer through sign-up and installation. Revenue is generated through referral and affiliate commissions from partner carriers.

Product overview

National Broadband is a business solutions aggregator and consultation service that connects businesses with telecommunications and connectivity providers. Rather than being a direct service provider, the company acts as an intermediary platform that matches business customers with the right providers for their needs. The core offering includes Business Internet Services (connecting with 100+ providers nationwide), Voice Solutions, Mobility Services, Business TV Services, Security Solutions, and Complex Solutions Packages that combine multiple services into customized packages. The company has been operating for over 25 years and serves businesses across all 50 states, with a network of provider partners including major carriers like AT&T, Spectrum, Viasat, Cox, CenturyLink, Optimum, and others.

Differentiator

Problem solved

Functional benefit

Products and services

• Business Internet Services Free consultation and matching service that connects businesses with internet service providers across all 50 states, leveraging 100+ provider partnerships to find affordable connectivity for any business location.
• Voice Solutions Phone and VoIP solution matching service that guides businesses to the right telephone service provider based on organizational needs and size, leveraging the company's 100+ provider partnerships.
• Mobility Services Wireless and mobile solution matching service for business teams, providing access to reliable cellular and mobile services through the company's provider partnerships.
• Business TV Services Television and streaming solution matching service for business environments, including commercial TV packages designed to boost employee morale and enhance customer experience.
• Security Solutions Data protection and cybersecurity advisory service that helps organizations identify and add security capabilities to their business internet and connectivity stack, addressing both customer and employee information protection.
• Complex Solutions Packages Customized multi-service packages that bundle internet, voice, TV, mobility, and security solutions from the company's 100+ provider partners into a single tailored configuration for the customer's specific organizational requirements.

Quantifiable outcome

• 5,000+ businesses connected over 20+ years of operation
• +1 more outcomes

Named customers1 record

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• 100+ Internet and TV ProviderscoreChannel Partner/ Reseller/ DistributorNational Broadband partners with over 100 internet, TV, phone, mobile, and security service providers across all 50 states. Key partners include major providers such as AT&T, DIRECTV, Spectrum, Xfinity, Cox, CenturyLink, Optimum, Viasat, and regional providers like Hughesnet, Metronet, Ziply Fiber, and Altafiber. The company acts as a reseller/aggregator, connecting customers with these providers' services.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• InternetProviders.com: InternetProviders.com is a zip-code-based internet provider comparison site that monetizes via affiliate referrals. It competes directly for the same search-driven SMB and residential broadband comparison traffic.
• Allconnect: Allconnect is a home services comparison broker (internet, TV, mobile, home security, energy) with a U.S.-based call center and affiliate/referral revenue model. It now operates under DISH/EchoStar, making it a directly comparable channel partner for the same provider set National Broadband works with.
• WhistleOut: WhistleOut runs comparison marketplaces across internet, mobile, TV, and energy in the U.S., Canada, and Australia. It competes directly for the same transaction — matching customers to providers and earning affiliate commissions — and is owned by Pacific Magazines/Are Media.
• SatelliteInternet.com: SatelliteInternet.com is a focused comparison site for satellite internet providers (Viasat, HughesNet, Starlink) with affiliate-referral revenue. National Broadband explicitly includes satellite providers (Viasat) in its portfolio, so this peer competes for the same buyer intent on the satellite subset.
• Switchful: Switchful is an internet, TV, and home phone comparison marketplace operating in the U.S. with the same affiliate-referral business model. It targets the same residential and SMB searcher and competes for the same provider-partner commissions.
• HighSpeedInternet.com: HighSpeedInternet.com is a U.S. internet provider comparison and review site that earns revenue through affiliate referrals to ISPs. It is owned by Allconnect/DISH and competes for the same broadband-comparison search intent and zip-code-based provider matching.
• BroadbandNow: BroadbandNow is a direct competitor running essentially the same model — a free internet/TV/phone comparison marketplace that monetizes via affiliate referrals to ISPs. It operates across the U.S. and competes for the same SMB and residential comparison shopper.

Broad incumbents

• Comcast Business / Xfinity: Comcast/Xfinity is one of National Broadband's largest provider partners and also one of the most direct threats. Its own direct inside-sales operation sells to the same SMB and enterprise customers — and any move by Comcast to capture leads in-house or pay lower affiliate commissions directly impacts National Broadband's economics.
• AT&T Business: AT&T is a key provider partner (5G fixed wireless, fiber, business internet) and a major competitor when it sells directly. AT&T's growing direct inside-sales capability and brand pull mean it can disintermediate brokers like National Broadband at any time.

Emerging players

• BuyerZone (acquired by TechTarget): BuyerZone is a B2B lead-generation and comparison marketplace for telecom, office equipment, and other business services. While broader than National Broadband, it overlaps on the telecom comparison vertical and represents an alternative channel for the same SMB telecom buyer.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/nationalbroadband

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about National Broadband