St Helen's Farm

What St Helen's Farm does

St Helen's Farm is a family-owned British dairy company headquartered in Seaton Ross, York, that produces and distributes goat's milk and goat's milk derivative products across the United Kingdom. Founded in 1986 by Angus and Kathleen Wielkopolski and returned to their ownership in December 2021, the company is the UK's largest goat's milk producer, with operations spanning nearly 40 years. Its core product range covers whole, semi-skimmed, and skimmed goat's milk, natural goat's milk yogurt, Woldsway-branded mild and mature cheddar-style goat's cheese, and goat's butter. The company has developed its own proprietary breed — the Yorkshire Dairy Goat — and exploits the naturally smaller fat globule structure of goat's milk to run homogenisation at approximately half the pressure used for cow's milk processing, yielding both smoother product texture and reduced processing cost.

The business model is a traditional consumer packaged goods (CPG) play executed through a direct-to-retail go-to-market motion: products are listed in the dairy aisle of all five major UK supermarket chains — Tesco, Sainsbury's, Waitrose, Morrisons, and Ocado — with broader distribution at Ocado online. End customers are long-tail UK consumers, predominantly health-conscious shoppers with cow's milk sensitivities (lactose intolerance, milk protein allergies, IBS-type digestive issues), families with children, and households seeking premium alternative dairy. Distribution scale is extended through a partner network of family farms in Yorkshire and the North Midlands who share the company's husbandry and quality philosophy. Headcount sits in the 11-50 range and the company is privately held with no external institutional investors.

Marketing is executed through an owned digital content engine — company blog, 80+ recipe database, customer story features, email newsletter, social media on Facebook/Instagram/X, and the Goodness Grants community programme — supplemented by packaging-based customer testimonials and a heavy flow of industry award accumulations (13 accolades in 2023, ongoing wins through 2024-2025 including Great Taste 3-stars, British Cheese Awards golds, and Deliciously Yorkshire wins). Pricing is set at retail level under standard unit pricing with no subscription or pay-as-you-go digital channel.

Name

St Helen's Farm

Legal name

St Helen's Farm Ltd

Website

https://sthelensfarm.co.uk

Company type

Private

Founded year

1986

Operating status

Operating

Headcount range

11–50 employees

Short description

St Helen's Farm is a family-owned UK dairy company founded in 1986, producing and distributing the country's largest goat's milk range — fresh milk, yogurt, cheese, and butter — through Tesco, Sainsbury's, Waitrose, Morrisons, and Ocado, serving health-sensitive and family consumers seeking cow's milk alternatives.

Ownership category

akta.pro rank

Product category

Specialty Dairy Products

NAICS

Goat Farming (112420), Dairy Product Manufacturing (3115)

SIC

Dairy Products (2020)

akta.pro primary industry

Dairy Goat Farming (Milk Production) (AFAEAFAC)

akta.pro secondary industries

Milk Production (Raw Milk) (AFAEACAA), Milk Collection & On-Farm Handling (Sheep/Goat) (AFAEAFAJ)

Keywords

• Goat milk production
• Artisan dairy products
• Fresh goat cheese
• Goat milk yogurt
• Family farm dairy

Headquarters

HQ city

York

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Goat's Milk Dairy Products: The company generates revenue through the sale of goat's milk and goat's milk dairy products including fresh milk (whole, semi-skimmed, skimmed), yogurt, cheese, and butter. Products are sold through major UK supermarket chains and the company's own website. This is a recurring consumer packaged goods revenue model with repeat purchase behavior.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels8 records

Core offering

St Helen's Farm is a family-run goat dairy farm in Seaton Ross, Yorkshire, that produces and packs its own goat's milk (whole, semi-skimmed and skimmed), natural bio-live goat's milk yogurt, Woldsway-branded mild and mature goat's cheese, and goat's butter for retail sale across the UK. All products are made from 100% British goat's milk drawn from the company's own herd and a network of partner family farms in Yorkshire and the North Midlands.

Product overview

St Helen's Farm is a family-owned goat's milk dairy company based in Seaton Ross, Yorkshire, operating since approximately 1986. The company produces a range of goat's milk products including Whole, Semi-Skimmed, and Skimmed milks, Natural Goat's Milk Yogurt, Woldsway-branded Mild and Mature goat's cheeses, and Goat's Butter. All products are made from 100% British goat's milk sourced from their own herd and partner farms. The product portfolio centres on goat's milk as a digestible, nutrient-rich alternative to cow's milk, with products sold in major UK supermarkets including Tesco, Sainsbury's, Waitrose, Morrisons, and Ocado.

Differentiator

Problem solved

Functional benefit

Brands

• Woldsway: Goat's cheese brand including Mild and Mature varieties

Products and services

• Goat's Milk (Whole)
• Goat's Milk (Semi-Skimmed) Semi-skimmed goat's milk with homogenised fat distribution, offering a lighter option than whole milk while retaining the digestibility and nutritional profile of goat's milk.
• Goat's Milk (Skimmed) Skimmed goat's milk with reduced fat content, sold through selected UK retailers for consumers seeking a lower-calorie goat's milk option.
• Natural Goat's Milk Yogurt Bio-live natural goat's milk yogurt made with vegetarian rennet and no gelatine, delivering natural probiotics in a simple ingredient list. Awarded 3 stars at Great Taste 2024, described as 'extraordinarily tasty' with 'silk'-like texture.
• Woldsway Mild Goat's Cheese Cheddar-style mild goat's cheese crafted from the farm's own herd's milk, with sweet milk notes and refined acidity. Awarded gold at the Virtual Cheese Awards 2024 and silver at the Global Cheese Awards 2024.
• Woldsway Mature Goat's Cheese Cheddar-style mature goat's cheese with richer, more complex flavour developed through extended maturation, made from the farm's own goat herd's milk. Multiple award winner including gold at the Virtual Cheese Awards 2024.
• Goat's Butter Smooth and creamy goat's butter churned the traditional way at the Seaton Ross farm, sold through selected UK retailers for everyday use. Gold winner in the Cheese & Dairy category at the Deliciously Yorkshire Awards 2025.

Quantifiable outcome

• 13 industry accolades in 12 months (2023)
• +2 more outcomes

Named customers5 records

Segments3 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Family Farms in Yorkshire and North MidlandscoreStrategic or Co-development PartnerSt Helen's Farm partners with family farms who share their farming philosophy in Yorkshire and the North Midlands. This partnership extends their like-minded community of goat farmers beyond their own operations, ensuring consistent quality and ethical farming practices across their supply network.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Alpro (Danone): Major plant-based dairy-alternative brand sold across UK supermarkets. Competes for the same lactose-intolerant and health-conscious consumers that anchor St Helen's Farm's value proposition.
• Oatly: Leading oat-milk brand sold through UK grocery and foodservice. Targets lactose-intolerant and dairy-avoiding consumers with strong brand and marketing — adjacent competitor for the same shopper occasions.
• Arla Foods: Largest UK dairy cooperative, supplying milk, butter, cheese, and yogurt across all major retailers. Competes for the same dairy aisle real estate and shelf space as St Helen's Farm.
• Yeo Valley: UK organic dairy brand producing yogurts, milk, butter, and creams sold in major supermarkets. Targets the same premium, health-conscious shopper as St Helen's Farm.

Direct peers

• Capricorn Dairy (Goat): UK producer of goat's milk supplying private-label and branded markets. Operates in the same value chain segment — commercial goat milk production — making it a production-side and product-side comparable.
• Wyke Farms: UK cheddar and specialty cheese producer serving major retailers with award-winning farmhouse cheeses. Comparable scale and multi-award, family-owned UK dairy manufacturer focused on premium specialty cheese.
• Delamere Dairy: UK producer of goat's and sheep's milk products including yogurts, cheeses, and fresh milk. Most direct UK competitor to St Helen's Farm in the branded goat dairy retail segment.

Regional players

• Long Clawson Dairy: UK Stilton and specialty cheese producer with deep UK retail relationships. Comparable as an award-winning UK dairy manufacturer operating in premium specialty cheese categories.
• Herdwicks Creamery (Lake District Dairy Co.): UK producer of goat's milk yogurt and cheese under the Lake District Dairy Co. brand, sold through UK supermarkets. Direct overlap in goat dairy yogurt/cheese categories at similar retailers.

Others

• First Milk / The Fresh Milk Co. UK dairy cooperative supplying milk, cheese, and ingredients to retailers and manufacturers. Adjacent as a UK dairy supply chain participant and potential acquirer for a small specialty brand.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/sthelensfarm

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about St Helen's Farm