EasyCar.com

What EasyCar.com does

EasyCar.com operates an online car rental price comparison and brokerage platform that aggregates inventory from more than 1,700 car rental brands across 45,000+ pickup locations in 14+ countries. Founded in 1999 and headquartered in London, the company has evolved from a fleet-owning rental operator into a digital marketplace broker that allows individual consumers to search, compare, and book rental vehicles through a single self-serve website, with 24/7 phone-based booking support as a secondary channel. The platform is localized into 8+ languages and supplements the comparison engine with educational car rental guides and a self-service booking management portal.

The underlying technology centers on a price aggregation engine that pulls real-time availability and pricing from major global brands (Hertz, Avis, Europcar, Enterprise, Budget, Sixt) alongside local independent operators, exposing transparent upfront pricing that includes standard protections (collision damage waiver, third-party insurance, unlimited mileage, breakdown cover) and free cancellation up to 48 hours before pickup. Distribution is exclusively digital via the easyCar.com website and local-market domain variants; there is no native mobile app or public API. The business monetizes on a marketplace commission basis, earning a take rate on each completed booking routed through the platform. EasyCar.com is a privately held subsidiary of easyGroup Ltd., the conglomerate founded by Stelios Ioannou that also controls easyJet, easyHotel, easySim, easyMoney, and easyCleaning, providing cross-brand brand recognition in the European leisure travel market.

Name

EasyCar.com

Legal name

easyCar.com Limited

Website

https://easycar.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

11–50 employees

Short description

EasyCar.com is an online car rental price comparison and brokerage platform aggregating 1,700+ brands across 45,000+ locations in 14+ countries, serving individual leisure travelers with self-serve booking and transparent pricing.

Ownership category

akta.pro rank

Product category

Online Travel Marketplace - Car Rental Comparison

NAICS

Passenger Car Rental and Leasing (53211)

SIC

Services-Auto Rental & Leasing (No Drivers) (7510)

akta.pro primary industry

Car Rental & Mobility Dynamic Pricing Systems (THALAOAD)

Keywords

• Car rental comparison
• Car hire booking
• Travel marketplace
• Vehicle rental aggregator
• Airport car hire

Headquarters

HQ city

Dundrum

HQ country

Ireland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Digital Commerce or Content

Cost components

Marketing or Sales, Technology or R&D, Personnel, Operations, Others

Revenue model

1. Car Rental Commission: EasyCar earns commission from car rental bookings made through its platform. As a car rental broker, the company negotiates bulk rates with suppliers and earns a margin on bookings. The platform aggregates over 1,700 brands and 45,000+ locations worldwide, earning transaction-based revenue from each completed rental.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

EasyCar.com operates as an online car rental price comparison and brokerage platform that aggregates offers from over 1,700 car rental brands across 45,000+ worldwide locations. Customers use the platform to search, compare prices, and book rental vehicles from major global suppliers (Hertz, Avis, Europcar, Enterprise, Budget, Sixt) and local operators through a single unified interface. The company earns commission on bookings completed via its platform.

Product overview

EasyCar.com operates as a car rental price comparison and booking platform that aggregates inventory from over 1,700 car rental brands (including Hertz, Avis, Europcar, Enterprise, Budget, and Sixt) across more than 45,000 global locations. The platform functions as a broker/aggregator, allowing customers to search, compare prices, and book rental vehicles. The core product is the comparison platform itself, supplemented by educational car rental guides and a booking management portal. EasyCar.com is part of the 'easy' brand family that includes easyJet, easyHotel, easySim, easyMoney, and easyCleaning, and has been in operation for over 25 years.

Differentiator

Problem solved

Functional benefit

Products and services

• EasyCar.com Car Rental Comparison Platform
• Car Rental Guides
• Booking Management Portal

Quantifiable outcome

• Most bookings include collision damage waiver, third-party insurance, unlimited mileage, and breakdown cover at no extra cost
• +2 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Eight partnerships are on record, tiered core, minor and flagship.

• HertzcoreChannel Partner/ Reseller/ DistributorMajor global car rental brand featured prominently on the easyCar comparison platform. Hertz operates in 145 countries with over 10,000 pickup points globally and rents approximately 30 million vehicles annually.
• EuropcarcoreChannel Partner/ Reseller/ DistributorEurope's leading car rental company with 3,835 branches in 140 countries and a fleet of over 200,000 vehicles serving approximately 6 million customers annually.
• AviscoreChannel Partner/ Reseller/ DistributorGlobal car rental company operating in 165 countries with over 5,000 locations worldwide. Known for maintaining a fleet averaging less than six months on the road.
• EnterprisecoreChannel Partner/ Reseller/ DistributorOne of the largest and most well-known global car hire companies offering a wide range of car rental options from economy cars to luxury vehicles and vans.
• BudgetcoreChannel Partner/ Reseller/ DistributorValue-focused car rental brand operating in over 120 countries with over 3,150 locations. Part of the Avis Budget Group, Inc. The third biggest car hire company globally.
• SixtcoreChannel Partner/ Reseller/ DistributorInternational car rental company with over 4,000 branches across 105 countries and a fleet exceeding 230,000 vehicles. Founded in Germany in 1912.
• Dollar and ThriftyminorChannel Partner/ Reseller/ DistributorBudget-friendly car rental brands owned by Hertz, offering competitive rates with the same values as Hertz. Popular choices for cost-conscious travelers.
• easy family of brandsflagshipStrategic or Co-development PartnerEasyCar is part of the global easy family of brands including easyJet, easyHotel, easySim, easyMoney, and easyCleaning, providing cross-brand recognition and potential for bundled travel services.

Scale indicators3 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Tripadvisor: Tripadvisor's meta-search includes car rental comparison from multiple suppliers, competing for the same leisure traveler's pre-trip planning attention, though as part of a much broader travel content and booking platform.
• Booking.com: Booking.com is the dominant global travel OTA and parent of Rentalcars.com; it bundles car rentals into broader accommodation and flight bookings, representing a major indirect competitor with vastly greater traffic and cross-sell leverage.
• Expedia: Expedia is a global OTA offering car rentals alongside flights, hotels, and packages, leveraging massive direct traffic and supplier relationships to compete with dedicated car rental aggregators like EasyCar.

Direct peers

• Kayak: Kayak is a leading travel meta-search engine that includes car rental comparison alongside flights and hotels, operating on the same aggregator model as EasyCar with global supplier integrations.
• DiscoverCars: DiscoverCars is a focused car rental aggregator similar to EasyCar, comparing prices from major and local rental suppliers globally, with strong presence in European leisure destinations.
• Auto Europe: Auto Europe is a long-established car rental broker and aggregator specializing in international and European rentals, with a comparable B2C and supplier-brokerage model overlapping EasyCar's leisure and international traveler focus.
• EconomyBookings: EconomyBookings is a car rental comparison and booking platform specializing in budget and economy rentals across Europe and other regions, directly overlapping EasyCar's value-conscious leisure traveler segment.
• Rentalcars.com: Owned by Booking Holdings, Rentalcars.com is the closest direct peer: a global car rental comparison and booking platform aggregating major and local rental suppliers across thousands of locations worldwide.

Emerging players

• AutoSlash: AutoSlash is a niche car rental discount and comparison service focused on US market, with trackable coupons and pricing tools; overlaps EasyCar on price transparency but smaller geographic scope.

Others

• Sixt: Sixt is both a supplier on EasyCar's platform and a vertically integrated competitor with its own direct booking platform and aggressive loyalty program, illustrating the supplier-disintermediation dynamic that threatens aggregator economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/easycar

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about EasyCar.com