Dentistry for Animals

What Dentistry for Animals does

Dentistry for Animals is a single-location veterinary dental specialty practice headquartered at 8035 Soquel Drive in Aptos, California, providing advanced dental and oral surgery care exclusively for dogs and cats. Founded in 1997 by Dr. Judy Force — a UC Davis School of Veterinary Medicine graduate who became a Diplomate of the American Veterinary Dental College in 2014 — the practice operates as a referral-based specialty service serving pet owners in Santa Cruz County and surrounding Northern California areas, in addition to direct-to-consumer appointments.

The practice's clinical capabilities are anchored by advanced diagnostic and therapeutic hardware not commonly available at general veterinary practices, including a VetCat cone beam CT scanner for 3D imaging, a Class 4 dental laser used for periodontal pocket therapy and post-procedural healing, and full-mouth dental radiography infrastructure. Services span oral evaluation, endodontics (root canals and vital pulp therapy), periodontal therapy including guided tissue regeneration, oral surgery (complex extractions, oronasal fistula repair, maxillectomy, mandibulectomy, jaw fracture repair), prosthodontics (crowns), restorative procedures, orthodontics with genetic counseling, and Class 4 therapeutic laser treatment. The team comprises two DVMs, two veterinary assistants, one RVT, two kennel technicians, and a receptionist.

The business model is fee-for-service professional veterinary care with pay-as-you-go billing; new clients pay a $210 non-refundable deposit to secure consultation and procedure appointments, with full payment due at time of service and no payment plans offered. Revenue is generated from two primary channels: direct appointments from pet owners acquired through local SEO, the practice blog's "Pet of the Month" content marketing, and client referrals; and inbound referrals from general practice veterinarians who submit patient referral forms and receive consultation reports. The practice is privately held, founder-operated, with no external funding, no institutional investment, and no disclosed parent entity.

Name

Dentistry for Animals

Legal name

Dentistry for Animals

Website

https://dentistryforanimals.com

Company type

Private

Founded year

1997

Operating status

Operating

Headcount range

11–50 employees

Short description

Dentistry for Animals is a single-location veterinary dental specialty practice in Aptos, California, founded in 1997, providing board-certified advanced dental and oral surgery care for dogs and cats through direct appointments and general-practice veterinarian referrals.

Ownership category

akta.pro rank

Product category

Veterinary Dental Services

NAICS

Veterinary Services (541940), Veterinary Services (54194)

akta.pro primary industry

Veterinary Dentistry & Oral Surgery Specialty Centers (HLAMACAI)

akta.pro secondary industry

Dental & Oral Surgery Veterinary Clinics (HLAMAAAK)

Keywords

• Veterinary dental care
• Veterinary specialty practice
• Pet oral surgery
• Veterinary endodontics
• Animal dental radiographs

Headquarters

HQ city

Aptos

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Veterinary Dental Services: Professional veterinary dental services including oral evaluation, endodontics (root canals), periodontal therapy, oral surgery, prosthodontics (crowns), restoratives, orthodontics, and dental radiographs. Services are priced per procedure with a $210 non-refundable deposit required to secure new consultation and procedure appointments.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Dentistry for Animals is a single-location veterinary dental specialty practice that delivers advanced oral health care for dogs and cats. Its services span oral evaluation, endodontics (root canals), periodontal therapy, oral surgery, prosthodontics (crowns), restoratives, orthodontics, full-mouth dental radiographs, cone beam CT (VetCat) 3D imaging, and therapeutic laser treatment. The practice operates on a fee-for-service basis with a $210 non-refundable deposit required to secure new consultation and procedure appointments.

Product overview

Dentistry for Animals is a veterinary dental specialty practice providing comprehensive dental care for dogs and cats. The practice operates as a single-location specialty service offering a full range of dental treatments including preventive care (oral evaluation, dental radiographs, periodontal therapy), restorative procedures (endodontics, prosthodontics, restoratives), surgical services (oral surgery, orthodontics), and advanced diagnostics (cone beam CT, dental radiographs). The practice is led by Dr. Judy Force, a Board Certified Veterinary Dentist, and provides services for general practitioners through a referral program.

Differentiator

Problem solved

Functional benefit

Products and services

• Oral Evaluation
• Endodontics
• Periodontal Therapy
• Oral Surgery
• Prosthodontics
• Restoratives
• Orthodontics
• Dental Radiographs
• Cone Beam CT (VetCat)
• Laser Therapy

Quantifiable outcome

• Studies show 30-40% more significant pathology found with full-mouth dental radiographs

Named customers3 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Scale indicators1 record

Recent moves5 records

Expansion highlights4 records

Regional players

• Pacific Veterinary Dentistry: Veterinary dental specialty practice serving the West Coast. Comparable specialty dental offerings though likely operating at smaller scale; relevant as a West Coast regional competitor.
• Florida Veterinary Dentistry & Oral Surgery: Veterinary dental specialty practice in Florida with board-certified specialists providing endodontic, periodontic, and oral surgery services. Comparable specialty offering though in a different regional market.
• Northstar Veterinary Dental Specialists: Specialty veterinary dental practice in Texas offering endodontics, oral surgery, and prosthodontics. Comparable service offering though operating in a different geographic region.

Direct peers

• Animal Dentistry & Oral Surgery Specialists: Veterinary dental specialty practice in Loveland, Colorado offering endodontics, oral surgery, periodontics, and orthodontics for companion animals. Operates as a single-location referral-based specialty with a board-certified veterinary dentist — directly comparable in scope, delivery model, and customer base to Dentistry for Animals.
• SAGE Veterinary Centers: Multi-location specialty veterinary hospital group in the San Francisco Bay Area offering specialty services including dentistry. Comparable as a regional specialty competitor with overlapping geography in Northern California.
• Animal Dental Center: Veterinary dental specialty practice in Towson, Maryland with board-certified specialists performing endodontics, oral surgery, and prosthodontics on dogs and cats. Directly comparable referral-driven specialty dental model.
• California Veterinary Specialists: Multi-specialty veterinary hospital in Ontario, California with dental specialty services alongside internal medicine, surgery, and emergency care. Comparable as a California-based specialty provider with advanced dentistry capability.
• Veterinary Dentistry Specialists: Veterinary dental specialty practice in Waukesha, Wisconsin offering comprehensive specialty dental care for companion animals. Single-specialty referral model closely aligned with Dentistry for Animals.

Broad incumbents

• VCA Animal Hospitals: Largest network of animal hospitals in the US, offering specialty services including veterinary dentistry at many locations. Broad incumbent with overlapping specialty dental capability but operating as a general multi-specialty platform rather than a pure dental specialty.
• BluePearl Specialty + Emergency Pet Hospital: National network of specialty and emergency veterinary hospitals, part of Mars Veterinary Health. Offers dental specialty services among broader specialty portfolio — broad incumbent with overlapping capability.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dentistry for Animals