What Ogaan India Private does

Ogaan India Private (legally Ogaan Retail Pvt Ltd) is a privately held, New Delhi–headquartered luxury multi-designer fashion retailer founded in 1989. The company pioneered the concept of aggregating multiple Indian designers under a single storefront and is recognized as the best-known multi-designer retail destination in India. Its assortment spans designer womenswear (sarees, lehengas, anarkalis, kurtas, dresses, co-ords), menswear (sherwanis, kurta sets, blazers, suit & tuxedos), kidswear, handcrafted jewellery, footwear, and accessories, drawing from a network of more than 1,000 designers. The primary customer segment is affluent women shopping for wedding trousseau, festive, and occasion wear, with secondary segments in menswear and kidswear.

Ogaan operates a hybrid direct-to-consumer distribution model. Its e-commerce platform, ogaan.com, is built on Magento and supports nine currencies (USD, AUD, GBP, CAD, CNY, EUR, INR, AED, SGD) with international shipping to 55+ countries. This is supplemented by physical flagship stores in New Delhi (Hauz Khas, Khan Market Emporio, Malcha Marg), Mumbai (Kala Ghoda), Hyderabad (Banjara Hills), and a recently opened store in Kolkata. The company also offers personal styling services delivered via WhatsApp and video call, gift cards in preset and custom denominations, and a 'Ships in 24 Hours' ready-to-ship collection for last-minute purchases.

The business model is straightforward transaction-based retail: one-time sales of designer fashion through online and physical channels. Revenue mechanics are diversified across categories, geographies (domestic India plus international diaspora markets), and price points (gift cards from $53 to $530, with high-end pieces priced on request). The company is family-controlled, with founder Kavita Bhartia and managing director Aashti Bhartia in leadership roles; no external investors, funding rounds, or parent company affiliations are disclosed. Marketing relies on organic social (Instagram, Facebook, Pinterest), email newsletters, a content blog (The Circle), and WhatsApp-based customer support.

Name

Ogaan India Private

Legal name

Ogaan Retail Pvt Ltd

Website

https://ogaan.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

Ogaan India Private is a New Delhi–based luxury multi-designer fashion retailer founded in 1989, selling Indian designer womenswear, menswear, kidswear, jewellery, and accessories through ogaan.com and physical stores across India, shipping to 55+ countries.

Ownership category

akta.pro rank

Product category

Luxury Designer Fashion Retail

NAICS

Clothing and Clothing Accessories Retailers (45811)

SIC

Retail-Women's Clothing Stores (5621), Retail-Shoe Stores (5661), Costume Jewelry & Novelties (3960)

akta.pro primary industry

Handmade/Craft Fashion Jewelry (Beaded/Wire/Woven) (CRAKABAD)

akta.pro secondary industry

Fashion/Costume Jewelry Manufacturing (CRAKAIAB)

Keywords

• Designer fashion retail
• Luxury Indian apparel
• Multi-designer boutique
• Occasion wear clothing
• Handcrafted jewellery retail

Headquarters

HQ city

New Delhi

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Technology or R&D

Revenue model

1. Retail Sales of Designer Fashion: One-time transaction-based sales of Indian designer clothing, jewellery, accessories, menswear, and kidswear through online and physical retail channels

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels6 records

Core offering

Ogaan India Private is a multi-designer luxury Indian fashion retailer selling curated womenswear, menswear, kidswear, handcrafted jewellery, footwear, and accessories from over 1,000 Indian designers through its e-commerce platform ogaan.com and physical showrooms in Delhi, Mumbai, Hyderabad, and Kolkata. The company pioneered housing multiple designers under one roof in India since 1989 and offers personal styling services, express shipping, and international delivery to 55+ countries.

Product overview

Ogaan India Private operates Ogaan.com, an online luxury Indian fashion retailer that pioneered housing multiple designers under one roof. The platform offers a comprehensive fashion portfolio including designer womenswear (Anarkalis, Kurtas, Lehengas, Sarees, Dresses, Co-ords), handcrafted jewellery (Maang Tika, Earrings, Necklaces, Bangles), accessories (Bags, Scarves, Potlis), footwear, kidswear, and menswear. The company integrates over 1,000 designers and offers a Gift Cards product alongside special collections like the Ships in 24 Hours ready-to-ship line. Customers can shop online or visit physical stores in Delhi, Mumbai, Kolkata, and Hyderabad.

Differentiator

Problem solved

Functional benefit

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators2 records

Recent moves6 records

Expansion highlights6 records

Market position

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/ogaan
• Instagraminstagram.com/ogaanindia
• Pinterestin.pinterest.com/ogaanindia12
• Xx.com/OGAANINDIA
• LinkedInlinkedin.com/company/ogaan-india-pvt.-ltd.

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ogaan India Private