What Inmarko does

Inmarko is a Russian ice cream manufacturer founded in 1994 in Omsk, operating today as part of Unilever's Russian subsidiary Arnest Unirus (ООО «Арнест ЮниРусь»). The company produces more than 150 stock-keeping units across eight consumer brands — Magnat (premium chocolate-coated eskimo), Zolotoy Standart (natural plombir without vegetable fats), Ekzo (exotic and vegan flavors), Max (fruit ice and children's products), Carte d'Or (premium), ICE ICE (trend-driven), the house Inmarko label, and the Magnat Bar mobile café concept. Manufacturing is concentrated at two owned factories in Tula and Omsk, with distribution supported by four Class A refrigerated warehouse centers (Yekaterinburg, Novosibirsk, Omsk, Tula) that also lease capacity to third-party frozen-food tenants.

Inmarko's products reach Russian consumers through a nationwide retail network spanning every major grocery chain (Pyaterochka, Magnit, Lenta, Perekrestok, Dixy, Auchan, Krasnoye & Beloye), quick-commerce platforms (Yandex Lavka, Samokat), the Ozon marketplace, and direct-to-consumer branded experiences (Magnat Bar). A B2B wholesale operation supplies cafés, restaurants, small retailers, and distributors with full merchandising and equipment support, with a minimum order threshold of one box. The business is privately held within the Arnest Unirus corporate structure, with headquarters at Sergey Makeyeva St. 13, Moscow.

Revenue is not publicly disclosed, and the operating entity employs between 11 and 50 corporate staff according to the dataset, a figure that likely reflects headquarters rather than total operational workforce across factories and warehouses. No funding rounds, acquisitions, or financial disclosures are reported. Inmarko's competitive position rests on thirty years of brand heritage, vertical cold-chain control from factory to shelf, natural-ingredient certification under GOST R 31457-2012 for its Zolotoy Standart plombir line, and continuous product innovation exemplified by 2024-2025 launches including the Magnat x Danissimo co-brand with Danone Russia, Magnat Double pint format, ICE-ICE Movie/Disco/Cookie lines, and the premium Magnat GOLD extension.

Name

Inmarko

Legal name

ИНМАРКО-ТРЕЙД / ООО «Арнест ЮниРусь»

Website

https://inmarko.ru

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Inmarko is a Russian ice cream manufacturer (founded 1994) operating under Unilever subsidiary Arnest Unirus, producing 150+ SKUs across eight brands including Magnat, Zolotoy Standart, Ekzo, Max, and Carte d'Or at two factories (Tula, Omsk) for nationwide distribution through Russian grocery chains, quick-commerce platforms, B2B wholesale, and the Magnat Bar mobile café concept.

Ownership category

akta.pro rank

Product category

Ice Cream Manufacturing

NAICS

Ice Cream and Frozen Dessert Manufacturing (311520)

SIC

Ice Cream & Frozen Desserts (2024), Dairy Products (2020)

akta.pro primary industry

Ice Cream & Refrigerated Desserts (CRADACAE)

akta.pro secondary industries

Frozen & Refrigerated Snack Foods (Ice Cream Novelties, Snack Bites) (CRADABAL), Ice Cream & Frozen Desserts Wholesale (AFAIAHAC)

Keywords

• Ice cream manufacturing
• Frozen desserts
• Dairy confectionery
• Food production
• Cold chain logistics

Headquarters

HQ city

Moscow

HQ country

Russia

HQ region

Europe

Offices7 records

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Operations, Supply Chain, Personnel, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Retail product sales: Inmarko generates revenue through selling ice cream products under multiple brands (Magnat, Zolotoy Standart, Ekzo, Max, Carte d'Or, ICE ICE, Inmarko) through Russian retail chains and online marketplaces.
2. Wholesale B2B sales: Wholesale distribution to cafes, restaurants, retail points, and distributors across Russia. Minimum order from 1 box. Services include assortment selection, equipment supply, delivery, merchandising, and promotional organization.
3. Warehouse logistics services: Rental of four refrigerated warehouse centers in major Russian cities (Yekaterinburg, Novosibirsk, Omsk, Tula) for receiving, storing, and shipping ice cream and frozen food products.

Pricing tiers

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Inmarko (Инмарко) manufactures and distributes a portfolio of branded ice cream and frozen desserts from two production facilities in Tula and Omsk, offering more than 150 SKUs across 8 consumer brands. The company sells its products through federal retail chains, online marketplaces, B2B wholesale channels, and its own branded mobile retail points, while also operating warehouse real estate that is leased to third parties.

Product overview

Inmarko is a Russian ice cream manufacturer owned by Unilever (via Arnest Unilever Rus), operating since approximately 1994 and celebrating its 30th anniversary. The company offers over 150 varieties of ice cream across multiple sub-brands: the core Инмарко brand; the premium Золотой Стандарт (Golden Standard) brand known for 100% natural plombir without vegetable fats in formats including wafer cones, bricks, containers, eskimo, sandwiches, and tubes; the premium Магнат (Magnat) brand featuring thick 100% milk chocolate-coated eskimo and the new Magnat Double pint format; the Эkzо (Ekzo) brand offering exotic and innovative flavors including vegan coconut-based desserts; the Макс (Max) brand for fruit ice products and light frozen desserts; the ICE ICE brand for modern trend-driven flavors like popcorn and cookie varieties; the Карте д'Ор (Carte d'Or) sub-brand; and the Магнат Бар mobile ice cream cafe concept. Inmarko also provides warehouse logistics services at four cold storage facilities across Russia and wholesale distribution services for commercial customers.

Differentiator

Problem solved

Functional benefit

Brands

• Магнат (Magnat): Premium ice cream brand featuring chocolate-covered eclairs, pints, and specialty flavors including Dubai-style pistachio.
• Золотой стандарт (Golden Standard)
• Эkzо (Ekzo)
• Макс (Max)
• Карте д'Ор (Carte d'Or)
• ICE ICE
• Магнат Бар (Magnat Bar)

Products and services

• Magnat Premium ice cream brand produced and distributed by Inmarko for the Russian consumer market.
• Zolotoy Standart Mass-market ice cream brand in Inmarko's portfolio for everyday consumers.
• Ekzo Ice cream brand produced and distributed under the Inmarko portfolio.
• Max Ice cream brand produced and distributed under the Inmarko portfolio.
• Carte d'Or Premium ice cream brand produced locally in Russia by Inmarko under license from the global Carte d'Or brand.
• ICE ICE Ice cream brand produced and distributed under the Inmarko portfolio.
• Inmarko Core Inmarko-branded ice cream line that gave the company its name, produced and distributed across Russia.
• Magnat Bar mobile retail Branded mobile ice cream café/retail concept selling Inmarko's ice cream directly to consumers in high-traffic locations.
• Cold-storage warehouse rental Leasing of Inmarko's cold-storage warehouse capacity at its Tula and Omsk sites to third parties.

Quantifiable outcome

• More than 150 varieties of ice cream offered across 8 brands

Named customers12 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• ООО "Арнест ЮниРусь" (Unilever Russia)coreStrategic or Co-development PartnerInmarko is owned and operated by ООО "Арнест ЮниРусь" (Arnest Unirus), the Russian subsidiary of Unilever. The parent company manages production at Tula and Omsk ice cream factories, quality assurance, and corporate operations. The legal address is 123022 Moscow, Sergey Makeyeva St., Bld. 13. Privacy notices and corporate policies are managed under the Unilever Russia brand (Unirus Group).
• Danissimo (Danone Russia)minorStrategic or Co-development PartnerCollaboration product line Magnat x Danissimo — a premium eskimo ice cream featuring creamy mixture with vanilla flavor, thick layer of 100% milk chocolate, and crispy rice balls. Distributed through major Russian retail chains including Pyaterochka, Magnit, Yandex Lavka, Lenta, Perekrestok, Samokat, Krasnoye & Beloye, and Dixy.
• Warehouse logistics partners (tenants)minorChannel Partner/ Reseller/ DistributorInmarko offers four refrigerated warehouse centers for lease in Yekaterinburg (Class A, up to 2,000 pallets), Novosibirsk, Omsk (Class A+, up to 6,000 pallets), and Tula (Class A+, up to 6,000 pallets) for cold storage of ice cream and frozen food products.

Scale indicators6 records

Recent moves6 records

Expansion highlights6 records

Emerging players

• Mars Ice Cream (Mars Wrigley Russia): Mars operates an ice cream and frozen treats portfolio in Russia (e.g., Mars, Snickers, Bounty bars) competing with Inmarko's Magnat eskimo and Magnat Double Pint chocolate-coated formats in the impulse and family treat segment.
• Frikom: Frikom is a Central/Eastern European ice cream and frozen dessert manufacturer with cross-border presence and a portfolio of branded and private-label SKUs, comparable to Inmarko's mix of own-label and partner/co-branded products in the regional market.

Broad incumbents

• Unilever Heartbrand (Algida / Wall's): Unilever is the parent of Inmarko's operating entity, and its Heartbrand umbrella (Algida, Wall's) competes with Inmarko across the same Russian retail aisles. It is a global incumbent with broader portfolio breadth and deeper R&D resources than Inmarko's standalone business.
• General Mills (Häagen-Dazs parent context): General Mills is a large global packaged food incumbent that owns Häagen-Dazs; comparable to Inmarko as a multinational CPG manufacturer with branded ice cream sold across grocery and foodservice channels, and broadly relevant to Inmarko's premium brand portfolio strategy.

Direct peers

• Dairy Queen: Dairy Queen is a global ice cream and frozen treats QSR brand competing in the same indulgent, family-occasion space as Inmarko's premium brands and Magnat Bar. Comparable target consumer and branded dessert experience.
• Cold Stone Creamery: Cold Stone Creamery is a global premium ice cream and custom dessert café franchise that overlaps directly with Inmarko's Magnat Bar mobile café and customizable dessert concept. Comparable model of in-venue customization on a branded ice cream base.
• Talosto: Talosto is one of Russia's largest domestic ice cream and frozen food manufacturers, producing plombir and novelties for the same grocery and convenience channels as Inmarko. It is a direct mid-tier competitor with overlapping product formats and a similar reliance on Russian mass retail.
• Baskin-Robbins: Baskin-Robbins is a global ice cream and frozen dessert brand operating a Russian franchise network that overlaps with Inmarko's Magnat Bar mobile café concept and premium ice cream SKUs. Both target indulgence-led occasions and family/celebration occasions.
• Häagen-Dazs: Häagen-Dazs is a global super-premium ice cream brand sold in Russia through retail and HoReCa, directly competing with Inmarko's premium Magnat Double Pint and Carte d'Or lines. Comparable premium positioning, pint format, and reliance on consumer treats occasion.
• Nestlé Russia: Nestlé operates a substantial ice cream business in Russia across mass-market and premium tiers, directly competing with Inmarko's Magnat and Zolotoy Standart on the same major grocery chains. Both are multinational-owned manufacturers selling branded ice cream through Pyaterochka, Magnit, Lenta, and online marketplaces.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/company/inmarko-oao

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Inmarko