Colonial Heights Rehabilitation and Nursing Center

What Colonial Heights Rehabilitation and Nursing Center does

Colonial Heights Rehabilitation and Nursing Center is a privately held, for-profit skilled nursing facility operating from a single location at 831 E Ellerslie Ave in Colonial Heights, Virginia, with 101–250 employees. The facility delivers short-term post-acute rehabilitation, long-term residential care, skilled nursing, cardiac recovery, wound care, hospice and palliative care, and IV therapy. Its clinical portfolio is organized around two branded programs: LifeWorks Rehab, which provides customized post-acute therapy with in-house therapists up to seven days per week and an exclusive Recovery Map™ tracking system, and HeartWorks Recovery, a specialized cardiac care program with interdisciplinary oversight for heart failure and complex cardiac patients. Wound care is delivered through a partnership with Healing Partners, incorporating in-house wound physicians and photo-based documentation.

The facility's business model is direct-to-consumer healthcare services delivered on-site, with patients admitted primarily through hospital discharge planners, physician referrals, and family inquiries, typically within 24 hours of hospital discharge. Revenue is generated on a per-diem or episodic basis from Medicare, Medicaid, and most private insurance plans, with the financial team available to verify coverage. Patient segments include post-acute rehabilitation patients recovering from surgery, illness, or cardiac events; long-term care residents with chronic conditions; and cardiac recovery patients. Marketing channels include the company website, Facebook and Instagram, and bottom-of-funnel referral relationships with hospitals and physicians.

The facility holds HIPAA compliance (effective December 8, 2025), ADA/Section 508 accessibility, and WCAG 2.1 AA website conformance, and offers free language assistance services. No parent company, institutional investors, funding history, M&A activity, or executive leadership team is disclosed in the available source material. The proprietary technology stack consists of branded tracking tools (Recovery Map™, Personal Report Card™) with no disclosed AI/ML, data, or platform components.

Name

Colonial Heights Rehabilitation and Nursing Center

Legal name

Colonial Heights Rehabilitation and Nursing Center

Website

https://colonialheightshc.com

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Short description

Colonial Heights Rehabilitation and Nursing Center is a single-site, for-profit skilled nursing facility in Colonial Heights, Virginia, providing short-term rehabilitation, long-term care, skilled nursing, cardiac recovery, and wound care to post-acute and chronic-care patients, billed through Medicare, Medicaid, and private insurance.

Ownership category

akta.pro rank

Product category

Skilled Nursing and Rehabilitation

NAICS

Nursing Care Facilities (Skilled Nursing Facilities) (623110), Nursing Care Facilities (Skilled Nursing Facilities) (62311), Nursing Care Facilities (Skilled Nursing Facilities) (6231), Nursing and Residential Care Facilities (623)

SIC

Services-Skilled Nursing Care Facilities (8051), Services-Nursing & Personal Care Facilities (8050), Services-Health Services (8000)

akta.pro industry

PRIMARYHLADAJAB

Skilled Nursing Facility (SNF)-Based Rehab Units

Healthcare & Life Sciences/Elder Care & Long-Term Care/Rehabilitation & Post-Acute Care Centers (Inpatient/Outpatient)

SECONDARYHLADADAA

Short-Term Rehabilitation (Post-Acute) SNFs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Skilled Nursing Facilities (SNF) & Nursing Homes

SECONDARYHLADAJAN

Post-Acute Transitional Care / Subacute Rehab Centers

Healthcare & Life Sciences/Elder Care & Long-Term Care/Rehabilitation & Post-Acute Care Centers (Inpatient/Outpatient)

SECONDARYHLADADAN

Short-Stay Respite SNFs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Skilled Nursing Facilities (SNF) & Nursing Homes

SECONDARYHLADAJAL

Geriatric Rehabilitation Programs

Healthcare & Life Sciences/Elder Care & Long-Term Care/Rehabilitation & Post-Acute Care Centers (Inpatient/Outpatient)

SECONDARYHLAFAFAD

Long-Term Care Rehabilitation Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Post-Acute Care & Rehabilitation Facilities

SECONDARYHSADAIAK

Cardiopulmonary Rehabilitation (Cardiac & Pulmonary Rehab)

Home & Personal Services/Fitness, Wellness & Personal Training/Physical Therapy, Rehabilitation & Corrective Exercise

Keywords

• Skilled nursing care
• Short-term rehabilitation
• Long-term care
• Cardiac rehabilitation
• Wound care services

Headquarters

HQ city

Colonial Heights

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain, Technology or R&D

Revenue model

1. Healthcare Services Revenue: The facility generates revenue through patient care services including short-term rehabilitation, skilled nursing, long-term care, and specialized cardiac rehabilitation. Payment comes from Medicare, Medicaid, and private insurance plans, as well as direct patient payments.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Colonial Heights Rehabilitation and Nursing Center operates a single physical skilled nursing facility providing short-term post-acute rehabilitation, long-term residential care, skilled nursing, and specialized cardiac recovery. Services are delivered on-site by in-house nurses and therapists and paid for via Medicare, Medicaid, and private insurance. Proprietary clinical programs LifeWorks Rehab and HeartWorks Recovery anchor the offering alongside wound care, therapy, hospice, and IV therapy services.

Product overview

Colonial Heights Rehabilitation and Nursing Center operates as a skilled nursing and rehabilitation facility offering a coordinated suite of clinical programs. The core portfolio centers on three specialized clinical programs: LifeWorks Rehab (short-term post-acute rehabilitation with in-house therapy up to 7 days/week), HeartWorks Recovery (advanced cardiac care with coordinated team approach), and Wound Care (precision healing through Healing Partners collaboration). Supporting these programs are comprehensive skilled nursing services, long-term care, and therapy services including physical, occupational, and speech therapy. The facility provides additional clinical services such as hospice and palliative care, IV therapy, medication management, pain management, and chronic disease management. Recovery is guided by the proprietary Recovery Map and Personal Report Card tracking systems.

Differentiator

Problem solved

Functional benefit

Brands

• LifeWorks Rehab: A unique, clinically proven approach to short-term inpatient rehabilitation following illness, injury, or surgery. Features customized therapy plans, advanced technology, in-house therapy team providing care up to 7 days a week, and an exclusive Recovery Map tracking system.
• HeartWorks Recovery

Products and services

• LifeWorks Rehab A clinically proven short-term post-acute rehabilitation program delivering customized therapy plans with in-house therapists providing care up to 7 days a week. Features the exclusive Recovery Map to track patient progress and Personal Report Card for daily updates and milestones. Targeted at patients recovering from illness, injury, or surgery.
• HeartWorks Recovery An advanced whole-person cardiac care program for patients managing heart failure or complex cardiac conditions. Includes specialized cardiac oversight, heart-healthy nutrition, cardiac-focused therapy, emotional support, and comprehensive discharge planning with post-discharge follow-up.
• Wound Care Precision wound healing program delivered through collaboration with Healing Partners, featuring in-house wound care physicians and advanced photo-based documentation for faster, more consistent outcomes.
• Skilled Nursing Care 24/7 skilled nursing care provided by licensed professionals in a recovery-focused environment with ongoing medical supervision.
• Long-Term Care Compassionate long-term residential care providing decades of dedicated support for residents with chronic conditions or ongoing care needs.
• Physical, Occupational, and Speech Therapy Comprehensive therapy services addressing rehabilitation needs including joint replacement recovery, post-stroke rehabilitation, fall prevention, and chronic disease management.
• Hospice and Palliative Care End-of-life care services providing comfort and support for patients and families.
• IV Therapy and Injections Skilled nursing services for medication administration, IV therapy, and injection treatments.
• Respite Care Short-term temporary care services designed to provide relief for primary caregivers while ensuring continuity of professional care for patients.

Quantifiable outcome

• LifeWorks Rehab's intensive, personalized care model has led to significantly lower hospital readmission rates
• +1 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

One partnership is on record.

• Healing PartnerscoreStrategic or Co-development PartnerColonial Heights collaborates with Healing Partners for wound care services. This partnership brings in-house wound care physicians and advanced photo-based documentation for faster, more consistent wound healing outcomes. The collaboration enhances the facility's clinical capabilities in precision wound healing.

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Market position

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/p/Colonial-Heights-Rehabilitation-Center-100090254517747
• Instagraminstagram.com/colonialheightsrehabcenter?utm_source=ig_web_button_share_sheet&igsh=ZDNlZDc0MzIxNw==
• LinkedInlinkedin.com/company/colonialheightsnrc

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Colonial Heights Rehabilitation and Nursing Center