Serena Spa
Serena Spa is a privately-held wellness and spa service provider operating physical spa locations in the Maldives and India. It offers massages, body treatments, beauty services, and bundled spa packages to wellness tourists and resort guests, supplemented by retail boutique products and gift cards.
- Company typePrivate
- Founded2015
- HeadquartersMale, Maldives
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Serena Spa does
Serena Spa is a privately-held wellness and spa service provider operating physical spa locations in the Maldives and India. Founded around 2015, the company offers therapeutic massages, body treatments, beauty services, and bundled spa packages targeted at wellness tourists and resort guests seeking relaxation and holistic wellness experiences in tropical destination settings. The core product portfolio includes Massages, Body Works, Spa Beauty, and Spa Packages as primary service lines, supplemented by a Spa Boutique retail channel selling essential oils, aromatherapy products, and spa merchandise, a Spa Lifestyle content section, and Gift Cards sold through the company website.
The business operates on a direct-to-consumer model with quote-based, per-session pricing that is not publicly disclosed. Revenue is generated through four streams: one-time spa treatment services, bundled spa packages, retail product sales through the Spa Boutique, and prepaid Gift Cards. Distribution is concentrated at physical spa facilities in resort destinations, with limited e-commerce functionality limited to gift card purchases. Marketing relies on organic channels including a wellness blog and newsletter, Facebook presence, and seasonal promotional offers.
Serena Spa has no disclosed technology platform, no AI capabilities, no app, no API, and no enterprise software components. The company is privately held with no funding rounds, acquisitions, partnerships, leadership disclosures, or regulatory actions on record. Ownership structure and incorporation jurisdiction are not disclosed in available sources.
Serena Spa firmographics
Firmographics- Name
- Serena Spa
- Legal name
- Serena Spa
- Website
- https://serenaspa.com
- Company type
- Private
- Founded year
- 2015
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Serena Spa is a privately-held wellness and spa service provider operating physical spa locations in the Maldives and India. It offers massages, body treatments, beauty services, and bundled spa packages to wellness tourists and resort guests, supplemented by retail boutique products and gift cards.
- Ownership category
- akta.pro rank
Serena Spa industry classification
Industry- Product category
- Spa and Wellness Services
- NAICS
- Other Personal Care Services (81219)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages) (THAJAHAC)
- akta.pro secondary industries
- Day Spas (Facials, Body Treatments & Packages) (HSADAKAA), Medical Spas (Medi-Spas) (HSALAFAB)
Keywords
Where Serena Spa is headquartered
LocationHeadquarters
- HQ city
- Male
- HQ country
- Maldives
- HQ region
- Asia
Offices2 records
Markets served
Serena Spa business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Infrastructure, Supply Chain
Revenue model
- Spa Treatment Services: One-time spa treatment services including massages, body works, and beauty treatments offered at spa locations in Maldives and India.
- Spa Packages: Pre-designed spa packages combining multiple treatments for comprehensive wellness experiences, sold as bundled offerings.
- Spa Boutique Retail: Sale of wellness products, essential oils, aromatherapy items, and spa-related merchandise through the Spa Boutique.
- Gift Cards: Prepaid gift cards sold to customers for redemption against spa services and products.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Individual Spa Treatments |
| Unit Pricing | Pay-as-you-go | Spa Packages |
| Unit Pricing | Pay-as-you-go | Spa Boutique Products |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
Serena Spa product offering
Product offeringCore offering
Serena Spa operates physical spa facilities in the Maldives and India delivering traditional and holistic wellness services, including therapeutic and relaxation massages, body treatments, beauty therapies, and bundled spa packages. The company also retails spa-related wellness products through its Spa Boutique and sells gift cards redeemable against services.
Product overview
Serena Spa operates as a spa and wellness business offering a unified set of services. The core offerings include Massages, Body Works, Spa Beauty, and Spa Packages as the primary treatment services. Supporting offerings include a Spa Boutique (retail products), Spa Lifestyle (wellness content), Gift Cards (gifting service), and Special Offers (promotional packages). The company operates locations in the Maldives and India.
Differentiator
Problem solved
Functional benefit
Products and services
- Massages Therapeutic and relaxation massage services offered to individual consumers at Serena Spa locations in the Maldives and India.
- Body Works Body treatment services designed to restore and rejuvenate the body, delivered at Serena Spa locations.
- Spa Beauty Beauty treatments and services for facial and body aesthetics offered to consumers at the spa.
- Spa Packages Pre-designed bundled spa packages that combine multiple treatments (massages, body works, beauty) into a comprehensive wellness experience.
- Spa Boutique Retail section at the spa selling wellness products, essential oils, aromatherapy items, and spa-related merchandise.
- Gift Cards Prepaid gift cards sold to consumers for redemption against Serena Spa services and boutique products.
Companies that use Serena Spa
Customer profileSegments1 record
Ideal customer profiles1 record
Serena Spa technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Serena Spa partnerships and signals
Strategic signalScale indicators1 record
Recent moves5 records
Expansion highlights4 records
Serena Spa competitors and assessment
Company assessmentDirect peers
- COMO Shambhala: Wellness-focused spa brand within COMO Hotels, with destination spas in the Maldives and Asia. Comparable on holistic wellness positioning, premium pricing, and resort-guest customer segment.
- Anantara Spa: Luxury hotel-resort spa brand under Minor Hotels with strong Maldives and South Asia presence. Comparable to Serena Spa in offering massage, body, and beauty treatments to resort guests in tropical destinations.
- Six Senses Spas: Luxury wellness and spa brand operating destination spas inside premium resort properties (notably in the Maldives). Directly comparable to Serena Spa on resort-destination positioning, holistic treatment philosophy, and wellness-tourist customer base.
- The Leela Spa: Luxury Indian hotel-resort spa brand with a full menu of massages, body treatments, and beauty services across premium properties. Directly comparable on South Asia resort-guest clientele, premium positioning, and spa-packages product.
- Kairali Ayurvedic Group: Indian Ayurvedic spa and wellness brand offering traditional massage, body treatments, and beauty therapies. Directly comparable to Serena Spa on India-based holistic spa services, treatment portfolio, and Ayurvedic/wellness content positioning.
- Oberoi Spa: Luxury hotel-resort spa brand by The Oberoi Group with India and international presence. Comparable on premium positioning, full-service spa menu (massages, body works, beauty), and resort-guest customer base.
Emerging players
- Bliss Spas: Spa and wellness brand with destination spa locations in luxury hotels and resorts. Comparable on treatment menu (massage, body, beauty, packages) and premium positioning, though broader international footprint than Serena Spa.
Regional players
- Atmantan Wellness Resort: India-based destination wellness resort offering spa packages, detox programs, and holistic therapies. Comparable on spa-packages product model and India-focused wellness-tourist segment, though operated as a resort rather than a standalone spa chain.
- Soukya International Holistic Health Centre: India-based holistic wellness center offering Ayurvedic treatments, massages, and detox programs. Comparable on holistic treatment philosophy, India market, and spa-packages style bundled offerings, though primarily inpatient rather than hotel-spa.
Broad incumbents
- Mandara Spa: Large international spa operator with presence across cruise ships, resorts, and hotels globally. Comparable treatment menu (massage, body, beauty, packages) and similar target customer, but operates at significantly larger scale and broader geographic footprint than Serena Spa.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat2 records
Key risks6 records
Key highlights5 records
Customer concentration
Serena Spa social profiles
Digital presenceSerena Spa financial estimates
Financial estimateRevenue estimate
Valuation estimate
Serena Spa leadership team
Management profileNumber of profiles
Serena Spa funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Serena Spa M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Serena Spa
What does Serena Spa do?
Serena Spa operates physical spa facilities in the Maldives and India delivering traditional and holistic wellness services, including therapeutic and relaxation massages, body treatments, beauty therapies, and bundled spa packages. The company also retails spa-related wellness products through its Spa Boutique and sells gift cards redeemable against services.
Is Serena Spa a public or private company?
Serena Spa is a private company. It is classified as unknown and is currently operating.
When was Serena Spa founded?
Serena Spa was founded in 2015. It employs 11 to 50 people.
Where is Serena Spa based?
Serena Spa is headquartered in Male, Maldives, in the Asia region.
How does Serena Spa make money?
Four revenue lines are on record. Spa Treatment Services are the primary driver. The others are spa Packages, spa Boutique Retail and gift Cards.
Who are Serena Spa's main competitors?
Direct peers on record are COMO Shambhala, Anantara Spa, Six Senses Spas, The Leela Spa, Kairali Ayurvedic Group and Oberoi Spa. Bliss Spas is listed as an emerging player. Regional players are Atmantan Wellness Resort and Soukya International Holistic Health Centre. Mandara Spa is listed as a broad incumbent.
Does Serena Spa have an API?
No public API is recorded for Serena Spa.
What industry is Serena Spa in?
Serena Spa's product category is Spa and Wellness Services. Its primary akta.pro industry code is THAJAHAC, Spa & Massage Services (Day Spas, Massage Studios, Treatment Packages), with a secondary code of HSADAKAA, Day Spas (Facials, Body Treatments & Packages). Its NAICS code is 81219 and its SIC code is 7900.