Universidad Tecnológica de Honduras (UTH)

What Universidad Tecnológica de Honduras (UTH) does

The business model is primarily tuition-driven (subscription-style recurring revenue from enrolled students), supplemented by executive education and BootCamp course fees, scholarship-funded programs, and revenue contributions from the Findjobs platform (free to end users, monetized indirectly). Pricing is not publicly disclosed; admissions are handled through a digital application portal at uth.hn. GTM is direct-to-consumer via website, social media (TikTok, Instagram, Facebook, LinkedIn), event-driven enrollment (career fairs, STEAM fairs, Media Maratón UTH), and channel partnerships with high schools such as Instituto Roberto Micheletti. Customer segments include traditional undergraduates (primary), técnico and graduate students, working professionals in executive education, aspiring entrepreneurs via UTH Avanza, and women entrepreneurs via AWE Honduras.

Name

Universidad Tecnológica de Honduras (UTH)

Legal name

Universidad Tecnológica de Honduras

Website

https://uth.hn

Company type

Private

Founded year

1986

Operating status

Operating

Short description

Universidad Tecnológica de Honduras (UTH) is a private Honduran university operating 13 campuses with 30,000+ students, offering undergraduate, graduate, and technical programs alongside executive education and entrepreneurship support.

Ownership category

akta.pro rank

Product category

Higher Education

NAICS

Colleges, Universities, and Professional Schools (6113), Colleges, Universities, and Professional Schools (61131), Colleges, Universities, and Professional Schools (611310), Professional and Management Development Training (61143), Educational Support Services (611710)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Study Abroad Program Management & Administration (for Institutions) (EDAIAAAJ)

akta.pro secondary industries

Inbound Exchange Hosting & Visiting Student Administration (EDAIABAK), Dual/Joint Degree Programs (International) (EDAIABAD), Faculty-Led & Custom Group Study Abroad Programs (EDAIAAAA), Education ERP (Student Information, Finance, HR) (HDAEAEAI)

Keywords

• Higher education services
• Undergraduate degree programs
• Technical vocational training
• Executive professional education
• Campus university instruction

Headquarters

HQ city

San Pedro Sula

HQ country

Honduras

HQ region

Latin America

Offices8 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Others

Revenue model

1. Tuition and Academic Fees: Revenue from undergraduate (grado), graduate (posgrado), and technical (técnicos) degree programs charged to enrolled students.
2. Executive Education Programs: Continuing education courses, diplomas, and certifications offered to professionals, generating revenue through course fees.
3. BootCamp Programs: Specialized training programs like BootCamp 2026 for external students and institutions, providing certification and skills training.
4. Scholarship and Alliance Programs: Partnership with Universidad de Valladolid and Korean Studies Unit providing scholarship-funded education.

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

Universidad Tecnológica de Honduras (UTH) is a private university that delivers higher education services across 13 campuses in Honduras, including undergraduate (grado), technical (técnico universitario), and graduate (posgrado) degree programs, alongside executive education courses, BootCamp training, and an entrepreneurship/innovation arm (UTH Avanza). The university also operates a proprietary employment platform (Findjobs) that connects its students and alumni with employers, and an institutional benefits program (Optimus Card) through corporate partnerships.

Product overview

UTH operates a multi-platform educational technology ecosystem centered on its physical university operations across 13 campuses in Honduras. Its primary digital products include Canvas LMS (e-learning), E-Campus (academic portal), and Findjobs by UTH (employment platform). The Executive Education platform offers professional development courses and diplomas in AI, business intelligence, cybersecurity, and technical skills. UTH Avanza serves as its innovation center housing entrepreneurship programs (ACTIVAD@S, DALE START A TU IDEA, REACTIVA2), while AWE (Academia para Mujeres Emprendedoras) provides a dedicated women entrepreneurs program. Additional offerings include the Optimus Card (student discounts), a vocational aptitude test platform, and digital library services. These platforms are interconnected: Findjobs links students to employment, Canvas/E-Campus deliver academic content, Executive Education bridges academic learning to professional markets, and UTH Avanza supports startup incubation.

Differentiator

Problem solved

Functional benefit

Brands

• UTH Avanza: First University Innovation Center in Honduras, dedicated to pre-incubation of innovative companies and technology transfer from UTH research and development teams.
• Findjobs by UTH
• Executive Education UTH
• AWE Honduras

Products and services

• UTH Avanza – Centro de Innovación Honduras' first university-based Innovation Center focused on pre-incubating innovative businesses and performing technology transfer from UTH's R&D teams; runs entrepreneurship programs including ACTIVAD@S, DALE START A TU IDEA, REACTIVA2, and AWE.
• Academia para Mujeres Emprendedoras (AWE Honduras) A free 6-month entrepreneurship accompaniment program for women entrepreneurs, implemented in partnership with the U.S. Embassy in Honduras, including DreamBuilder online training, personalized mentoring, seed capital competition, and a diploma endorsed by UTH and the U.S. Embassy.
• Findjobs by UTH UTH's proprietary employment platform connecting students and alumni with the labor market, offering job vacancy listings, CV building, candidate registration, and employer engagement tools.
• Canvas LMS (E-Learning) UTH's learning management system providing e-learning capabilities for students and faculty, with separate login portals for students and professors.
• E-Campus UTH's academic portal for course materials, faculty management, library access, and administrative functions for students and professors.
• Executive Education UTH's professional development platform offering executive courses, diplomas, certifications, and workshops across campuses in San Pedro Sula, Tegucigalpa, and Choluteca; programs include AI, business intelligence, cybersecurity, project management, and specialized technical training.
• Undergraduate Degree Programs (Grado) Multi-year undergraduate bachelor's degree programs (grado) in business administration, marketing, computer science, engineering, accounting, law, psychology, tourism, and international business, delivered across 13 UTH campuses in Honduras.
• Technical University Programs (Técnico Universitario) Shorter technical certification programs (técnico universitario) in mechatronics, electronics, industrial production, computer networks, software development, sustainable coffee farming, agro-business, microfinance, graphic design, and digital marketing designed for immediate workforce entry.
• Graduate Degree Programs (Posgrado) Graduate-level master's and specialization programs (posgrado) for working professionals and post-bachelor learners across multiple UTH campuses.
• UTH Biblioteca (Library) UTH's digital library system providing access to academic resources, legal databases (Tirant Lo Blanch), and research materials for students and faculty.

Quantifiable outcome

• 96% of students are employed after graduation
• +2 more outcomes

Named customers6 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

AI capability14 records

Feature3 records

Partnerships

Eleven partnerships are on record, tiered minor and core.

• Pizza Hut HondurasminorGTM or Marketing Partner · 1 May 2026UTH signed a strategic alliance with Pizza Hut to offer exclusive prices and promotions to students, faculty, and administrative staff presenting the Optimus Card. This partnership enhances student experience and provides discount benefits to the university community.
• China Wok HondurasminorGTM or Marketing Partner · 1 May 2026UTH signed a strategic alliance with China Wok to offer exclusive prices and promotions to students, faculty, and administrative staff presenting the Optimus Card. This partnership complements the food service benefits for the university community.
• Maxcom RoatánminorGTM or Marketing Partner · 1 May 2026Technology partnership providing 15% discount on purchases and promotional laptop packages (L 1,350.00) with free laptop for UTH Roatán campus students, addressing technology access and digital divide issues.
• EdutechcoreStrategic or Co-development Partner · 1 May 2026Partnership with Edutech to organize the National STEAM Fair 2026, which convened 23 educational institutions to showcase programming, robotics, web development, and design projects, promoting technology education.
• US Embassy HondurascoreStrategic or Co-development Partner · 1 January 2019Administering the Academy for Women Entrepreneurs (AWE) program in Honduras, a US State Department initiative implemented in alliance with UTH, providing free entrepreneurship training, mentorship, and seed capital competitions for women entrepreneurs.
• Freeport-McMoRancoreStrategic or Co-development Partner · 1 January 2019Global copper mining company partnering with Arizona State University Thunderbird to develop the DreamBuilder online entrepreneurship training platform used in the AWE program administered by UTH Honduras.
• Arizona State University ThunderbirdcoreStrategic or Co-development Partner · 1 January 2019Academic partner providing the DreamBuilder online entrepreneurship curriculum through the AWE program, combining academic rigor with practical business training for women entrepreneurs.
• UTH Avanza Strategic PartnerscoreStrategic or Co-development PartnerCore innovation ecosystem partners including Fundahrse, Cofisa, Nestlé, USAID, BID, BCIE, EU (European Union), Swisscontact, TechnoServe, and others supporting entrepreneurship programs, technology transfer, and business incubation activities.
• Universidad de ValladolidcoreStrategic or Co-development PartnerInternational academic partnership providing scholarship programs for UTH students, enabling access to international education standards and exchange opportunities.
• Optimus CardcoreGTM or Marketing PartnerUniversity membership card providing student discounts and benefits at partner establishments including Pizza Hut, China Wok, and Maxcom, creating an ecosystem of exclusive benefits for the UTH community.
• Instituto Roberto MichelettiminorChannel Partner/ Reseller/ DistributorEducational institution partnership where 92 students joined UTH's BootCamp 2026 program, demonstrating student recruitment channel through high school alliances.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• UNITEC Honduras: Leading private multi-campus university in Honduras offering undergraduate, graduate, and online programs. Directly comparable to UTH in target market (Honduran degree-seeking students), multi-campus model, and tuition-driven business model.
• CEUTEC: Private Honduran university under the UNITEC group offering degree and technical programs across multiple campuses. Comparable to UTH in program mix (technical + professional), pricing tier, and reliance on a national campus network for student access.
• Universidad Católica de Honduras (UNICAH): Private Catholic university in Honduras with multi-city presence and traditional degree programs. Comparable to UTH as a private, multi-campus competitor targeting similar undergraduate segments in Honduras.

Regional players

• Universidad del Valle de Guatemala (UVG): Premier private university in Guatemala offering undergraduate, graduate, and continuing education programs with strong employer ties. Comparable to UTH as a Central American private university competing for similar student segments, though operating in a different national market.
• INCAE Business School: Top-ranked Central American business school offering MBA and executive education across multiple campuses. Comparable to UTH's Executive Education division in B2B executive training, though operating at a premium tier and across multiple Central American countries.
• Universidad Galileo (Guatemala): Private Guatemalan university with strong technology, innovation, and online programs, including a startup incubator. Comparable to UTH in innovation-center positioning and STEM emphasis, though based in Guatemala rather than Honduras.
• Universidad Americana (UAM, Nicaragua): Private Nicaraguan university with multi-campus presence and degree programs across business, engineering, and health sciences. Comparable to UTH as a Central American private university serving similar student demographics, though operating in a different national market.

Broad incumbents

• Tecnológico de Monterrey: Large private university system across Mexico and online with executive education, innovation hubs, and employer-aligned programs. Comparable to UTH in pursuing multi-campus scale, executive education, and innovation-center strategy, but at a vastly larger scale and geographic footprint.
• Universidad Nacional Autónoma de Honduras (UNAH): The dominant public university in Honduras and the largest higher-education provider in the country. Comparable as the incumbent against which UTH competes on quality, brand, and program breadth, though UNAH operates on a public-funding model rather than tuition.

Others

• Edutech (Honduras): Honduran education-technology partner that co-organized the National STEAM Fair 2026 with UTH. Comparable to UTH as an ecosystem participant focused on technology skills training and STEAM education in Honduras, though operating as a partner rather than a direct university competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/uthedu
• LinkedInlinkedin.com/company/universidad-tecnologica-de-honduras
• Instagraminstagram.com/awe_honduras
• Xx.com/uthedu

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Subsidiaries4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Universidad Tecnológica de Honduras (UTH)