Indiana State University Credit Union

Name

Indiana State University Credit Union

Legal name

Indiana State University Federal Credit Union

Website

https://isucreditunion.com

Company type

Private

Founded year

1960

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Retail Banking (Credit Union)

NAICS

Credit Unions (52213), Credit Card Issuing (522210)

SIC

Savings Institution, Federally Chartered (6035)

akta.pro primary industry

Student/University Credit Unions (FSABAEAJ)

akta.pro secondary industry

Community Credit Unions (Retail/Consumer Focus) (FSABAEAA)

Keywords

• Consumer banking services
• Credit union membership
• Vehicle and mortgage lending
• Digital mobile banking
• Community financial cooperative

Headquarters

HQ city

Terre Haute

HQ country

United States

HQ region

North America

Offices3 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales, Supply Chain, Others

Revenue model

1. Interest Income from Loans: Primary revenue stream from interest charged on vehicle loans, mortgages, HELOCs, personal loans, student loans, and credit cards
2. Fee-based Services: Various service fees including wire transfer fees ($5 incoming, $20 domestic outgoing, $50 international outgoing), ATM fees ($1 per transaction at non-ISUFCU machines), overdraft fees ($30), money order fees ($4), safe deposit box rental ($25-$65 annually), and ACH transaction fees ($5 outgoing)
3. Foreign Currency Services: Fees from foreign currency ordering services for members traveling internationally

Pricing tiers

Go-to-market motion1 record

Distribution channels5 records

Marketing channels6 records

Core offering

ISU Federal Credit Union is a member-owned, not-for-profit cooperative that delivers full-service consumer banking — deposit accounts (share savings, share draft checking, Elevate dividend checking), consumer loans (vehicle, mortgage, HELOC, personal, student), a VISA credit card, and digital banking through the Go ISUFCU mobile app and CUOnline web platform. Membership is anchored in the Indiana State University community, with eligibility extended to Wabash Valley residents and Select Employee Group members across seven Indiana and two Illinois counties. Services are complemented by surcharge-free ATM access through the Alliance One and Allpoint networks and nationwide in-person transactions via 5,000+ CO-OP Shared Branching locations.

Product overview

Indiana State University Federal Credit Union operates as a full-service, member-owned financial institution offering a comprehensive suite of banking products. The core offering includes Share Savings, Share Draft Checking with Elevate Checking as a dividend-earning option, Vehicle Loans, Real Estate/Mortgage products including HELOCs, Personal Loans, Student Loans (via ISL Education Lending and Sallie Mae partnerships), and VISA Credit Cards. Digital services center on CUOnline Account Access (online banking) and the Go ISUFCU Mobile Banking App, which enables account management, remote check deposit, and debit card controls. The credit union provides supplementary services including overdraft protection options, safe deposit boxes, wire transfers, ACH origination, money orders, notary services, and insurance products. Educational resources are delivered through the Financial Hub. ATM access is enabled via multiple networks including CO-OP Shared Branching, Alliance One, and Allpoint. The institution also offers a college scholarship program for members attending Indiana State University or Saint Mary-of-the-Woods College.

Differentiator

Problem solved

Functional benefit

Products and services

• Share Savings Foundational savings product for deposit accumulation with competitive dividend rates; opens the path to credit union membership.
• Share Draft Checking Checking account allowing access to funds through debit/ATM card, with bill payment and e-statements features.
• Elevate Checking Dividend-earning checking account that turns member balances into additional earnings, rewarding higher balances with higher dividends.
• Vehicle Loans Auto financing for new and used vehicles, including programs that help members with credit challenges rebuild credit while obtaining reliable transportation.
• Real Estate Lending (Mortgages) Home mortgage and home equity loan products including purchase mortgages, refinance, and HELOCs.
• HELOC (Home Equity Line of Credit) Revolving credit line secured by home equity allowing homeowners to borrow up to 85% of home equity with flexible draw and repayment periods; approvals completed in under one week.
• Personal Loans Unsecured personal loans for various needs including debt consolidation and major purchases.
• Student Loans Referral-based access to private student loans and refinancing options through partnerships with ISL Education Lending (nonprofit) and Sallie Mae (Smart Option Student Loan program).
• VISA Credit Card Credit card serviced through Elan Financial Services with online account access via myaccountaccess.com for statements, transaction history, and payments.
• CUOnline Account Access (Online Banking) Free web banking platform enabling account management, transfers, bill payment, e-statements, loan payments, and access to up to 6 months of transaction history plus Money Management tools.
• Go ISUFCU Mobile Banking App Mobile banking application for iPhone and Android providing account viewing, transfers, bill payment, debit card controls, remote check deposit, and access to rates.
• Debit/ATM Card Debit card providing 24-hour access to checking and savings accounts with daily withdrawal limit of $800 and purchase limit of $1,000, plus contactless tap-to-pay.
• Official Indiana State University Debit Card Branded debit card featuring Indiana State University athletics design (Blue and White Sycamores) for students, alumni, faculty, staff, and fans; includes surcharge-free ATM access via Alliance One and Allpoint and contactless payment technology.
• Safe Deposit Boxes Secure storage boxes in sizes from 3x5 to 10x10 with annual rental fees ranging from $25 to $65; lost key replacement $25 and drill box $125.
• Wire Transfers Domestic and international wire transfer services — incoming $5, outgoing domestic $20, outgoing international $50 per transfer.
• ACH Origination Electronic funds transfer service for processing recurring payments and transactions between financial institutions; incoming free, outgoing $5 per transaction.
• Money Orders Money order issuance up to $1,000 with a $4 fee per order.
• Notary Services Free notarization of documents for members.
• Foreign Currency Foreign currency purchasing service with delivery within 1-2 business days for orders placed before 3 p.m. ET.
• Insurance Products Insurance offerings including NCUA insurance, Excess Share Insurance (ESI), Accidental Death and Dismemberment (AD&D), and Hospital Accident Protection (HAP), providing up to $500,000 in deposit protection plus supplemental accident coverage.
• ATM Network Access Surcharge-free ATM access through ISUFCU-owned ATMs, Alliance One network (42 states), Allpoint network (55,000+ locations including Kroger, Walgreens, CVS, Speedway, Circle K), and CO-OP Shared Branching (5,000+ locations).
• Financial Hub Educational content platform providing articles and guides on financial topics including auto loans, mortgages, credit management, fraud prevention, and tax security.
• Calculators Online financial calculators including simple loan, loan affordability, bi-weekly mortgage, and mortgage refinance calculators.
• Overdraft Protection Multiple overdraft coverage options including linked share account transfers ($3 fee per transfer), line of credit subject to credit approval, and Overdraft Privilege ($30 fee per item).

Quantifiable outcome

• $250,000+ in scholarships awarded since 1995 to support local students
• +3 more outcomes

Named customers4 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability3 records

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Federal Home Loan Bank of IndianapoliscoreStrategic or Co-development Partner · 1 January 2025Annual participation in Elevate Small Business Grants program. FHLBank Indianapolis awards up to $20,000 to eligible small businesses through member financial institutions. Member institutions apply on behalf of small business members. Eligible businesses must be headquartered in Indiana or Michigan, operating at least one year, and earning less than $1M annual gross revenue.
• Indiana State UniversitycoreStrategic or Co-development Partner · 1 January 2025Official debit card partnership providing students, alumni, faculty, staff, and fans a branded debit card featuring ISU athletics branding. Partnership highlights ongoing commitment to ISU community and provides school spirit banking option.
• Alliance One NetworkcoreChannel Partner/ Reseller/ DistributorSelective-surcharging ATM network offering surcharge-free access to ISUFCU members in 42 states. Part of credit union's commitment to providing fee-free ATM access nationwide.
• Allpoint NetworkcoreChannel Partner/ Reseller/ DistributorSurcharge-free ATM network available at national retailers including Kroger, Walgreens, CVS, Speedway, Circle K. 29 ATMs in seven-county membership area, over 55,000 locations globally.
• CO-OP Shared BranchingcoreChannel Partner/ Reseller/ DistributorShared branching network with over 5,000 locations enabling members to conduct transactions as if at their home branch. Available for deposits, withdrawals, transfers, and loan payments nationwide. IDCheck QR authentication available for out-of-state transactions.
• ISL Education LendingminorGTM or Marketing PartnerNonprofit organization offering private student loans and refinancing options for college students. Referral partnership providing members access to lower-priced student loans.
• Sallie MaeminorGTM or Marketing PartnerSmart Option Student Loan program for undergraduate, career training, and graduate students. Competitive rates, multiple repayment options, no origination fees.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Teachers Credit Union (TCU): One of Indiana's largest credit unions with statewide branch coverage and full digital banking. Represents the dominant scaled community-charter incumbent competing for the same Wabash Valley households and SEG relationships.
• Wright-Patt Credit Union: Large Ohio-based credit union with a broad community charter and full-service digital platform. Represents the scaled-up incumbent benchmark for product breadth, digital capability, and member-asset growth.

Direct peers

• Indiana University Credit Union: Statewide Indiana credit union with deep university affiliation to Indiana University. Comparable member-base construction (faculty, students, alumni) and full-service banking offering identical to ISU FCU.
• Michigan State University Federal Credit Union: Large university-affiliated credit union serving the MSU community. Comparable university-anchored business model, though at materially larger scale, providing a roadmap for ISU FCU's potential expansion trajectory.
• University of Illinois Community Credit Union: Community credit union serving the University of Illinois and surrounding area. Closely mirrors ISU FCU's dual university-affiliation and community-charter structure in a comparable Midwestern college town.
• Purdue Federal Credit Union: Federally chartered credit union serving the Purdue University community and broader Indiana footprint. Direct comparable as another Indiana university-affiliated institution with overlapping product suite and SEG-driven growth model.

Regional players

• Crane Credit Union: Indiana-headquartered credit union operating in overlapping Wabash Valley territory and listed as a partner ATM provider for ISU FCU. Comparable regional scale and member demographic.
• Advantage Plus of Indiana Federal Credit Union: Indiana community credit union referenced as a local ATM-network partner to ISU FCU. Operates in the same Wabash Valley territory with a comparable small-institution operating profile.

Emerging players

• Heartland Credit Union: Springfield, Illinois-based credit union where incoming CEO Brian Zuber previously served as COO. Provides a useful operational benchmark and signals a potential future acquisition or partnership thesis.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights6 records

Customer concentration

• Xx.com/ISUFCU

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Indiana State University Credit Union