TPA

What TPA does

TPA is a creative digital marketing agency founded in 1989 and operating as TPA Guernsey Limited, headquartered in St Peter Port, Guernsey, with a second office opened in 2026 in St Helier, Jersey, and an additional office referenced in Sheffield. The agency is privately held and management-owned, with leadership including Managing Director Ben Inder, Chairman Tony Tostevin, and Board member Emily Ravenscroft. It employs over 40 specialists across account management, digital marketing, strategy, development, content, social, and creative disciplines, having grown from 36 staff in August 2022.

TPA delivers integrated marketing services including brand strategy and identity, strategic planning and insight, creative campaigns and content, performance marketing, UX/design/development, and production. Its technical stack includes a decoupled headless CMS architecture (Sanity) with Lucene-based filtering and caching, bespoke systems for membership, jobs, calendars, events and payments, and proprietary AI platform TPAi that integrates generative AI, process automation, optimization, knowledge retrieval, and anomaly detection across research, admin, concept visualization, creative versioning, and campaign optimization. The agency is the only Google Premier Partner in the Channel Islands (top 3% globally) and the only IPA-member agency in the Channel Islands.

TPA's go-to-market is direct enterprise and mid-market client engagement across financial services, travel and tourism, public sector, retail, telecommunications, utilities, and arts/culture sectors. Named clients include HSBC, VisitGuernsey, Coop, Escapology, Jersey Electricity, Sure, and OperaAMERICA. Revenue is generated through professional services fees set by project scope via consultation, with no publicly disclosed pricing. Distribution is direct client services rather than channel partnerships, and the agency actively builds thought leadership through 'The Shift' podcast, blog content, and multi-channel social media presence.

Name

TPA

Legal name

TPA Guernsey Limited

Website

https://tpagency.com

Company type

Private

Founded year

1989

Operating status

Operating

Headcount range

11–50 employees

Short description

TPA is a privately held creative digital marketing agency in the Channel Islands employing over 40 specialists, serving enterprise and mid-market clients across financial services, travel, retail, telecommunications, utilities, and public sectors with integrated strategy, creative, performance marketing, digital development, and proprietary TPAi AI platform services.

Ownership category

akta.pro rank

Headquarters

HQ city

St Peter Port, Guernsey

HQ country

Guernsey

Offices2 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Marketing Agency Services: Full-service creative marketing agency providing brand strategy, creative campaigns, performance marketing, digital development, and production services to enterprise and mid-market clients across multiple sectors.

Go-to-market motion2 records

Distribution channels1 record

Marketing channels9 records

Core offering

TPA is a full-service creative digital marketing agency that delivers brand strategy, creative campaigns, performance marketing, UX design and development, and production services to enterprise and mid-market clients across financial services, travel, public sector, retail, and telecommunications sectors. Service delivery is augmented by TPAi, a proprietary AI platform that accelerates research, automates administrative work, visualises creative concepts, scales production, and optimises digital campaigns through programmatic targeting.

Product overview

TPA is a creative digital marketing agency offering integrated marketing services. The core offering spans brand strategy, creative campaigns, performance marketing, digital development, and production. TPAi serves as the proprietary AI platform that augments all service areas - accelerating research, automating admin, visualising concepts, scaling production, and optimising campaigns. The agency operates across Guernsey, Jersey, and Sheffield with over 40 specialists serving clients in financial services, travel, retail, telecommunications, and public sectors.

Differentiator

Problem solved

Functional benefit

Products and services

• TPAi Proprietary AI Platform TPAi's proprietary AI platform that integrates generative AI, agentic automation, and programmatic targeting to strip away time-heavy tasks, accelerate research, visualise creative concepts, scale production, and optimise digital campaign performance for enterprise and mid-market clients.
• Brand Strategy & Identity Brand building services covering global financial rebrands and local icons, designed to help brands stand out, connect quickly, and stay remembered. For enterprise and mid-market clients across financial services, travel, retail, telecommunications, and public sectors.
• Strategic Planning & Insight Combines data, behavioural insight, and commercial thinking to identify growth opportunities others miss. For enterprise and mid-market marketing leaders across multiple sectors.
• Creative Campaigns & Content Delivers creative campaigns and content from cinematic TV production to social content, designed to stand out. For enterprise and mid-market clients across financial services, travel, public sector, retail, and telecommunications.
• Performance Marketing Digital-first media strategy ensuring every penny of budget is optimised for measurable growth through programmatic AI targeting tools. For enterprise and mid-market clients.
• UX, Design & Development Designs and builds digital experiences using modern headless architecture and platforms like Sanity, with Lucene for filtering and caching, delivering fast, secure, accessible websites built for scale. For enterprise and mid-market clients.
• Production & AI Services From large-scale video shoots to rapid turnaround print, production specialists deliver start-to-finish excellence, scaled through TPAi. For enterprise and mid-market clients.

Quantifiable outcome

• 88% Growth in French visitors vs 2023 for VisitGuernsey
• +7 more outcomes

Named customers8 records

Segments6 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

AI capability10 records

Feature2 records

Partnerships

Eight partnerships are on record, tiered core and minor.

• GooglecoreGTM or Marketing PartnerTPA is a Google Premier Partner, placing them in the top 3% of Google Partners globally and the only Premier Partner in the Channel Islands. This enables them to pass on exclusive benefits including enhanced Google support and new product betas to clients.
• Slingshot FilmsminorStrategic or Co-development PartnerVideo production partner for the Moe Knows campaign with Jersey Electricity, responsible for video production of the 3D AI sloth brand ambassador content.
• Andrew RaeminorStrategic or Co-development PartnerIllustrator collaboration to bring TPA's brand to life through a collection of illustrations representing agency values and messaging.
• IPA (Institute of Practitioners in Advertising)coreGTM or Marketing PartnerTPA is the only agency in the Channel Islands with IPA membership, requiring 24 hours of professional development per person annually and providing confidence to clients about professional standards.
• AurignyminorStrategic or Co-development PartnerStrategic collaboration with Aurigny airline to extend VisitGuernsey campaign reach into France and wider European markets.
• Brittany FerriesminorStrategic or Co-development PartnerStrategic collaboration with Brittany Ferries to extend VisitGuernsey campaign reach into France and wider European markets.
• Spike ProductionsminorStrategic or Co-development PartnerProduction partner for Guernsey Electricity's Powering Life for Less campaign, shooting hero videos following families in their energy-saving journey.
• James BentleyminorStrategic or Co-development PartnerContent creator for Guernsey Electricity's Powering Life for Less campaign, producing family content showcasing energy-saving journeys.

Scale indicators5 records

Recent moves7 records

Expansion highlights6 records

Broad incumbents

• VCCP: London-based integrated marketing agency with a strong creative and media offering; comparable because it competes for similar enterprise clients (O2, HSBC) and has hired from and been hired from the same talent pool (David Legge worked at VCCP before joining TPA).
• Dentsu Creative: Global creative network within Dentsu offering integrated brand, creative, and media services; comparable because it competes for the same enterprise clients (financial services, travel, utilities, telecom) that TPA serves, particularly where global coordination is required.
• AMV BBDO: London-based creative agency within the BBDO/Omnicom network; comparable because it competes for UK enterprise creative briefs across consumer and financial-services verticals that TPA also targets.
• Ogilvy: Global creative and PR network with deep financial-services and consumer marketing expertise; comparable because it competes for enterprise brand strategy and creative campaigns in the same verticals (financial services, travel, retail) that TPA serves.
• McCann: Global advertising network offering brand strategy, creative, and media services; comparable because it competes for the same enterprise financial-services and consumer clients TPA targets, and serves as a benchmark for what an integrated global agency can deliver.
• Saatchi & Saatchi: Global creative advertising network with strong UK presence; comparable because it competes for the same enterprise clients (e.g., HSBC) that TPA serves, and TPA's Senior Account Director David Legge previously worked at Saatchi & Saatchi on flagship accounts like HSBC and O2.

Direct peers

• Mother: Independent London-based creative agency known for bold creative campaigns; comparable because it operates at a similar scale and creative profile, pitching for enterprise creative briefs in the same verticals (financial services, travel, consumer) that TPA targets.
• Anomaly: Independent creative agency combining advertising, digital, and design capabilities; comparable because it operates as a mid-sized, independent, full-service creative agency competing for similar enterprise brand and campaign work.
• Wieden+Kennedy: Independent global creative agency known for iconic brand campaigns; comparable because it operates as an independent, creatively-led full-service agency competing for premium enterprise brand and campaign work.
• BBH (Bartle Bogle Hegarty): Independent London creative agency with a strong reputation for brand-building and integrated campaigns; comparable because it operates at a similar profile and creative tier, pitching for the same enterprise brand work in financial services and consumer verticals.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@TPACreative
• Facebookfacebook.com/tpacreative
• LinkedInlinkedin.com/company/the-partnership-agency
• Instagraminstagram.com/tpacreative
• TikToktiktok.com/@tpacreative

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about TPA