Evening Entertainment Group

What Evening Entertainment Group does

Evening Entertainment Group (EEG) is a privately-held US hospitality company that operates a multi-brand portfolio of entertainment venues spanning nightlife, dining, sports viewing, and event spaces. Founded in 2014 and headquartered in Scottsdale, Arizona, the company runs 12+ locations across Arizona (Scottsdale, Phoenix, Gilbert), Tennessee (Nashville), Texas (Dallas), and Nevada (Las Vegas) under seven distinct venue brands: Jelly Roll's Goodnight Nashville, Palomino Ranch, Bottled Blonde, HI FI Kitchen & Cocktails, Casa Amigos, Backyard, and Skylanes. Its flagship, Jelly Roll's Goodnight Nashville, is a four-floor, tattoo-themed venue on Lower Broadway developed in partnership with country artist Jelly Roll, and the company has anchored a five-story, 31,000-square-foot Broadway property listed at approximately $100 million.

The underlying technology stack is intentionally lean: a WooCommerce-based e-commerce storefront handles gift card sales across the portfolio, integrated with PayPal for payment processing, and the company's digital presence is built around a WordPress website with venue-specific landing pages. Beyond the gift card platform, EEG's product surface is physical and operational — premium real estate, AV-equipped venues, full bar and kitchen operations, and artist-anchored brand experiences — rather than software-driven.

EEG's revenue model is primarily transactional, driven by on-site food and beverage sales, cover charges and table reservations across its nightlife venues, and dedicated corporate and private event packages that bundle entertainment booking, décor, AV, branding, and custom menus. A secondary revenue stream comes from gift cards priced at $10–$200 and redeemable at individual venues or across the EEG portfolio. Go-to-market is direct-to-consumer via foot traffic to owned venues, supplemented by a separate enterprise motion through dedicated event coordinators (Diane Corieri, Uzra Vo) handling corporate and private event bookings. Customer segments include nightlife and entertainment-seeking consumers (primary), corporate and private event planners (primary), and special-occasion celebrants (secondary).

Name

Evening Entertainment Group

Legal name

Evening Entertainment Group

Website

https://eveningentertainmentgroup.com

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

1,001–5,000 employees

Short description

Evening Entertainment Group operates a multi-brand portfolio of 12+ nightlife, dining, and event venues across Scottsdale, Nashville, Dallas, Las Vegas, and Phoenix, serving consumers and corporate event clients with food, beverage, and full-service event experiences.

Ownership category

akta.pro rank

Product category

Nightlife and Hospitality Entertainment Venues

NAICS

Drinking Places (Alcoholic Beverages) (7224), Amusement Parks and Arcades (7131)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810), Services-Miscellaneous Amusement & Recreation (7990)

akta.pro primary industry

Nightlife Venue Groups & Operators (Multi-Location) (MPAGAIAL)

akta.pro secondary industries

Nightclubs & Dance Clubs (THAFAEAC), Nightclubs & Dance Clubs (CRANACAG)

Keywords

• Nightlife venue operations
• Hospitality entertainment services
• Corporate event planning
• Bar and restaurant services
• Live music venues

Headquarters

HQ city

Scottsdale

HQ country

United States

HQ region

North America

Offices7 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Venue Admission & Nightlife Revenue: Revenue from cover charges, table reservations, and general admission to entertainment venues including rooftop bars, live music spaces, and nightlife hotspots.
2. Food & Beverage Sales: On-site dining and bar sales including signature cocktails, wine selections, and crafted menu items at each venue.
3. Private & Corporate Events: Revenue from hosting private events, corporate gatherings, galas, brand launches, team building events, and wedding receptions with full-service event planning.
4. Gift Cards: Gift cards sold at $10-$200 price points, valid at individual venues or all EEG locations, with physical cards mailed within 3-5 business days.
5. Real Estate & Property: The Nashville venue property (Jelly Roll's Goodnight Nashville) is valued at approximately $100M, indicating significant real estate assets.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Evening Entertainment Group operates 12 entertainment and hospitality venues across 7 distinct brand concepts (Jelly Roll's Goodnight Nashville, Bottled Blonde, HI FI Kitchen & Cocktails, Casa Amigos, Palomino Ranch, Backyard, and Skylanes) in Scottsdale, Nashville, Dallas, Phoenix, Gilbert, and Las Vegas. Core revenue is generated from on-site food and beverage sales, cover charges and table reservations, gift cards, and full-service corporate and private event bookings managed by in-house event coordinators.

Product overview

Evening Entertainment Group (EEG) operates a portfolio of 7 distinct entertainment and hospitality venue brands across 12 locations in Scottsdale AZ, Nashville TN, Dallas TX, Phoenix AZ, Gilbert AZ, and Las Vegas NV. The portfolio includes high-energy nightlife venues (Bottled Blonde, Casa Amigos, HI FI Kitchen & Cocktails), country-themed bars (Palomino Ranch, Jelly Roll's Goodnight Nashville), open-air sports venues (Backyard), and a bowling/event space (Skylanes). EEG supports its venues with a unified e-commerce gift card platform and a corporate and private events planning service that leverages all venues.

Differentiator

Problem solved

Functional benefit

Brands

• Jelly Roll's Goodnight Nashville: Rustic, tattoo-themed bar on Nashville's Broadway with four floors and the highest rooftop in Music City, featuring live music and skyline views.
• Palomino Ranch
• Bottled Blonde
• HI FI Kitchen & Cocktails
• Casa Amigos
• Backyard
• Skylanes

Products and services

• Jelly Roll's Goodnight Nashville A four-floor, tattoo-themed bar on Nashville's Lower Broadway featuring live music, dining, and the highest rooftop in Music City with skyline views. Owned and operated by EEG under licensing from country music artist Jelly Roll.
• Palomino Ranch A country bar located in Deep Ellum, Dallas, TX, combining country music, strong drinks, and down-home hospitality with a rustic country aesthetic.
• Bottled Blonde A day-to-night venue serving artisan pizzas and specialty cocktails, transitioning from daytime dining to high-energy nightlife with an electric social scene. Located in Scottsdale, AZ and Las Vegas, NV.
• HI FI Kitchen & Cocktails A Scottsdale social-hub venue featuring live DJs, specialty cocktails, and an audio-visual experience with high-energy nightlife that runs late into the night.
• Casa Amigos A nightlife venue in Old Town Scottsdale, AZ with dynamic DJs, a lively atmosphere, and nightlife entertainment.
• Backyard An open-air outdoor venue featuring large-screen TVs for game-day viewing, chilled drinks, and a relaxed atmosphere. Located in Dallas, TX; Gilbert, AZ; and Phoenix, AZ.
• Skylanes A bowling-venue concept serving as an entertainment space for corporate events and private parties, offering exclusive lanes, catering packages, and a customizable event space in Scottsdale, AZ.
• Evening Entertainment Group Gift Card Gift cards redeemable at any EEG venue (Bottled Blonde, HiFi, Casa Amigos, Backyard TX/AZ, and Goodnight Nashville), available in denominations from $10 to $200. Physical cards are mailed within 3-5 business days.
• Corporate & Private Events Full-service event planning for corporate and private events, including entertainment booking, custom d\u00e9cor, audio/visual enhancements, creative branding and signage, custom menus, and beverage packages. Offered across all EEG venue locations.

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Partnerships

Three partnerships are on record, tiered flagship and core.

• BB BroadwayflagshipOthersBB Broadway is the owner of the Nashville venue property housing Jelly Roll's Goodnight Nashville. The five-story, 31,000-square-foot property on Lower Broadway is listed for $100 million.
• Alpha DevelopmentcoreOthersAlpha Development is the developer of the Goodnight Nashville venue building on Lower Broadway, a five-story, 31,000-square-foot structure.
• Jelly RollflagshipGTM or Marketing PartnerJelly Roll is the artist partner behind Goodnight Nashville, described as his 'love letter to his hometown.' The venue carries his brand and personality, driving customer acquisition through his artist following.

Scale indicators4 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• TAO Group Hospitality: TAO Group operates a portfolio of restaurants, nightclubs, and event venues across major US markets (Las Vegas, NYC, LA) with celebrity chef/brand partnerships. Direct comparable in multi-concept nightlife and hospitality group operations.
• Hakkasan Group: Hakkasan operates upscale nightclubs, restaurants, and lounges globally with strong Las Vegas and US presence. Direct peer in operating high-energy nightlife venues and bottle-service hospitality concepts similar to EEG's Bottled Blonde and HI FI.
• Punch Bowl Social: Multi-location operator of 'eatertainment' venues combining food, drinks, bowling, and games. Comparable to EEG's portfolio approach combining diverse venue types (bars, bowling at Skylanes, corporate events).
• Bottleneck Management: Chicago-based operator of multiple high-volume bars, nightclubs, and event venues in multiple US cities. Closely comparable multi-location nightlife/hospitality operator with similar venue portfolio approach to EEG.
• RMD Group: San Diego-based hospitality group operating multiple bars, nightclubs, and event venues across Southern California. Direct comparable as a multi-concept nightlife operator with full-service event planning capabilities.

Emerging players

• Topgolf Callaway Brands: Operator of golf entertainment venues combining sports, food, drinks, and events. Comparable as multi-location entertainment venue operator targeting similar social/corporate event occasions as EEG's Backyard and Skylanes.
• Bowlero Corporation: Largest operator of bowling and entertainment centers in the world with corporate event capabilities. Comparable to EEG's Skylanes bowling venue and corporate events offering, with much larger scale.

Broad incumbents

• Live Nation Entertainment: Global live entertainment and venue operator owning Ticketmaster, House of Blues, and amphitheaters. Broad incumbent in the live entertainment and nightlife space where EEG competes for entertainment-driven consumer spend.
• MGM Resorts International: Major casino and hospitality operator with extensive nightlife, bar, and event venue operations in Las Vegas. Broad incumbent sharing the Las Vegas market with EEG's Bottled Blonde LV.
• Ryman Hospitality Properties: Nashville-based hospitality REIT and operator of the Grand Ole Opry, Ryman Auditorium, and Gaylord hotels. Comparable through shared Nashville market presence and entertainment-anchored hospitality real estate model.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/evening-entertainment-group

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Evening Entertainment Group