Château Montrose
Château Montrose is a privately held 1855-classified 2ème Grand Cru Classé Bordeaux wine estate in Saint-Estèphe, France, owned by SCDM Domaines (Bouygues family), producing three tiers of wine for exclusive distribution through wine trade professionals worldwide.
- Company typePrivate
- Founded1778
- HeadquartersSaint-estèphe, France
- Headcount51–100
- GTM typeB2B
- OfferingHardware or Manufacturing
What Château Montrose does
Château Montrose is a privately held Bordeaux wine estate located in Saint-Estèphe, France, operating as SCEA du Château Montrose under the ownership of SCDM Domaines (controlled by Martin and Olivier Bouygues). Founded in 1778 and classified as 2ème Grand Cru Classé in the 1855 Bordeaux Classification — a designation it has held continuously — the estate produces three wines from a single vineyard: Château Montrose (the flagship Grand Vin, predominantly Cabernet Sauvignon, representing 35-40% of production and aged 18 months in 60% new French oak), La Dame de Montrose (the second wine, Merlot-dominant, aged 12 months in 30% new oak, 40-45% of production, created in 1983), and Tertio de Montrose (the third wine from younger vines, aged 12 months with 15% new oak, created in 2008 and renamed in 2016).
Production is built on precision viticulture and traditional winemaking infrastructure: plot-by-plot selection with intra-plot picking, three reception lines with a nine-person hand-sorting team plus optical grape sorting, a 92-vat temperature-controlled stainless steel vat house built in 2000, gravity-based barrel transfers, and egg-white fining. The estate's terroir sits on clay soils within a microclimate moderated by the 4km-wide Gironde estuary, conditions the estate explicitly highlights as non-replicable.
Distribution is exclusively indirect through wine trade professionals — negociants, importers, distributors, and sommeliers — with property visits and tastings reserved for trade professionals by appointment. End-consumer pricing is not publicly disclosed; allocation-based selling is implicit in the trade-only channel. The estate maintains a multilingual website (French, English, Simplified Chinese) and social presence on Facebook, LinkedIn, YouTube, and Instagram. Revenue is not publicly disclosed, and the company operates outside any public capital markets.
Château Montrose firmographics
Firmographics- Name
- Château Montrose
- Legal name
- SCEA du Château Montrose
- Website
- https://chateau-montrose.com
- Company type
- Private
- Founded year
- 1778
- Operating status
- Operating
- Headcount range
- 51–100 employees
- Short description
- Château Montrose is a privately held 1855-classified 2ème Grand Cru Classé Bordeaux wine estate in Saint-Estèphe, France, owned by SCDM Domaines (Bouygues family), producing three tiers of wine for exclusive distribution through wine trade professionals worldwide.
- Ownership category
- akta.pro rank
Château Montrose industry classification
Industry- Product category
- Premium Bordeaux Red Wine Production
- NAICS
- Wineries (312130)
- akta.pro primary industry
- Wine & Sparkling Wine Wineries & Brands (CRADAIAB)
- akta.pro secondary industry
- Wineries & Vineyards (Tasting Rooms) (THAFALAE)
Keywords
Where Château Montrose is headquartered
LocationHeadquarters
- HQ city
- Saint-estèphe
- HQ country
- France
- HQ region
- Europe
Offices2 records
Markets served
Château Montrose business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations
Distribution channels1 record
Marketing channels2 records
Château Montrose product offering
Product offeringCore offering
Château Montrose is a 2ème Grand Cru Classé Bordeaux wine estate in Saint-Estèphe that produces and sells three tiers of premium red wine (the Grand Vin, La Dame de Montrose second wine, and Tertio de Montrose third wine) through wine trade professionals. All wines are produced on-site using plot-by-plot precision viticulture, 92 temperature-controlled stainless steel vats, optical and manual grape sorting, gravity-based barrel transfers, and traditional French oak barrel aging.
Product overview
Château Montrose is a historic 2ème Grand Cru Classé en 1855 wine estate located in Saint-Estèphe, Bordeaux. The estate produces three wines from its exceptional terroir: Château Montrose (the Grand Vin, a predominantly Cabernet Sauvignon wine representing 35-40% of production), La Dame de Montrose (the second wine with Merlot-dominant blend, representing 40-45% of production), and Tertio de Montrose (the third wine made from younger vines, designed for early drinking). All wines undergo barrel aging in the estate's traditional barrel hall with rigorous quality standards at each production stage.
Differentiator
Problem solved
Functional benefit
Brands
- La Dame de Montrose: The estate's second wine, made to the same rigorous standards as the Grand Vin from grapes grown in the same vineyard. Created in 1983 in tribute to Yvonne Charmolüe. Supple and silky with Merlot generally predominating. Aged for 12 months in 30% new French oak barrels. Accounts for 40-45% of total production.
- Tertio de Montrose
Products and services
- Château Montrose (Grand Vin) The Grand Vin of Château Montrose, a predominantly Cabernet Sauvignon red wine from the Saint-Estèphe appellation. Matured for 18 months in 60% new French oak barrels, it represents 35-40% of total production and is structured and tannic with the elegance of a Grand Cru Classé, known for exceptional aging potential. Sold exclusively through wine trade professionals.
- La Dame de Montrose The estate's second label, made to the same rigorous standards as the Grand Vin from grapes grown in the same vineyard. Supple and silky with Merlot generally predominating and very pronounced red fruit aromas, aged for 12 months in 30% new French oak barrels. Created in 1983 in tribute to Yvonne Charmolüe and accounting for 40-45% of total production. Sold through wine trade professionals.
- Tertio de Montrose Third blend made from batches of younger vines and lees wines, produced on the exceptional terroir of Château Montrose. Originally named Saint-Estèphe de Montrose when created in 2008 and renamed Tertio de Montrose in 2016. Aged for 12 months with 15% in new barrels, typical of Bordeaux blends and designed to be enjoyed in its early years. Sold through wine trade professionals.
Companies that use Château Montrose
Customer profileSegments1 record
Ideal customer profiles1 record
Château Montrose technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
Château Montrose partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights4 records
Château Montrose competitors and assessment
Company assessmentDirect peers
- Château Cos d'Estournel: Direct neighbor in Saint-Estèphe appellation and fellow 2nd Growth (2ème Grand Cru Classé) from the 1855 Classification. Produces predominantly Cabernet Sauvignon-dominant wines with comparable aging potential and pricing tier, making it the closest like-for-like comparable to Château Montrose.
- Château Ducru-Beaucaillou: Saint-Julien 2nd Growth (2ème Grand Cru Classé) from the 1855 Classification with similar prestige, distribution model, and price positioning. Produces Cabernet Sauvignon-dominant wines with similar aging potential, serving the same fine wine collector and negociant channels.
- Château Gruaud-Larose: Saint-Julien 2nd Growth producing powerful, structured Cabernet-dominant wines with strong aging potential. Same 1855 classification tier and negociant-led distribution model as Château Montrose, with similar brand heritage dating back centuries.
- Château Pichon-Longueville Baron: Pauillac-based 2nd Growth producing predominantly Cabernet Sauvignon wines with comparable prestige and aging potential. AXA-owned, similar distribution exclusive to wine trade, and equally featured in Asian and US fine wine markets.
- Château Calon-Ségur: Fellow Saint-Estèphe classified growth (3rd Growth) producing Cabernet-dominant wines with comparable terroir expression. Same appellation and similar wine trade distribution model, with comparable brand heritage and aging potential.
- Château Léoville Las Cases: Saint-Julien-based 2nd Growth, often considered a 'super second' trading closer to 1st Growth prices. Comparable production philosophy, prestige, and en primeur behavior to Château Montrose, with similarly structured second wine (Le Petit Lion).
- Château Lynch-Bages: Pauillac 5th Growth widely considered a 'super second' trading at 2nd Growth prices. Highly comparable in collector perception, Asian market demand, and negociant distribution to Château Montrose, with similar Cabernet-dominant style.
- Château Léoville Barton: Saint-Julien 2nd Growth producing Cabernet Sauvignon-dominant wines with traditional, age-worthy style. Direct comparable in classification, appellation tier, and wine trade distribution model to Château Montrose.
- Château Léoville Poyferré: Saint-Julien 2nd Growth with similar wine style, classification, and trade distribution. Comparable production approach and price positioning to Château Montrose en primeur.
- Château Pichon-Longueville Comtesse de Lalande: Pauillac 2nd Growth producing Cabernet-dominated wines with comparable elegance and aging potential. Owned by champagne house Roederer, with similar negociant distribution and same collector pricing tier as Château Montrose.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Château Montrose social profiles
Digital presenceChâteau Montrose financial estimates
Financial estimateRevenue estimate
Valuation estimate
Château Montrose leadership team
Management profileNumber of profiles
Profiles3 records
Château Montrose funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Château Montrose M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Château Montrose
What does Château Montrose do?
Château Montrose is a 2ème Grand Cru Classé Bordeaux wine estate in Saint-Estèphe that produces and sells three tiers of premium red wine (the Grand Vin, La Dame de Montrose second wine, and Tertio de Montrose third wine) through wine trade professionals. All wines are produced on-site using plot-by-plot precision viticulture, 92 temperature-controlled stainless steel vats, optical and manual grape sorting, gravity-based barrel transfers, and traditional French oak barrel aging.
Is Château Montrose a public or private company?
Château Montrose is a private company. It is classified as family owned and is currently operating.
When was Château Montrose founded?
Château Montrose was founded in 1778. It employs 51 to 100 people.
Where is Château Montrose based?
Château Montrose is headquartered in Saint-estèphe, France, in the Europe region.
Who are Château Montrose's main competitors?
Direct peers on record are Château Cos d'Estournel, Château Ducru-Beaucaillou, Château Gruaud-Larose, Château Pichon-Longueville Baron, Château Calon-Ségur, Château Léoville Las Cases, Château Lynch-Bages, Château Léoville Barton, Château Léoville Poyferré and Château Pichon-Longueville Comtesse de Lalande.
Does Château Montrose have an API?
No public API is recorded for Château Montrose.
What industry is Château Montrose in?
Château Montrose's product category is Premium Bordeaux Red Wine Production. Its primary akta.pro industry code is CRADAIAB, Wine & Sparkling Wine Wineries & Brands, with a secondary code of THAFALAE, Wineries & Vineyards (Tasting Rooms). Its NAICS code is 312130.