The Prime Grill
The Prime Grill is a premium Kosher food and beverage business founded in 2001 in Benoni, South Africa, serving the local Kosher dining community with a small dedicated team of 11-50 employees.
- Company typePrivate
- Founded2001
- HeadquartersBenoni, South Africa
- Headcount11–50
- GTM typeB2C
- OfferingServices
What The Prime Grill does
The Prime Grill is a premium food and beverage business specializing in Kosher dining, founded in 2001 and headquartered in Benoni, South Africa. The company operates with a workforce of 11-50 employees and positions itself within a niche segment of the hospitality market — Kosher-certified food service — which serves a specific dietary and religious community. Jojo Allaham is identified as the Chief Executive Officer, providing executive oversight of the operation. The company maintains a web presence at theprimegrill.primehospitalityny.com, suggesting potential cross-border or hospitality-group affiliation, though this is not corroborated in the source material.
The business model is consistent with a single-site or small-format premium restaurant operation, deriving revenue from dine-in service and ancillary food and beverage sales. The firmographic data reports no pricing details, no disclosed revenue, no customer segments, no named clients, and no technology stack information. No funding rounds, partnerships, patents, certifications, or product launches are documented in the available inputs. The 'primehospitalityny.com' domain hints at a possible link to a New York-based hospitality group led by the CEO, but this is not confirmed by the source data. Substantive operational detail — including menu scope, capacity, average check, or service mix — is not available, which constrains deeper analysis of unit economics and competitive positioning.
The Prime Grill firmographics
Firmographics- Name
- The Prime Grill
- Website
- https://theprimegrill.primehospitalityny.com
- Company type
- Private
- Founded year
- 2001
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- The Prime Grill is a premium Kosher food and beverage business founded in 2001 in Benoni, South Africa, serving the local Kosher dining community with a small dedicated team of 11-50 employees.
- Ownership category
- akta.pro rank
The Prime Grill industry classification
Industry- Product category
- Kosher Restaurant / Steakhouse
- NAICS
- Full-Service Restaurants (722511), Restaurants and Other Eating Places (7225), Food Services and Drinking Places (722)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- Fine Dining Restaurants (THAFACAA)
- akta.pro secondary industries
- Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical) (THAHAKAK), Specialty & Dietary Catering (Vegan, Kosher, Halal, Allergy-Friendly) (HSACAGAH)
Keywords
Where The Prime Grill is headquartered
LocationHeadquarters
- HQ city
- Benoni
- HQ country
- South Africa
- HQ region
- Africa
Markets served
The Prime Grill business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure
The Prime Grill product offering
Product offeringCore offering
The Prime Grill is a premium food and beverages business that operates a specialized Kosher dining establishment. Founded in 2001 and based in Benoni, South Africa, the business delivers high-end grilled cuisine within the kosher food service category, serving individual diners and private events requiring certified kosher preparation.
Differentiator
Problem solved
Functional benefit
Products and services
- The Prime Grill Kosher Dining Experience
Companies that use The Prime Grill
Customer profileIdeal customer profiles1 record
The Prime Grill technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
The Prime Grill partnerships and signals
Strategic signalRecent moves2 records
The Prime Grill competitors and assessment
Company assessmentBroad incumbents
- Catch Steak: Well-capitalized premium steakhouse group expanding into multiple US markets. Not Kosher but directly comparable on premium steakhouse positioning, menu architecture, and target HNW diner - relevant for benchmarking brand and growth economics.
- Peter Luger Steak House: Iconic fine-dining steakhouse in NYC. Not Kosher but highly comparable on premium steakhouse category leadership, multi-decade brand history, and celebration/event-driven demand - useful as a brand-equity benchmark.
- Capital Grille: National chain of upscale steakhouse restaurants. Comparable on fine-dining positioning, premium price tier, and event/catering revenue mix; useful as a scaling benchmark, though not Kosher and at much larger footprint.
Direct peers
- Prime Hospitality Group: Parent/affiliated hospitality brand that operates or shares branding with The Prime Grill in NYC. The Prime Grill's website is hosted on the primehospitalityny.com domain, indicating tight brand or operational linkage and a directly comparable operating model.
- HaSalon: High-end Israeli-influenced Mediterranean restaurant in NYC offering Kosher options; comparable to The Prime Grill on premium positioning and Mediterranean-leaning menu overlap.
- Le Marais: Kosher fine-dining steakhouse in Manhattan operating in the same premium niche as The Prime Grill, with comparable menu, price point, and certification-gated positioning. Most directly comparable US-based peer.
- Abigael's On Broadway: Upscale Kosher catering and event venue in NYC, directly comparable to The Prime Grill on Kosher fine-dining and off-premise event services. Overlaps heavily on the catering and event revenue lines.
- Reserve Cut: Modern Kosher steakhouse and sushi concept in NYC competing for the same premium observant and kosher-curious diners as The Prime Grill. Comparable menu positioning and price tier.
Regional players
- The Hussar Grill: South African premium steakhouse chain serving the same Benoni/Johannesburg catchment as The Prime Grill's South African base. Comparable on premium steakhouse positioning, though not Kosher - useful as a non-Kosher regional benchmark.
- Butchery & Grill (South Africa): Premium South African steakhouse with locations including Benoni/Greater Johannesburg. Comparable on regional catchment, premium grill positioning, and target demographic, though not Kosher-certified.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat2 records
Key risks5 records
Key highlights4 records
Customer concentration
The Prime Grill social profiles
Digital presenceThe Prime Grill financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Prime Grill leadership team
Management profileNumber of profiles
Profiles1 record
The Prime Grill funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Prime Grill M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Prime Grill
What does The Prime Grill do?
The Prime Grill is a premium food and beverages business that operates a specialized Kosher dining establishment. Founded in 2001 and based in Benoni, South Africa, the business delivers high-end grilled cuisine within the kosher food service category, serving individual diners and private events requiring certified kosher preparation.
Is The Prime Grill a public or private company?
The Prime Grill is a private company. It is classified as unknown and is currently operating.
When was The Prime Grill founded?
The Prime Grill was founded in 2001. It employs 11 to 50 people.
Where is The Prime Grill based?
The Prime Grill is headquartered in Benoni, South Africa, in the Africa region.
Who are The Prime Grill's main competitors?
Broad incumbents on record are Catch Steak, Peter Luger Steak House and Capital Grille. Direct peers are Prime Hospitality Group, HaSalon, Le Marais, Abigael's On Broadway and Reserve Cut. Regional players are The Hussar Grill and Butchery & Grill (South Africa).
Does The Prime Grill have an API?
No public API is recorded for The Prime Grill.
What industry is The Prime Grill in?
The Prime Grill's product category is Kosher Restaurant / Steakhouse. Its primary akta.pro industry code is THAFACAA, Fine Dining Restaurants, with a secondary code of THAHAKAK, Specialty & Dietary Catering (Halal, Kosher, Vegan, Allergen-Free, Medical). Its NAICS code is 722511 and its SIC code is 5810.