What Franchising Plus does

Franchising Plus is a South Africa-based franchise and business growth consultancy that helps established businesses expand through franchising, licensing, and other scalable models, and supports aspiring entrepreneurs in buying or building franchises. The firm operates from Midrand, Gauteng and is led by a small team (1-10 employees) anchored by Eric Parker, co-founder of Nando's Chickenland and former head of Deloitte & Touche's franchise division (which later merged into Franchising Plus).

The firm's offerings span four revenue streams: (1) professional consulting engagements covering franchise feasibility, development planning, financial modeling, recruitment, training, mentorship, and ongoing support; (2) digital education products — Franchise 101 (R 400 workbook) and the tiered Franchise By Numbers course (R 5,000 to R 30,000); (3) the HerdingCats cloud-based franchise operations management platform on a subscription basis; and (4) the E-Test psychometric assessment for franchisee selection. Underlying technology is the HerdingCats platform, which the firm uses to streamline operations, compliance, and brand consistency across franchise networks.

The go-to-market is a hybrid of senior-led direct consulting for enterprise franchisors and self-serve digital course sales to SMBs and aspiring franchisees. Distribution is augmented by the firm's license to operate Whichfranchise South Africa — the country's leading online franchise resource — providing a captive channel into both franchisors and prospective franchisees. The firm is privately held and bootstrapped, with no disclosed external funding.

Name

Franchising Plus

Legal name

Franchising Plus

Website

https://www.franchisingplus.co.za/about-us/

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

Franchising Plus is a South African franchise and business growth consultancy that helps businesses expand through franchising and supports aspiring franchisees, combining senior-led consulting with productized digital courses and the HerdingCats operations platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Bedfordview

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Consulting Services: Professional consulting services including franchise feasibility checks, franchise reviews, business reviews, franchise development planning, financial modeling, implementation support, project management, franchise recruitment, mentorship, and training.
2. Educational Products and Courses: Sale of digital workbooks and DIY courses including Franchise 101 and Franchise By Numbers at various price points and support levels.
3. HerdingCats Platform: Cloud-based franchise operations management platform subscription for franchise compliance and operations management.
4. E-Test Assessment: Psychometric assessment service to help franchisors select franchisees best suited for long-term success.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels4 records

Core offering

Franchising Plus provides end-to-end franchise and business growth consulting services, including franchise feasibility assessments, development planning, financial modeling, implementation support, recruitment, training, and mentorship for businesses looking to expand through franchising. It supplements these services with self-paced digital educational products (Franchise 101 workbook and the Franchise By Numbers DIY course) sold to aspiring franchisees, and offers the HerdingCats cloud-based franchise operations management platform plus the E-Test psychometric assessment for franchisee selection.

Product overview

Franchising Plus offers a portfolio of franchising-related courses and consulting services. The core products are Franchise 101 (a downloadable guide for buying franchises, priced at R 400) and Franchise By Numbers (a comprehensive DIY guide for franchising businesses, with tiered pricing from R 5,000 to R 30,000). These courses provide practical tools, templates, and structured learning for both prospective franchise buyers and business owners looking to franchise their operations. The company also offers associated consulting services including franchise feasibility assessments, development plans, recruitment support, and training programs.

Differentiator

Problem solved

Functional benefit

Brands

• Whichfranchise South Africa: The country's leading online resource for all things franchising, licensed by Franchising Plus
• HerdingCats

Products and services

• E-Test Psychometric Franchisee Assessment Psychometric assessment service that helps franchisors select franchisees best suited for long-term success. Used during the franchisee recruitment process.
• Franchise Development Consulting Services End-to-end professional consulting for businesses looking to expand through franchising, including franchise feasibility assessments, franchise reviews, business reviews, franchise development planning, financial modeling, implementation support, project management, franchise recruitment, mentorship, and training programs. Targeted at established business owners and franchisors.
• HerdingCats Franchise Operations Platform Cloud-based franchise management platform that streamlines franchise operations, boosts compliance, and keeps brand consistent across franchise networks. Provided to franchisors as part of ongoing franchise support.
• Franchise 101 Downloadable workbook priced at R 400.00 that guides aspiring franchise buyers through the essential steps of evaluating and selecting a franchise opportunity that aligns with their goals and aspirations. Sold as a self-serve digital product to individuals.
• Franchise By Numbers Comprehensive DIY course for franchising a business, offered in three tiers: DIY at R 5,000 (self-paced with templates), Guided Learning at R 25,000 (adds MyQuest LMS access), and Guided Learning + Consulting at R 30,000 (adds 3 hours of expert consulting). Provides step-by-step process, practical tools, and templates for building a successful franchise.
• Additional Consulting Hours Project-based expert consulting sold at R 1,500 inclusive of VAT per hour for clients needing additional engagement beyond bundled tiers.

Quantifiable outcome

• Supa-Roof grew from 6 to 50 stores across South Africa
• +1 more outcomes

Named customers14 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Two partnerships are on record, tiered core.

• FASA (Franchise Association of South Africa)coreStrategic or Co-development PartnerProfessional network partner and industry association membership. Eric Parker served as past Chairman of FASA.
• Whichfranchise South AfricacoreChannel Partner/ Reseller/ DistributorFranchising Plus proudly holds the license for Whichfranchise South Africa, the country's leading online resource for all things franchising. The platform provides up-to-date information, expert advice, and details on ethical franchise opportunities.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• FranNet: US-based franchise consulting network that matches aspiring entrepreneurs with franchise opportunities and advises franchisors on development. Directly comparable franchise advisory business model serving both franchisors and prospective franchisees.
• iFranchise Group: US franchise consulting firm specializing in franchise development, operations documentation, and franchise system build-outs for emerging and established brands. Closely comparable service offering to Franchising Plus's consulting stream.
• Francorp: Established US franchise development consultancy offering feasibility analysis, franchise planning, and ongoing franchise system support. Comparable scope of franchise consulting and development services.

Regional players

• The Franchise Company: UK franchise consultancy providing franchise feasibility, development, recruitment, and training services to businesses. Comparable service portfolio to Franchising Plus, operating in a different geography.
• Franchise Edge: Australia-based franchise advisory firm focused on franchise system development, franchise recruitment, and growth strategy. Comparable boutique consultancy model in a different region.

Emerging players

• Franchise Business Review: Research and benchmarking firm producing franchisee satisfaction data and industry reports. Adjacent player in the franchise ecosystem with content and data products that overlap with Franchising Plus's educational products.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks4 records

Key highlights6 records

Customer concentration

• Xx.com/fplusSA

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Franchising Plus