Castle Craig

What Castle Craig does

Castle Craig is a private residential addiction rehabilitation centre founded in 1988 and operated by the McCann family on a 50-acre woodland estate in the Scottish Borders near Edinburgh. The company provides medically managed detoxification, evidence-based psychotherapies (including CBT, trauma therapy, and a 12-Step integrated programme), dual-diagnosis treatment for co-occurring mental health conditions, and a broad suite of complementary holistic therapies (yoga, acupuncture, equine and alpaca therapy, hyperbaric oxygen therapy, art and drumming therapy). Patient segments include adults with substance use disorders, adolescents aged 16–19, executives and senior professionals, couples, and individuals seeking faith-based or spiritual recovery pathways.

The centre is regulated by Healthcare Improvement Scotland (consistent 'Good' rating) and holds an 'Outstanding' ISO Intertek 9001 accreditation (2024). Clinical leadership sits with Medical Director Dr Peter McCann (Consultant Psychiatrist), supported by 24/7 doctors and nurses, BACP/COSCA-registered therapists, and a multidisciplinary team. The core technology is the person-centred residential treatment programme itself — a 28-, 60-, or 90-day inpatient protocol combining medical, psychological, and holistic components tailored to each patient.

Revenue is generated per patient through residential treatment fees (private UK market range £18,000–£60,000 depending on programme length and accommodation tier, with per-day rates of £650–£1,500), with bills paid via self-funding, direct private health insurance billing (14 in-network providers including Bupa, AXA, Aviva, Cigna, and TRICARE), and NHS-funded pathways. Distribution is exclusively direct-to-consumer via phone intake, online enquiry forms, insurer directories, and NHS/GP referrals; an affiliated outpatient service, CATCH Recovery in London, extends reach to a lower-acuity segment.

Name

Castle Craig

Legal name

Castle Craig Hospital Ltd

Website

https://castlecraig.co.uk

Company type

Private

Founded year

1988

Operating status

Operating

Headcount range

101–250 employees

Short description

Castle Craig is a privately held residential addiction rehab centre in the Scottish Borders, treating alcohol, drug, gambling, and co-occurring mental health conditions across adults, teens, executives, and couples via medically managed detox, evidence-based therapies, and complementary holistic care.

Ownership category

akta.pro rank

Product category

Addiction Rehabilitation Services

NAICS

Residential Mental Health and Substance Abuse Facilities (623220), Residential Mental Health and Substance Abuse Facilities (62322), Outpatient Mental Health and Substance Abuse Centers (62142)

SIC

Services-Nursing & Personal Care Facilities (8050), Services-Skilled Nursing Care Facilities (8051)

akta.pro primary industry

Peer Support, Recovery Coaching & Sober Living Services (HLAFACAN)

akta.pro secondary industries

Detox & Weight-Management Retreats (THAGAMAD), Holistic & Alternative Therapy Retreats (Naturopathy, Energy Work) (THAGAMAI)

Keywords

• Residential addiction rehabilitation
• Alcohol and drug rehab
• Medical detoxification services
• Dual diagnosis treatment
• Inpatient rehab programmes

Headquarters

HQ city

Scottish Borders

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Technology or R&D, Supply Chain

Revenue model

1. Residential Inpatient Treatment Fees: Core revenue stream from residential addiction treatment programmes. Fees are quoted per day or per programme duration (28, 60, or 90+ days). Self-funding patients pay directly. For insurance-funded patients, Castle Craig liaises directly with the insurer. NHS-funded spaces are also available. All admissions require a pre-assessment before confirmation.
2. Outpatient Treatment via CATCH Recovery: Outpatient services offered through CATCH Recovery (London) for patients not ready for residential rehab. Provides flexibility for those continuing with work and daily responsibilities. Acts as both a care pathway and a GTM expansion for those not yet ready for inpatient.
3. Private Health Insurance Billing: Castle Craig accepts major private health insurers (Bupa, AXA Health, Aviva, Aetna, Allianz, Cigna, GeoBlue, Healix, Henner, TRICARE, United Healthcare Global, Vitality, WPA, MSH DiotSiaci) and bills them directly. Revenue is collected from insurers upon authorisation, with the centre managing the insurance admissions process.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels6 records

Core offering

Castle Craig operates a private residential addiction rehabilitation centre on a 50-acre estate in the Scottish Borders, delivering medically supervised detoxification, integrated 12-Step and evidence-based psychotherapies (CBT, trauma therapy, group work), dual diagnosis treatment for co-occurring mental health conditions, and a comprehensive suite of holistic and complementary therapies (acupuncture, equine/alpaca therapy, hyperbaric oxygen, art therapy, yoga, mindfulness). Programmes run as 28, 60, and 90+ day inpatient stays with executive accommodation, outpatient care through CATCH Recovery in London, and structured 24-week online aftercare. Revenue is earned through self-pay, private health insurance billing, and NHS-funded admissions.

Differentiator

Problem solved

Functional benefit

Brands

• CATCH Recovery: Outpatient programme offered by Castle Craig, located in London, providing flexibility for those who cannot attend residential rehab.

Products and services

• Residential Rehab Programme Core residential inpatient programme combining medically supervised detox, 12-Step integrated therapy, CBT, trauma therapy, dual diagnosis, and complementary holistic therapies for adults with addiction. Offered in 28-day, 60-day, and 90-day tiers.
• 90-Day Long-Term Residential Rehab 12-week residential programme for patients with complex or long-standing addiction, providing deeper therapeutic immersion and relapse prevention work.
• Alcohol Rehab Specialist residential rehabilitation programme for adults with alcohol use disorder, including medically managed alcohol detox, 12-Step work, CBT, relapse prevention, dual diagnosis, and aftercare.
• Drug Rehab Residential rehabilitation for adults with illicit drug dependencies including cannabis, cocaine, heroin, opioids, crystal meth, and ecstasy, with tailored detox, therapy, and holistic support.
• Prescription Drug Rehab Specialist residential treatment for dependency on benzodiazepines, opioids (oxycodone, fentanyl, tramadol, codeine), stimulants (Adderall, amphetamines), and related medications, with supervised detox and dual diagnosis support.
• Gambling Rehab Residential treatment programme for behavioural gambling addiction combining cognitive-behavioural therapy, relapse prevention, 12-Step support, and therapy for co-occurring mental health issues.
• Residential Detox Programme 24/7 medically supervised detoxification for alcohol, illicit drugs, and prescription medications, led by a Consultant Psychiatrist with a doctor and nurse team, ensuring safety and comfort during withdrawal.
• Dual Diagnosis Treatment Integrated treatment for co-occurring mental health conditions (depression, anxiety, PTSD, OCD, ADHD, BPD, schizophrenia, trauma, grief) alongside substance or behavioural addiction, delivered by Consultant Psychiatrists and experienced therapists.
• Executive Rehab Programme Confidential residential programme for senior professionals and executives featuring premium accommodation with daily housekeeping and laundry, full access to medical detox, dual diagnosis and evidence-based therapies, and robust privacy protections.
• CATCH Recovery Outpatient Programme Outpatient therapy and addiction support delivered through CATCH Recovery in London, allowing patients to continue work and daily responsibilities while receiving professional treatment; serves as a pipeline to full residential care at Castle Craig.
• Aftercare Programme Post-treatment aftercare programme including 24-week online aftercare, an annual alumni reunion event, and regular recovery newsletters to support sustained long-term recovery after residential rehab.

Quantifiable outcome

• Over 10,000 patients have been treated since 1988, with the majority achieving long-term abstinent recovery.
• +4 more outcomes

Named customers16 records

Segments6 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

17 partnerships are on record, tiered core and minor.

• BupacoreChannel Partner/ Reseller/ DistributorCastle Craig is an accepted provider listed on Bupa's health insurance network for addiction treatment. Bupa policyholders can access Castle Craig's residential rehab services with insurance coverage, and Castle Craig manages the insurance admissions process directly with Bupa on behalf of patients.
• AXA HealthcoreChannel Partner/ Reseller/ DistributorCastle Craig is an accepted provider under AXA Health insurance policies for drug and alcohol addiction treatment. The centre handles direct liaison with AXA for patient admissions and billing.
• AvivacoreChannel Partner/ Reseller/ DistributorCastle Craig accepts Aviva health insurance policies for residential addiction treatment. Aviva may cover inpatient rehab, outpatient care, detox, therapy, and dual diagnosis, depending on policy terms. Castle Craig manages the insurance admissions process on behalf of patients.
• AetnacoreChannel Partner/ Reseller/ DistributorCastle Craig is an accepted provider under Aetna health insurance policies for addiction treatment services, managing direct billing and admissions coordination with Aetna.
• Allianz InsurancecoreChannel Partner/ Reseller/ DistributorCastle Craig is listed as an accepted provider under Allianz Care health insurance policies for residential addiction treatment, with direct insurer coordination for admissions and billing.
• CignacoreChannel Partner/ Reseller/ DistributorCastle Craig accepts Cigna health insurance for addiction treatment. Cigna policyholders can access Castle Craig's residential rehab programmes with coverage, and Castle Craig manages direct billing with Cigna.
• TRICAREcoreChannel Partner/ Reseller/ DistributorCastle Craig accepts TRICARE insurance (US military health programme) for addiction treatment, serving military personnel and veterans who require residential rehab services in the UK.
• GeoBlue InsuranceminorChannel Partner/ Reseller/ DistributorCastle Craig accepts GeoBlue Insurance policies for addiction treatment, serving international and expatriate patients covered under GeoBlue's global health plans.
• Healix InsuranceminorChannel Partner/ Reseller/ DistributorCastle Craig is an accepted provider under Healix health services insurance policies for addiction treatment, with direct admissions coordination and billing handled with Healix.
• Henner InsuranceminorChannel Partner/ Reseller/ DistributorCastle Craig accepts Henner Insurance policies for residential addiction treatment, facilitating coverage for policyholders seeking addiction recovery services in the UK.
• United Healthcare GlobalcoreChannel Partner/ Reseller/ DistributorCastle Craig is an accepted provider under United Healthcare Global insurance policies for addiction treatment, with direct insurer billing and admissions coordination.
• Vitality InsurancecoreChannel Partner/ Reseller/ DistributorCastle Craig accepts Vitality Health insurance for addiction treatment, managing direct admissions coordination and billing with Vitality for policyholders.
• WPA InsuranceminorChannel Partner/ Reseller/ DistributorCastle Craig accepts WPA (Western Provident Association) health insurance policies for residential addiction treatment, with direct insurer billing on behalf of patients.
• MSH DiotSiaci InsuranceminorChannel Partner/ Reseller/ DistributorCastle Craig accepts MSH DiotSiaci Insurance policies for addiction treatment, serving international and MENA-region policyholders under this global health insurance provider.
• NHS Practitioner HealthminorChannel Partner/ Reseller/ DistributorCastle Craig has a referral relationship with NHS Practitioner Health, a confidential NHS service for doctors and healthcare professionals with mental health or addiction concerns. This pathway enables healthcare workers to access residential addiction treatment.
• CATCH RecoverycoreChannel Partner/ Reseller/ DistributorCATCH Recovery is Castle Craig's affiliated outpatient service based in London, providing therapy and support for professionals who are not yet ready for residential rehab. It serves as a lower-acuity entry point and a potential pipeline to full residential treatment at Castle Craig.
• Smarmore CastlecoreChannel Partner/ Reseller/ DistributorSmarmore Castle is Castle Craig's sister facility in Ireland, part of the Castle Health Group. For couples where both partners need treatment simultaneously, one partner may attend Castle Craig while the other attends Smarmore Castle, maintaining appropriate separation.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Promises Treatment Centers: Luxury residential addiction treatment centres in California, US, including the executive-focused Malibu Vista programme. Directly comparable on premium pricing, executive accommodation and confidential care, dual-diagnosis treatment, and ocean/estate settings driving similar patient profile.
• Linwood House: UK private residential addiction rehab (part of the Brighton Health & Rehab Solutions group) offering medical detox and dual-diagnosis treatment with similar patient segments (professionals, executives). Comparable on 24/7 medical oversight, CQC regulation, and broad-addiction residential model.
• Smarmore Castle: Castle Craig's sister facility under the Castle Health Group in Ireland, also treating alcohol, drug, and gambling addiction in a residential setting. Most directly comparable peer: shared ownership, dual-diagnosis expertise, residential-only delivery, and serves international patients via the same insurer network.
• Passages Malibu: US luxury residential addiction treatment centre operating on a non-12-Step model with bespoke therapy. Comparable on premium per-day pricing ($80k+ programmes), executive segment targeting, private estate setting, and one-on-one therapeutic model with holistic adjuncts.
• The Kusnacht Practice: Swiss luxury residential rehab combining medical detox, dual-diagnosis psychiatry, and complementary therapies. Directly comparable on premium confidential/executive positioning, integrated detox-plus-psychotherapy model, and 1:1 staffing ratios serving an international high-net-worth clientele.
• Providence Projects: UK private residential addiction rehab (Ravenscourt House) on a country estate offering 28/60/90-day programmes with medical detox, 12-Step integration, and family therapy. Closely comparable to Castle Craig on estate setting, programme structure, 12-Step model, UK private-pay positioning, and dual-diagnosis capability.
• The Recovery Village: Multi-site US residential and outpatient addiction treatment network with medical detox, dual diagnosis, and broad insurance acceptance. Comparable on integrated detox-residential-outpatient pathways, comprehensive insurance networks, and broad substance/specialty coverage.
• UK Addiction Treatment (UKAT): UK network of private residential rehabs with insurance partnerships and detox, residential, and outpatient programmes. Comparable on direct-to-consumer SEO funnel, insurance-funded admissions, and broad addiction coverage across multiple sites — a useful comparator for Castle Craig's potential multi-site expansion.

Broad incumbents

• Priory Group: The UK's largest private mental-health and addiction provider with a national network of hospitals and rehab clinics. Operates overlapping residential addiction treatment services in the same UK market at a much larger scale, though its portfolio extends well beyond addiction.
• Hazelden Betty Ford Foundation: The leading US non-profit addiction treatment organisation with residential rehab, outpatient, and a 12-Step heritage. Highly comparable on clinical model (12-Step integrated with evidence-based therapies, dual diagnosis), though operates at materially larger scale in the US market.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xtwitter.com/castlecraig
• YouTubeyoutube.com/user/castlecraig
• Facebookfacebook.com/CastleCraigHospital
• LinkedInuk.linkedin.com/company/castle-craig-hospital
• Instagraminstagram.com/castlecraigrehab

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Castle Craig