Pushblack
PushBlack is a nonprofit media organization that produces empowering content about Black American life, history, and civic engagement across six media brands, reaching 9 million people and mobilizing voters through the largest relational GOTV campaign in the U.S.
- Company typePrivate
- Founded2018
- HeadquartersBoston, United States
- Headcount11–50
- GTM typeB2C
- OfferingDigital Commerce or Content
What Pushblack does
PushBlack is a nonprofit media organization founded in 2015 and headquartered in Washington, DC, that produces and distributes empowering content about Black American life, history, and current events across multiple media verticals and digital platforms. The organization operates a portfolio of six distinct media brands — PushBlack History & News, PushBlack Finance, Black History Year, State of Criminal Justice, PushBlack Spirit, and The Stolen Girls of Americus — distributed through social media (Instagram, Facebook, Twitter/X, LinkedIn, YouTube, TikTok), email newsletters, SMS, and its owned web properties, collectively reaching 9 million people.
The organization's core operational model combines content publishing with civic engagement mobilization. Since launching its civic engagement program in 2018, PushBlack has built what it describes as the largest and most successful relational Get Out The Vote campaign in the U.S., having facilitated the sharing of 400 million personalized voting messages and turning out over one million Black voters who otherwise would not have voted. The organization does not disclose a proprietary technology stack; its technical infrastructure relies on standard digital publishing and donor processing tools (Givebutter, Donorbox, ADP for HR).
PushBlack is funded through individual donations and memberships (recurring monthly and one-time giving) supplemented by philanthropic and institutional funders. As a 501(c)-style nonprofit, it does not pursue equity capital; its only disclosed funding event was an early-stage investment from New Media Ventures in 2016. The organization operates with a lean team of 11-50 employees and has no disclosed AI/ML capabilities, patents, or proprietary technology beyond its content library and audience relationships.
Pushblack firmographics
Firmographics- Name
- Pushblack
- Legal name
- PushBlack
- Website
- https://pushblack.org
- Company type
- Private
- Founded year
- 2018
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- PushBlack is a nonprofit media organization that produces empowering content about Black American life, history, and civic engagement across six media brands, reaching 9 million people and mobilizing voters through the largest relational GOTV campaign in the U.S.
- Ownership category
- akta.pro rank
Pushblack industry classification
Industry- Product category
- Nonprofit Digital Media and Civic Engagement
- NAICS
- Other Social Advocacy Organizations (813319), Human Rights Organizations (813311), Social Advocacy Organizations (81331)
- SIC
- Services-Social Services (8300)
- akta.pro primary industry
- Democracy, Voting Rights & Civic Participation Advocacy (BPAGAFAJ)
- akta.pro secondary industries
- Nonprofit & Cause Communications (BPAFADAK), Human Rights & Anti-Discrimination Organizations (BPAGAFAB), Youth Leadership, Civic Education & Service-Learning Nonprofits (BPAGADAI)
Keywords
Where Pushblack is headquartered
LocationHeadquarters
- HQ city
- Boston
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Pushblack business model
Business model- GTM type
- B2C
- Offering type
- Digital Commerce or Content
- Cost components
- Personnel, Marketing or Sales, Operations, Technology or R&D
Revenue model
- Donations and Membership: PushBlack is a nonprofit organization that relies on supporters and subscribers for funding. The organization offers monthly and one-time donation options through its website, with membership tiers available via givebutter.com and donorbox.org platforms.
- Philanthropic and Institutional Funding: Funded by philanthropic partners and institutional funders who support the organization's mission to inspire Black liberation through media and civic engagement.
Go-to-market motion2 records
Distribution channels2 records
Marketing channels5 records
Pushblack product offering
Product offeringCore offering
PushBlack is a nonprofit media organization that creates and distributes empowering editorial content about Black history, news, finance, criminal justice, and spirituality across multiple digital platforms. Its core product is a relational Get Out The Vote (GOTV) civic engagement program that mobilizes Black Americans to register and vote by having subscribers share personalized voting messages with their personal networks, supported by a portfolio of six themed media brands.
Product overview
PushBlack is a nonprofit media organization operating as a platform-plus-verticals architecture, with a portfolio of six distinct media brands spanning news, history, finance, criminal justice, and spirituality. The core PushBlack History & News brand serves as the primary channel, supplemented by specialized verticals including PushBlack Finance (economic empowerment), Black History Year (conversational interviews), State of Criminal Justice (legal system coverage), PushBlack Spirit (faith and wellness), and The Stolen Girls of Americus (investigative documentary series). Together these brands reach 9 million Black Americans across multiple platforms, unified by a mission to inspire liberating actions in the best interest of the Black community through empowering storytelling.
Differentiator
Problem solved
Functional benefit
Brands
- PushBlack History & News: Inspiring stories on Black history and news.
- PushBlack Finance
- Black History Year
- State of Criminal Justice
- PushBlack Spirit
- The Stolen Girls of Americus
Products and services
- PushBlack History & News
Quantifiable outcome
- 9 million people reached across multiple platforms
- +5 more outcomes
Companies that use Pushblack
Customer profileSegments2 records
Ideal customer profiles2 records
Pushblack technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Pushblack partnerships and signals
Strategic signalPartnerships
One partnership is on record.
- ADP (WorkforceNow)minorPushBlack uses ADP WorkforceNow for recruitment and hiring, as referenced in their careers page link directing candidates to ADP's recruitment platform.
Scale indicators6 records
Recent moves5 records
Expansion highlights5 records
Pushblack competitors and assessment
Company assessmentBroad incumbents
- The Root: Major Black-oriented digital media outlet covering news, culture, and politics. Comparable audience and content verticals but operates commercially (now under iONE Digital) rather than as a mission-driven nonprofit.
- NAACP: Long-established civil rights organization with broad advocacy, litigation, and voter protection programs for Black Americans. Overlaps on civic engagement and racial equity mission but operates as a multi-issue institutional incumbent.
- Essence Communications: Legacy Black women-focused media brand spanning digital, print, and events. Overlaps with PushBlack on audience and cultural verticals, but operates on a for-profit/advertising-supported model at much larger scale.
Direct peers
- Voto Latino: Civic engagement nonprofit registering and mobilizing young Latino voters through digital media and storytelling. Mirrors PushBlack's demographic-targeted, content-driven mobilization model.
- MoveOn: Progressive civic engagement nonprofit with a member-driven model, large email/SMS list, and proven Get-Out-The-Vote mobilization infrastructure. Comparable multi-channel digital organizing approach for civic participation.
- The Marshall Project: Nonprofit news organization covering the U.S. criminal justice system, with high-quality editorial and audience trust. Closely comparable as a nonprofit media outlet driving civic impact through issue-focused storytelling.
- Color Of Change: Largest online racial justice organization in the U.S., mobilizing Black Americans through digital campaigns, petitions, and media. Closely comparable nonprofit advocacy model targeting the same demographic around civic engagement and narrative change.
- When We All Vote: Nonpartisan voter registration and turnout nonprofit, co-founded by Michelle Obama. Comparable voter registration, mobilization, and digital storytelling focus aimed at underrepresented voters.
Emerging players
- Blavity Inc. Media company producing Black-focused digital news, lifestyle, and creator content. Comparable multi-vertical media approach for Black American audiences, though operates as a for-profit digital media business.
Others
- New Media Ventures (Investor): Early-stage investor in progressive and social-justice-aligned startups and nonprofits; disclosed funding partner of PushBlack. Relevant as a capital ecosystem comparator and as evidence of PushBlack's positioning within the civic-tech funder universe.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks6 records
Key highlights7 records
Customer concentration
Pushblack social profiles
Digital presencePushblack financial estimates
Financial estimateRevenue estimate
Valuation estimate
Pushblack leadership team
Management profileNumber of profiles
Profiles2 records
Pushblack funding detail
Funding detailFunding overview
Funding rounds2 records
Investors1 record
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Pushblack M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Pushblack
What does Pushblack do?
PushBlack is a nonprofit media organization that creates and distributes empowering editorial content about Black history, news, finance, criminal justice, and spirituality across multiple digital platforms. Its core product is a relational Get Out The Vote (GOTV) civic engagement program that mobilizes Black Americans to register and vote by having subscribers share personalized voting messages with their personal networks, supported by a portfolio of six themed media brands.
Is Pushblack a public or private company?
Pushblack is a private company. It is classified as nonprofit foundation owned and is currently operating.
When was Pushblack founded?
Pushblack was founded in 2018. It employs 11 to 50 people.
Where is Pushblack based?
Pushblack is headquartered in Boston, United States, in the North America region.
How does Pushblack make money?
Two revenue lines are on record. Donations and Membership is the primary driver. The others are philanthropic and Institutional Funding.
Who are Pushblack's main competitors?
Broad incumbents on record are The Root, NAACP and Essence Communications. Direct peers are Voto Latino, MoveOn, The Marshall Project, Color Of Change and When We All Vote. Blavity Inc. is listed as an emerging player. New Media Ventures (Investor) is listed as an others.
Does Pushblack have an API?
No public API is recorded for Pushblack.
What industry is Pushblack in?
Pushblack's product category is Nonprofit Digital Media and Civic Engagement. Its primary akta.pro industry code is BPAGAFAJ, Democracy, Voting Rights & Civic Participation Advocacy, with a secondary code of BPAFADAK, Nonprofit & Cause Communications. Its NAICS code is 813319 and its SIC code is 8300.