Double Up Food Bucks

What Double Up Food Bucks does

Double Up Food Bucks Arizona is a SNAP/EBT nutrition incentive program administered by Pinnacle Prevention, an Arizona-based nonprofit. The program provides dollar-for-dollar matching to SNAP participants who spend benefits on Arizona-grown fruits, vegetables, dried beans, and edible plants and seeds at participating locations — effectively doubling purchasing power for fresh produce among low-income households. Operating across more than 30 Arizona sites (and more than 250 sites nationally under the Fair Food Network-originated model), the program distributes incentives through five channels: farmers markets and CSAs (no daily limit), grocery and corner stores (capped at $20 per visit), farm stands (50% discount), mobile markets via Farm Express, and select SNAP Online e-commerce platforms. Token-based redemption is used at farmers markets, while grocery and corner stores use either voucher or instant discount mechanics.

The underlying technology stack is a SNAP/EBT processing layer integrated into multiple point-of-sale systems — Clover, Square/TotilPay Go, Square/TotilPay Register, Local Food Marketplace, Farmigo, NCR ISS45/Encor — plus various EBT card equipment providers for farm stands, CSAs, and multi-vendor farmers markets. Growers receive 100% reimbursement for the market value of produce sold through Double Up, and 92% report that the program strengthens their market. Strategic partners include USDA (federal funder via NIFA's GusNIP/FINI Farm Bill program), Fair Food Network (originator and toolkit licensor), Farm Express (mobile markets), the Arizona Department of Economic Security, the Arizona Farmers Market Nutrition Program, and the Arizona Food Bank Network.

The business model is non-commercial: the program is free to SNAP participants, with no cost to eligible customers. Program funding flows from federal sources (USDA GusNIP/FINI as a permanent Farm Bill line item), supplemental state and federal nutrition assistance programs, grants, and donations via Pinnacle Prevention's donation portal. Revenue mechanics are best characterized as managed services / grant administration rather than product sales. The go-to-market motion is community-led and partnership-based: SNAP participants self-select at participating retail locations, partner outreach drives awareness, and bilingual (English/Spanish) promotional materials plus social media presence (Instagram @doubleuparizona) and on-site farmer's market presence drive uptake.

Name

Double Up Food Bucks

Legal name

Pinnacle Prevention

Website

https://doubleupaz.org

Company type

Private

Founded year

2009

Operating status

Operating

Headcount range

11–50 employees

Short description

Double Up Food Bucks Arizona is a nonprofit SNAP/EBT incentive program administered by Pinnacle Prevention that doubles low-income households' spending power on Arizona-grown produce at farmers markets, grocery stores, CSAs, mobile markets, and online SNAP channels.

Ownership category

akta.pro rank

Product category

Food Assistance and Nutrition Incentive Program

NAICS

Community Food Services (62421)

akta.pro primary industry

Public Health Policy, Planning & Governance (BPAIAJAB)

Keywords

• SNAP incentive matching
• Produce doubling program
• Farmers market incentives
• Nutrition assistance program
• Food access initiatives

Headquarters

HQ city

Phoenix

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. Government Funding: The program receives federal funding through USDA NIFA's FINI/GusNIP program (Gus Schumacher Nutrition Incentive Program) as a permanent part of the Farm Bill. The program also benefits from other federal and state government nutrition assistance programs.
2. Grants and Donations: The program accepts donations through Pinnacle Prevention's donation portal. The program is operated as a charitable initiative rather than a revenue-generating entity.

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels5 records

Core offering

Double Up Food Bucks is a SNAP/EBT incentive program that matches federal nutrition benefits dollar-for-dollar when spent on fresh Arizona-grown produce, including fruits, vegetables, dried beans, and edible plants and seeds. The program operates across farmers markets, grocery stores, corner stores, CSAs, and mobile markets throughout Arizona, issuing tokens at farmers markets and vouchers or instant discounts at grocery locations. It is administered by Pinnacle Prevention and funded primarily through USDA NIFA's GusNIP/FINI program, reimbursing participating Arizona growers at 100% of the market value of produce sold through the program.

Product overview

Double Up Food Bucks Arizona is a food assistance incentive program administered by Pinnacle Prevention, based on Fair Food Network's national Double Up model. The program consists of multiple components including farmers market incentives, grocery/corner store programs, CSA and farm stand partnerships, mobile markets, and online SNAP processing. SNAP participants receive $1 in Double Up Food Bucks for every $1 spent on eligible produce at participating locations, effectively doubling their purchasing power for Arizona-grown fruits and vegetables. The program also supports growers through full reimbursement and provides partner resources for community outreach.

Differentiator

Problem solved

Functional benefit

Products and services

• Double Up Food Bucks Arizona Program A free SNAP/EBT incentive program for Arizona residents that doubles federal nutrition benefits when spent on fresh Arizona-grown fruits, vegetables, dried beans, fresh herbs, and edible plants and seeds. Operated as a program of Pinnacle Prevention, it is delivered through farmers markets, mobile markets (Farm Express), CSAs, and farm stands (no daily match limit) and through participating grocery and corner stores (up to $20 per visit match). It is funded by USDA NIFA's GusNIP/FINI program and reimburses participating Arizona growers at 100% of the market value for produce sold through the program.

Quantifiable outcome

• 92% of growers say the program makes the market stronger
• +1 more outcomes

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Feature3 records

Partnerships

Six partnerships are on record, tiered core and minor.

• Fair Food NetworkcoreStrategic or Co-development Partner · 1 January 2009Fair Food Network originated the Double Up program at 5 farmers markets in Detroit in 2009. They have translated the program into a toolkit and are working with partners from Arizona to New York to Hawai'i to bring the model to communities nationwide. Double Up Food Bucks Arizona is a direct implementation of Fair Food Network's national program.
• Pinnacle PreventioncoreStrategic or Co-development PartnerPinnacle Prevention is the parent organization that administers the Double Up Food Bucks Arizona program. The program is a program of Pinnacle Prevention in partnership with the Arizona Farmers Market Nutrition Program.
• Farm ExpresscoreChannel Partner/ Reseller/ DistributorFarm Express operates mobile markets that bring fresh produce to underserved areas. They use Double Up tokens to provide matching produce to SNAP customers. Customers bring their SNAP card to a Farm Express mobile market and fill their basket with fresh produce, receiving a matching amount of free fruits and vegetables.
• Arizona Department of Economic Security (DES)coreStrategic or Co-development PartnerDES processes SNAP applications in Arizona and provides information about SNAP Online purchasing and how Double Up Food Bucks can be applied. Their website has FAQ pages about SNAP online purchasing process.
• Arizona Food Bank NetworkminorStrategic or Co-development PartnerReferral resource for SNAP-eligible individuals who may not qualify for SNAP. Contacted to help find food in the community for those who don't qualify for nutrition assistance programs.
• AZFMNP (Arizona Farmers Market Nutrition Program)coreStrategic or Co-development PartnerDouble Up Food Bucks is a program of Pinnacle Prevention in partnership with the Arizona Farmers Market Nutrition Program. Both programs offer produce benefits at farmers markets, though they are separate programs. AZFMNP includes WIC FMNP and Senior FMNP coupon programs.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Wholesome Wave: National nonprofit focused on doubling SNAP/EBT value at farmers markets and grocery stores via incentive programs; operates the same dollar-for-dollar matching model for low-income produce access as Double Up Food Bucks.
• Fair Food Network: National nonprofit that originated the Double Up program at 5 Detroit farmers markets in 2009 and translates it into a toolkit deployed by partners from Arizona to New York to Hawai'i, including the Double Up Food Bucks Arizona program.
• Roots of Change (Market Match California): Operates California's Market Match program, the statewide SNAP incentive counterpart to Arizona's Double Up Food Bucks, matching CalFresh benefits spent at farmers markets and retail produce sections.

Regional players

• Local Food Hub: Virginia-based food access nonprofit that aggregates and distributes local produce and operates SNAP/EBT incentive programming at partner farmers markets and retail sites, comparable in mission and SNAP incentive structure to Double Up Food Bucks.
• Feeding Florida (Fresh Access Bucks): Florida's statewide food bank association operating Fresh Access Bucks, a USDA-supported SNAP incentive program that doubles SNAP value at participating Florida farmers markets and produce retailers — a direct geographic counterpart to Double Up Food Bucks.
• Hunger Solutions New York (Health Bucks): New York-based food access nonprofit administering NYC Health Bucks, a SNAP incentive program that provides $2 coupons for every $5 spent on produce at NYC farmers markets; parallels Double Up's SNAP doubling model in a different geography.
• DC Greens (FRESHBUCKS): Washington DC-based food access nonprofit that runs FRESHBUCKS, a SNAP incentive program doubling nutrition benefits at DC farmers markets and select retailers — directly analogous to Double Up Food Bucks in a different geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCR6SnmKdJms7HXbVU9Y83ng
• Instagraminstagram.com/doubleuparizona
• Xx.com/DoubleUpArizona

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Double Up Food Bucks