Shopping Tacaruna

What Shopping Tacaruna does

Shopping Tacaruna is a regional shopping mall located in the Santo Amaro district of Recife, Brazil, inaugurated on April 29, 1997. It operates 300+ retail, dining, and service outlets across 49,725.94 m² of gross leasable area within a 137,369 m² built footprint, drawing approximately 38,000 daily visitors from the Recife, Olinda, and Paulista metropolitan area. Its tenant mix includes major anchors (Carrefour, Lojas Americanas, C&A, Riachuelo, Renner, Outback Steakhouse, Adidas), and the property generates an estimated 5,000 direct jobs.

The company's product surface extends beyond traditional retail into entertainment and leisure. A 10-screen UCI Kinoplex cinema (with 3D and XPlus premium formats) operates on-site, and a 1,737.24 m² Rooftop opened in 2018 offers panoramic views of Recife and Olinda as a free public attraction. Paid entertainment sub-brands include Taca Land Park (outdoor playground, launched July 2023) and Vila Trampolim (trampoline park, launched February 2025). Supporting infrastructure includes 2,606 parking spaces with an electronic vacancy signaling system, a mobile app, wheelchair and stroller reservation services, a pet-friendly Pet Park, and a free coworking space (Tacaruna Office).

The business model is anchored by recurring rental income from 300+ retail tenants, supplemented by cinema ticket sales (via Ingresso.com), parking fees, entertainment revenue (Taca Land at R$30/R$15 entry, Vila Trampolim admissions), and event-driven food and beverage consumption (notably Taca Mais Música rooftop concerts). The company uses a multi-channel marketing approach—website, mobile app, WhatsApp customer service, email newsletter, social media (#VemProTaca), and event programming—to drive footfall. No parent company, institutional investor, or external funding is disclosed; operations appear to be self-funded from rental cash flow.

Name

Shopping Tacaruna

Legal name

Shopping Center Tacaruna

Website

https://shoppingtacaruna.com.br

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

101–250 employees

Short description

Shopping Tacaruna is a regional shopping mall in Recife, Brazil, operating 300+ retail and dining tenants across 49,725 m², with a 10-screen cinema, rooftop entertainment venue, and family attractions serving ~38,000 daily visitors from the Recife-Olinda-Paulista metro area.

Ownership category

akta.pro rank

Product category

Shopping Mall / Retail Real Estate

NAICS

General Merchandise Retailers (455)

SIC

Retail-Misc General Merchandise Stores (5399)

akta.pro primary industry

Regional Department Store–Anchored Multi-Category Retail (Store-in-Store) (CRAGAFAH)

akta.pro secondary industry

Neighborhood Variety & Convenience Variety Stores (CRAGAJAC)

Keywords

• Shopping mall operations
• Retail real estate leasing
• Entertainment complex
• Cinema operations
• Parking services

Headquarters

HQ city

Santo Amaro

HQ country

Brazil

HQ region

Latin America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Infrastructure, Personnel, Marketing or Sales, Supply Chain

Revenue model

1. Retail Tenant Rentals: Leasing space to retail stores, restaurants, and service providers including anchor stores like Carrefour, Lojas Americanas, C&A, and specialty retailers
2. Cinema Operations: UCI Kinoplex cinema with 10 screens including XPlus technology, earning revenue from ticket sales and concessions
3. Entertainment and Events: Rooftop events including Taca Mais Música, theater performances, and attraction parks generating revenue from foot traffic and food/beverage consumption
4. Parking Services: 2,606 parking spaces with electronic vacancy management system

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels6 records

Core offering

Shopping Tacaruna is a physical shopping mall that leases retail space to 300+ anchor stores (Carrefour, C&A, Riachuelo, Renner, Lojas Americanas) and specialty retailers, while also operating a 10-screen UCI Kinoplex cinema, two food courts, three restaurants, a rooftop entertainment space with panoramic views, a children's playground (Taca Land Park), a pet-friendly park (Pet Park), a trampoline park (Vila Trampolim), and 2,606 parking spaces with electronic vacancy signaling. The mall generates revenue through tenant rentals, cinema ticket and concession sales, paid attraction admissions, parking, and event-driven foot traffic.

Differentiator

Problem solved

Functional benefit

Brands

• Taca Land Park: Outdoor park for children ages 2-12 with imported toys from Argentina, sensory panels, and interactive play equipment. Located on floor E6.
• Pet Park
• Rooftop Tacaruna
• Tacaruna Office
• Tacaruna Affinity

Products and services

• Shopping Mall Retail Leasing Leasing of retail space to 300+ tenants including anchor stores (Carrefour, C&A, Riachuelo, Lojas Americanas, Renner), megalojas, satellite retailers, restaurants, and service providers at the Santo Amaro location in Recife.
• UCI Kinoplex Cinema 10-screen cinema operated by UCI Kinoplex within the mall, featuring 3D technology and one XPlus premium auditorium, with ticket sales through ingresso.com online platform and on-site box office.
• Tacaruna Rooftop Entertainment Space Free-access rooftop entertainment venue with panoramic sunset views of Recife and Olinda, hosting Taca Mais Música live music events, theater performances, and seasonal programming. Open Wed-Sun from 16h with food and beverage available for purchase.
• Taca Land Park Outdoor children's playground on E6 floor for ages 2-12 with imported toys from Argentina that encourage motor development and creativity, sensory panels, and interactive play equipment. Charged admission: R$30 full price, R$15 promotional (non-cumulative); 30-minute play sessions.
• Pet Park Free pet-friendly park on E6 floor near Taca Land Park offering a safe environment for dogs of various sizes as an amenity for mall visitors with pets.
• Vila Trampolim Trampoline Park Indoor trampoline park on the 2nd floor featuring trampoline beds, basketball court, climbing wall, balance duels, kids space, and party space.
• Parking Services 2,606 paid parking spaces with electronic signage showing available spots via luminous indicators to help customers quickly locate free spaces.
• Tacaruna Affinity Loyalty Program Customer loyalty program for Shopping Tacaruna managed via the official website, email communications, and customer engagement channels.
• Tacaruna Office Coworking Space Free coworking space available for shoppers within the mall premises.

Quantifiable outcome

• 38,000 daily visitors
• +2 more outcomes

Named customers7 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Three partnerships are on record, tiered core.

• UCI KinoplexcoreStrategic or Co-development PartnerUCI Kinoplex operates the 10-screen cinema within Shopping Tacaruna, featuring 3D technology and one XPlus premium auditorium. This partnership provides entertainment services to mall visitors and drives significant foot traffic.
• Shopping Center Tacaruna (Legal Entity)coreOthersThe shopping center operates its own website and mobile application for customer engagement, information, and services including wheelchair reservations. Manages Tacaruna Afinidade loyalty program and email communications.
• Tacaruna TenantscoreChannel Partner/ Reseller/ Distributor300+ retail stores, restaurants, and service providers lease space within the mall including anchor stores (Carrefour, Lojas Americanas, C&A, Riachuelo, Renner, etc.), megalojas, and satellite retailers. These tenants generate rental income and create employment.

Scale indicators9 records

Recent moves8 records

Expansion highlights4 records

Broad incumbents

• Iguatemi Empresa de Shopping Centers: Listed Brazilian mall operator focused on premium and regional centers; comparable asset management and tenant strategy though typically positioned at higher ABL per mall.
• BR Malls: Another major listed Brazilian regional mall operator; directly comparable in multi-anchor regional mall strategy, GLA scale, and entertainment-led positioning.
• Almeida Junior Shopping Centers: Brazilian regional mall operator with mid-to-large ABL centers anchored by national retailers; relevant benchmark for entertainment integration and tenant monetization.
• Ancar Ivanhoe: Privately held Brazilian mall operator with a portfolio of regional malls anchored by major retailers; similar store-mix and entertainment-led differentiation strategy.
• Multiplan: Brazil's largest publicly listed shopping mall operator with 20+ regional malls. Comparable business model of leasing, entertainment curation, and tenant mix management at greater scale.

Regional players

• Shopping Pátio Paulista: Regional mall operator in the broader Northeast/Brazilian market with comparable anchor tenant strategy; useful benchmark for same-format performance outside Recife.

Direct peers

• Shopping Recife: Direct competitor operating in the Recife metropolitan area; large regional mall anchored by major retailers and serving overlapping consumer base in Santo Amaro / Boa Viagem corridor.
• Shopping Boa Vista: Long-established Recife mall also anchored by department stores and entertainment venues; comparable multi-category retail mix targeting overlapping neighborhoods.
• RioMar Recife: Newer, large-format regional mall in Recife serving the same metropolitan catchment. Competes directly for anchor tenants, family entertainment, and F&B spend.

Others

• UCI Kinoplex: Cinema operator that is also a tenant and strategic partner at Shopping Tacaruna (10-screen, XPlus technology). Comparable as a Brazilian cinema chain co-located with shopping malls and driving footfall.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/tacaruna
• Facebookfacebook.com/tacaruna
• LinkedInlinkedin.com/company/shopping-tacaruna

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shopping Tacaruna