Balletcollective

What Balletcollective does

BalletCollective Inc. is a 501(c)(3) nonprofit performing arts organization founded in 2011 by choreographer Troy Schumacher and headquartered in New York City. The organization operates an interdisciplinary collaborative platform that exclusively commissions and presents original ballet works, developed through a proprietary methodology — "The BalletCollective Process" — which connects choreographers, composers, and "source artists" recruited from outside dance (photographers, architects, writers, game designers, perfumers) to create source art that serves as the conceptual anchor for both the dance work and the musical score. Since founding, the organization has collaborated with 330-350+ artists across disciplines and produced 25+ original works including two full-length productions, presented at venues such as the Cathedral of Saint John the Divine, Pioneer Works, the Metropolitan Museum of Art, and the Joyce Theater.

The organization's product portfolio centers on the Commission for Developing Choreographers (an open-application annual program awarding $9,000-$20,000 commissions with full support for composer and source artist fees, studio space, mentorship, and a world premiere), original productions such as The Woods (an immersive concert experience created with Brooklyn band San Fermin) and The Night Falls, an annual Hudson Valley Residency in Millbrook, NY, a Creators in Dance Summit for professional choreographers, a B2B stage and floor rental business, and limited-edition art print sales. The marketing and distribution model is hybrid: event-driven ticket sales and gala performance, community-led artist development, and partnership-driven presenting relationships with prestige venues.

Revenue is generated through four streams: tax-deductible individual donations structured in tiers up to $15,000+ (Partners in Creation), ticket sales from sold-out performances, B2B rental of Harlequin Liberty Sprung Floor panels and Marley vinyl surfaces to other dance companies (American Ballet Theatre, Alvin Ailey, Paul Taylor Dance Company), and limited-edition art print sales. In 2025, BalletCollective paid $502,000 directly to 123 artists, presented 29 performances and events, and sold out every New York performance. The organization is supported by public funding from the New York State Council on the Arts and the NYC Department of Cultural Affairs, alongside individual philanthropy and a Board led by Karin Day Kingsley (Chair) and Stephen Kroll Reidy (President).

Name

Balletcollective

Legal name

BalletCollective Inc.

Website

https://balletcollective.com

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

11–50 employees

Short description

BalletCollective is a New York-based 501(c)(3) nonprofit that exclusively commissions original ballet works through a signature triadic collaboration between choreographers, composers, and non-dance source artists, serving patrons, professional choreographers, and partner dance companies across 330+ artist collaborations.

Ownership category

akta.pro rank

Product category

Contemporary Ballet and Performing Arts Services

NAICS

Dance Companies (711120), Dance Companies (71112), Performing Arts Companies (7111)

akta.pro primary industry

Classical Ballet (Full-Length & Repertoire) (MPAGADAA)

akta.pro secondary industries

Theater, Musicals & Performing Arts (THAJAFAB), Theatre Education, Training & Conservatories (MPAGABAN), Dance Theatre (Narrative/Experimental) (MPAGADAC)

Keywords

• Original ballet commissions
• Interdisciplinary performing arts
• Contemporary dance productions
• Choreographer development programs
• Sprung floor rental

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices4 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. Donations and Charitable Contributions: Fully tax-deductible donations from individuals, with multiple giving tiers including Partners in Creation ($1,500-$4,999, $5,000-$14,999, $15,000+) offering varying levels of access to artistic process and recognition. Includes bequests, securities gifts, IRA charitable rollovers, and donor-advised fund gifts. Tax ID: 45-3021279.
2. Ticket Sales and Performance Revenue: Direct ticket sales for performances at venues including Cathedral of Saint John the Divine, Millbrook School, and touring productions. Sold out all New York performances in 2025.
3. Floor and Stage Rental: Rental of Harlequin Liberty Sprung Floor panels, Marley vinyl dance floors, and stage decking to other ballet companies, dance companies, pop stars, museums, and performing arts centers in NYC Metro area and beyond.
4. Art Sales and Underwriting: Sale of limited-edition lithographic prints created by source artists, serving as permanent underwriter recognition for world premiere ballets. $2,500 donation includes signed print.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels7 records

Core offering

BalletCollective commissions and produces original, interdisciplinary ballet works through its signature BalletCollective Process, which pairs choreographers with composers and non-performative 'source artists.' The organization awards choreographer commissions ($9,000–$20,000), develops productions in annual residencies, presents performances at prestige venues, and sells limited-edition source art. It also rents professional-grade sprung dance floors and stage equipment to other performing arts organizations.

Product overview

BalletCollective is an interdisciplinary performing arts producing organization that exclusively commissions and presents original ballet-based works created through its signature BalletCollective Process. The organization operates as a collective of 330+ artists across choreography, composition, dance, design, and source art disciplines. Its core offerings include the Commission for Developing Choreographers (granting $9,000-$20,000 commissions with full composer and source artist support), original productions (including The Woods, The Night Falls, Translation, and The Nutcracker at Wethersfield), the annual Hudson Valley Residency, the Creators in Dance Summit, and stage/floor rental services. The organization partners with venues including the Metropolitan Museum of Art, Cathedral of Saint John the Divine, and Pioneer Works to present works to audiences in New York and beyond.

Differentiator

Problem solved

Functional benefit

Products and services

• Commission for Developing Choreographers Annual open-application commission program that awards choreographers $9,000–$20,000 to create original ballets through BalletCollective's signature collaborative process, including full composer and source artist fees, studio access, mentorship, and a world premiere production. For professional choreographers worldwide.
• Original Ballet Productions Original commissioned ballet works created through the BalletCollective Process — including full-length productions and shorter contemporary pieces — presented at prestige venues for paying audiences. In 2025, the organization paid $502,000 directly to 123 artists and sold out every New York performance.
• The Woods Immersive concert experience co-created with San Fermin, featuring 25 dancers, singers, and musicians performing across multiple stages amongst audiences, combining rock concert, theater, and contemporary ballet. Available for booking and touring internationally.
• The Nutcracker at Wethersfield Documentary Documentary film capturing the creation of BalletCollective's first live Nutcracker at Wethersfield Estate during the 2020 pandemic. Executive produced by Amanda Seyfried and available for national distribution.
• Creators in Dance Summit Closed-door, non-attributed annual summit for professional choreographers across career stages to engage in candid dialogue about making work, sustaining a practice, and field challenges. Takeaways synthesized as anonymous patterns and themes. For choreographers, with an advisory board including leading choreographers Kyle Abraham, Robert Battle, Camille A. Brown, Ohad Naharin, Alexei Ratmansky, Pam Tanowitz, and Christopher Wheeldon.
• Stage and Floor Rental Rental of Harlequin Liberty sprung dance floor (54 panels, 4'x8'), Harlequin Reversible Pro Marley vinyl rolls in various sizes, and 32 stage deck panels for ballet, dance, performances, photo/video shoots, and events in the NYC Metro area (NY, NJ, CT) and beyond. Quote-based pricing with 6–48 hour inquiry response. For ballet companies, dance companies, pop stars, museums, and performing arts centers.
• Hudson Valley Residency Annual summer residency program in Millbrook, NY bringing together choreographers and New York City Ballet dancers for creative development, culminating in public works-in-progress performances at Millbrook School's Holbrook Arts Center. Public performance tickets: $30 general admission / $10 children and students.
• linn meyers Lithographic Print Limited edition lithographic print by artist linn meyers (with work in the Smithsonian, LACMA, and British Museum), created on pages of Nicky Sohn's musical score for the ballet 'The Magnitude of Verticality.' Each print is hand-signed, numbered, and packaged in a custom BalletCollective folio. $2,500 purchase includes $2,000 tax-deductible donation and permanent underwriter recognition.
• Artist Collaboration Database Registry for artists interested in collaboration opportunities with BalletCollective, allowing choreographers, composers, dancers, designers, musicians, and other creatives to register for potential project-based collaboration.

Quantifiable outcome

• In 2025: $502,000 paid directly to 123 artists
• +3 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered flagship, core and minor.

• Pioneer WorksflagshipStrategic or Co-development Partner · 1 August 2025Presented The Woods in collaboration with BalletCollective and San Fermin at Pioneer Works in Brooklyn. The sold-out, extended run in August 2025 featured 25 dancers, singers, and musicians in an immersive concert experience. Pioneer Works serves as the primary presenting partner for this production.
• San FerminflagshipStrategic or Co-development PartnerBrooklyn band led by composer Ellis Ludwig-Leone co-created The Woods with BalletCollective. San Fermin's rich musical catalogue was expanded across an enveloping set, with the band situated throughout the performance space putting audiences inside the music-making.
• Millbrook SchoolcoreStrategic or Co-development PartnerHost venue for 12th Annual Hudson Valley Residency and performances at Holbrook Arts Center. Provides theater space for works-in-progress performances featuring NYCB dancers.
• Willow Dance CenterminorChannel Partner/ Reseller/ DistributorPartner venue for live choreography performances and dance workshops at Cunneen-Hackett Arts Theater in Poughkeepsie, NY.
• Millbrook Community PartnershipminorStrategic or Co-development PartnerCo-presenter of free community events including movement classes and artist chats at Bennett Park during the Hudson Valley Residency.
• Wethersfield EstatecoreStrategic or Co-development PartnerHistoric Hudson Valley estate that served as temporary home and performance space for the first live Nutcracker performance in the US during the 2020 pandemic.

Scale indicators11 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pilobolus: Interdisciplinary dance company known for cross-discipline collaborations and a signature creative process. The most direct methodological peer to BalletCollective's signature collaborative process connecting choreographers with non-dance collaborators.
• New York City Ballet: America's largest ballet company, whose dancers (Sara Mearns, Mira Nadon, Taylor Stanley, Tyler Angle) regularly collaborate with and perform in BalletCollective's commissioned works. They share the same NYC dance ecosystem, venue partners, and overlapping audience of ballet patrons.
• Mark Morris Dance Group: Brooklyn-based dance company with an interdisciplinary sensibility (choreography tightly integrated with live music). Comparable to BalletCollective in scale, NYC base, and commitment to commissioning and presenting original work.
• American Ballet Theatre: Major US ballet company that rents BalletCollective's sprung floor for performances. Both organizations commission new choreography, operate in NYC, and target overlapping patron and audience segments.
• Alvin Ailey American Dance Theater: NYC-based dance company that also rents BalletCollective's floor equipment. Both organizations develop original choreography, tour nationally, and compete for similar institutional presenting partnerships and donor support.
• Pioneer Works: Brooklyn-based interdisciplinary arts nonprofit that co-presented The Woods with BalletCollective in a sold-out extended run. Comparable as a presenting and commissioning organization with a similar interdisciplinary, experiment-driven programming approach.
• Martha Graham Dance Company: Historic NYC-based modern dance company with a significant repertory of original commissioned works. Comparable in operating model, NYC venue relationships, and emphasis on a distinct choreographic identity.
• Paul Taylor Dance Company: Modern dance company that performed at the Guggenheim using BalletCollective's floor equipment. Both produce original works, present at major NYC venues, and share an emphasis on commissioning new choreography from living choreographers.

Broad incumbents

• Pacific Northwest Ballet: Larger established regional ballet company that commissions original choreography and tours nationally. Comparable as a commissioning and presenting organization, though it operates at substantially greater scale than BalletCollective.
• Joyce Theater Foundation: NYC dance-presenting institution that has hosted BalletCollective's work. Comparable as a venue partner and ecosystem player, though it operates as a presenter rather than a producing company.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/balletcoll
• LinkedInlinkedin.com/company/ballet-collective

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Balletcollective