Midalloy
- Company typePrivate
- Founded1985
- HeadquartersSt Louis, United States
- Headcount11–50
- GTM typeB2B
- OfferingHardware or Manufacturing
Midalloy firmographics
Firmographics- Name
- Midalloy
- Legal name
- Midalloy
- Website
- https://midalloy.com
- Company type
- Private
- Founded year
- 1985
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Ownership category
- akta.pro rank
Midalloy industry classification
Industry- Product category
- Welding Consumables
- NAICS
- Other Fabricated Wire Product Manufacturing (332618), Spring and Wire Product Manufacturing (3326)
- SIC
- Miscellaneous Primary Metal Products (3390)
- akta.pro primary industry
- Refractory & Metallurgical Consumables Distribution (Fluxes, electrodes, refractories) (IMAKAJAM)
- akta.pro secondary industry
- Welding, Joining & Soldering Equipment (Arc, Resistance, Friction, Brazing) (IMAHADAH)
Keywords
Where Midalloy is headquartered
LocationHeadquarters
- HQ city
- St Louis
- HQ country
- United States
- HQ region
- North America
Offices2 records
Markets served
Midalloy business model
Business model- GTM type
- B2B
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Technology or R&D, Marketing or Sales, Infrastructure
Revenue model
- Welding Consumables Sales: Midalloy generates revenue through direct sales of welding consumables including bare wire, coated electrodes, flux-cored wires, and sub-arc fluxes. Products are sold to U.S. and global customers through a nationwide distributor network and direct field sales.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Other | Pay-as-you-go | Quote-based industrial pricing |
Go-to-market motion2 records
Distribution channels3 records
Marketing channels3 records
Midalloy product offering
Product offeringCore offering
Midalloy manufactures and supplies private-brand high-performance alloy welding consumables — bare wire, coated electrodes (CHROMAX, NI-MAX), flux-cored wire (Mastercor), strip cladding electrodes (WELDSTRIP), and sub-arc fluxes — for industrial fabrication across stainless steel, nickel alloy, aluminum, and mild/low alloy steel. Products are stocked at two U.S. warehouses (Fenton, MO and Houston, TX) holding over 2 million pounds and distributed through a nationwide welding supply distributor network supported by field sales representatives.
Product overview
Midalloy is a welding consumables company founded in 1985, operating as one of the largest private brand alloy welding suppliers in the United States. The company offers a unified portfolio of welding products organized across seven core product categories: Stainless Steel, Aluminum, Nickel Alloy, Low Alloy & Mild Steel, Strip for Overlay, Sub-Arc Fluxes, and Special Purpose Grades. Products are sold under multiple sub-brands including CHROMAX (coated electrodes), NI-MAX (nickel coated electrodes), MASTERCOR (flux-cored wire), and WELDSTRIP (strip electrodes), with bare wire sold under the MIDALLOY brand. The product portfolio supports all major welding processes (GMAW/MIG, GTAW/TIG, SAW/Sub-Arc, FCAW/Flux-Cored, SMAW/Coated Electrodes) and 98% of products are DFARS compliant. The company stocks over 2 million pounds of inventory across facilities in Fenton, MO and Houston, TX.
Differentiator
Problem solved
Functional benefit
Brands
- CHROMAX™: Coated electrodes brand for stainless steel welding products
- NIMAX™
- Mastercor™
- WELDSTRIP
Products and services
- Stainless Steel Welding Products Stainless steel welding consumables (bare wire, CHROMAX coated electrodes, Mastercor flux-cored wire) manufactured to exacting industry standards with controlled chemistries, close alloy tolerances, and low impurity levels. For industrial fabricators of stainless steel components.
- Aluminum Welding Wire Aluminum welding wires (ER4043, ER5356, ER5556) for GMAW and GTAW processes, manufactured to expert quality standards and meeting AWS (A5.10), TUV, DIN (1732), and ABS international codes.
- Nickel Alloy Welding Consumables Complete range of nickel alloy welding consumables in MIG, TIG, sub-arc, flux-cored, coated electrodes (NI-MAX), and Weldstrip forms for joining high-performance materials in critical industry applications.
- Low Alloy & Mild Steel Welding Wire Low alloy and mild steel welding wires with 1% to 5% alloying elements added to carbon steel for strength, hardness, and corrosion resistance; all wires are copper-free to minimize weld contamination and support x-ray quality welds.
- Strip for Overlay (WELDSTRIP) Stainless steel and nickel alloy strip electrodes (WELDSTRIP brand) for strip cladding using submerged arc (SAW) or electroslag (ESW) welding, offering higher deposition rates and lower base metal penetration than conventional sub-arc wire cladding.
- Sub-Arc Fluxes European style fully agglomerated fluxes for use with Weldstrip or sub-arc wire in joining or overlay of nickel alloys, stainless steels, and mild steels; produces excellent bead contours with easy slag removal.
- Special Purpose Grades Hard-to-source specialty welding grades for fabrication of critical industrial components, including cryogenic welding applications; special melts available through worldwide mill contacts to meet exact customer specifications.
Quantifiable outcome
- 98% DFARS Compliant products
- +2 more outcomes
Companies that use Midalloy
Customer profileSegments7 records
Ideal customer profiles2 records
Midalloy technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature6 records
Midalloy partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered minor.
- American Welding Society (AWS)minorAWS is a trade association that advances the science, technology, and application of welding. Through its code and certification procedures, it produces industry standards for the joining of metals and other materials. Midalloy maintains active membership to stay abreast of the latest materials and designs in advanced joining technologies.
- Gases and Welding Distributors Association (GAWDA)minorGAWDA is the major trade association representing the gases and welding supply industry. Since 1945, it has been the industry's foremost resource for safety and compliance information, education, and networking. Midalloy maintains active membership for industry engagement.
- Pipe Fabrication Institute (PFI)minorPFI keeps member industrial clients, contractors, design firms, and engineers informed and up-to-date on current and future technology. By proposing and maintaining suitable standards and technical bulletins, it promotes the highest benchmark of excellence for the pipe fabrication industry.
Scale indicators4 records
Recent moves5 records
Expansion highlights6 records
Midalloy competitors and assessment
Company assessmentEmerging players
- Carpenter Technology: Specialty alloy producer with a Dynaloy welding products line supplying stainless and nickel welding consumables. Comparable in specialty alloy chemistry and traceability, but with a primary focus on mill products rather than consumables distribution.
- Haynes International: Manufacturer of high-performance nickel- and cobalt-based alloys, including welding consumables for corrosive and high-temperature service. Comparable in serving the same oil & gas, chemical, and power generation end markets, with a more alloy-mill-centric model.
- Special Metals (Precision Castparts / Berkshire Hathaway): World-leading producer of nickel-based alloys and welding consumables for high-performance applications. Comparable to Midalloy's NIMAX nickel alloy consumable line, with deeper alloy metallurgy IP and mill-level control of base materials.
Broad incumbents
- Hobart Brothers (ITW): Welding consumables manufacturer owned by Illinois Tool Works, producing stick electrodes, solid wire, and flux-cored wire for industrial and construction end markets. Comparable in filler-metal product categories but with broader commodity and construction emphasis vs. Midalloy's specialty alloy focus.
- ESAB: Global welding and cutting consumables and equipment manufacturer. Overlaps with Midalloy across stainless, nickel alloy, and low-alloy consumables as well as sub-arc fluxes, but serves a much broader customer base globally with larger R&D and distribution.
- Sandvik (Materials Technology / Welding): Sandvik's welding consumables business supplies stainless, nickel, and hardfacing welding products to industrial customers globally. Comparable in alloy focus and end-market exposure, with broader European geographic roots and a much larger overall business.
- Lincoln Electric: Global leader in welding consumables, equipment, and cutting systems. Directly comparable as a supplier of stainless, nickel, low-alloy, and mild-steel welding consumables across all major processes, but at vastly greater scale and with a much broader product and equipment portfolio.
Direct peers
- Blue Demon Welding Products: U.S.-based supplier of welding consumables including stainless, nickel, aluminum, and mild-steel electrodes and wires, sold primarily through welding supply distributors. Comparable distribution-led, private-brand model to Midalloy, though with a heavier weighting toward general industrial rather than high-spec defense/cryogenic grades.
- Select-Arc (Lincoln Electric subsidiary): Manufacturer of premium specialty welding consumables including stainless, nickel, and low-alloy electrodes and tubular wires. Directly comparable to Midalloy's CHROMAX, NIMAX, and Mastercor brands as a specialty private-brand consumable supplier, though owned by Lincoln Electric.
- voestalpine Böhler Welding: Specialty welding consumables division of voestalpine, focused on high-alloy stainless, nickel, and duplex welding consumables including fluxes and strip cladding products. Closest direct comparable to Midalloy's specialty high-alloy positioning, though with European manufacturing roots and a larger global footprint.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Midalloy social profiles
Digital presenceMidalloy compliance and trust
Trust signalCompliance1 record
Midalloy financial estimates
Financial estimateRevenue estimate
Valuation estimate
Midalloy leadership team
Management profileNumber of profiles
Profiles1 record
Midalloy funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Midalloy M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Midalloy
What does Midalloy do?
Midalloy manufactures and supplies private-brand high-performance alloy welding consumables — bare wire, coated electrodes (CHROMAX, NI-MAX), flux-cored wire (Mastercor), strip cladding electrodes (WELDSTRIP), and sub-arc fluxes — for industrial fabrication across stainless steel, nickel alloy, aluminum, and mild/low alloy steel. Products are stocked at two U.S. warehouses (Fenton, MO and Houston, TX) holding over 2 million pounds and distributed through a nationwide welding supply distributor network supported by field sales representatives.
Is Midalloy a public or private company?
Midalloy is a private company. It is classified as unknown and is currently operating.
When was Midalloy founded?
Midalloy was founded in 1985. It employs 11 to 50 people.
Where is Midalloy based?
Midalloy is headquartered in St Louis, United States, in the North America region.
How does Midalloy make money?
One revenue line is on record: welding Consumables Sales.
Who are Midalloy's main competitors?
Emerging players on record are Carpenter Technology, Haynes International and Special Metals (Precision Castparts / Berkshire Hathaway). Broad incumbents are Hobart Brothers (ITW), ESAB, Sandvik (Materials Technology / Welding) and Lincoln Electric. Direct peers are Blue Demon Welding Products, Select-Arc (Lincoln Electric subsidiary) and voestalpine Böhler Welding.
Does Midalloy have an API?
No public API is recorded for Midalloy.
What industry is Midalloy in?
Midalloy's product category is Welding Consumables. Its primary akta.pro industry code is IMAKAJAM, Refractory & Metallurgical Consumables Distribution (Fluxes, electrodes, refractories), with a secondary code of IMAHADAH, Welding, Joining & Soldering Equipment (Arc, Resistance, Friction, Brazing). Its NAICS code is 332618 and its SIC code is 3390.