The Golden Pheasant

What The Golden Pheasant does

The Golden Pheasant is a traditional country pub, restaurant, and small hotel located on Plumley Moor Road in Plumley, near Knutsford, Cheshire, United Kingdom. Established circa 1826 as a wayside inn and family-owned under the JW Lees brewery group for approximately 88 years, the venue operates as a single-site hospitality business within the broader JW Lees pub, inn, and hotel estate (headquartered at Greengate Brewery, Middleton Junction, Greater Manchester). Its core offering combines food and beverage service, nine individually designed hotel rooms (including two signature four-poster bedrooms), and three private hire event spaces — the Garden Room (capacity 30), Back Room (capacity 48), and Jockey Bar (capacity 25). The property also features the JW Lees 'From Hop to Glass' show garden, recognised as Best Show Garden at the 2018 RHS Tatton Flower Show.

The business monetises across four primary revenue streams: food and beverage sales (seasonal menu, Prix Fixe set menu at £17.45/£19.95, Sunday roasts, cask ales, craft lagers, wines, spirits); hotel accommodation including Sunday Stay Packages from £129 and Summer Break Packages from £68 per person per night; private hire and events for celebrations and corporate functions; and seasonal festive/Christmas packages. Distribution is direct-to-consumer through walk-in trade, an own-website booking engine powered by Guestline, and the JW Lees Order & Pay mobile application for in-venue ordering. Pricing is pay-as-you-go with structured midweek, weekend, and seasonal packages and a £10 direct-booking voucher; free cancellation is offered up to 24 hours before check-in.

The underlying technology stack is light and SaaS-led: Guestline for reservations, Airship for newsletter marketing, Propeller for cookie consent, and the proprietary JW Lees Order & Pay app for table-side ordering. The venue serves a fragmented consumer base across leisure travellers, couples, families, walkers (with dog-friendly rooms), local community diners, and corporate/private event bookers, with no disclosed enterprise or B2B anchor accounts. No AI/ML capabilities, no proprietary data assets, and no public funding or M&A activity are indicated in the available information.

Name

The Golden Pheasant

Legal name

The Golden Pheasant

Website

https://goldenpheasantatplumley.co.uk

Company type

Private

Founded year

1826

Operating status

Operating

Headcount range

11–50 employees

Short description

The Golden Pheasant is a traditional country pub, restaurant, and 9-bedroom inn in Plumley, Cheshire, owned by JW Lees. It serves leisure travellers, couples, families, and local diners with food, beverage, hotel accommodation, and private hire event spaces.

Ownership category

akta.pro rank

Product category

Pub and Hotel Services

NAICS

Full-Service Restaurants (722511), Drinking Places (Alcoholic Beverages) (722410), Restaurants and Other Eating Places (72251)

SIC

Retail-Eating & Drinking Places (5810), Hotels & Motels (7011)

akta.pro primary industry

Inn with Pub / Tavern (Gastropub Inns) (THAGAHAL)

akta.pro secondary industries

Country Inns & Rural B&Bs (THAGAHAD), Family-Style Restaurants (THAFACAC), Hotel & Resort Restaurants (THAFACAH)

Keywords

• Country pub services
• Hotel accommodation
• Restaurant dining
• Private event hire
• Festive dining packages

Headquarters

HQ city

Knutsford

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Food and Beverage Sales: Restaurant and bar sales including seasonal menus, pub favourites, Sunday roasts, cask ales, craft lagers, wines, and spirits. Additional revenue from Prix Fixe set menu and special event offerings.
2. Hotel Accommodation: Room bookings for nine hotel rooms including standard doubles, twins, executive rooms, and two signature four-poster bedrooms. Sunday stay packages and summer break packages available.
3. Private Hire and Events: Rental of event spaces including the Garden Room (seating 30), Back Room (seating 48), and Jockey Bar (seating 25) for celebrations, corporate events, meetings, and parties.
4. Christmas and Festive Events: Festive party bookings, Christmas Day meals, and seasonal event hosting including Plum Pudding Day celebrations.

Pricing tiers

Go-to-market motion1 record

Distribution channels4 records

Marketing channels5 records

Core offering

The Golden Pheasant is a 200-year-old traditional country pub and hotel in Plumley, Cheshire, offering restaurant dining with seasonal and prix fixe menus, JW Lees cask ales and beverages, overnight hotel accommodation in nine en-suite rooms, and private event hire across three event spaces (Garden Room, Back Room, and Jockey Bar). The venue has been family-owned by the JW Lees brewery for 88 years and combines pub, restaurant, hotel, and events under one rural hospitality offering.

Product overview

The Golden Pheasant is a traditional 200-year-old country pub and hotel operated by JW Lees, offering a unified hospitality experience combining food service, accommodation, and event venues. The core offering includes seasonal and set menus (Prix Fixe, Sunday Roast, Festive Christmas packages), nine hotel rooms including signature four-poster rooms, and three private event spaces (Garden Room, Back Room, Jockey Bar). The venue is known for JW Lees award-winning cask ales including MPA and Bitter, craft lagers, and seasonal beer offerings. An internal JW Lees Order & Pay mobile app enables table-side ordering. The property also features the JW Lees 'From Hop to Glass' garden, which won Best Show Garden at the 2018 RHS Tatton Flower Show.

Differentiator

Problem solved

Functional benefit

Products and services

• Restaurant Dining Food and beverage service offering seasonal menus, prix fixe menus, and Sunday roasts alongside JW Lees cask ales, wines, and spirits, targeted at walk-in diners, local residents, and visitors to Plumley, Cheshire.
• Hotel Accommodation Overnight accommodation across nine individually designed en-suite rooms including a Garden View Twin, King Four Poster, and Master Suite, targeted at leisure travellers, couples, and business visitors to Cheshire, with direct online booking via the Owner's Direct channel.
• Private Event Hire Three private event spaces — the Garden Room, the Back Room, and the Jockey Bar — are available for weddings, corporate events, wakes, and private celebrations, targeted at couples, businesses, and families hosting milestone occasions.
• Festive Christmas Packages

Quantifiable outcome

• Bottomless gravy and unlimited Yorkshire puddings with Sunday roast
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

Feature1 record

Scale indicators6 records

Recent moves6 records

Expansion highlights3 records

Direct peers

• The Inn at Whitewell: Independent English countryside inn with rooms, restaurant, and event trade in a rural setting. Comparable on heritage country-inn positioning, F&B-led accommodation model, and wedding/event private hire mix.
• The Samling Hotel: Boutique countryside hotel in the UK with strong dining and premium room offering. Comparable as a heritage rural property trading on dining quality and destination appeal.
• Bel & The Dragon: Portfolio of heritage country inns serving food, drink, and rooms in the English countryside. Comparable multi-venue country inn brand with similar target customers and F&B-led accommodation model.
• The Greyhound Inn (JW Lees): Another JW Lees managed country pub with similar food, drink, and accommodation offerings. Most directly comparable peer — same operating playbook, brand, and revPar dynamics as The Golden Pheasant.
• The Kingfisher (JW Lees): JW Lees country pub within the same parent estate. Same model of pub + rooms + dining under JW Lees brewery umbrella, serving similar customer segments in the region.
• The Wild Boar (Windermere): UK countryside inn under a regional hotel operator offering dining, cask ales, and hotel rooms. Comparable on the combined pub + accommodation experience targeting leisure travellers and outdoor enthusiasts.
• The Plough and Flail: Sibling JW Lees country pub-inn within the same parent estate. Directly comparable as a JW Lees-operated pub with food, drink, and rooms in the Cheshire/Greater Manchester footprint, sharing the same brand, beer supply, and operating model.

Broad incumbents

• Young's (Young & Co's Brewery): Major UK pub and hotel operator with food-led pubs and rooms. Comparable as a pub-with-rooms operator, though at materially larger scale and London-weighted footprint.
• Greene King: One of the UK's largest pub retailers and brewers with substantial pub-with-rooms estate. Useful benchmark for the broader UK managed/tenanted pub-with-rooms operating model, though at much larger scale.
• JW Lees (parent brewer): Parent brewery group operating a portfolio of pubs, inns, and hotels across the North West. Broader incumbent supplying the Golden Pheasant's beer and operating shared services — useful comp for owner-level economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/goldpheasant
• Facebookfacebook.com/goldenpheasantatplumley
• LinkedInlinkedin.com/company/the-golden-pheasant

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about The Golden Pheasant