eFertility
eFertility develops specialized EMR (eBase) and electronic witnessing (eWitness) software for IVF clinics, combining barcode and RFID technologies to prevent errors in fertility treatments. Founded in 2007 in the Netherlands, now part of Vitrolife Group.
- Company typePrivate
- Founded2007
- HeadquartersHouten, Netherlands
- Headcount11–50
- GTM typeB2B
- OfferingSoftware
What eFertility does
eFertility International B.V. is a Netherlands-based software company founded in 2007 that develops specialized clinical and laboratory software for the fertility and IVF industry. Its product portfolio centers on two integrated offerings: eBase, a modular Electronic Medical Record (EMR) purpose-built for IVF clinics covering patient management, lab operations, scheduling, donor matching, genetic testing tracking, billing, and analytics; and eWitness, an electronic witnessing system that combines barcode and RFID technologies — including printable RFID tags bearing patient information — to prevent mix-ups of sperm, eggs, and embryos throughout the IVF workflow. Both products are web-based, built on the Servoy development platform, support cloud or on-premise deployment, and are available in 8 languages. eBase integrates with major hospital information systems (EPIC, SAP, Chipsoft), time-lapse incubators (EmbryoScope), CASA, LIMS, and uses HL7, FHIR, RESTful, SOAP, and DICOM standards.
The company generates revenue through three streams: per-cycle software licensing with volume discounts (primary recurring stream), annual hardware fees or one-time hardware purchase for RFID readers/scanners/printers, and ongoing consumables (barcode labels, RFID tags, cryo-resistant labels). Pricing is quote-based. Distribution combines direct enterprise sales — primarily through a "Book a demo" funnel targeting IVF clinics of varying sizes — with regional distributors in Czech Republic (Aquachemie), Greece (Endoscopiki S.A.), and Dubai (Lambdatech), plus active event-driven marketing at ESHRE, BSRM, and country-specific embryology events. The company holds ISO 27001 certification and reports an average customer tenure exceeding 10 years.
In May 2024, Vitrolife AB (publ) acquired 100% of eFertility (then legally STB Zorg B.V.) for an initial EUR 9.6M plus up to EUR 8.4M earn-out over 3 years tied to sales growth milestones. eFertility now operates as a subsidiary within Vitrolife Group's Technologies business area, gaining access to Vitrolife's global sales organization and webshop. Strategic partnerships include ESHRE (database renewal), EuMAR (pan-European MAR registry), and integrations with XiltriX International and Cryo Solutions for trade-event offerings.
eFertility firmographics
Firmographics- Name
- eFertility
- Legal name
- eFertility International B.V.
- Website
- https://efertility.eu
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- eFertility develops specialized EMR (eBase) and electronic witnessing (eWitness) software for IVF clinics, combining barcode and RFID technologies to prevent errors in fertility treatments. Founded in 2007 in the Netherlands, now part of Vitrolife Group.
- Ownership category
- akta.pro rank
eFertility industry classification
Industry- Product category
- Fertility Clinic Software
- NAICS
- Software Publishers (5132)
- SIC
- Services-Prepackaged Software (7372)
- akta.pro primary industry
- Fertility, Reproductive Endocrinology & IVF Centers (HLAFAJAD)
Keywords
Where eFertility is headquartered
LocationHeadquarters
- HQ city
- Houten
- HQ country
- Netherlands
- HQ region
- Europe
Offices1 record
Markets served
eFertility business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Supply Chain, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Licensing (per treatment cycle): eFertility charges a license fee for each patient treatment cycle for the software. Higher annual cycles result in lower fees per cycle. This is the primary recurring revenue stream, sold alongside hardware and consumables.
- Hardware Sales and Annual Fees: eFertility sells hardware (RFID readers, barcode scanners, label printers) with an annual fee. Equipment can also be purchased outright to lower yearly fees. Hardware is available through the Vitrolife webshop.
- Consumables (Labels and RFID Tags): Barcode labels, RFID tags, and cryo-resistant labels are sold as consumables. Supplies can be ordered as needed. RFID tags are priced higher than barcode labels but lower than many competitors.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Usage-based | Annual | Per-cycle software licensing with volume discounts |
| Subscription | Annual | Annual hardware fee or one-time purchase |
| Unit Pricing | Pay-as-you-go | Consumables (labels and RFID tags) priced per unit |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels6 records
eFertility product offering
Product offeringCore offering
eFertility develops and sells eBase, a specialized web-based Electronic Medical Record (EMR) for fertility and IVF clinics, and eWitness, an electronic witnessing system that uses combined barcode and RFID technology to prevent mix-ups of sperm, eggs, and embryos during IVF treatment. Both products are available as cloud or on-premise deployments and are modular, allowing clinics to adopt components incrementally. The company also supplies associated hardware (RFID readers, scanners, label printers) and consumables (RFID tags, barcode and cryo-resistant labels).
Product overview
eFertility offers a modular software platform for fertility clinics comprising two core products: eBase (a specialized EMR/EHR) and eWitness (an electronic witnessing system), both available as cloud or on-premise web-based applications. eBase serves as the central platform with multiple integrated modules including ePortal (patient portal), eCalendar (scheduling), eClinic (patient records), eLab (lab management), ePGT (genetic testing), eDonor (donor management), eConnection (external integrations), eBilling (invoicing), and eDashboard (analytics). eWitness operates as a standalone error prevention system or can be fully integrated with eBase, providing barcode and RFID-based traceability throughout the IVF workflow. The platform is ISO 27001 certified and supports integration with major Hospital Information Systems including EPIC, SAP, and Chipsoft.
Differentiator
Problem solved
Functional benefit
Brands
- eBase: Specialized Electronic Medical Record (EMR) software for fertility clinics that fully supports activities and administrative tasks of doctors, specialists, researchers, and laboratory technicians. Also known as LSFD in the Netherlands.
- eWitness
Products and services
- eBase
Quantifiable outcome
- eFertility's customers have been using the software for an average of more than 10 years
- +3 more outcomes
Companies that use eFertility
Customer profileNamed customers10 records
Segments3 records
Ideal customer profiles3 records
eFertility technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration10 records
Feature6 records
eFertility partnerships and signals
Strategic signalPartnerships
Six partnerships are on record, tiered core and minor.
- EuMAR (European Monitoring of Medically Assisted Reproduction)coreeFertility is part of the kick-off meeting for EuMAR, an initiative to build a pan-European registry of prospective cycle-by-cycle data on MAR treatments, providing transparency, surveillance, and biovigilance across country borders.
- European Society of Human Reproduction and Embryology (ESHRE)coreeFertility was selected as the perfect partner to renew and upgrade ESHRE's existing database. The partnership involves designing a worldwide database leveraging eFertility's experience in building PGT databases for The Netherlands. ESHRE describes eFertility as a very accessible company with a highly skilled and professional team.
- AquachemiecoreExclusive distributor for eFertility products (eWitness) in Czech Republic. Organized a seminar for Czech Republic embryologists to present eWitness.
- Endoscopiki S.A.coreExclusive distributor for eFertility products (eWitness) in Greece.
- LambdatechminorDistributor for eFertility products in Dubai and the Middle East region.
- Vitrolife EmbryoScope IntegrationcoreeWitness integrates with Vitrolife's EmbryoScope time-lapse incubator system. Patient information is seamlessly exchanged between eWitness and EmbryoScope, enabling quick selection, barcode generation within EmbryoViewer, and traceable dish labelling in eWitness. Post-acquisition, this is now an intra-group integration.
Scale indicators5 records
Recent moves7 records
Expansion highlights5 records
eFertility competitors and assessment
Company assessmentDirect peers
- MedITEX: MedITEX provides IVF-specific electronic medical record and clinic management software to European fertility clinics, directly competing with eBase. It is the closest direct competitor in the European fertility EMR niche.
- RI Witness (Research Instruments / CooperSurgical): RI Witness is the most direct competitor to eWitness for electronic witnessing in IVF labs, using RFID-based identity verification to prevent gamete mix-ups. Acquired by CooperSurgical, it competes head-to-head with eWitness in the same IVF clinic customer segment with comparable workflow positioning.
- Genea Biomedx: Genea Biomedx develops IVF lab instruments and connected software (including the Geri time-lapse incubator and Gems integration). It directly competes with eFertility in the IVF lab equipment and workflow software category, particularly for clinics adopting time-lapse incubation.
- Genea (Gems software): Genea operates its own fertility clinic network and develops Gems, a clinic management and lab software for IVF. It is a direct peer in fertility-specific EMR and lab workflow software, particularly in the Asia-Pacific region.
Broad incumbents
- FUJIFILM Irvine Scientific: FUJIFILM Irvine Scientific is a major manufacturer of ART media, culture tools, and lab consumables used in fertility clinics globally. As a broad incumbent in the IVF lab supply chain, it overlaps with eFertility's customer base and represents an adjacent strategic category.
- Hamilton Thorne: Hamilton Thorne is a publicly traded provider of ART equipment, laser systems, and clinical software for the IVF industry. As a broader incumbent across the IVF lab technology stack, it competes with eFertility in adjacent lab software and instrumentation categories.
- CooperSurgical: CooperSurgical is a major incumbent in the fertility and ART market, offering a broad portfolio including the RI Witness electronic witnessing system, consumables, and genomic services. It is a broad incumbent that overlaps with eFertility across witnessing and clinic workflow software.
- Vitrolife: Vitrolife is a Swedish publicly traded provider of IVF media, consumables, time-lapse incubators (EmbryoScope), and now the parent of eFertility. As a broad IVF incumbent, it competes in adjacent product lines and sets the group-level strategic context for eFertility.
Others
- LabWare: LabWare is a general-purpose LIMS vendor whose products are integrated into eBase via the eConnection module. It is an ecosystem partner rather than a direct competitor, but represents the broader LIMS category that fertility clinics could alternatively adopt.
Emerging players
- TMRW Life Sciences: TMRW Life Sciences provides automated cryo-storage and digital chain-of-custody for fertility specimens, adjacent to eFertility's eLab and cryo bank management modules. It represents an emerging technology category that may either compete with or integrate into fertility EMR platforms.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
eFertility social profiles
Digital presenceeFertility compliance and trust
Trust signalCompliance1 record
eFertility financial estimates
Financial estimateRevenue estimate
Valuation estimate
eFertility leadership team
Management profileNumber of profiles
Profiles1 record
eFertility funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
eFertility M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about eFertility
What does eFertility do?
eFertility develops and sells eBase, a specialized web-based Electronic Medical Record (EMR) for fertility and IVF clinics, and eWitness, an electronic witnessing system that uses combined barcode and RFID technology to prevent mix-ups of sperm, eggs, and embryos during IVF treatment. Both products are available as cloud or on-premise deployments and are modular, allowing clinics to adopt components incrementally. The company also supplies associated hardware (RFID readers, scanners, label printers) and consumables (RFID tags, barcode and cryo-resistant labels).
Is eFertility a public or private company?
eFertility is a private company. It is classified as corporate owned and is currently operating.
When was eFertility founded?
eFertility was founded in 2007. It employs 11 to 50 people.
Where is eFertility based?
eFertility is headquartered in Houten, Netherlands, in the Europe region.
How does eFertility make money?
Three revenue lines are on record. Software Licensing (per treatment cycle) is the primary driver. The others are hardware Sales and Annual Fees and consumables (Labels and RFID Tags).
Who are eFertility's main competitors?
Direct peers on record are MedITEX, RI Witness (Research Instruments / CooperSurgical), Genea Biomedx and Genea (Gems software). Broad incumbents are FUJIFILM Irvine Scientific, Hamilton Thorne, CooperSurgical and Vitrolife. LabWare is listed as an others. TMRW Life Sciences is listed as an emerging player.
Does eFertility have an API?
No public API is recorded for eFertility.
What industry is eFertility in?
eFertility's product category is Fertility Clinic Software. Its primary akta.pro industry code is HLAFAJAD, Fertility, Reproductive Endocrinology & IVF Centers. Its NAICS code is 5132 and its SIC code is 7372.