What Rawfish does

Rawfish S.r.l. is an Italian custom mobile and web application development agency founded in 2012 and headquartered in Vicenza, with a Swiss subsidiary (Rawfish Sagl) in Lugano. The firm delivers end-to-end services spanning native iOS and Android development (Kotlin, Swift, SwiftUI), cross-platform frameworks (React Native), low-code platforms (OutSystems, Bubble), responsive web platforms, and HMI/IoT interfaces. Its portfolio covers enterprise media (Mediaset Infinity, TGcom24, Radio 105, Virgin Radio Italia, Radio Monte Carlo), B2B enterprise (Enel X built on OutSystems with Salesforce/Conga/Datacentric/DOXEE/B2W integration), banking (Banca Mediolanum), research (Osservatori Digital Innovation at Politecnico di Milano), and a long tail of startup and SMB engagements across food delivery, fashion rental, events staffing, art-tech, specialty coffee, and 3D printing (DWS Systems).

Technically, Rawfish builds proprietary reusable assets including a modular UI Kit/Design System for the Mediaset group (40% time savings, 70% maintenance cost reduction, 99% app stability), GraphQL middleware for TGcom24, an MVVM/Reactive architecture pattern across projects, and MQTT-based IoT communication stacks for accessibility-focused smart-home clients such as Domho. The company holds UNI EN ISO 9001:2015 certification, is a certified OutSystems partner since 2019, and partners with the Aquarium Ventures startup accelerator.

Commercially, Rawfish operates a professional-services revenue model through multi-month dedicated-team engagements priced by scope, team size, and duration, with no public pricing or subscription product. Distribution is direct enterprise sales supplemented by technology-platform referrals (OutSystems, Frontify, Unguess), a portfolio-website and case-study content funnel, and an active LinkedIn and 'Ride the Wave' newsletter presence. Customers split between medium-to-large Italian enterprises (primary) and early-stage startups/SMBs (primary), with services marketed across Italy, Switzerland, Spain, and Portugal. The firm also participates in multiple iNEST/PNRR-funded research projects (DIGIT-HOME at €630,508.35 and ARCO at €436,600.50), extending its reach into regulated accessibility, elderly-care, and IoT verticals.

Name

Rawfish

Legal name

Rawfish S.r.l.

Website

https://rawfish.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Rawfish S.r.l. is an Italian custom mobile and web application development agency in Vicenza (with a Swiss subsidiary in Lugano) that delivers native iOS/Android, web, low-code, and IoT/HMI solutions for Italian enterprises such as Mediaset and Enel X, plus a long tail of startups and SMBs across media, energy, fashion, and accessibility verticals.

Ownership category

akta.pro rank

Headquarters

HQ city

Vicenza

HQ country

Italy

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. Custom Application Development: Rawfish generates revenue through bespoke mobile app development, web platform creation, and UI/UX design services for enterprise clients and startups. Projects are typically multi-month engagements with dedicated teams.
2. IoT and Smart Building Solutions: Development of connected device applications for smart buildings, co-housing, and home automation systems including specialized interfaces for accessibility.

Go-to-market motion1 record

Distribution channels2 records

Marketing channels3 records

Core offering

Rawfish is a custom mobile and web application development agency that designs, develops, and maintains native iOS and Android applications, responsive web platforms, IoT-connected systems, and HMI (Human-Machine Interface) solutions. The company delivers end-to-end projects — from UX research and service design through native development, backend integration, QA, and post-launch maintenance — for clients ranging from startups to large Italian enterprises.

Product overview

Rawfish is a mobile agency specializing in UI/UX design and native app development for iOS and Android, web platforms, and HMI (Human-Machine Interface) solutions. Their core offerings span mobile app development (including React Native and native platforms), responsive web development, and industrial interfaces. The company operates across diverse sectors including streaming media (Mediaset Infinity, Mediaset Play, TGcom24), food delivery (Divoora), accommodation (City Pop), enterprise B2B (Enel X with OutSystems), IoT smart home control (Domho, Edileco), fashion (RAP - Rent à Porter), events staffing (Best Hostess), laundry services (Lavandemia with AI optimization), and e-commerce (Osservatori.net). Their portfolio includes platforms built with low-code tools (OutSystems, Bubble) and native development. Services include service design, UI/UX design, frontend/backend development, quality assurance, and ongoing maintenance. Rawfish holds ISO 9001:2015 certification and partners with Aquarium Ventures for startup MVP development.

Differentiator

Problem solved

Functional benefit

Products and services

• Native iOS and Android App Development End-to-end native mobile application development for iOS and Android, including UX research, UI/UX design, frontend and backend development, quality assurance, integration, and ongoing maintenance, delivered as multi-month dedicated team engagements for enterprise and startup clients.
• Web Platform Development Responsive web application development, including e-commerce sites, administrative back-offices, and brand-aligned web platforms, provided as custom built-for-client solutions.
• HMI (Human-Machine Interface) Design and Development Design and development of Human-Machine Interfaces for industrial and smart building use cases, integrating IoT devices, sensors, and accessibility-focused controls.
• Aquarium Ventures MVP Program Partnership program with the Aquarium Ventures startup accelerator to deliver high-quality MVP development for early-stage startups.

Quantifiable outcome

• 40% time savings achieved using shared middleware and UI Kit across Mediaset group apps
• +2 more outcomes

Named customers15 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration6 records

AI capability2 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core.

• Aquarium VenturescoreStrategic or Co-development Partner · 1 May 2022Aquarium Ventures is a startup accelerator with a strong technological focus. Rawfish partners with the accelerator to provide technical expertise for early-stage companies, helping transform winning ideas into successful products through quality MVP development.
• OutSystemscoreTechnology or IntegrationOfficial certified partner for OutSystems low-code platform. Rawfish develops enterprise applications using OutSystems for rapid development with advanced mobile capabilities. Partner since 2019 with dedicated team trained on the platform.
• iNEST (Interconnected Nord-Est Innovation Ecosystem)coreStrategic or Co-development PartnerResearch partnership under PNRR (Piano Nazionale di Ripresa e Resilienza) funding. Rawfish participates in multiple projects including DIGIT-HOME (IoT for accessible homes, budget 630,508 EUR), ARCO (clothing management in care homes), and IDEA (domotic environment for elderly). Multiple funded research initiatives running 2024-2025.

Scale indicators3 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Capgemini Engineering: Engineering and digital services arm of Capgemini, offering software and IoT/HMI development across Europe. Comparable enterprise IT services, including IoT and HMI capabilities relevant to Rawfish's smart-building work.
• Globant: Large digital transformation and software development firm with European delivery centers. Comparable custom mobile/web service offering, but at global scale and broader industry coverage.
• Thoughtworks: Global technology consultancy providing custom software and digital product development. Comparable custom development service line, but operates at much larger scale across many geographies.
• NTT Data: Global IT services provider with significant Italian operations (including ex-Deloitte Italy tech consulting). Overlaps with Rawfish in enterprise digital and mobile transformation engagements.

Direct peers

• AQuest: Italian web and mobile development agency based in northern Italy with similar end-to-end service offering (UX, native and web apps, branding) and a comparable SME/enterprise client mix.
• Yolo Group: European digital product studio that designs and develops mobile/web applications. Comparable custom product development model, though with a different vertical mix (consumer fintech apps).
• ArcTouch: US-based mobile app development agency specializing in native iOS, Android, and connected/IoT experiences for enterprises and startups. Comparable boutique custom mobile app development model with similar IoT and product-launch focus.
• Bending Spoons: Italian-based mobile application developer and software company. Both firms are Italian-headquartered mobile app developers with overlapping native iOS/Android capabilities, although Bending Spoons operates at significantly larger scale with productized consumer apps.
• Vectorial: Italian digital agency offering web development, mobile apps, and UX design services. Closely comparable boutique-services model and customer base (Italian SMEs and enterprises) to Rawfish.
• Corley Group: Italian digital transformation consultancy with mobile app and web platform capabilities serving mid-market and enterprise clients. Comparable services portfolio and Italian-market focus.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/rawfishagency

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles9 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Rawfish